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Impact MRS

The award-winning quarterly magazine of the Market Research Society

24/05/2023

Peer-to-peer interviews have documented the rich heritage of black and Afro women in Ecuador, to recognise and share knowledge as part of an oral history project:

https://www.research-live.com/article/features/lived-experiences-capturing-the-heritage-of-ecuadorian-women/id/5112132

23/05/2023

Andrew Carter has his eye firmly on a future that is fizzing with potential. Jane Simms sits down with the chief executive of wine producer Chapel Down to talk leadership, building brands and buying British:

https://www.research-live.com/article/features/chapel-down-ceo-andrew-carter-is-counting-on-a-new-appreciation-of-english-wine/id/5112142

17/05/2023

Japanese-owned Panasonic is one of the world’s biggest electronics companies, but is now using insight to expand beyond the consumer electronics category in Europe:

https://www.research-live.com/article/features/sparking-success-how-insight-is-helping-panasonic-expand/id/5112152

12/05/2023

In 2020, Firefish Group became the first research agency to sign the Mindful Business Charter. Margot Goldman-Edwards and Sian Stranks share how the process has been going:

https://www.research-live.com/article/features/minding-your-own-how-one-agency-is-approaching-the-mindful-business-charter/id/5112172

09/05/2023

Bethan Blakeley discusses ways for researchers to get involved in bridging the gap between analytics and research:

https://www.research-live.com/article/opinion/bethan-blakeley-bridging-the-gap-/id/5111382

26/04/2023

Research is at the centre of BookTrust’s plans to get children reading, by placing a firm focus on understanding family life. Katie McQuater speaks to Ruthann Hughes to find out more about the charity’s approach to learning:

https://www.research-live.com/article/features/reading-the-room-how-booktrust-encourages-more-families-to-read/id/5111362

18/04/2023

Translation technology is playing a bigger role in the international insights ecosystem, as research technology becomes an increasingly vital part of the global research toolkit:

https://www.research-live.com/article/features/the-international-insight-pipeline-/id/5111262

11/04/2023

The latest edition of Impact is incoming! Check out April's issue for features on translation technology, coverage of the MRS Insight Alchemy conference, an interview with Chapel Down's CEO and much, much more!

https://www.research-live.com/article/news/april-edition-of-impact-published/id/5111052

22/03/2023

Transport-related social exclusion prevents people from fully participating in their communities, and new data analysis has shed light on the scale of the problem in England:

https://www.research-live.com/article/features/out-in-the-cold-mapping-the-social-impact-of-transport-limitations/id/5110182

13/03/2023

Threatening language is prevalent across the internet, so researchers have developed a ‘threat dictionary’ to track its impact on those exposed to it:

https://www.research-live.com/article/features/fear-and-loathing-tracking-threatening-language-online/id/5108532

01/03/2023

With the rise in first-party data and a decline in consumer attention, owned channels are set to grow in importance for brands, according to research from Mesh Experience and the Institute of Practitioners in Advertising:

https://www.research-live.com/article/features/owning-it-why-owned-brand-channels-are-growing-in-importance/id/5108752

27/02/2023

Research to help Manchester Pride’s annual event be more in tune with the expectations of the city’s LGBTQ+ community has highlighted the importance of co-creation:

https://www.research-live.com/article/features/rebuilding-pride-research-and-manchester-pride/id/5107542

23/02/2023

In the latest article in our In Seven series, we speak to Will Johnson, chief executive at The Harris Poll, one of the longest-running US surveyors of public opinion:

https://www.research-live.com/article/features/will-johnson-in-seven/id/5108492

20/02/2023

Bethan Blakeley calls on the industry to stop using complicated techniques when simple ones will do, in her latest Impact column:

https://www.research-live.com/article/opinion/bethan-blakeley-tearing-down-barriers/id/5108522

23/01/2023

From breaking out of bubbles to focusing on action, 10 new voices share their hopes for the future of insight and their calls to action for Impact’s 10th anniversary:

https://www.research-live.com/article/features/the-future-in-10-young-researchers-and-insights-next-decade/id/5107842

18/01/2023

Research has helped to challenge perceptions of Marks and Spencer’s clothing, inform its ‘Anything but Ordinary’ campaign and define a new target audience for the retailer:

https://www.research-live.com/article/features/out-of-the-ordinary-how-insight-helped-ms-define-its-customer/id/5107612

12/01/2023

Insight is being used to bring the whole picture of humanity – with all its multifaceted, real, messy perspectives – to organisations:

https://www.research-live.com/article/features/bringing-people-together-how-research-can-build-humancentric-businesses/id/5107502

11/01/2023

To celebrate 10 years of Impact, we explore 10 trends that have shaped the decade for insight, and hear from industry figures on what these shifts have meant for research:

https://www.research-live.com/article/features/the-decade-in-10-what-were-the-industrys-biggest-trends-/id/5107432

11/01/2023

The 10th anniversary issue of Impact magazine has been published! Get hold of a copy to read our round-up of the decade's biggest trends, young researchers' hopes for the future, articles featuring insight at M&S and LIV Golf, and much, much more!

30/11/2022

Lorna Tilbian ruminates on the ‘stock market heroes’ ingrained in our lives:

https://www.research-live.com/article/opinion/lorna-tilbian-the-f-words/id/5104972

14/11/2022

Euro 2022 thrust women’s football – and women’s sport generally – into the limelight, with research pinpointing how attitudes to women’s sport changed:

https://www.research-live.com/article/features/the-womens-game-how-euro-2022-changed-football/id/5104392

07/11/2022

As behavioural science grows in popularity, Crawford Hollingworth examines some of the common errors made when trying to solve behavioural challenges:

https://www.research-live.com/article/opinion/best-behaviour-common-behavioural-science-mistakes/id/5104962

02/11/2022

Evidence-based policymaking has been used across the UK. But how far is it embedded in government and how can it be improved?

https://www.research-live.com/article/features/a-question-of-evidence-policy-and-research/id/5104722

26/10/2022

A chatbot study with young South Africans and Kenyans has helped Woolworths adjust to the world of TikTok:

https://www.research-live.com/article/features/filming-success-tiktok-in-the-retail-world/id/5104372

24/10/2022

Sustainable investment is big business, yet not all environmental, social and governance funds are born equal. Jane Simms meets Clim8 founder Duncan Grierson to talk about how ordinary people can invest to make a positive difference:

https://www.research-live.com/article/features/optimistic-investor-the-future-of-sustainable-investment/id/5104122

19/10/2022

Marketreach is the direct mail research arm of Royal Mail. Liam Kay investigates how it is using insight for the benefit of the mail industry:

https://www.research-live.com/article/features/delivering-on-objectives-insights-at-marketreach/id/5104112

10/08/2022

Businesses have a collective responsibility to moral and ethical codes, including closing disparities of inequality, alleviating climate change and supporting small to medium-sized enterprises, and voluntary, community and social enterprise:

https://www.research-live.com/article/features/pillar-of-society-ethics-and-business/id/5101802

04/08/2022

Dr Kenny Monrose, researcher in sociology and a fellow of Wolfson College, Cambridge, is lead researcher on the Black British Voices Project and author of Black men in Britain. He answers seven questions on his career and work:

https://www.research-live.com/article/features/dr-kenny-monrose-in-seven/id/5101792

03/08/2022

Richer Sounds is known for its customer service and employee retention rates, and chief executive Julie Abraham discusses braving the perfect storm of Brexit, Covid-19 and the Ukraine conflict to emerge as a hero of the high street:

https://www.research-live.com/article/features/sound-of-success-julie-abraham/id/5101582

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