16/12/2025
Digital gives us no shortage of toys to play with. Search, social, email, content, video, partnerships; every avenue has its moment.
But this year, two channels didn’t just perform well for us - they blew everything else out of the water.
Social and email.
One drove reach and conversation at scale. The other delivered conversions, loyalty and real commercial impact.
Together, they’ve been the powerhouse combo of 2025.
And while the tools keep evolving, the lesson stays the same:
Go where your audience is, speak in a way that cuts through, and back it up with value they actually care about.
