Focus Films

22/11/2024

Sometimes, a story stops you in your tracks.

For Maggy, the owner of Homewatch CareGivers, that story was her own. Her husband’s unexpected passing at just 48 years old changed her life forever.

In the middle of life’s chaos, she found herself overwhelmed, carrying the guilt of “what ifs” and “could haves.” She never wanted another family to feel that way.

That loss fueled her mission: to provide families with compassionate, guilt-free care and the peace of mind that comes with knowing they don’t have to do it all alone.

At Focus Films, we had the privilege of helping Maggy share her story. Her Brand Story Video captures not just what she does, but why she does it—and that makes all the difference.

If you know a family who could use Homewatch CareGivers of Canton's services, please share her story. Because stories like Maggy’s remind us of the incredible heart behind businesses in our community.

18/11/2024

𝘾𝙖𝙥𝙩𝙪𝙧𝙞𝙣𝙜 𝙎𝙩𝙤𝙧𝙞𝙚𝙨 𝙏𝙝𝙖𝙩 𝙈𝙖𝙩𝙩𝙚𝙧

This weekend, Focus Films had the privilege of filming at Our Lady of Lourdes Catholic Church in Atlanta, just steps from Ebenezer Baptist Church, where Dr. Martin Luther King Jr. once inspired a movement.

We were there to capture B-roll and testimonials for 𝘾𝙤𝙣𝙫𝙚𝙧𝙨𝙖𝙩𝙞𝙤𝙣𝙨 𝙤𝙣 𝙍𝙖𝙘𝙚, a transformative workshop by Inward Bound Programs. This organization holds special meaning for us—they were one of our very first clients back in 2017. Seeing their mission continue to grow and evolve has been incredibly inspiring.

The workshop’s core videos, already making an impact nationwide, spark meaningful conversations about race, guided by trained co-hosts. Our role was to capture the emotions, stories, and connections that unfold during these sessions—moments that will inspire others to engage with this critical program.

At Focus Films, we believe storytelling has the power to open hearts, build bridges, and drive change. If your organization needs video that makes an impact, we’d love to help tell your story.

📩 Contact us today to start the conversation.

02/11/2024

Day 1 of 2 filming with NeurdSolutions as they deliver valuable insights in functional neurology for clinicians.

Recording these presentations means their insights will be accessible for future learning and growth—long after the course wraps up!

30/10/2024

Voting ends TOMORROW 10/31 at 11:59PM.

Please go to https://gbj.com/woodstock/business-consulting/focus-films and click "VOTE FOR US!"

Many thanks!

25/10/2024

Business owners, are you using video to REALLY connect with your audience?

From sharing your story to offering behind-the-scenes looks, video helps you build trust and engage on a deeper level. Here are five easy ways to get started:

1️⃣ Showcase Your Story

2️⃣ Share Customer Testimonials

3️⃣ Offer Valuable Tips

4️⃣ Show Behind-the-Scenes

5️⃣ Highlight Events and Specials

It’s all about showing who you are, not just what you sell.

24/10/2024

MY CLIENT IS HIRING!

Today, Focus Films was out in Commerce, GA, shooting monthly content for our client, Hardrock HDDP, a horizontal directional drilling company. They're growing fast and looking to add to their team!

They're hiring for experienced:

• Drilling Operators
• Drilling Locators
• Drilling Foremen

If you or someone you know fits the bill, get in touch with them or message me and I'll connect you.

23/10/2024

🚫 𝗟𝗲𝘁’𝘀 𝘁𝗮𝗹𝗸 𝗮𝗯𝗼𝘂𝘁 𝘃𝗮𝗻𝗶𝘁𝘆 𝗺𝗲𝘁𝗿𝗶𝗰𝘀.

We often get caught up in the number of views or likes on our videos, thinking they’re a direct measure of success. But here’s the truth: 𝗹𝗶𝗸𝗲𝘀 𝗱𝗼𝗻’𝘁 𝗲𝗾𝘂𝗮𝗹 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀.

What REALLY matters is the right people seeing your content—and more importantly, whether that content leads to new clients. You might have 100 views but end up with 20 new customers, while 1,000 views might not convert anyone at all.

It all boils down to your content and strategy. Are you speaking directly to your target audience? Is your message clear and compelling?

Focus on creating quality content that resonates with the right audience, and you’ll see the impact on your bottom line. After all, it’s not about the ego numbers—it’s about driving real results! 💡

22/10/2024

22/10/2024

𝗠𝗼𝘀𝘁 𝗼𝗳 𝗼𝘂𝗿 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 𝗰𝗼𝗺𝗲 𝘁𝗼 𝘂𝘀 𝘁𝗵𝗶𝗻𝗸𝗶𝗻𝗴 𝘁𝗵𝗲𝘆 𝗻𝗲𝗲𝗱 𝗺𝗼𝗿𝗲 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮, 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮, 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮—𝗯𝗲𝗰𝗮𝘂𝘀𝗲 𝘁𝗵𝗮𝘁’𝘀 𝘄𝗵𝗮𝘁 𝘁𝗵𝗲 “𝗴𝘂𝗿𝘂𝘀” 𝘀𝗮𝘆.

But here’s the truth: social media alone won’t get you lasting results.

The real power lies in having long-term, evergreen 𝗩𝗶𝗱𝗲𝗼 𝗔𝘀𝘀𝗲𝘁𝘀—like brand stories and testimonials—working for you 24/7 on your website and in sales presentations.

Don’t get it twisted, short-term 𝗩𝗶𝗱𝗲𝗼 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 for social media is important, but it’s only one piece of the puzzle.

So we created this quick guide to help you understand the difference between long-term video assets and short-term video content, and the value each brings to your business.

𝗕𝗲𝗰𝗮𝘂𝘀𝗲 𝗮 𝘀𝘁𝗿𝗼𝗻𝗴 𝘃𝗶𝗱𝗲𝗼 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝘀𝗵𝗼𝘂𝗹𝗱 𝗱𝗲𝗹𝗶𝘃𝗲𝗿 𝗿𝗲𝘀𝘂𝗹𝘁𝘀 𝗹𝗼𝗻𝗴 𝗮𝗳𝘁𝗲𝗿 𝘁𝗵𝗲 𝗹𝗶𝗸𝗲𝘀 𝘀𝘁𝗼𝗽 𝗿𝗼𝗹𝗹𝗶𝗻𝗴 𝗶𝗻.

14/10/2024

Been on a mission recently to connect with and help more local businesses with ideas for how to use video in their marketing.

Found this hidden gem, Green Light Coffee Company right in our backyard! Two veterans who were invited to Colombia to check out their buddy's Coffee Farm. Fast Forward to now a truly single origin, organic, and sourced through fair trade practices coffee that supports military foundations and charities.

Really awesome story!!

27/09/2024

Humbled and honored to be nominated for this year's Best of Georgia for Videography!

Please help us out and vote for Focus Films here: https://gbj.com/woodstock/business-consulting/focus-films

Click "VOTE FOR US!"

THANK YOU!!

24/09/2024

𝗜𝘀 𝟭𝟬% 𝗼𝗳 𝗬𝗼𝘂𝗿 𝟮𝟬𝟮𝟱 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗕𝘂𝗱𝗴𝗲𝘁 𝗦𝗲𝘁 𝗔𝘀𝗶𝗱𝗲 𝗳𝗼𝗿 𝗩𝗶𝗱𝗲𝗼? 𝗛𝗲𝗿𝗲’𝘀 𝗪𝗵𝘆 𝗜𝘁 𝗦𝗵𝗼𝘂𝗹𝗱 𝗕𝗲

As we head into 2025, it’s more important than ever for businesses to allocate their marketing budget wisely. One area that should be a priority is 𝘃𝗶𝗱𝗲𝗼 𝗰𝗼𝗻𝘁𝗲𝗻𝘁—but how much should you be investing?

A good rule of thumb is to allocate at least 𝟭𝟬% 𝗼𝗳 𝘆𝗼𝘂𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗯𝘂𝗱𝗴𝗲𝘁 𝘁𝗼 𝘃𝗶𝗱𝗲𝗼.

Why?

✅ 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Video content generates 1200% more shares and interactions than text and images combined.

✅ 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻: People who view product videos are 1.81x more likely to purchase.

✅ 𝗩𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆: Video is prioritized by search engines, improving your SEO and brand visibility.

✅ 𝗖𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻: Video allows your brand to tell stories, show authenticity, and build stronger emotional connections.

By making video a cornerstone of your 2025 marketing strategy, you’ll not only increase engagement but also create a more relatable and humanized brand.

At Focus Films, we work with businesses through 𝗺𝗼𝗻𝘁𝗵𝗹𝘆 𝗿𝗲𝘁𝗮𝗶𝗻𝗲𝗿𝘀 or on a 𝗽𝗲𝗿 𝗽𝗿𝗼𝗷𝗲𝗰𝘁 𝗯𝗮𝘀𝗶𝘀, helping to create consistent, storytelling-driven content that resonates.

Feel free to reach out if you’d like to explore how video can support your 2025 goals.

05/09/2024

🔍 𝗜𝗻 𝗮 𝘄𝗼𝗿𝗹𝗱 𝗳𝗶𝗹𝗹𝗲𝗱 𝘄𝗶𝘁𝗵 𝗶𝗻𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻 𝗼𝘃𝗲𝗿𝗹𝗼𝗮𝗱, 𝗰𝗹𝗮𝗿𝗶𝘁𝘆 𝗶𝘀 𝗸𝗲𝘆. 𝗔𝗻𝗱 𝗻𝗼𝘁𝗵𝗶𝗻𝗴 𝗱𝗲𝗹𝗶𝘃𝗲𝗿𝘀 𝘁𝗵𝗮𝘁 𝗯𝗲𝘁𝘁𝗲𝗿 𝘁𝗵𝗮𝗻 𝘃𝗶𝗱𝗲𝗼. 🎥

We recently teamed up with Affordable Medicare Solutions to create a powerful video that helps seniors and their families navigate the confusing world of Medicare. 🏥👵👴

Medicare can feel overwhelming, but with video, we’re able to break it down into something simple and easy to understand. Here’s why we believe video is so effective:

✅ 𝗜𝘁 𝗯𝘂𝗶𝗹𝗱𝘀 𝘁𝗿𝘂𝘀𝘁. With so many scams out there, it’s important to show that you’re the real deal. Video puts a human face to the brand, making it easier for people to trust you.

✅ 𝗜𝘁 𝘀𝗶𝗺𝗽𝗹𝗶𝗳𝗶𝗲𝘀 𝗰𝗼𝗺𝗽𝗹𝗲𝘅 𝗶𝗻𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻. Medicare has hundreds of options, and Affordable Medicare Solutions is here to guide people through it. The video helps explain that process in a way that’s easy for anyone to follow.

✅ 𝗜𝘁 𝗴𝗲𝘁𝘀 𝗿𝗲𝘀𝘂𝗹𝘁𝘀. People are way more likely to watch and share videos than text posts or images. This video is going to help Affordable Medicare Solutions reach even more families who need their support.

We’re proud of how this project turned out and can’t wait to see the impact it will have! If you’re ready to take your brand to the next level with video marketing, we’d love to help. Send us a message to get started! 📲

03/09/2024

Not every marketing video needs to be a big production.

By dedicating one day each month to batch shooting multiple videos, we create enough high-quality content to fuel your marketing efforts for the month and beyond.

This approach offers cost savings and efficiency, all while maintaining the strategy and professionalism you expect from Focus Films.

31/08/2024

𝐑𝐨𝐨𝐟𝐞𝐫𝐬: 𝐑𝐞𝐚𝐝𝐲 𝐭𝐨 𝐔𝐧𝐥𝐨𝐜𝐤 𝐚 𝟐𝟎𝟎𝟎%+ 𝐑𝐎𝐈? 𝐇𝐞𝐫𝐞’𝐬 𝐇𝐨𝐰!

We just created a video for Retro Roofers highlighting Ecodur by Castagra Products, Inc., game-changing coating for metal roofs. What sets Retro Roofers apart? They're the first certified Ecodur installer in Georgia!

🥵🎥 After two days of shooting the largest Ecodur project ever in Georgia in 100-degree heat, the result is a dynamic video that will drive new business for Retro Roofers.

Video is ESSENTIAL in the roofing industry, building trust and showcasing expertise like nothing else. 🏠

If you're not using video yet, you're leaving money on the table. Send us a message and let’s talk about all the options for using video to make money in your roofing business.

29/08/2024

3 Days of Travel to Colorado Springs for a multi-day company meeting.

What's the benefit? Our client was already having the meeting but decided to squeeze every last bit of value out of it by hiring Focus Films to shoot multiple marketing assets while they had everyone in one place.

Genius!!!!

Watch our Behind the Scenes of capturing all those assets...

16/08/2024

🌟 At Focus Films, it's all about capturing the extraordinary, and that’s exactly what we’ve done with Retro Roofers. They’re not just raising roofs—they’re raising the bar in the industry with GAF - Roofing's Timberline Solar™ Shingles, a true game-changer in sustainable roofing.

🏠 We had the privilege of showcasing these sleek, energy-efficient shingles, which are visually stunning and a smart investment that pays off with energy savings over time.

🌞 Retro Roofers is leading the charge in innovation, and we’re proud to be their go-to team for bringing their vision to life on screen.

𝐋e𝐭’𝐬 𝐭a𝐥k i𝐟 𝐲o𝐮 𝐰a𝐧t t𝐨 𝐞l𝐞v𝐚t𝐞 𝐲o𝐮r b𝐫a𝐧d a𝐧d s𝐭a𝐧d o𝐮t i𝐧 𝐲o𝐮r i𝐧d𝐮s𝐭r𝐲. 🚀

🎥 Focus Films is here to turn your next big idea into a visual masterpiece that resonates with your audience and drives results.

13/08/2024

One of the best parts of what we do at Focus Films is getting to work with amazing people from so many different industries. Every project brings new personalities, stories, and experiences—each one unique in its own way.

Recently, we had the chance to create a video for Hardrock HDDP, a horizontal directional drilling company based in Winder, Georgia.

They had to come save another company who only got through 8 inches of rock in two days. Hardrock came in and got 120 feet in two days. 💪

It’s projects like these that remind us why we love what we do. Every story is an adventure, and we’re grateful to be the ones capturing it.