Make Something Media

17/01/2025

Video marketing isn’t just for big brands. Small businesses can use video to connect with their audience, build trust, and grow their presence.

From customer testimonials to behind-the-scenes content and product demos, our latest blog shares 10 creative video marketing ideas to help you stand out.

Ready to get inspired? Read the full post here: makesomethingmedia.com/blog/video-marketing-ideas-for-small-businesses

Discover 10 creative video marketing ideas for small businesses, from customer testimonials to behind-the-scenes content. Boost engagement and grow your brand.

14/01/2025

Testimonial videos are a powerful way to build trust and connect with your audience—but are you using them to their full potential?

In our latest blog post, we break down the 5 key elements of a successful testimonial video, including:

✅ Authentic storytelling
✅ High-quality production
✅ Emotional connection
✅ Strategic use of b-roll
✅ Clear calls-to-action

Whether you’re starting from scratch or looking to refine your approach, these tips will help you create videos that engage and convert.

👉 Read the full blog post here: https://makesomethingmedia.com/blog/5-elements-of-a-successful-testimonial-video

Learn the five key elements that make testimonial videos successful—from authentic storytelling to high-quality production and emotional connection. Create videos that build trust and drive results.

13/01/2025

When Music Builds Community and Goes Viral

In our latest project with Lexington Leadership Foundation, we had the privilege of documenting an incredible story born out of The Prayer Room. What started as simple meetings turned into something extraordinary—a powerful song and video that went viral, inspiring countless others.

This short documentary showcases how creativity and community can come together to create something truly impactful. It’s a reminder of the amazing things that happen when people unite around a shared mission.

We’re proud to partner with Lexington Leadership Foundation to tell stories that highlight the power of community and purpose. Watch the full video and see the impact for yourself.

09/01/2025

Video marketing continues to dominate in 2025, with new trends shaping the way businesses connect with their audiences. From short-form content and vertical video to authentic storytelling, there are more opportunities than ever to create impactful content.

Discover the top video marketing trends for 2025 and how your business can leverage them to stay ahead.

Check out our latest blog: makesomethingmedia.com/blog/2025-video-marketing-trends

Explore the biggest video marketing trends for 2025, from short-form content to AI-driven personalization. Learn how to connect with audiences and drive results.

06/01/2025

New Year, New Reel!

We’re excited to share our updated reel—a showcase of the incredible projects we worked on throughout 2024. This video is more than just a highlight; it’s a celebration of the stories we’ve helped bring to life and the amazing clients who trusted us to share their vision.

From heartfelt testimonials to cinematic brand campaigns, this reel captures the creativity and passion that define Make Something Media.

As we look ahead to 2025, we can’t wait to continue crafting stories that connect, inspire, and make an impact.

Watch the full reel below

Here’s to another year of storytelling!

See more at makesomethingmedia.com

23/12/2024

A smile is more than just a smile—it’s confidence, connection, and joy.

In our recent project for Family Dental Center, we told the story of Ivonne, who regained her confidence through dental implants. But this video isn’t just about a procedure; it’s about how that new confidence helped her reconnect with her grandkids and rediscover her spark.

Stories like this remind us that great video production isn’t just about visuals—it’s about creating a connection. When we tell authentic, human-centered stories, we help businesses like Family Dental Center show the life-changing impact they have on their clients.

We’re proud to share this video and the story behind the smile. Watch the full video below.

19/12/2024

First impressions matter, and in today’s digital world, a company showcase video can set your business apart. These short, engaging videos introduce who you are, what you do, and why your audience should choose you.

Discover how company showcase videos build trust, improve engagement, and help your business grow. Check out our latest blog to learn more!

makesomethingmedia.com/blog/what-are-company-showcases

Learn how company showcase videos introduce your brand, build trust, and drive engagement. Discover why they’re a must-have for business growth.

17/12/2024

Behind the scenes of a powerful story.

When Sunrise Children’s Services approached us with their vision for a courtroom video, we knew it was a project that needed care, precision, and heart. From scripting to filming, every detail was intentional—keeping the focus on a little girl, a silent courtroom, and a question that demands an answer: “Who will speak for this child?”

Filming on a simple set with a talented team of actors and crew, we worked to bring this message to life. The result? A powerful visual story that advocates for children who deserve to be seen and heard.

We’re grateful to Sunrise Children’s Services for their trust and collaboration and to our incredible crew for helping this story resonate.

Read More here - makesomethingmedia.com/blog/behind-the-scenes-sunrise-childrens-services-tv-ad

Discover how Sunrise Children’s Services partnered with us to create a powerful courtroom video highlighting the importance of giving every child a voice.

16/12/2024

Every child deserves someone to stand up for them.

This project for Sunrise Children's Services (Kentucky) tells the story of a little girl in a courtroom, waiting for someone to speak on her behalf—and the heartbreaking silence that follows. It’s a powerful reminder of the importance of advocating for children in need.

A huge thank you to the incredible team of actors and crew who brought this vision to life. Your dedication helped tell a story that we hope inspires action and awareness.

Watch the full video below and join us in supporting Sunrise Children’s Services as they give a voice to the voiceless.

13/12/2024

Want to build trust, engage your audience, and drive more conversions? Customer video testimonials are a game-changer for businesses. They showcase real stories, create emotional connections, and prove the value of your product or service.

Discover how video testimonials can elevate your marketing strategy in our latest blog post. Read it here: https://makesomethingmedia.com/blog/the-power-of-customer-video-testimonials

Learn how customer video testimonials build trust, engage audiences, address concerns, and boost conversions. Discover their value for modern marketing.

11/12/2024

We recently had the honor of interviewing a group of extraordinary doctors who are making an impact around the world. Filmed on a clean, white backdrop, these talking head interviews focused on their powerful stories and the critical work they’re doing to change lives globally.

Helping to tell these stories is at the heart of what we do—capturing authentic voices that inspire and inform. We can’t wait to share more from this project!

11/12/2024

Consistency is the key to building trust, engagement, and recognition for your brand. Regularly posting high-quality video content not only strengthens your audience relationships but also boosts your online visibility and SEO.

In our latest blog, we explore why consistent video content matters and how it can transform your brand’s presence. Check it out here:

Learn how consistent video content builds trust, enhances engagement, and improves brand recognition. Discover tips for maintaining regular, high-quality videos.

04/12/2024

Louisville small businesses face tough competition, but video marketing can be a game-changer. From professional commercials to engaging social media videos, the right video content helps you connect with local audiences, build trust, and fuel growth.

Learn how video can elevate your business and help you stand out in Louisville. Read our latest blog post here: makesomethingmedia.com/blog/video-drives-local-growth

Discover how Louisville small businesses can grow with commercials and social media videos. Learn how video builds trust, boosts engagement, and drives success.

21/11/2024

Building trust and loyalty is essential for lasting customer relationships—and video is a powerful tool to achieve this. From authentic testimonials to behind-the-scenes insights, the right video content can foster transparency and create emotional connections with your audience.

Learn how video can help your business strengthen customer relationships. Read more here: makesomethingmedia.com/blog/how-video-builds-trust

Discover how videos like testimonials, behind-the-scenes content, and explainers build trust, foster emotional connections, and drive customer loyalty.

20/11/2024

How long should your business videos be? From short social media clips to in-depth product demos, finding the right length is key to engaging your audience and delivering your message effectively.

In our latest blog, we explore the ideal lengths for different video types and share tips to make your videos stand out. Check it out here: https://makesomethingmedia.com/blog/video-length-matters

Learn the ideal lengths for different business video types, including social media clips, brand videos, and product demos. Discover how to keep viewers engaged and deliver your message effectively.

14/11/2024

Is your business making the most of video content? In our latest blog post, we cover the 5 essential types of videos every business should have to connect with audiences, build credibility, and grow. From brand videos to social media content, see how these videos can add value to your strategy.

Read more here: https://makesomethingmedia.com/blog/must-have-videos-for-businesses

Discover the top 5 video types every business should use, from brand videos to customer testimonials, to boost engagement, build trust, and drive growth.

12/11/2024

When it comes to video content, quality matters. While DIY methods are accessible, professional video production brings a level of polish and effectiveness that’s hard to match. In our latest blog, we explore the key benefits of choosing a production team over going DIY, including higher quality, time savings, and a greater impact on your audience.

Curious about the difference? Check out the full post here: https://makesomethingmedia.com/blog/pro-video-vs-diy

Discover why professional video production outperforms DIY methods, from enhanced quality and time efficiency to a stronger impact on audience engagement and brand perception.

08/11/2024

Video can be a powerful asset at every stage of the sales funnel, guiding potential customers from awareness to conversion. Our latest blog post explores how professional video content engages viewers, builds trust, and drives action—ultimately boosting sales.

Discover how video can elevate your sales funnel and increase your business’s impact. Read more here: https://makesomethingmedia.com/blog/videos-impact-on-sales-funnels

Discover how professional video content guides customers through each stage of the sales funnel, from awareness to decision-making. Learn how video can boost engagement, build trust, and drive conversions for your business