Remember when Instagram was that shiny, new photo sharing app?
Yeah, me too....😌
But I know this for a fact...Instagram is STILL relevant!
Like any good business, with a sound business strategy, they need to evolve.
As social media continues to grow, all social media platforms must evolve to meet those demands and remain relevant.
And so our businesses and the way we use social media to support them, must do the same.
So how do we do that, so that we don't keep dwelling on the beautiful photo sharing app Instagram once was?
We simply need to adjust.
And that my friend is what a good social media strategy will do for your business...
An effective social media strategy is your roadmap for social media support, based on who you are, who you serve and why your business is the solution for your ideal customer.
That means, it's YOUR personal strategy that is designed to help you stay true to your unique message and delivering that message with consistency to a community who values who you are and what you offer.
And when that happens, you'll see growth, you'll see engagement, and you'll see the trust start to build.
So the old Instagram that we remember? It will be a happy memory.
Waitlist is open for my "Get Clear on Your Social Media Strategy" accelerator workshop! If you’ve been thinking about how to evolve your brand and business using social media as a marketing platform, this workshop is for you!
Not only will you learn the fundamental pieces to help you develop your strategy, but you’ll walk away with a very manageable content strategy to support it.
And new this year? A very strategic lesson to help you create your Instagram content strategy.
You won't want to miss this one!
Read more here: https://bit.ly/3cHs2Qf
I feel compelled to share this social media strategy reminder today...
Your content should not ‘always be selling’. Unless you've built trust and are in that phase of the purchase journey with your community.
What exactly does that mean for your small business social media marketing?
If you're in the Awareness phase, you want to be sure your message is relatable to the people you want to attract; building a community.
If you're in the Engagement phase, you are focused on nurturing your community, helping them get to know you more and more.
Eventually they start trusting you. And it's only then will they be open to your offer. The Conversion phase.
And what builds TRUST?
YOU.
So lead with your story; your message.
Not your business.
Not your sales pitch.
Because when it's time to introduce your offer, it won't feel so 'icky'.
Drop a 💛 if this was helpful!
Plan 10 Days of Content on Instagram
What is better?
Ice cream on a hot summer day?
Or,
Having ten days of content planned out for your Instagram posts and story?
While most might go with the answer ice cream, which I too would have to agree with, the idea of having my content planned and scheduled for the next month?
I would seriously jump at the chance of that over ice cream on a hot summer day!
So I'm about to make that happen for you, with my very own planner, "Plan 10 Days of Content on Instagram".
It's the updated version of my previous downloadable planner, and this time even better!
1️⃣ It gives you step-by-step instructions to help you use the carefully written captions to be customized to YOUR MESSAGE.
This isn't caption prompts! It's true caption content where you can simply integrate your words, your message.
2️⃣ The template also allows you to craft your message into a story format.
With a beginning (hook), middle (conversation) and an end (call-to-action), you'll feel like you're having a live, 1:1 conversation, with your ideal customer!
3️⃣ Stories are engaging, and yours will be too!
And you'll see growth as a result.
You'll start building a community of the right followers, people who will find value in who you are and what you offer, and your opportunity to personally nurture your community.
By grabbing your free download, you'll also be joining my very special VIP email list. And you'll want to stick around because I'll be making a very special offer, just for you, in the next week!
So now what do you think now? Ice cream or ten days of content?✨
If you said “ten days of content”, grab your copy here:
https://bit.ly/3ijkZxg
How many social media platforms are you on?
If you're on more than one, is it because you want to reach more people?
I'm here to tell you that reach isn’t always the answer.
What is a better approach?
Put your time and focus on engaging the COMMUNITY you’ve built on your main platform.
Even if you’re just starting and your follower count is 100 people, they represent 100 people who are there for a reason.
Your story resonated with them.
You now have an incredible opportunity to help them get to the place they want to be.
Solving a problem. The transformation they seek.
And the only way they'll get there is by helping them to get to know you more and more, and ultimately trust you.
If you're on multiple platforms, you may not be paying as much attention to the very important process that I call 'nurturing your community'.
You'll find yourself only focused on growth, using tactics that have you doing things to get noticed.
And eventually burnt out because you're not seeing success.
So try this instead....
✨You have a community who wants to get to know you better. Tell a story.
✨You have a community who wants to learn from you. Teach them.
✨You have a community who appreciates your expertise. Keep them informed and knowledgeable.
✨You have a community who trusts you. Show up for THEM.
Will you join me and commit to showing up for your community?
International Women’s Day: Using our voices in unexpected places
On International Women's Day, I was proud to use my voice to support women and the families they care so much about.
As women, when we come together, great things happen!
And being able to share my story, with government leaders, I was grateful to use my voice; to help protect women and their families; their husbands, fathers, grandfathers, brothers, from the pain and suffering of prostate cancer.
Yesterday, I got to spend my day on Capitol Hill, meeting with some of our congressional leaders from IL, to ask for support on four critical programs and bills, in the fight to end prostate cancer:
1️⃣$120M budget for the Prostate Cancer Research Program at the DoD, for treatments and diagnostic testing, especially for late stage prostate cancer that is no longer curable.
2️⃣ Funding for CDC prostate cancer activities run through state health departments dedicated to prostate cancer programs; outreach, education and resources for men at high risk.
3️⃣A bill, H.R. 1176, that will eliminate and break down a barrier (cost-sharing) to receiving a PSA test, a critical blood test that will detect prostate cancer, for men who are highest risk (family history and African American).
4️⃣A new bill about to be introduced to the House, to monitor, coordinate and evaluate the activities of Federal prostate cancer research programs, ultimately helping critical efforts move towards a cure more quickly.
1 in 8 men will develop prostate cancer in their lifetime and after decades on the decline, deaths from prostate cancer are on the rise; a 63% increase in diagnoses and 17% rise in deaths.
For African American men, that statistic increases to 1 in 6; putting them at higher risk.
And for men with family history, they are 2.2 times more likely to develop prostate cancer.
I have personally felt the pain and suffering associated with prostate cancer. My father was diagnosed with stage 4, metastatic prostate cancer in 2014. But he was able to live a full life
Do you want more followers?
I have to say I feel awful leading my caption with that question! 😝
But it's still a question so many of us are attracted to on social media.
We want to know how to get that magical number of X (you fill in the blank) because we think it will help us attract clients and elevate our businesses.
Sure, we all want followers. But your follower count should be based on one thing, and one thing only...
⭐ Building a COMMUNITY of the RIGHT FOLLOWERS ⭐️
And the right followers come when your MESSAGE is a consistent, valuable message that resonates with them.
A message that is a true representation of YOU. And when it is authentic and real, it also feels right to you.
When it doesn't, it means you're letting go of who you are and what you want to be known for; your MESSAGE, in favor of vanity.
And vanity my friends is hard to keep up!
It's why you will always hear this from me...do what feels right; for you and for your community. Because your community represents the people who are most invested in your message.
And it's YOU who they believe in. The person who can help them envision the transformation you offer, for themselves.
So, let me rephrase the initial 'icky' question to this...Do you want more of the RIGHT followers?✨
I'll be sharing some of my best secrets, on Facebook Stories, over the next few days. I'll see you there!
Your next chapter WILL be amazing!
And you know why?
Because each chapter is yours to tell.
It's your own story. In our own words. And it's a beautiful story that needs to be told!
The road is not always easy. We all experience good days and bad. We all have enormous challenges that might make us want to quit or give up.
But we have a resilience that keeps us going.
And those challenges become amazing accomplishments that inspire!
So will you keep telling your story? And if you're not, will you promise to start?
Because I personally cannot wait to be inspired by you!
Happy New Year my friend! ✨
One of the most often asked questions from businesses before they get to know me.
How do I grow my followers.
And I can confidently say it's also the last time they ask the question once they know me!
Because it's not about 'growing followers'.
Of course you want to grow on social media.
It's about growth by building COMMUNITY.
Because community is different from followers!
Here's what I mean....
If you just want to show a follower count for vanity, you're most likely not concerned if they're the right followers.
The right followers are people (not just a number) who find value in who you are. They want to get to know you, the engage because they find value in what you have to say, and ultimately, they trust you as their go-to.
That my friend is COMMUNITY.
Growing followers will often have you doing things that don't align your brand and message with the people you want to serve.
Growing followers will only have you resort to tactics that will lead to burn out.
Why?
Because you're only focused on the number.
On the flip side, when you're focused on the people you want to serve, that's when you start creating content that is valuable and engaging.
And that's how you grow.✨
Droop me a 💖 if you're committed to growing a COMMUNITY.
What exactly does it mean to 'get clear' on your social media strategy?
You're committed to using social media to support your business in 2022, but with ongoing algorithm updates, you're discouraged by the effects those changes have on your engagement and growth.
It's also hard to keep up with all the changes to platform features, making it difficult to share your message comfortably and implement a manageable content creation process.
But you keep posting.
You want to show up with some consistency, but with those ongoing changes, limited engagement and no meaningful conversation with the people you serve, you're less motivated, making it it more difficult to do.
What if I told you that I know the path to success; the one thing that doesn't change, despite ongoing changes to social media?
And that path to success leads to the one thing that will matter the most; a COMMUNITY that trusts you and CONVERTS?
What is it, you ask?
A dedicated social media strategy, but a strategy that is designed with YOU in mind. Your STORY.
Because your story will inspire, educate, entertain and influence. And it will create ENGAGEMENT.
It's why I'm so excited to share that DOORS ARE OPEN for my first "Get Clear on Your Social Media Strategy" Accelerator of 2022!
📌 In 2 weeks, you will gain the CLARITY you need to start leveraging social media for your business; you'll feel confident in your message with a content strategy that is manageable, effective and CONSISTENT.
📌 You'll feel motivated to show up and encouraged by the CONVERSATION you'll create with the people who matter most to you.
📌 And you'll be encouraged by the ongoing ENGAGEMENT you'll see from the COMMUNITY you've built, because engagement is what every social media platform wants!
Are you ready to 'get clear' on your social media strategy for 2022?
I'm ready to help you my friend!
Find all the pertinent details here ➡️ bit.ly/3l8cWEm
We get started on January 18, 2022! ✨
The hustle and bustle of Christmas got you sugar-plumed out?
Join the club!
Between the hustle and bustle this year, the holiday get-togethers, the endless shopping, the Christmas sniffles (this cold + flu season completely wiped out my family!) and not to mention closing out our year of business and planning for next year, it really is no wonder!
We’re exhausted!
But if you're like me, you wouldn't have it an other way. I’m soooo grateful we get to be together with family and friends this year!
It really is the most beautiful time of the year.
Merry Christmas Eve and Happy Christmas!✨
xo
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#christmasevetradition #christmaseve2021 #christmaslover #christmasinspiration #dearsanta #christmaswish #busymoms #busywomen #allthethings #mompreneurlife #solopreneurlife #womenpreneur #womenpreneurs #sheeo #hustleandbustle #rosemills #socialmediawithsoul #heartcenteredbusiness #intentionalbusiness #happychristmaseve
Community and collaboration. Two things I valued the most this year.
Without community; women entrepreneurs who, like me, wanted a place to feel safe saying what we're good at but also where we need help, I would not have been able to move my business forward in the best way possible.
It's because of community that I developed the most incredible relationships that ultimately fostered amazing collaborations and partnerships.
One was finding Cee Ng of Live Learn Dream who helped me finally uncover exactly what was keeping me feeling stuck in my business.
My website.
But it was even more than that.
I finally became clear on my niche, how to confidently describe who I am and how my promise to my ideal client is the transformation she's been picturing for herself.
Cee pushed me to think about what I wanted out of my business; what Rose Mills' message is, and linking by brand to each stage of a marketing funnel.
Based on where my ideal client found me and landed on my website as a result, my new website made it easy for her to confidently navigate what to do next so that I could help her with that transformation she was seeking for herself and her business.
It's why I'm proud to share a peek of my website! Not only is it beautiful, but the experience working with Cee is everything I had hoped for and the best investment I made for my business this year.
What do you think? ✨
https://rosemillsinfluencer.com
Two years ago, I dreamed of one day offering a Black Friday special for my business.
But I also knew that I couldn’t just show up on social media, post and promote an offer.
I was focused on building a community first, providing as much value to them with what they needed help with the most.
I engaged and I nurtured my community.
And if you are seeking to do the same; you too can build, nurture and cultivate a community that converts.
Conversion can mean a great deal.
Your community shows trust and will offer sentiment, they’ll provide testimonials and make referrals, and they seek you out for answers, letting you know how much you helped them.
And yes, they trust you as their solution; to help them make the transformation they picture for themselves.
If you’re ready to invest in elevating your social media strategy for 2023, now is the time!
My Black Friday special to my “Get Clear on Your Social Media Strategy” Accelerator is still available through today.
Come and learn the steps to a social media strategy designed to create engagement; building a community that you can personally nurture.
Link in my bio and enter the code BLACKFRIDAY50 when checking out!
I can’t wait to help you!✨
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#blackfridayspecials #socialmediasuccess #elevateyourbrand #elevateyourbusiness #ladybosses #engagingcontent #womenbosses #femaleceo #yourstory #socialmediagrowth #contentstrategy #rosemills #socialmediawithsoul #chicagosmallbusiness #socialmediastrategist #chicagowomenownedbusiness #yourbusiness #ladybosslife #womenentrepreneurship #socialmediasupport #socialmediamarketingstrategy