As Autism Month rolls on, so does our ‘Be Open to Autism’ campaign bus advertising.
The social impact campaign we developed with Autism Tasmania needed to reach people beyond their digital devices and engage with them while going about their everyday lives.
Outdoor media is a highly effective ‘out of home’ communication method that captures people's attention in an immediate and impactful way, and bus advertising is relatively unavoidable, moving or stationary.
Other options include mobile billboards, digital screens, targeted posters, car decals and fixed signage.
So as part of our integrated media strategy, we collaborated with GoTransit Media Group Tasmania to achieve the highest exposure in terms of locations and travel routes, as well as the production and placement of the striking creative approach on the buses themselves.
As the photos depict, Metro buses were used in Hobart, Devonport, Burnie and Launceston to carry the campaign illustration-style imagery of people experiencing the world in full colour and promoting Autism Tasmania’s message for us all to embrace diverse minds and be open to Autism.
See the full campaign case study on our website: https://inclusivecreatives.com.au/project/embracing-diversity-in-an-effort-to-be-more-mainstream/
Looking for a collaborative, innovative, multi-skilled creative Agency? Reach out and let's start an inclusive conversation.
GoTransit Media Group - Tasmania GoTransit Media Group Autism Tasmania Metro Tasmania
#InclusiveCreatives #ItStartsWithYou #AdvertisingAgency #CreativeAgency #MediaAgency #BusAdvertising #OutOfHomeAdvertising #OutdoorMedia
Another reflection on the past year… Last October, the IC team had the honour of producing the Special Olympics Australia National Games Opening Ceremony at Launceston Silverdome.
This event allowed us to showcase our Agency's diverse capabilities in a significant way.
The Games emphasizes athletes' abilities over their disabilities, promoting the motto: "Let me win. But if I cannot win, let me be brave in the attempt."
The event brought together local, national, and international dignitaries, along with thousands of visitors from Tasmania and interstate to celebrate athletes from all corners of the country.
Our role included developing the event's creative theme, graphics, and 'stadium-size' AV design, encompassing sound, lighting, staging production, technical and creative direction, as well as event content and performance management.
The objective was to create an inclusive, all-abilities performance that also featured indigenous and internationally renowned artists.
We developed the 'Dare to Dream' theme, highlighting the transformative power of sport in people's lives. The theme drove the selection of performers, songs, and visual effects that offered a Tasmanian context, intertwined with universally loved music and lyrics that captured hearts and minds to unite everyone in sound, voice, and movement.
We collaborated with Second Echo Ensemble, local disability artists, motion graphics designers, videographers, musicians, and an array of production specialists to plan an accessible multi-sensory show.
The performance seamlessly combined theatre, drama, high-energy music and dance, featuring indigenous songs and all-abilities performers in custom-made outfits. And the Taiko drumming, thematic lighting, and visual effects projected onto large screens created an atmosphere of celebration and inclusiveness.
The grand finale was a breathtaking performance by singer/songwriter Mia Palencia and her acclaimed song ‘So Many Hands’ - leaving the audie
As we reflect on the recent BOFA Film Festival, it serves as a powerful reminder of the capacity of creativity to drive positive change.
BOFA 2023 has once again showcased innovation, imagination, and above all inspiration as it seeks to shape and influence the evolution of our social fabric and attitudes, particularly in the realm of diversity and inclusion.
We've been fortunate to receive creative awards for our work in enhancing the BOFA brand and rejuvenating the Festival's marketing in close collaboration with their management team.
Our dedication to our clients frequently goes beyond mere professional engagement, often extending to a deeper level of shared values and purpose. This is why we take pride in our sponsorship of the Festival too, as it allows us to amplify the voices and visibility of various subjects centred around social inclusion and humanity.
We look forward to the years ahead working with this iconic and forward-thinking festival platform. AS BOFA doesn't just educate, enlighten, and entertain - it also stands as a vibrant reminder that the quest for inclusivity holds limitless potential :)
Experience the Festival highlights in the 'BOFA Effect' wrap-up video posted above. And see the BOFA work case study here:
https://inclusivecreatives.com.au/project/breathing-new-life-into-a-disrupted-festival-platform/
[The video showcases a montage of BOFA Festival's memorable moments, featuring scenes from festival films, diverse experiences, and vibrant activities held at various venues across Launceston. From the cozy atmosphere of in-cinema screenings to the outdoor events and activities, the footage captures people enjoying themselves with smiling faces as they socialise over drinks, watch music and dance performances, savour popcorn, and immerse themselves in the world of inspiring films.]
#BOFA #TheBOFAEffect #FilmFestival #IndieFilm #Cinema #FilmLovers #FilmCommunity #RedCarpet #Documentary #ShortFilm #FilmIndustry #CinematicArts #FilmCultur
We're extremely excited to announce that not only are we the creative team that has brought the new look Tasmanian Breath of Fresh Air Film Festival to life for 2022, but we've also jumped on board as a naming partner for the 'We are who we are' category. Bringing you films that shine a light on the stories of everyday people from around the world in all their inspiring, ambitious and beautiful glory.
Screening both online and in Launceston, this year's festival is a celebration of food, place and above all GREAT stories.
Make sure you get your tickets or bundles before they run out.
https://breath-of-fresh-air.com.au/
#BOFAeffect #BOFAFF
We’ve spent the last few months working closely with the team at Tours around Tasmania to bring their new identity and purpose to life. Saddled with an outdated look and website, and armed with a new owner and vision, the brand needed to make a bold statement to remind people of the joys of touring and also the unexpected beauty of Tasmania’s landscape and experiences.
To read more about how we created an accessible and exciting identity, website and comms collateral for Tours around Tasmania, head over to our website here: https://bit.ly/3oo4ce1
#toursaroundtasmania #design #creative #accessibledesign #webdesign #brandidentity #tourism #tasmania
We would like you to meet Ben Richardson a friend of ours and also a very talented and unique comedian. Growing up with a deaf mum, Ben is fluent in both English and Auslan, and he'll be bringing his unique talent and insights to the stage on the 17th of September at Wrest Point Casino. He'll share hilarious tales of growing up in a bilingual household and with National week of Deaf People and International Day of Sign Languages coming up, what a great way to enjoy a night out and maybe learn a thing or two about what it's like living with deafness in Australia.
You can grab your tickets at www.jokerscomedy.com.au
#inclusivecreatives #inclusionmatters #deafweek2021 #auslan #auslancomedian #hobart #tasmania #JokersComedyClub
Jokers Comedy Club
A big congratulations to Rocketeer Couriers who's launch into the Canberra market starts today. They've had a strong multi channel comms campaign running for the last 2 weeks, but today is the day the rubber literally 'hits the road'. Good luck guys, the whole IC team is cheering for you as you take another excellent local Tasmanian business to the national market. It's exciting to see our work out in the open, preparing Canberra for a new way to get parcels delivered safely, efficiently and cost effectively.
If you're in Hobart or Canberra and want a 24/7 courier look no further than https://www.rocketeercouriers.com/
#rocketeercouriers #creativecampaign #inclusivecreatives
Happy Wear it Purple Day!
A day where we celebrate and show our support for inclusion and diversity through awareness and acceptance of LGBTQIA + Youth.
Even though we're a virtual team, we're together in wearing purple. Our Creative Director is so impressed with the colour coordinated look she is now lobbying for art directed fashion everyday! We'll keep you posted on how that works out. Ha.
#WearItPurpleDay2021 #WIPD2021 #LGBTQYouth #RainbowYouth #inclusivecreatives
Good luck to Mark, Zain, and the Rocketeer Couriers crew with your launch into Canberra. What an exciting time for your business, and for you to have trusted us from the very beginning, from crowdfunding through to the realisation of your dream going National, it has been an honour for the IC team.
We'll be sharing more details very soon, but in the meantime, here is the TVC we created for the launch, starring none other than the Founder and Director of Rocketeer Couriers himself, Mark Dance.
You can also visit them at https://www.rocketeercouriers.com/ for more details.
#rocketeercouriers #canberrabusiness #parceldelivery #samedaydelivery #canberra #inclusivecreatives
Around the globe, every day is full of challenges and crises - poverty, hunger, violence, and COVID19, to name a few. Today we want to use our voice and social platform to ‘fight back’, to come towards each other and embrace our humanity, we want to celebrate what makes us great.
Today, on #InternationalFriendshipDay, we are more connected than ever before, and so we want to use this to celebrate our diversity and show the world how wonderful the people around us are.
Give a shout out to all your friends around the globe! Tag them and make them feel loved!
Today is an opportunity to prove that:
😊We value people over power
😊We value love over hate
😊And we value inclusion over discrimination
Happy International Friendship day!
#inclusivecreatives #UNholiday
#friendshipday2021
We have some incredibly exciting news - Our Brand Identity work for Blind Sports Australia took out the top award for Creativity in Inclusion at the recent The Diemen Awards in
Inclusive Creatives - Screen Piece