Eneka Media

01/01/2024

Thank you for all your support! You are appreciated.⭐️

31/01/2023

31/01/2022

How to use Twitter: Every Tweet is a Mini PR & Media Release

⭐74% of Twitter users use the network to get their news. And some 2 billion search queries are served through the site daily. That means that you have two audiences: the “feed” audience, and the “search” audience.

⭐Here’s how to deliver value to both.

Think of every tweet as a mini media release. You need to serve up key information at a glance in a way that’s compelling, informative, and actionable. Before putting your thumb to the touchpad, know what you want to say and what you want to achieve.⭐

25/01/2022

Deliver an experience your customers won’t forget.

⭐Think of some of your favorite brands, what is it about them that keeps you loyal?

⭐The customer experience.

⭐Customer experience has a domino effect. If you do it well, you will see a boost in positive brand awareness, traffic, and loyal customers to your online store.

24/01/2022

Stay focused on your niche.

⭐When you begin a new business venture, it’s easy to get excited and want to tap into different markets. But, spreading yourself too thin can result in missed opportunities to capture an engaged audience.

⭐ “Stay focused on your niche and constantly:

⭐Optimize your products and services,
Focus on organic SEO growth as it drives trust,
Stay committed to your niche, so that you can stand out of the pack.

⭐Reinvest into digital marketing. Sales trumps all.”

19/01/2022

Keeping Up With the Latest Strategies

⭐If you’ve been in business for a while—that’s code for, “I started this company before the internet existed”—you are likely overwhelmed trying to keep up with all the changes in technology and within each social media platform. And what worked last year may be useless now.

⭐If what you’re doing is working, don’t change a thing. But, if you’re noticing a drop in the number of people you’ve reached or who are engaged with you, it may be time to look at spending a small amount of money to boost a Facebook post or promote a tweet.

⭐These things are inexpensive and can help you reach the right audience until you tweak your strategy to match the often-mysterious and fluid algorithms that operate behind the scenes.

18/01/2022

Generating Quality Blogs, Emails & Articles

⭐Writing content for social media is exhausting if you try to do it all by yourself. If copywriting and marketing aren’t your strengths, then moving forward without professional assistance can actually hurt your brand. In this situation, the best thing you can do is hire someone to help you.

⭐It’s no longer an option to not use social media. Your competitors already are; they will put you out of business if you can’t keep up.

⭐One social hack that helps when you’re working with a low budget is to just try being yourself. People love to see that you’re a real person with a real business who can really help them solve their problems. Talk about interesting things that happen in the office or how your product is made. Post a photo of the stray cat that wandered in one day and never left. You don’t need a lot of text for photo captions but you will get a lot of reaction in return.

⭐ Consider working with an agency like Eneka Media that can help you generate longer, higher-quality pieces that you can add to your plan as time goes on.

EnekaMedia.com

17/01/2022

⭐You can pay especially close attention to which branding messages are moving the needle. If certain messages are resonating better than others, you can let that shape your marketing.

For instance, let’s say you want to be known as a fun business. But lo and behold, your Facebook ads about product quality are converting better than the fun ads. You could swim upstream and double down on the fun messaging – or you could lean into product quality as a selling point because, hey, it seems to work.

⭐Another thing to keep in mind is that conversions – sales – can play a huge role in brand awareness and brand identity activities. For one thing, conversions – like traffic and mentions – will increase with a well-executed brand strategy. That’s great, of course. But a sale doesn’t mark the endpoint of your brand’s popularity. It’s more like the midpoint. Because a sale opens up new opportunities to further increase brand awareness.

⭐A sale gives you a chance to send a follow-up email with discounts codes, or inform the customer about your referral program, or get them to sign up for your newsletter. In short, a sale solidifies someone’s place inside your brand ecosystem.

17/01/2022

Developing a Social Media Marketing Plan

⭐While the ability to connect with millions of social media users sounds like a dream come true, it is also overwhelming if you don’t plan a strategy and follow it. Each social media platform like Facebook, for example, has its own way of doing things, how much-written content to include, how photos appear and how you should size each photo.

⭐The first thing to do is understand the parameters of each platform and the format that works best. Rely on tools and programs to help you use one message, photo, or ad efficiently across several platforms. You don’t have to do everything manually. But, you do need to do it strategically.

15/01/2022

⭐What is Brand Awareness?

Brand awareness is the process by which businesses of all sizes cultivate recognition of their products and services. Companies cultivate brand awareness through messaging, design, social media, ads, and more.

Brand awareness is a hot buzzword and has inspired countless books, including Sticky Branding, Brand Thinking, The Brand Gap, and Archetypes in Branding, among many others. And indeed executing successful branding and brand awareness strategies is complex enough to justify multiple books.

But if we’re talking narrowly about What is brand awareness, let’s not overthink it: It’s awareness of a brand. That’s it. Knowing that a brand exists, and hopefully having some idea about what that brand does.

EnekaMedia.com

14/01/2022

⭐Aim to build a strong online presence

The first step to building a strong online presence is to have a website. Every business of any size or industry must have a well-designed website. A website also forms a crucial component of your marketing strategy and establishes the credibility of your brand. You can then start to use effective lead generation tools to build your brand awareness and drive more visitors to your website.

Some online lead generation tools include:

Social media
Search engine optimization (SEO)
Content marketing
Inbound marketing

If you're at the stage of developing a brand and would like further assistance, please contact EnekaMedia.com

13/01/2022

⭐Speak with ‘one voice’

Speaking with one voice simply means that your marketing communications and messages must be consistent across all mediums so your customers can identify and understand your product or service.

12/01/2022

Connecting With Customers & Building Lasting Relationships

⭐While using social media sites like Facebook, Twitter or Instagram may seem impersonal. Yet, you need to express your messages to connect with your customers and keep yourself real. Just like when a customer walks in the door, you want to engage in a conversation that helps you build a relationship for life. How do you make a connection that can build a loyal relationship?

⭐Various free products are available that can help you monitor your marketing. You’ll be able to put a comment or ad out there, see the reaction it gets, and respond to it quickly enough to create a bond with the people you’ve reached. Each product helps you to manage and optimize the time you need to interact with the people you’ve reached. You’ll be able to ask questions, help solve a problem or offer advice.

12/01/2022

Commit yourself to a brand.

⭐One rule of thumb is that when you have become tired of your logo, tagline, and branding efforts, that's when they begin to sink in with customers. So, stick with it.

EnekaMedia.com

11/01/2022

Have a dedicated marketing plan.

⭐Many companies come up with ideas to market themselves and establish a brand identity but have neither the resources nor a plan as to how they will reach their audience. You must have a well-thought-out marketing plan in place before your branding strategy will work.

Enekamedia.com

11/01/2022

Do you have a small business?
Do you use social media or want to?

⭐Decide which platforms are right for you
Don’t make assumptions about where your audience spends their time online.

⭐Your instinct might tell you that if you’re targeting Gen Z, you should skip Facebook and focus on Instagram and TikTok. But the data shows that nearly a quarter of Facebook users are aged 18 to 24.

If you’re selling to baby boomers, social might not seem like a top priority. But it should be. Facebook and Pinterest are the top social networks for boomers. Adults over age 65 are Facebook’s fastest-growing audience segment.

Maybe you think TikTok marketing is not the right fit for your brand. But even well-established brands with an audience well outside Gen Z are experimenting with this platform.

What platform do you use the most?

11/01/2022

⭐Small Business Tip:

⭐Create a social media calendar
A social media calendar helps you post the right content to the right social channels at the right time. It should include a plan for your content mix.

⭐Try starting with the 80-20 rule. Use 80% of your content to inform, educate, or entertain your audience. Use the other 20% to promote your brand or sell your products.

10/01/2022

⭐Target your market

Don’t aim to be the ‘one glove fits all' type brand. The best results are achieved when you focus on your target market, creating a brand that is relevant and an 'image' that speaks to them. This also allows you to build strong relationships with your customers and improves your brand value.

Who is your target audience?

10/01/2022

I make myself rich by making my wants few. – Henry David Thoreau

09/01/2022

⭐Maintain your brand

Repeat the same message on all your marketing material, in your emails, and when you are face-to-face with your customers. For example, think of Nike, which has used "Just Do It" as a logo across all their marketing campaigns.

What is your marketing message?

08/01/2022

I don’t pay good wages because I have a lot of money; I have a lot of money because I pay good wages. – Robert Bosch

08/01/2022

⭐Create a unique value proposition

A unique value proposition is what makes you different from your competitors. It comes in the form of an effective statement or combination of statements that describe your business to customers, in a manner that will make them want to engage with you and buy from you. The FAB Technique (Features, Advantages, Benefits) is the best way to start to design your value proposition so it really communicates to customers.

EnekaMedia.com

08/01/2022

⭐Deliver a 5 star experience your customers won’t forget.
Think of some of your favorite brands, what is it about them that keeps you loyal?

⭐The customer experience.

⭐Customer experience has a domino effect. If you do it well, you will see a boost in positive brand awareness, traffic, and loyal customers to your online store.

07/01/2022

Don’t tell me what you value, show me your budget, and I’ll tell you what you value. – Joe Biden

07/01/2022

⭐Be time-efficient.
As a small business owner, you wear many hats.

At some point in your journey, you are the CEO.

The Digital Marketing and Ecommerce Manager.

The Logistics Manager.

The list goes on.

As you grow your business, you must use your time efficiently. To help you do this, look to technology and automation.

Do not be afraid to hire help and delegate tasks.
Creating systems will save time.

07/01/2022

⭐Learn from your customers.
As you grow your business, listening to feedback from your customer base is crucial.

⭐It can be easy to w**d out negative feedback, but the truth is, both positive and constructive criticism can bode well for your business. Be sure you are encouraging your customers to communicate with you.

⭐Also, be sure you are encouraging your customers to communicate with you. Product reviews are a great way to garner feedback. Other ways to connect and receive feedback include social media and documenting customer support communication.

06/01/2022

06/01/2022

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