stYpe

stYpe Making the world's most advanced tracking and keying solutions for Virtual Production. stYpe provides tracking equipment for TV and film studios worldwide.

Our tracking systems provide industry-leading level of accuracy in camera tracking and, since April 2019, also object & people tracking! In TV studios, our tracking technology is applied to bring highest level of Virtual and Augmented reality graphics to the set. In film studios, our systems are used to provide real-time previsualisations for scenes with virtual elements, and also to ease the post

processing efforts by capturing all data about movement of the camera, actors and chosen objects. We pride ourselves with three great tracking systems. Two of them are camera tracking systems - RedSpy & StypeKit - and we have a people & object tracking system in offer - Follower. About our camera tracking systems:If you are looking to add Virtual and Augmented reality effects to your TV shows, and are looking for a reliable camera-tracking system, look no further than RedSpy by stYpe. RedSpy uses an intelligent combination of infrared computer vision, accelerometer and gyro sensors to deliver tracking data of such high quality that it's almost impossible for human eye to find an imperfection. Whether you’re shooting indoors, outdoors; using cranes, steadicams or handheld cameras with heavy shaking, all these scenarios are handled – easily - by RedSpy. Wireless connection with the rendering engine is available, meaning your cameraman can truly be free of cables. RedSpy is currently used for camera-tracking on worldwide powerhouse TV stations such as the CNN, MTV, BBC, FOX, SKY and many others on a daily basis. The system integrates seamlessly with almost all rendering engines and can be directly linked with Unreal Engine via our Unreal plugin. You can learn more about RedSpy on this link:
www.stype.tv/RedSpy. StypeKit is a mechanical camera tracking system, which functions as an add-on for existing, ‘normal’ cranes. StypeKit turns even old cranes into modern Virtual & Augmented reality systems. As compared to our optical tracking system RedSpy, which uses floor or ceiling markers as reference, StypeKit is a fully mechanical system which needs no external reference, making it suitable for situations where placing markers is impractical. StypeKit is the product that originally made our brand “stYpe” known around the world, and for a good reason. It just works. Read more about StypeKit on this link:
www.stype.tv/stype-kit

Follower is our object & people tracking system launched in April 2019 at NAB Show where it won the award for Product of the Year. Follower detects hyper-accurate positional and orientational data of desired objects or people in the 3D environment, making it possible for you to overlay Virtual graphics using this data, essentially making your graphics come alive! Follower works when its LED beacons, smaller than a fingernail, are attached to objects or people. The LED signals are picked up by Follower's infrared cameras and its positional data is sent to the rendering engine of your choice. All sort of magic is then possible - swinging of a simple wooden stick can be turned into swinging of Thor's hammer! Find out more about Follower here:
www.stype.tv/follower/

24/12/2024

As the year comes to a close, we want to take a moment to thank you for being part of our journey. Your support, kindness, and shared moments have made 2024 truly special. 🌟

May your holidays be filled with love, laughter, and the magic of togetherness. Let’s carry the joy of this season into the new year, embracing new opportunities and creating unforgettable memories.

Here’s to a bright and beautiful 2025 for us all! 🥂💫

Warm wishes and endless gratitude from all of us at stYpe. 🎉

🎬 On December 18th, our partner studio, SenovvA, is hosting its third Virtual Production Live Event in Los Angeles. 🥂Thi...
18/12/2024

🎬 On December 18th, our partner studio, SenovvA, is hosting its third Virtual Production Live Event in Los Angeles. 🥂

This cozy gathering will focus on conversations about virtual production, combining networking and technical discussions. The event will feature a short demonstration of our equipment, including the RedSpy camera tracking system on the 6ft HumanCrane with StypeKit, and StypeLand XR, showcasing our software solution for LED Virtual Production. After the demo, attendees will have the opportunity to chat with our team of experts.

⏰ 5 PM – 8 PM

📍 SenovvA Inc, Studio 1401, Los Angeles

Don't miss out!

We’re excited to join the Tech Me Out: Production Summit at FUSE studio, Los Angeles, to showcase the future of virtual ...
12/12/2024

We’re excited to join the Tech Me Out: Production Summit at FUSE studio, Los Angeles, to showcase the future of virtual production!

🚀 What to Expect:

🔹 RedSpy – The ultimate tool for seamless camera tracking.

🔹 Follower – Revolutionizing motion capture integration.

🔹 GreenKiller – Say goodbye to green screen limitations.

🔹 HumanCrane – Elevate your shots with unparalleled precision.

📅 Mark Your Calendar:

We’ll also be presenting at 2:10 PM at Stage 1 - don’t miss it!

👉 Check out the full schedule here: https://spaciointeractive.com/psla2025/schedule.html

Stop by, see our tech in action, and chat with us about how we can elevate your production game.

12/12/2024

Relive the magic of Camerimage Festival 2024 with our after-movie! 🎥✨ From showcasing RedSpy, Follower, and StypeLand XR to connecting with amazing creators, it was a week to remember.
Huge thanks to and Veles Productions for helping us create a stunning booth setup.
Watch the highlights and see how we brought virtual production to life at one of Europe’s top filmmaking events.

Casablanca has spent over 30 years shaping the post-production, capture, and editing landscape. But their decision to em...
05/12/2024

Casablanca has spent over 30 years shaping the post-production, capture, and editing landscape. But their decision to embrace virtual production has been a game-changer. 🌟 Here's how stYpe became a vital part of their journey:

🔧 Efficiency with RedSpy
Operating across multiple studios in Rio and São Paulo (and even mobile setups!), Casablanca found RedSpy to be the best camera tracking solution for their needs.
🖥️ StypeLand Plugin for Unreal
In virtual production, rendering consistency is key. Casablanca faced challenges when Unreal-created visuals didn't translate accurately onto LED panels. StypeLand XR brought their team's artistic vision to life without compromising colors. The results? A streamlined workflow and happy DOP. 🎨✨
🤝 Partnerships Matter
What stood out? stYpe’s support which promptly addressed any request. The collaboration ensured stable, robust systems ready to capture the magic of every idea.
At Casablanca, the mantra is simple: technology in service of the idea. And with stYpe, they’re proving that innovative tools can make ideas leap from the page to the screen. 🚀

What’s your take on virtual production’s role in transforming filmmaking?
Let’s discuss! 👇

Casablanca has spent over 30 years shaping the post-production, capture, and editing landscape. But their decision to embrace virtual production has been a g...

Our team just completed an on-site training session for technicians from our distributors in China and Taiwan. They're n...
02/12/2024

Our team just completed an on-site training session for technicians from our distributors in China and Taiwan. They're now fully equipped to independently install, manage, and troubleshoot our equipment.

The training covered key hardware like RedSpy, BlueSpy, Follower, and StypeKit, along with software solutions such as StypeLand, GreenKiller, and StypeLand XR workflows.

Their expertise strengthens our growing community in the region, setting us up for more successful projects. 🚀
Here’s to advancing virtual production! 🌟

27/11/2024

We’re still energized by the incredible support and excitement from our visitors at IBC 2024 - it was truly unforgettable.
A massive thank you to our partners and everyone who visited our booth and made it such a success!
If you didn’t join us in Amsterdam - we’ve got a demo video ready for you to check out.
Here’s a quick look at the innovative tools we showcased:
𝐑𝐞𝐝𝐒𝐩𝐲 4.0: 𝐓𝐡𝐞 𝐥𝐚𝐭𝐞𝐬𝐭 𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐨𝐟 𝐨𝐮𝐫 𝐄𝐦𝐦𝐲 𝐀𝐰𝐚𝐫𝐝-𝐰𝐢𝐧𝐧𝐢𝐧𝐠 𝐜𝐚𝐦𝐞𝐫𝐚 𝐭𝐫𝐚𝐜𝐤𝐢𝐧𝐠 𝐬𝐲𝐬𝐭𝐞𝐦, 𝐧𝐨𝐰 𝐰𝐢𝐭𝐡:
• Enhanced accuracy and calibration.
• Faster setup times for virtual sets, green screens, and XR stages.
𝐒𝐭𝐲𝐩𝐞𝐋𝐚𝐧𝐝 𝐏𝐥𝐮𝐠𝐢𝐧: 𝐎𝐮𝐫 𝐩𝐨𝐰𝐞𝐫𝐟𝐮𝐥 𝐔𝐧𝐫𝐞𝐚𝐥 𝐄𝐧𝐠𝐢𝐧𝐞-𝐛𝐚𝐬𝐞𝐝 𝐩𝐥𝐮𝐠𝐢𝐧, 𝐝𝐞𝐥𝐢𝐯𝐞𝐫𝐢𝐧𝐠:
• GreenKiller keyer for flawless green screen production, even in challenging conditions.
• Set extensions and AR graphics for immersive virtual sets.
𝐒𝐭𝐲𝐩𝐞𝐋𝐚𝐧𝐝 𝐗𝐑: 𝐓𝐡𝐞 𝐮𝐥𝐭𝐢𝐦𝐚𝐭𝐞 𝐗𝐑 𝐬𝐨𝐥𝐮𝐭𝐢𝐨𝐧 𝐟𝐨𝐫 𝐋𝐄𝐃 𝐰𝐚𝐥𝐥𝐬:
• Perfect color matching to eliminate seams and ensure flawless visuals.
• Designed for extended reality environments in live broadcast and film production.
𝐅𝐨𝐥𝐥𝐨𝐰𝐞𝐫 𝐒𝐲𝐬𝐭𝐞𝐦: 𝐅𝐨𝐫 𝐩𝐫𝐞𝐜𝐢𝐬𝐞 𝐨𝐛𝐣𝐞𝐜𝐭 𝐚𝐧𝐝 𝐭𝐚𝐥𝐞𝐧𝐭 𝐭𝐫𝐚𝐜𝐤𝐢𝐧𝐠:
• Tracks the position, rotation, and interaction of objects in the virtual world.
• Seamless integration with RedSpy for full camera and object tracking.
𝐒𝐭𝐲𝐩𝐞𝐂𝐞𝐧𝐭𝐫𝐚𝐥: 𝐎𝐮𝐫 𝐧𝐞𝐱𝐭-𝐠𝐞𝐧 𝐆𝐫𝐚𝐩𝐡𝐢𝐜𝐬 𝐏𝐥𝐚𝐲𝐨𝐮𝐭 𝐂𝐨𝐧𝐭𝐫𝐨𝐥 𝐒𝐲𝐬𝐭𝐞𝐦:
• Web-based interface for easy management of AR, VR, and XR graphics.
• Seamless integration with newsroom systems like Octopus and Avid iNews.
𝐀𝐈 𝐆𝐥𝐮𝐞: 𝐎𝐮𝐫 𝐚𝐝𝐯𝐚𝐧𝐜𝐞𝐝 𝐀𝐈-𝐩𝐨𝐰𝐞𝐫𝐞𝐝 𝐭𝐚𝐥𝐞𝐧𝐭 𝐭𝐫𝐚𝐜𝐤𝐢𝐧𝐠 𝐬𝐨𝐥𝐮𝐭𝐢𝐨𝐧:
• No need for beacons; it tracks talent dynamically.
• Accurately positions people in front of or behind AR graphics.
• Covers an area of 4x4 meters.

13/11/2024

Panama's election coverage has received an impressive upgrade thanks to 3D technology and interactive visuals, made possible by a virtual production setup from stYpe and Got it, moving ideas in partnership with .

Their parliament building was reconstructed, making studio green screen shots appear as though they were filmed on location.
Next, presenters didn’t just deliver the news—they interacted with pop-up election graphics, thanks to stYpe’s tech.

How’d they pull it off?
Virtual Studio Wizardry: and powered the 3D immersive visuals, while Vizrt handled sleek 2D on-screen graphics.
Dynamic Camera Action: A on a Jimmy Jib Triangle crane captured cinematic outdoor shots at key election hotspots.
Seamless Integration: The setup was quick and easy, letting the team focus on storytelling instead of tech headaches.

This wasn’t just news; it was modern election storytelling. Watch the video and see it for yourself!

stYpe, in partnership with ASK M&E  and NAC Image Technology , will be showcasing tracking technology at booth 4024 in H...
12/11/2024

stYpe, in partnership with ASK M&E and NAC Image Technology , will be showcasing tracking technology at booth 4024 in Hall 4 during Inter BEE 2024 in Tokyo! 🎥
Visit us to get hands-on experience with our optical camera tracking systems, and . Be sure to check out the new RedSpy Control Center—a game changer for managing setups with multiple RedSpy cameras across different main units, studios, and locations.
Be sure to stop by Booth No. 4024 to learn more about the capabilities of our optical camera tracking systems!🚀

Lights, camera, action! 🎬Our team is attending Camerimage Festival 2024 in Toruń, Poland—one of Europe’s premier events ...
08/11/2024

Lights, camera, action! 🎬

Our team is attending Camerimage Festival 2024 in Toruń, Poland—one of Europe’s premier events for those passionate about the art of filmmaking. This is a unique opportunity to explore the technology that is advancing the industry. From November 17th to 22nd, our team will be available for face-to-face conversations. If you’d like to book a meeting with us, you're just one click away! Book here 👉 https://shorturl.at/uwj7Q
We will be showcasing our acclaimed optical camera-tracking system, powered by , which delivers stunning real-time solutions for XR LED virtual production. Additionally, we will be presenting our motion capture system. Thanks to our partners for providing the lighting and Veles Productions for supplying the LED wall for our booth setup. 🎥

Given that virtual production will be a rare sight at the show, this is an exceptional chance to see how our systems bring scenes to life so come by, chat with us, and experience firsthand the technology that is driving some of the best shots in the industry today. See y’all! 👋

24/10/2024

This summer, millions of fans enjoyed the UEFA EURO 2024 , and we are excited about stYpe’s role in capturing unforgettable moments during the BBC’s match coverage. 🏆

Our efforts were divided into two main components to enhance the production:

**Indoor Studio**: We utilized three RedSpy systems for precise camera tracking.
**Outdoor Studio**: Our Follower motion capture system enabled markerless tracking.

We also employed our StypeLand plugin with Unreal Engine in both studios for immersive real-time graphics.

The outdoor studio featured an XR LED floor from ROE Visual, which seamlessly handled day-to-night transitions and created a unique “Berlin museum” vibe inspired by the Brandenburg Gate. This innovative setup, combining LED, tracking, graphics, and XR technology, was a first for the BBC, and the ex*****on was flawless!

We are proud to announce that this project has been nominated for The Broadcast Tech Innovation Awards in the category of Best Virtual Production!

A huge thank you to , ROE Visual for their LED panels, and the BBC for their trust in our solutions.

Check out our case study video to see how stYpe elevated the Euro Cup experience! 🌍⚽🎥

"

📍 Milan, Italy 🇮🇹The stYpe team, in collaboration with OMNIO, is excited to showcase our Emmy Award-winning   camera tra...
22/10/2024

📍 Milan, Italy 🇮🇹

The stYpe team, in collaboration with OMNIO, is excited to showcase our Emmy Award-winning camera tracking system as part of an impressive XR LED virtual production setup. Get hands-on with the latest technology in a fully operational environment and experience the future of virtual production firsthand.

Join us for masterclasses on October 29th at 4:00 PM (Sagittarius Hall) and October 30th at 12:00 PM (Aquarius Hall) to dive deeper into the possibilities of RedSpy and XR workflows.

See you in Milan!

We're excited to announce that stYpe will be attending Studiotech Poland 's Open Day on October 24th at their headquarte...
21/10/2024

We're excited to announce that stYpe will be attending Studiotech Poland 's Open Day on October 24th at their headquarters in Warsaw, Poland! 🇵🇱🎥

Our team will showcase our RedSpy camera tracking system on a tripod and handheld camera. This is a great opportunity to see our Emmy-winning tech in action and chat with the directors, engineers, and other industry leaders in virtual production.

If you’re in Poland, don’t miss out on the chance to gain insights and experience cutting-edge television technology. Register here to attend: https://www.studiotech.pl/en/rejestracja

Looking forward to sharing insights and innovations with everyone. See you there!

We're live at Broadcast India Show 2024! 🎥✨ Our team is ready to show you the latest in broadcast tech at the Jio World ...
18/10/2024

We're live at Broadcast India Show 2024! 🎥✨ Our team is ready to show you the latest in broadcast tech at the Jio World Convention Centre.

Stop by:

B4 - RGB Broadcasting India🎯
E3 - Cineom 🎬
C3 - Media Team Solutions India Pvt Ltd 🎥

See tracking brothers RedSpy and BlueSpy in action, along with AI Glue, Stypeland XR, Follower, and the versatile StypeCentral. Whether it's camera tracking, motion capture, or seamless VR/LED workflows, we've got you covered!

Check out the booths and let’s talk about pushing your production to the next level! 🚀

Our founder, Stype Cajic, recently participated in an insightful panel at hashtag  on Immersive Visualization for Electi...
14/10/2024

Our founder, Stype Cajic, recently participated in an insightful panel at hashtag on Immersive Visualization for Election Broadcasts, alongside Mr. Paprocki from Veles Productions and Mr. Black from Vizrt.
The discussion explored how real-time data visualization is transforming election coverage, making it more engaging and immersive, especially for younger audiences.
You can watch the full panel video and check the comments for the video of our project with Veles Productions for TVP's coverage of the 2023 Polish elections, where real-time data and immersive visuals made the broadcast truly stand out.

ROE Visual brought inspiring panel sessions to IBC 2024. Enjoy the recording of this panel session, which featured top industry specialists in XR, virtual pr...

Join us for the exciting tech showcase at Broadcast India 2024! 🎥✨ The stYpe team will be at the Jio World Convention Ce...
08/10/2024

Join us for the exciting tech showcase at Broadcast India 2024! 🎥✨

The stYpe team will be at the Jio World Convention Centre in Mumbai from October 17th to 19th, and we’re bringing our latest innovations with us.

Catch us at:
B4 - RGB Broadcasting India 🎯
E3 - Cineom Broadcast India Limited🎬
C3 - Media Team Solutions India Pvt Ltd 🎥

We’ll be showcasing our industry-leading camera tracking system, its little sibling in tracking , offering ​​professional tracking for entry-level users.

What is a stYpe expo without the well-known motion capture system, as well as XR, the rendering solution for LED volume production and powerful keyer that delivers clean chroma key results for your VR productions ensuring seamless VR workflows.

In addition to our existing lineup, we are excited to unveil new products, including the for AI-based talent depth tracking system, which also supports fake reflections and motion capture. We will also be showcasing , our next-generation Graphics Playout Control System, a web-based solution designed to streamline graphics management and playouts for live and recorded studio productions.

Let's talk more about your ideas and book a meeting with our representatives

Ivan- https://calendar.app.google/D6UDx51uNfEe1yjK7

and Dorotea- https://calendar.app.google/cjk5SJZM1KNuwpxq7

We invite you to visit us and witness how we're pushing the boundaries of broadcast technology!

24/09/2024

New product release! 💫 💫

stYpe introduces StypeCentral – software for playlist-based, template-driven playout workflow designed to build and control AR/VR/XR and overlay graphics, compatible with MOS protocol-compliant NRCS systems like Avid iNews or Octopus.
During the UEFA Euro 2024 and Olympic Games 2024, Radio Television Serbia (RTS) became the first national broadcaster to use stYpe’s new workflow for their show. This technology transformed their small studio into a huge virtual stadium, with StypeCentral being the key element of the project that took control of overlay graphics to a new level.
This setup featured:

➡️ StypeCentral: Seamlessly integrated with RTS's newsroom workflow, allowing producers to effortlessly create, manage, and trigger real-time graphics, statistics, player information, and other dynamic elements directly within their familiar newsroom environment. This streamlined the entire graphics workflow and ensured the right visuals were displayed at the right moments.
➡️ StypeLand & GreenKiller: Advanced rendering and keying solution, designed for seamless VR/XR workflows. A standout feature is Virtual Move, allowing you to capture dynamic shots from any angle within your studio. Used by RTS for their broadcast show, it showcases how versatile and powerful this tool is for creative productions.
➡️ RedSpy: Precise camera tracking across three studios, ensuring smooth and accurate movements within the virtual space for a natural and realistic feel throughout the broadcast.
Igor from RTS noted, “It's impressive what we achieved in such a short time. Stype’s technology has truly transformed our virtual studio.”
Check out the case study to see the result firsthand. Ready to revolutionize your broadcasts? Let’s connect and bring your creative vision to life.

🔈 Shoutout to everyone involved in this project—this is what virtual production is all about, pushing the limits of what’s possible. 👏🏻

It's the final day at IBC 2024, and what a show it’s been! 🚀 We’ve connected with so many incredible people and shared o...
16/09/2024

It's the final day at IBC 2024, and what a show it’s been! 🚀
We’ve connected with so many incredible people and shared our passion for pushing the limits of virtual production. Did you miss the demos? Don’t worry – we’ll be sharing more online soon.

Until next time, IBC! 👋

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