In this video, Andrew Christison, VP of Strategic Partnerships at Sendlane, tells us about the secret formula in building a partner ecosystem: "lead with Generosity."
Listen to the rest of this interview with Sendlane on The Story of a Brand, here: https://loom.ly/lhb_Gdo
I feature "Products worth Buying. Brands worth Supporting" Connect with me>>Ramon Vela and let's discuss a Feature.
This episode is brought to you by Cristina Dinozo at Yotpo and Erik Fine at Ordergroove.
#founders #podcasts #dtc #d2c #cpg #omnichannel #brands #brandstrategy #entrepreneurship
In this video, Julie Sawaya, Co-Founder and Co-CEO of Needed shares that in one study she found that "... ninety-six percent of women were deficient in omega-three, and forty-two percent were critically deficient, meaning if they were to become pregnant, they would not have enough omega three to just support their needs and their baby's needs".
Listen to the rest of The Story of Needed. on The Story of a Brand, here: https://loom.ly/lhb_Gdo
I feature "Products worth Buying. Brands worth Supporting." Connect with me>> Ramon Vela and let's discuss a Feature.
This episode is brought to you by Cristina Dinozo at Yotpo and Erik Fine at Ordergroove
#founders #podcasts #dtc #d2c #cpg #omnichannel #brands #brandstrategy #entrepreneurship
Trinity Mouzon Wofford and her co-Founder grew organically for three years before they sought outside funds. In this clip, she shares her "early days of growing a brand" story of Golde and how they broke through the noise and started growing. Listen to the rest of this amazing interview on The Story of a Brand. Link to the episode below.
Btw, she gave us a promo code too, you'll find it at the beginning of the interview!
#founders #podcasts #dtc #d2c #cpg #omnichannel #brands #brandstrategy #entrepreneurship
Sloomoo Institute - Joy, Inclusion, and a Sense of Mental Wellness
**This episode is brought to you by MuteSix, Repeat, and CartText**  Joy, inclusion, and a sense of mental wellness - all thanks to slime. That's the mission of Sloomoo Institute. In today’s two-part feature, we have Karen Robinovitz and Sara Schiller, Co-Founders of Sloomoo Institute, a sensory playground centered around the slime. Karen and Sara have been friends for over 13 years. Before Sloomoo Institute, Karen made a career in media while Sara was in business management and hospitality. Slime is a form of therapy that helps in improving focus and triggers imagination. Karen found joy in slime in her difficult times. So, this led her to start this brand with Sara. From layout to programming, creating a slime factory was hard for them. However, Karen and Sara are not afraid of failing. According to them, entrepreneurs should first build infrastructure, language and decide on a name and visual board for their business. In part 1 of our interview, Sara and Karen talk about: * Gratefulness * Overview of the company * People's reaction * What connects people * Biggest challenge * Challenging entrepreneurship * Entrepreneurial advice Join Ramon Vela, Karen Robinovitz, and Sara Schiller as they break down the inside story on The Story of a Brand. For more on Sloomoo Institute, visit: https://sloomooinstitute.com/ Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and ide
Sloomoo Institute - Discover Your Own “Joy” with Slime
**This episode is brought to you by MuteSix, Repeat, and CartText**  Large corporations such as Nike, Dell, and Google have discovered their own “joy” with slime, thanks to Sloomoo Institute. In part 2, Karen Robinovitz and Sara Schiller, Co-Founders of Sloomoo Institute, continue with advice for entrepreneurs looking to jump into brand-new marketspaces. They already had successful careers, and they were in their late 40s when they started Sloomoo Institute. Having past corporate and entrepreneurial experienced helped them in their company's rapid growth too. Today, their brand works with big brands to bring joy. The brand's name came from the online behavior in 2016 and 2017 when the slime community replaced the vowels in their name with double O’s. So, Karen and Sara came up with 'Sloomoo' by replacing I and E with double Os. In part 2, Karen and Sara talk about: * Friendship and business * Separation of responsibilities * Playing with slime * Visual experience * Brand's name * Their location * What's next Join Ramon Vela, Karen Robinovitz, and Sara Schiller as they break down the inside story on The Story of a Brand. For more on Sloomoo Institute, visit: https://sloomooinstitute.com/ Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital
Crafty Counter - Healthy Cooking Doesn’t Need to Be Hard
**This episode is brought to you by MuteSix and FenixCommerce  Provide a variety and diversity of choices - says Hema Reddy, Founder and CEO of Crafty Counter. In part 2, she continues discussing the evolution of their products. Initially, her products contained both blended chicken and plant-based offerings. However, talking with poultry farmers opened her eyes, and she realized this she needed to change the recipe. From supporting families to impacting the climate and future generations, the brand re-launched with a true plant-based mission last year. Hema mentions that products are inspired by Mediterranean herbs, seasoning from Africa as well as India. They are launching a new flavor called Classic Italian. In addition, Crafty Counter has a sustainable supply chain, which is problematic because the existing food manufacturing process is not designed for sustainability. In this episode, Hema discusses: * Change in the meaning of impact * Coming up with the taste profile * Where to find Crafty Counter products * Sourcing of lentils * New plant-based egg product launch Join Ramon Vela and Hema Reddy as they break down the inside story on The Story of a Brand. For more on Crafty Counter, visit: https://www.craftycounter.com/ Subscribe and Listen to the podcast on all major apps. Just search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The
Crafty Counter - Making Plant-Based Eating a Wow Experience
**This episode is brought to you by MuteSix and FenixCommerce  To make plant-based eating a wow experience - that's the mission of Crafty Counter. In part 1 of this Feature, we a deep dive interview with Hema Reddy, Founder and CEO of Crafty Counter, a consumer product goods startup. Hema had a love for learning and growing. So when she worked at IBM for 14 years, she worked in various roles such as software development and business development. Seemingly, everything was perfect but what she yearned for was purpose in her life. This questioning led her to her mission: to bring out balanced food to families across America. In the beginning, she had three concepts for her brand. She thought of either starting a popcorn-based company, a beverage brand, or a frozen food company. Her advice for new entrepreneurs is to start with an end in mind. In this episode, Hema talks about: * Gratefulness * Overview of the brand * Where she was before the brand * Why Crafty Counter * Advice for others * Evolution of first products Join Ramon Vela and Hema Reddy as they break down the inside story on The Story of a Brand. For more on Crafty Counter, visit: https://www.craftycounter.com/ Subscribe and Listen to the podcast on all major apps. Just search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including F
Aura Health - How a Life-Long Mission United Two Brothers
**This episode is brought to you by MuteSix, Repeat, and CartText**  Today we have Steve Lee, Co-Founder, and CEO of Aura Health, a self-care brand. Steve built this brand with his brother Daniel because he witnessed their mother's struggle with mental health. The idea behind Aura Health was to combine the power of mindfulness, machine learning, and AI to create effective self-care that works. In the current environment, thousands of therapists and coaches restrict themselves to offline, one-on-one sessions only. So, Steve decided to encourage therapists and coaches to become content creators. At Aura Health, these creators can upload their content, and the platform will recommend it to different people, who can then connect directly. He talks about: * Gratefulness * Overview of the brand * Uptick in pandemic * What pushed them * How was the early version of the thesis * Coaching standpoint * Involvement in mental health beforehand * How to use the platform * Visualizing application Join Ramon Vela and Steve Lee as they break down the inside story on The Story of a Brand. For more on Aura Health, visit: https://www.aurahealth.io/ Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon,
Aura Health - Unlocking the Creator Economy in Emotional Health
**This episode is brought to you by MuteSix, Repeat, and CartText**  Pushing the boundaries of what we can offer to help people find peace - that’s the goal of Aura Health, says Co-Founder and CEO Steve Lee. In the second part, he mentions that every aspect of their application is personalized. Aura Health is expanding its community, the type of content offered, working with musicians, ASMR artists, and even poets. They want to provide personalized coaching services too. Their primary focus is on direct to the consumer along with creating the best product possible. Aura Health's audience includes people from all walks of life, including people with very high-stress jobs such as lawyers, entrepreneurs, etc. In part 2, Steve speaks on: * Personalization of the app * Providing push to people to create habits * Plans for evolution * Striving to create new experiences * Popular topics at Aura Health * Creating a bigger impact * Plans for the commercial version * Coaches specific to entrepreneurship * Who are the ideal customers * His advice * His mother's thoughts * Response of people around him Join Ramon Vela and Steve Lee as they break down the inside story on The Story of a Brand. For more on Aura Health, visit: https://www.aurahealth.io/ Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will i
