Every sponsor is seeking wide exposure in both electronic and print media. Positive publicity helps create heightened visibility of products/services. In addition, the kind of media coverage a sponsor may get is often unaffordable if the company were to think of purchasing it. Sponsorship geared to driving sales can be extremely potent promotional tool. This objective allows sponsors to showcase t
heir product attributes. Target audiences often perceive sponsorship in a positive way. The mere act of sponsoring a competition, especially an exclusive sponsorship, is a significant way to create competition differentiation. Your company has the opportunity to stand out head and shoulders above your competitors. This is particularly helpful if your company wants to combat a competitor with a large ad budget. Sponsorship allows smaller companies to compete with their industry giants.
Through this opportunity, Action Adz in conjunction with M-Net and DSTV strive to bring the very best to its subscribers over and above world class entertainment, with products and services from sponsors who it is proud to be associated with. This affords the participating sponsor an opportunity to optimally create maximum awareness for the respective product/ and or service offered.
