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Social Summer Camp Marketing consultants for summer camps & youth programs 🏕
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Struggling to make sense of your data? Our team at Social Summer Camp is here to make everything clear. Here are some of...
07/11/2025

Struggling to make sense of your data? Our team at Social Summer Camp is here to make everything clear.

Here are some of the most important metrics we measure monthly at SSC:

- Impressions: This is the number of times your content was shown to a user.
- Reach: This is the total number of unique users that have seen your content.
- Clicks: The number of times a user clicked on your ad content or landing page link.
- Click-through-rate (CTR): This is percentage of users who saw your content and clicked.
- Cost-per-click (CPC): This is the average cost each time a user clicks on your ad.

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Why is it important to create a balance between your promotional content and content that provides value?When prospectiv...
03/11/2025

Why is it important to create a balance between your promotional content and content that provides value?

When prospective parents are looking at your content, you need to share promotional content, but they WANT to see what gives your camp value. Only posting promotional content creates a sense of inauthenticity, potentially driving visitors away from your page.

At SSC, we suggest a 80% value, 20% promotion content balance. This ensures that your audience gets any promotional info they may need, while also highlighting everything your camp has to offer!

31/10/2025

Happy Halloween from your friends here at Social Summer Camp!🧟‍♂️

There's nothing scarier than falling behind on the fall marketing cycle, contact our team today at the link below to get a headstart on promotion for Summer 2026!

https://www.socialsummercamp.com/contact/

Did you know that 63% of people have clicked on a Google Search Ad? Now is the time to get at the top of search results!...
27/10/2025

Did you know that 63% of people have clicked on a Google Search Ad? Now is the time to get at the top of search results!

Social Summer Camp can help you drive traffic to your website and turn clicks into registrations through powerful Google Ad campaigns. Want to learn more? Click the link below!

https://www.socialsummercamp.com/google-ads/

24/10/2025

What is the difference between boosting a post and creating an ad on Meta?

Let us break it down for you!

Boosting Posts:
- Uses Pre-existing Content
- Up To 3 Campaign Objectives
- Simple Reporting
- Limited Audience Targeting
- No Options for Creative Displays

Creating Ads:
- Customized content
- Up to 11 Campaign Objectives
- Extensive Reporting
- Detailed Audience Targeting
- Various options for creative displays

Our team at SSC is happy to discuss which option would be more beneficial for your camp, contact us today at the link below!

https://www.socialsummercamp.com/contact/

It can be incredibly confusing to navigate ever-changing marketing platforms like Google and Meta. Take away the worry a...
17/10/2025

It can be incredibly confusing to navigate ever-changing marketing platforms like Google and Meta. Take away the worry and let our team handle it for you!

Our Social Summer Camp account managers are here to make everything as simple as possible so that you can stop stressing, and focus on running camp!

Promoting your camp doesn't end when summer does. Here are 4 ways to encourage engagement post-camp!❤ Say Thank You: Whe...
13/10/2025

Promoting your camp doesn't end when summer does. Here are 4 ways to encourage engagement post-camp!

❤ Say Thank You: Whether it's through social media, or email, it's important to always thank your camp families. This shows them that they mean as much to you and you do to them!
🤝 Encourage Them To Follow On Socials: Promote social media engagement to keep camp families updated on camp events and memories!
📅 Promote Future Events: Host tours or info sessions to provide future campers with more information about camp.
💸 Provide Early-Bird Discounts: Early-Bird discounts are an amazing incentive to register for the next camp season. It's best to do this right after camp, while the camp fun is still fresh!

Want to learn more? Contact our team today!

https://www.socialsummercamp.com/contact/

Say you don't have high-quality photos from camp to use for ad content and social media, what photos can you use? Should...
10/10/2025

Say you don't have high-quality photos from camp to use for ad content and social media, what photos can you use? Should you use AI-generated content to promote your camp?

We understand that every camp budget is different, and though investing in high-quality photos is super beneficial for marketing your camp, authenticity is the most important thing! It can be tempting to use AI to create seemingly perfect camp images, but that can't convey the real spirit of your camp. At the end of the day, prospective parents are looking for a camp where their child will be smiling, having fun, and safe, regardless of picture quality!

Our Social Summer Camp account managers are incredibly skilled at taking all qualities of content and turning them into successful ad campaigns and social media content!

Want to work with us? Contact us today!

https://www.socialsummercamp.com/contact/

03/10/2025

There is so much discourse when it comes to digital marketing, and it can be hard to discern what is true and what is false. You don't have to know it all, let our team help you find the best strategies for your camp.

Want to work with us? Contact us today https://www.socialsummercamp.com/contact/

In order to continue building a successful marketing strategy, you need to be able to understand your results. At Social...
29/09/2025

In order to continue building a successful marketing strategy, you need to be able to understand your results. At Social Summer Camp our account managers ensure their clients receive a full performance report at the beginning of each month. We are dedicated to showing real results, and changing strategies to focus on what really matters to you.

📈 Here is why it's important to analyze your campaign's performance each month:

- It helps you understand what is working, and what is not. Our reports detail the success of each campaign, and we can use this information to make more successful content in the future.

- It shows your money is well spent. At SSC, we're all about results, and we want you to know that your budget is being put to good use.

- Reports invite questions and inspire new opportunities. Some months are slower than others, and it's ok to try new things. We use our reports and compare new content with previous content to measure success.

Want to learn more about analytics at SSC? Visit https://www.socialsummercamp.com/analytics-and-reporting/ today!

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