we use it to target new consumers and potential business. Potential business is very possible with media partnership of Top Brand Magazine
We are life at the speed of life for those with a great sense of presence. We are the eyes of branding in this market and the eyes never lie. Working with brands and business names is a talent and hardly any media has the touch that brands demand. Media is h
aphazardly dealing with an ever increasing cache of Brands. In short business is now at a speed of life; brands are coming, brands are going. Therefore our strategy is to maintain the existing brands with their products and lead the new incoming brands by placing them in the top end media and branding magazine. Top Brand magazine’s strategy is to bring together all the leading brands in Uganda and east Africa in general with their extensions to bring out their influence
The Name
Top Brand is an English word meaning a brand that is at the top(leading). It’s simple and full of meaning in the advertisement world. By belonging in our top brand magazine, you are among the top family of brands. The consumers prefer to identify with top brands. And who doesn’t? Target Market
The corporate world with lives full of business & ambition and the young educated who are a future clientele for any brand to survive. Top Brand Magazine operates a monthly gazette, a fully fledged website, standby PR team and social media sites. Vision
The best world of Brands has to offer
Mission
To realize our vision through premium original and easy brand media called Top Brand Magazine
Strategy
Media brand called Top Brand which is a high end magazine for top notch brands with valuable news, information and analyses for our corporate elites whose lives depend on knowledge
Advantage
Most of today’s consumer-driven businesses are built around brands. Brands allow people to express themselves, to help define who they are and what they stand for. By functioning as “trustmarks,” brands help people minimize the amount of time and effort they need to make decisions while shopping. Brands become part of a system of ‘heuristics’ (rules or shortcuts that are used for decision-making). For instance, if a brand is known to be popular, even someone who has never used it before may consider it to be a good, safe choice. The meaning conveyed by an advertised brand makes shoppers to make purchase decisions without having to systematically weigh all the features and benefits of competing brands. Strong relationships with consumers through branding and advertisements build value recruit new employees. Uganda and E.Africa in general is still a virgin to media exposure; with governments investing more in free education, readership is a guarantee with about 50million readers by 2020. With the east African community opening up and oil discoveries in Semliki valley (Uganda), more and more corporate brands of the world are setting up in E. Africa and with the fast tracking of the east African community, its believed that by 2020, E.Africa will be the most developing part of the world by economy. Still there exists no Brand magazine for high end Premium brands and business names. We are here to give a priority to brands and emphasize brand names, businesses and economic trends. Top Brand is a leading catalogue that showcases Uganda and E. Africa’s top brands.Our purpose and policy is to provide a distinguished top level medium through which Uganda’s top brands can celebrate their Achievements, communicate their Products and promote their Visibility among Customers, Users, Partners and General Public
Top Brand circulates 5,000 copies in over 500 locations in and around Kampala; Jinja, Mbale, Entebbe, Mbarara and Kabale, all major Institutions, Ministries, Corporate Offices, Hotels, Schools, Colleges and other strategic locations which makes it readily available to policy makers in government, corporate organizations and potential customers and partners; with an estimated readership of 20 people per copy in a month, the readership multiplier effect is dependable. Such availability makes TOP BRAND the best value for money medium to position your product and deliver Key Information, Notices, Announcements, Achievements, and Launches to the economically critical top and middle class of Uganda’s population
Top Brand is soon launching in Nairobi and Dar es Salaam to widen it’s jurisdiction. As a monthly magazine, the content of each issue has a longer shelf and visibility life in comparison to dailies and other short term publications. Repetitive availability in TOP BRAND will therefore make your Brands and Products repetitively available and visible for a period in excess of one month. Top Brand also contains Valuable News and Information ranging from Brand News, Analyses, Health, Economic spotlight, selected Sports, Motoring, and your favorite society pages that help you acquire rare knowledge and shed off your stress. We guarantee you the best quality color print; this keeps the readers who are your potential clientele glued to this publication
With its perfect bound finish, professional design and layout and decent news, TOPBRAND is a publication that readers are proud to keep on their Shelves, Office Desks, and Living Rooms which in turn enables our Partners to effectively promote their Brands for much longer than any comparable Media. This therefore makes sense to any Corporate, Institution or Organization that wishes to increase the Visibility of their Brand as the perfect medium to do exactly that. As an upcoming leading corporate Media in Uganda and E.Africa, TOP BRAND looks forward to an effective partnership that will see your organization promote its products, service and deliver key messages to partners and customers using the TOP BRAND magazine. We assure you of our highest service and verifiable value for money.
