House Of We

16/07/2024

A Conversation With Infosys CMO Sumit Virmani On AI Used With Intentionality + The Power Of Democratized Creativity

Sumit Virmani On AI Used With Intentionality + The Power Of Democratized Creativity

12/07/2024

At BRANDthrō we have been spending a lot of time talking about AI Washing lately as we think the word AI has become far too ubiquitous—almost to the point of dilution. Beyond dilution, we think what’s even more disturbing about AI Washing, which is described as “a deceptive promotional practice that exaggerates or outright lies about a product or service's use of artificial intelligence” is the confusion, fear and business paralysis it breeds.

Check out our thoughts on the current landscape and how to best navigate it below on our new post on Greenbook.

Thanks so much to the team there for letting us share our vision.

https://www.greenbook.org/insights/the-prompt-ai/stop-ai-washing-using-ai-as-an-ingredient-to-deliver-measurable-business-outcomes

Discover the impact of AI Washing on business and society. Learn about responsible AI applications and the importance of human input in this insightful article.

18/06/2024

A Conversation With Orlando Baeza On His New Brand Studio ‘Unentitled,’ A Creative Intelligence Shop For Clients By Clients

Marketing organizations and their agency partners are undergoing a massive period of upheaval. With transformation of companies now happening not yearly, but daily, the marketing function has been left tasked with too much to do, too little to do it with, while often being asked to take on many resp...

19/05/2024

A Conversation With Legendary Marketeer Lee Applbaum On “Kinship” Driven Entrepreneurialism + Being Truly Disruptive Vs. Iterative
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Lee Applbaum is the President and COO of the new company Round 2 Spirits, which he recently launched with a team of long time collaborators to introduce a new agave ba...

22/04/2024

A Conversation With Airstream’s CEO Bob Wheeler On Leveraging The Pandemic For Enterprise-Wide Unprecedented Transformation + Growth
https://bit.ly/3W6a3XV

A Conversation With Airstream’s CEO Bob Wheeler On Leveraging The Pandemic For Enterprise-Wide Unprecedented Transformation + Growth

25/03/2024

A Conversation With Accenture Song’s Jatinder Singh On The Necessary Brand Alchemy Required For Organizational Success Today
https://bit.ly/4coLGe1

Data-led creativity has been discussed for years but is reaching a critical inflection point.

26/02/2024

A Conversation With Equinox’s Julia Klim On Why Impermanence Is The New Black
https://bit.ly/3wsTHhj

Doing things differently is a critical must for this type of change as is leading with a human-centered approach.

22/01/2024

"I like to tell people that my job is to market humanity, empathy and caring."
A Conversation With CARE CMO Monica Rowe On Marketing + Brand Building Through A Lens Of Humanity, Empathy + Caring
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In the difficult times we are living in, purpose has taken on new meaning in leading organizations across the world.

27/12/2023

A Conversation With Wendy’s Carl Loredo On The Age Of Fandom + Using AI To Help Reimagine Customer Experience

https://bit.ly/41FbBsO

Carl Loredo is the Global Chief Marketing Officer of Wendy’s.

27/11/2023

A Conversation With Moët Hennessy’s Carlos Zepeda On The Democratization Of Insights To Drive Transformational Growth

In order to do so, leading organizations are rethinking the intersection of insights and strategy to drive an enterprise forward.

23/10/2023

Top 3 Things Brand Leadership Should Think About Putting On Their Christmas List While Attending Adweek
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Brands and their leadership face yet another challenging year ahead and have much on their minds when it comes to key decisions that will need to be made going into Ad...

02/10/2023

Top 4 Insights All C-Suite Leaders + Market Researchers Need To Be Aware Of In 2024

With consumers more in control than ever before, brands will need to create individualized, on-demand experiences that place the notion of equity for all at the heart ...

25/09/2023

A Conversation With Philips CMO Lorraine Barber-Miller On The Evolution Of Transformation + Systemizing Human-Centricity
>> https://bit.ly/3PwRYxx

Many of these market corrections are being propelled by a more empathy driven economy that must place the customer at the heart of any enterprise.

28/08/2023

A Conversation With NKF’s Dolores Machuca-Ruiz On Purpose 2.0 + The Reframing Of ESG To Enact Meaningful Change Around Critical Societal Issues Such As Health Equity

A Conversation With NKF’s Dolores Machuca-Ruiz On Purpose 2.0 + The Reframing Of ESG To Enact Meaningful Change Around Critical Societal Issues Such As Health Equity

04/08/2023

A Conversation With International Delight’s Kallie Goodwin On Leveraging Borrowed Equity Amidst A New Age Of Brand Partnerships
-->> https://www.forbes.com/sites/billeehoward/2023/07/30/a-conversation-with-international-delights-kallie-goodwin-on-leveraging-borrowed-equity-amidst-a-new-age-of-brand-partnerships/?sh=3a18b63bbff7

For my most recent column, I wanted to speak to someone who has done some interesting work with nostalgia driven partnerships that I thought could be illustrative of t...

07/07/2023

A Conversation With Boathouse’s John Connors On AI As A Horizontal Game Changer + Reach As A Growth Driver
>> https://www.forbes.com/sites/billeehoward/2023/07/02/a-conversation-with-boathouses-john-connors-on-ai-as-a-horizontal-game-changer--reach-as-a-growth-driver/?sh=30c64a903daf

As all organizations continue to struggle to acquire and retain customers, being as human led in their approach to operationalizing AI as possible will be critical.

04/07/2023

Wishing you all a very happy 4th of July!

05/06/2023

A Conversation With Pinterest’s Zak Kirchner On The Growing Need For Increased Emotional Intelligence + Neurodiversity To Drive Brand Growth

https://www.forbes.com/sites/billeehoward/2023/06/04/a-conversation-with-pinterests-zak-kirchner-on-the-growing-need-for-increased-emotional-intelligence--neurodiversity-to-drive-brand-growth/?sh=363503c519ce

The democratization of insights will continue as brands spend more and more on consumer understanding, yet still struggle to know who they really are or what they want.

08/05/2023

A Conversation With IHG’s Claire Bennett On 1:1 Customer-Centricity + Prioritizing Human Connections..

Leaning into human-led connections that are reframed around more personalized experiences that begin and end with empathy, are most critical for marketers today as the pace of digital transformation only continues to accelerate.

10/04/2023

Brands today must quickly respond to the changing definition of loyalty, one less about points, and more about day-to-day delivery of value. To do so will entail reimagined agile insights systems that enable human-led design and continue to place the customer at the heart of brand experience.

For my most recent column, I had the pleasure of sitting down with Marissa Jarratt and Mario Mijares. The two are working together to combine art + science to reimagine 7-Eleven as one of the hottest brands on the planet.

Check out my latest Forbes column with them here👇🏻

https://bit.ly/3KvdJLI

With that in mind, I wanted to speak to a brand who is in the process of modernizing its entire insights suite to understand best practices against the backdrop of a consumer environment where convenience continues to trump loyalty time and time again.

13/03/2023

In today’s environment, one thing is clear. The chasm between performance and brand focused marketing needs to be closed and closed quickly. This is especially so in the B2C space, but even more pronounced in the world of B2B marketing. Believe it or not, B2B marketing decisions are among the most emotional, and often require up to 60 pieces of content and 15 decision makers before a purchase is made. To solve for these hurdles, regardless of who you are, or what you are selling, learning how to lead with emotion and push hard into performance driven story telling has never been more critical.

For these reasons, I wanted to speak to a world leader in consumer science and the evolving trends that are going to change the face of how customer connections will need to happen, particularly in an environment riddled with business challenges and economic headwinds. I recently sat down with Melissa Furze (She/Her)
Global Director of Customer Science at LinkedIn to discuss these topics and more.

Check out my latest Forbes column here:

https://bit.ly/426TRpR

The chasm between performance and brand focused marketing needs to be closed and closed quickly.

01/03/2023

A Conversation With McDonald’s Tariq Hassan On ‘Brand Performance’ Marketing + The Future Of Consumer Empowerment

A Conversation With McDonald’s Tariq Hassan On ‘Brand Performance’ Marketing + The Future Of Consumer Empowerment

16/01/2023

Today all brands will need to do what they can to improve their mechanisms for more precise emotional understanding and embed it more deeply into experiences in ways that go way beyond a cool new font or logo. This will involve everything from thinking about design differently, to infusing a more creatively immersive mindset into all, to understanding what is possible as the future of Web3 unfolds.

With that all in mind, I wanted to speak with one of the few people I have ever met who can elegantly straddle the worlds of art, marketing, and commerce. On the heels of the launch of his highly lauded book the American Experiment, I had the privilege to sit down with Brandon Ralph to discuss the trends outlined above, as well as the launch of his new agency The Unquantifiable, designed to solve today’s most pressing marketing challenges through a strategic mix of IQ and EQ. Check out our chat in my latest Forbes column here:

https://bit.ly/3X9NEqq

This will involve everything from thinking about design differently, to infusing a more creatively immersive mindset into all, to understanding what is possible as the future of Web3 unfolds.

17/10/2022

2023 Insights Outlook: Top 4 Things Every Senior Leader Should Take Note Of As The New Year Approaches:

With that in mind, following are the Top 4 Insights brands and their leadership need to keep most top of mind as the new year unfolds.

26/09/2022

A Conversation With Nature Energy’s Alexis Glick On The Future Of Stakeholder Capitalism + The CEO Strategic Imperative Of Carbon Neutrality In The Battle Against Climate Change
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Following is a recap of our conversation: Billee Howard: Great to have you back!

22/08/2022

A Conversation With IEX’s Marija Zivanovic Smith On The Future Of Web3 And The New Age Of Disintermediation Designed To Reframe CX + The World

Web3, which sits at the epicenter of all these shifts, will turn everything on its head, and allow consumers to have the power to influence decisions about what corporations need to make, manufacturer, and sell to them by controlling their own data on decentralized systems.

29/07/2022

A Conversation With: Elevance Health’s Anil Bhatt On Human-Led Design + The New Era Of ‘TechQuity’
>> https://bit.ly/3PCKCHv

14/07/2022

"Brands must focus on pivoting from transactions to relationships. The only way to do this is by placing an emphasis on emotion to make customers feel loved at every touchpoint"
Here are 14 tips to regaining a client’s trust https://www.fastcompany.com/90767519/14-tips-to-regaining-a-clients-trust

Your ability to listen to and address their needs (attentively) is essential.

23/06/2022

Top 10 Marketing Contributors of Forbes in 2022
https://bit.ly/3QLugNw

21/06/2022

If you’re still using emojis to power your brand’s emotional intelligence, you shouldn’t be
Read More >> https://bit.ly/3xJNdYz

Imagine having an emotional GPS tell you how every part of a brand experience will make each customer feel before it’s built.