BeetheBuzz

26/10/2023

I can hardly look- it actually hurts my eyes! 😂😬

16/08/2023

Tomorrow (Thursday) is the kids community cafe at the Manuden Village Community Centre from 12-3pm.
Everyone is welcome!

27/04/2023

Every business needs its' elevator pitch, a snappy, concise and persuasive spiel to tell customers exactly what you have to offer. But sales and marketing has moved on from the 1990s and customers want more than the car salesman patter.

Customers are able to shop around far easier and they can gather so much more information about your business/product/service than ever before. So it's down to you to demonstrate the impact that your business can have and why this is different to your competitors.

This is where the power of story telling comes into play.

People buy if they feel emotionally connected to you and your brand, if they can resonate with the story you are telling and see the impact your business can have on them.

So, I thought I’d give you my top tips for getting your story down on paper to persuade your audience to start actively engaging with you.

If you have a great story to tell, or you need help putting pen to paper, get in touch - I'd love to hear about your story.

08/03/2023

It's Tuesday and here's our Top Tip number Three.

If you are reading this, you may well be using ELM Marketing and Events or I to create your content for social media, a newsletter, a blog or perhaps a video script.

So you have great content that is ready to go! If you don’t already work with either of us, you may have your own content creator or hats off to you, you’re writing your own posts. Either way, posts make great emails.

Most marketers will encourage you to theme your posts for a month or if it’s a broad topic, quarterly, as this will help reinforce your message, offer different perspectives, insights and advice.
Therefore it’s more than likely you have at least 5 posts on the same theme.

As mentioned in Top Tip One, you need a CRM in place and should be utilising the power of LinkedIn. With these tools and content up and running, now all you need to do is create an email sequence.

We both use Mailerlite to create sequences, but there are plenty of CRMs capable of running this for you. The key to a great sequence is knowing what you want as an outcome.

It may be that the sequence leads to a meeting being booked, a questionnaire being completed or even a sale! Being clear on the outcome will help determine the length and focus of the sequence.

The trigger I have set for my sequence is when someone clicks on a button in my newsletter asking about a specific topic. Every sequence needs a starting point, whether it’s a button, a form, a visit to a website page or reaching a set point in the customer journey.

When a contact clicks the button in the newsletter, this usually leads to a download and a series of emails relating to the download, offering added value, a reason to continue the conversation and an opportunity to build a stronger relationship.

There is no set length of a sequence but somewhere between 5-7 emails should be effective. As long as you have something of value to say, then create the email. Plus remember there must always be a call to action.

In terms of frequency in sending the emails, it all depends on making sure the sequence meets the buyer persona and fits with the customer journey.

The emails should be evergreen and universal enough to apply to any prospect who fits the criteria you set. You can use personalisation to customise each email.

Don’t forget to create a strong subject line so that the emails aren’t ignored or sent to spam.

If you are interested in starting your own email sequence, get in touch to request our free user guide.

29/11/2022

So... I've been telling you about my webinar on messaging which is taking place on Thursday, and it's got me thinking. Do you know what message BeeTheBuzz is trying to convey?

Obviously as a content creator I am constantly scrutinising other business's messaging strategies, questioning whether what they are saying and how they are saying it will really resonate with their customers.

I am constantly on the lookout for companies with a strong messaging strategy. The ones I love always have one thing in common - they are very simple and straightforward.

One that springs to mind is Mastercard -

"There are some things money can't buy. For everything else, there's MasterCard."

The slogan makes it clear that you can use Mastercard for most purchases, but what's more, it leaves you imagining what about the things you can't buy? It pulls on the consumers' heart strings, making Mastercard seem not only trustworthy and reliable, but sincere.

So with my own messaging strategy, BeeTheBuzz is quite simply about helping you create a buzz about your business with customer-focused strategies and content.

I’d love to hear about the brands you admire for their clear, effective and memorable messaging. Please share your thoughts in the comments below.

https://us06web.zoom.us/meeting/register/tZ0tc-GhrTosGtNK1VrV3Aachzo3RkGZtyu8

What are you trying to say? This month I am all about the WHY of content marketing.... WHY is your messaging so important? We know that defining your WHO is crucial, so the next step is - WHY do you need to be spot on with your key messaging? How can you cut through all the noise, position yourself....

21/11/2022

Don’t mess about wasting your advertising money without asking the experts Lilac James

They are professional, friendly and will tell you how it is! No empty promises, simply delivering results.

I can’t recommend them highly enough

21/11/2022

Are you confident that your business would stand out in a crowd?

I'm not just talking about having a fancy logo and all singing, all dancing promotional materials. I mean, do your customers really understand what you do and why you do it?

Is your messaging about your business simple? Is it obvious to your customers how and why they need you?

Just think for a minute about the brilliant simplicity of Tesco's motto 'Every Little Helps.'

Their motto helps us understand their mission quickly and easily: a little help goes a long way, but it also goes beyond just helping with your shopping. They're also committed to helping customers, colleagues, communities, and the planet.

It's helped them stay on top of the supermarket table - rivalling every competitor.

But, even some of the biggest brands have messaging problems; do you know what these even mean?

Audi: 'Trust in Engineering.'

Victoria's Secret: 'A Body for Every Body.'

My top tip: keep it simple.

On Thursday I am hosting a live session to discuss exactly how you can cut through all the noise, position yourself above your competitors and get your message to your target customer.

More details and registration available here: https://us06web.zoom.us/meeting/register/tZ0tc-GhrTosGtNK1VrV3Aachzo3RkGZtyu8

I look forward to seeing you on the live session!

14/11/2022

Is the same old thinking getting you the same results?

Madness, isn’t it?

How we convince ourselves that next time it’ll come good – we’ll make the sale, get readers to engage or prospects to sign up?

BUT it rarely does.

Doing the same old newsletter or the same old posts because that’s what worked before won’t necessarily work today.

Times have changed, and we all feel it: Consumers are savvier with their money and know-how.

So, what do you do next?

Give up, stop posting? Tell yourself that Facebook is finished and no longer works, Or maybe your newsletter never gets opened, so what’s the point?

Perhaps you’ve thought about buying a few quid’s worth of FB ads or thought you’d try google this week??

Or maybe you’re considering your friend’s advice because she gets loads of leads from LinkedIn but I never get any connections, though she does sell insurance and you sell clothes – maybe that’s why it doesn’t work??

STOP! Stop guessing; stop throwing it all at the wall and hoping something will stick.

Pause and give yourself time to think. Get clear on what you want to say and how to say it.

1. Go back to the beginning and ask yourself what you’re trying to achieve and why?
2. Get clear on who you’re serving and what they need.
3. Get it all down on paper – brain dump the lot and then start sorting it out 1 piece at a time.

Don’t fancy muddling through this alone?

We’ve got your back: Join Elizabeth Mendes da Costa ELM Marketing and Events and myself for our 1-day workshop THIS FRIDAY because this is exactly what we’ll be doing:

Getting you clear on the content that will work for you to engage, convert and grow your business.

It’s only £95 for everything you need to make 2023 productive and profitable and the peace of mind, knowing you’re in control.

DM me for further details

10/11/2022

Overwhelm is a real thing: Burnout is a real thing.

But, How can you prevent this from happening if you want your business to succeed?

Learn to work smarter; give yourself a break and get clear on your priorities.

Sounds easy, right?

Yeah, I know you’ve heard it all before AND when you finally sit down and try and work on your business, there’s so much to do you don’t know where to begin??

“I want to write and post so much stuff, but client work is always my priority, so my content never gets done.”

Sound familiar?

I’ve been there – that was until I met Lizzie.

Lizzie has helped me to get organised – plan my content, map out what I need and why, and then decide where to put it for the most return on investment. She’s even got me measuring what works and what doesn’t!

Sounds good right?

You can work with her too and get all this great stuff in our 1-day workshop.

Lizzie will be there to guide you through and I’ll be there to help to gain clairty on WHO you should target and what to say.

It’s only £95 and you’ll come away with…

1. An understanding of where you currently are, where you want to be and how to get there in terms of marketing strategy

2. An understanding of the audience you are trying to connect with and the importance of putting this at the centre of all marketing activity

3. Clear marketing objectives that will deliver measurable impact

4. A framework for your own marketing and content strategy

5. An action plan for 2023!

Now that's a lot from one day!

DM me for further details and to reserve your place.

08/11/2022

? ? working alone?

Feeling excited, tired and inspired yet uncertain about what the next 12 months will be like?

Well, don’t wonder – get clear on what you need to do to keep your going in 2023.

Keep the cash flowing and business growing while you stay in control of your and your .

How?

Get your marketing planned and your sales targets defined, so you know EXACTLY what you need to do to make your business work in 2023.

Believe me; there are opportunities out there; you just have to be clear on
· WHO to target,
· WHERE to find them
· WHAT they need
· HOW to engage with them

Join and myself for our 1 day workshop: you’ll leave with a clear understanding of all of the above, plus we will be on hand afterwards to keep you going, cheering you on and providing support and guidance along the way.

It’s only £95 for everything you need to make 2023 productive and profitable and the peace of mind, knowing you’re in control.

DM me for further details about my workshop on Friday 18th November.

26/10/2022

There are just 5 days left to take advantage of the early bird booking fee for my workshop in November.

If you want to be able to take a smarter, well planned approach to finding growth through your marketing activities in 2023, join me and Elizabeth Mendes da Costa for our one day workshop on Friday 18th November.

Book before 31st October for just £85.

This session will help you…

Gain an understanding of where you currently are, where you want to be and how to get there in terms of marketing strategy

Get to grips with the audience you are trying to connect with and the importance of putting this at the centre of all marketing activity

Develop clear marketing objectives that will deliver measurable impact

Understand how to track and measure marketing efforts

Create your own action plan for 2023

Find out more here https://lnkd.in/ePq2eQjQ and contact me to reserve your place.

18/10/2022

Until 31st October BeetheBuzz and ELM Marketing and Events are offering £10 off our Marketing for Business Growth workshop places.

Find out more here https://www.subscribepage.com/marketing-for-business-growthand

DM me if you would like me to hold you a place!

14/10/2022

A question for you to ponder over the weekend...

Where does your ideal customer hang out?

You may have the perfect content for your target customer, but will they ever see it?

It's so important to understand WHO your content is for and to make sure the messaging you create reaches them and speaks directly to them.

Feel free to message me and book in a content and coffee chat.

12/10/2022

Ahead of my webinar tomorrow, I thought I'd share a little about me. Here I am prepping for the session on Thursday.

Welcome to my desk. Located in the gallery of The Residence, a stunning co-working space, this is where I find inspiration, friendship, tea and cake!

I have a perfectly good office at home, but here I am surrounded by a community of like-minded creatives and friendly faces.

Despite the hum of noise and the comings and goings, I am so much more productive when I’m here, and there’s always a cuppa on the go, so it’s a total no-brainer.

At the office, we’re a melting pot of scriptwriters, change management consultants, comms specialists, tech managers, stadium designers, PR specialists, interior designers, illustrators…the list goes on.

There’s always something fascinating to learn about and chat over a cuppa.

We have fresh flowers, freshly baked cinnamon buns, and once a month, we get out the slow cooker and FEAST together on pulled pork buns or veggie curry.

I love where I work and wouldn’t swap it for all the tea in China!

Where’s your desk? I’d love to see it.

10/10/2022

Are you feeling frustrated that your efforts to engage with potential customers just aren't getting you the results you need?

Like so many people, I bet you spend hours writing interesting blogs, posting on social media, designing e newsletters and recording podcasts, but still the traction you are looking for just isn't happening.

On Thursday at midday I can take you back to basics and show you how to overcome this challenge by simply knowing who your audience is and how to talk to them to get you the results you need.

Feel free to message me about your content challenges and register to join me on Thursday using this link
https://us06web.zoom.us/meeting/register/tZ0kceGorjovHtblub7uDqtKDygAM5pLwws7

04/10/2022

If you aren't getting the results you need from your content marketing, join me as we go back to the start and delve into understanding WHO your content is for.

Knowing your audience is business 101. That’s why some brands work, and others don’t.

On Thursday at 12pm I'm hosting It's NOT About You!

Details of the event listed here.
https://zoom.us/meeting/89968001542

Why not grab an early lunch and join me!

28/09/2022

Did you know that I am embarking on a series webinars where I will giving you the top tips on the WHO, WHY and HOW of your content strategy?

Next Thursday (6th October 12pm) I will be launching webinar 1 of 3, with a look at WHO your content is for.

This webinar highlights the first steps to getting your content right to attract and retain customers.

I'll cover...

Review your Who
How to identify your audience and what they need.
Who is your ideal customer?
Who are you helping?
Who is the decision maker?

Audit your current messaging
Does it connect with your Who? Does it resonate emotionally, connect your customer more deeply to your business, and generate loyalty to your brand? How do you know?

Review, rework and refine your messaging
Think about whose life will be easier because of your product/service. How will their life be better? What are they struggling with? How do you help them?

Once registered, you will receive a free checklist to help you analyse and audit your current content strategy.

If you can't make it, please still register and I can send you a recording on demand.

https://lnkd.in/ecHYrEGq

27/09/2022

What a lovely surprise in the post this morning from a delightful friend, client and coworker. Fiona Kearns 🥰

https://kearnsconsultancy.com

Thank you lovely

22/09/2022

“Don’t find customers for your products; find products for your customers.”

I love this quote from Seth Godin; it tells us that when we truly know who are customers are, then and only then can we create what they want before they even know they need it – in an ideal world, eh?

Well, why not? If you can engage with them successfully and bring them into your ‘Tribe’ they’ll buy anything from you.
Just think about dungarees and onesies for adults!

So let’s talk about HOW you can engage successfully.

Before you pick up a pen or open your laptop and begin writing, WHO are you writing to?

If you aren’t crystal clear on this, put down the pen, shut the laptop, get a cuppa and sort it out!

Honestly, unless you know WHO you’re talking to, you’ll never get people to engage with your posts, blogs and even website.

Knowing your audience is business 101. That’s why some brands work, and others don’t.

Knowing your audience creates context and purpose in your communications.

What does this mean?
It means you’ll resonate emotionally with them: you’ll connect on a deeper level, and that’s what you’re aiming for.

WHY?

Because that’s when people buy into you and your brand; it’s when sales happen.

In my webinar on Thursday 6th October 12pm, I’ll be sharing

HOW to identify your audience and what they need

WHY it’s important to regularly audit and review your messaging

HOW to rework and refine messages that align with your target audience.

Sign up below and receive your free download to identify the WHO in your business.

https://lnkd.in/eTfqT3cV

23/02/2021

Starting tonight- this amazing workshop is being led by Rebecca Jenkins.

Rebecca is a successful business woman whose worked with legends like Anita Roddick and Tom Peters.

She’s got over 25 years of experience in business and her last business delivered over £55 million in sales.

Rebecca is an expert in winning sales, lead generation and client management.
You Do Not want to miss this!

Plus she is a genuinely nice person who is totally approachable and is determined to help others grow their business for success!

08/02/2021

First day of the festival!
Two weeks of great talks, help and advice on growing your business all completely free!
Plus there are Q&A sessions to ask those burning questions.
What's not to love?

04/02/2021

Calling all Freelancers!
Join the festival for free and listen in to loads of great talks, help and advice on growing your business. Plus there are Q&A sessions to ask those burning questions.