The Unconventionals

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The Unconventionals Meet the people who do business the other way. Produced by PJA Advertising + Marketing They are about the element of surprise.

The best business stories are not about market domination, scale, and share price. They happen when an entrepreneur questions basic assumptions or prevailing wisdom. These counter-intuitive moments are the stuff of ingenuity, and they lead to innovation, change, and outsized results. The Unconventionals tells these stories. We're on the hunt for people who had the vision to see something no one else saw, and the courage to act on it.

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