Social Summer Camp

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Social Summer Camp

Marketing consultants for summer camps & youth programs 🏕
Let’s grow your camp together. Work with us or get tips in your inbox ⬇️

24/09/2026

Summer camp is over... so why should you keep posting consistently?

Your audience doesn't stop paying attention when camp ends. Posting a couple of times a week through the off-season keeps families engaged all year. Share favorite moments from this summer and give a glimpse of what's ahead for next year. It's a simple way to reach new followers and show returning families you're just as excited for next summer as they are!

17/09/2026

What makes your camp stand out?

Let your camp's magic speak for itself. What makes your camp special isn't the registration dates or how many bunks are in each cabin. The magic of your camp is found in every memory: the laughter around a campfire or splashes in the lake. It's moments like those that will keep kids coming back to camp each year. Share that feeling with your followers and your leads to give them a glimpse of what your camp is really like!

09/09/2026

Finding the balance between creating new content can be difficult, and many people get it wrong. Don't worry, we're here to help! Here are a couple of tips to help you decide whether or not your content is safe to post again.

Repeating content dos and don'ts:
DO - Repeat content that discusses important events.
DON'T - Repeat the same visual content without making edits.
DO - Repeat content that shows your camp values and activities.
DON'T - Repeat the same captions in your post; say the same thing in a different way.

Our account managers at SSC know all the rules when it comes to scheduling content. Get in touch today to see how we can make your socials shine!

02/09/2026

Why are landing pages so important? Your leads need guidance.

Picture this: a new lead sees your ad, gets interested in your camp, clicks through... and can't find what they're looking for on your site.

That's why your landing page matters just as much as the ad itself. A clear, easy-to-navigate page keeps that interest alive. It should answer the questions a new lead actually has, show them what camp is really like, and give them an easy way to reach out.

Strong imagery, the right information, and a clear call to action. That's what turns a click into a lead.

27/08/2026

You should invest in email marketing; here’s why:

Lead nurturing: Through intentional journeys, you can share everything there is to know about your camp in a way that entices your lead to convert.
Affordability: Unlike Google and Meta advertising, email marketing services charge a low monthly fee. This means you can get more traffic without having to pay for each click.
Engagement: Email marketing is a great way to keep your audience informed about important events and exciting updates about your camp. This creates a sense of community and anticipation for summer!

We would love to get started helping you make some email marketing campaigns, but that’s not all we do here at Social Summer Camp! Explore our services today at https://www.socialsummercamp.com/marketing-services/.

02/07/2026

Thinking about your content strategy for next season? These 4 steps will help you show up strong on social before, during, and after camp.

Let's build something great. Contact us today at https://www.socialsummercamp.com/contact

25/06/2026

We know how hard it is to run camp, and that’s why we’re here for YOU!

We want you to focus on making your camp experience the best it can be; leave all the marketing to us!

Want to know where we can help? Explore our services at https://www.socialsummercamp.com/marketing-services/

18/06/2026

Our #1 tip for building your social media audience? Stay active!

Whether it’s posting multiple times a week, livestreaming, or responding to DMs, staying active on social media is the best way to keep your followers engaged. Not maintaining a strong social media presence can make your camp fall behind, but our team is here to help! Contact us today at www.socialsummercamp.com/contact

01/06/2026

How do you make a Google campaign that generates powerful results?

Here are 3 simple ways:
📝 Hyper-specific and relevant keywords: Separate keywords into specific ad groups for more specificity. Use keywords that are relevant to your ad copy and your ad’s landing page.
🎯 Targeting: Target focused areas where you know people are likely to travel to camp from, target specific interests, or income levels.
💸 Budget: Dedicate a strong budget to your campaign. Some areas have more competition than others, and the price for certain keywords can increase. Understand that having your ad at the top might increase your ad spend.

Our team at Social Summer Camp is highly skilled at making Google campaigns that increase your website traffic and create new leads. Get started with us today at https://www.socialsummercamp.com/contact/

19/03/2026

The kids helping your camp show up where it matters most 🌟

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