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Tired of social media that doesn't lead to connection and conversion? I can structure a plan that wi

12/11/2024

I've got a few secrets to share that could help you rank higher than your competitors on Google. Interested? Keep reading.

↗️ Keeping your Google profile fresh is one of the simplest ways to boost your visibility, attract local customers, and give your business the credibility it deserves.

Your Google profile (formerly known as Google My Business) is often the first place customers find you online. It’s like a digital front door—if your info isn’t accurate or looks out of date, people might move on to someone else who looks a little more current.

Plus, Google’s algorithm loves fresh info, so updating your profile can give you a boost in local search results.

5 ways to update your Google profile (and keep it looking sharp)

→ Double-check your basic info
Start with the essentials: your business name, address, phone number, and website. Make sure everything is correct and up-to-date. Even small details matter here—Google and your customers love accuracy.

Note: If you're a small business owner who works from home, you'll need to add your home address in order to start the verification process. Once that process is complete, you can hide your address from the public.

→ Add high-quality, relevant photos & videos
People love visuals, and Google loves showing profiles with great photos. Upload current, high-quality photos and videos (up to 30 seconds) that showcase your business, products, or services. Update these at least once a month to keep things fresh!

→ Add your social profiles
This is a relatively new feature, so be sure your social media profiles are connected to your Google profile.

→ Add your service areas
Google now lets you add up to 20 service areas. When someone searches for your type of business, Google will note their location and give them a result for their area.

→ Encourage and respond to reviews
Reviews are a major trust factor for customers and a key ranking factor for Google. Encourage happy customers to leave positive reviews and be sure to respond to them. To make it easier, send customers a custom link from your profile.

Tip: If you open your profile, you'll see an icon labeled "Ask for reviews." Click on that to get a custom link to send to your customers.

Need more advice? Reach out—I also review and populate ten additional fields when managing a client's Google profile.

07/11/2024

When you go for the ‘budget’ social media manager and suddenly your brand is looking a little … meh. 😅

Quality strategy and creativity come at a price for a reason. We can make your brand unforgettable, not just affordable. 💡✨

18/08/2024

🚽 Ever seen an Instagram post circle the drain after only reaching a tiny percentage of your followers?

😩 UGH.

"Nobody reaches everybody who follows them when they post on Instagram."—Adam Mosseri, Head of Instagram

But hope is on the way!

Adam posted a Reel recently explaining why your content may not have the reach you'd like.

✅ Maybe half of your followers didn't even open Instagram.

✅ Of those who did, maybe they didn't spend enough time or scroll deep enough to get to your content.

✅ Maybe they did scroll deep and were interested in your content, but the algorithm let you (and them) down.

✅ Maybe your content got caught up in a safety measure.

✅ Maybe they're not as interested in your content as they used to be. 😞

What can you do?

➡️ THE DOUBLE DOWN.

➡️ Look at what kinds of posts tend to do best for you. Short Reels, long Reels, photos? Funny, informational, or educational content? Do they like to see your face on the video? Or does B roll work better?

➡️ Dig into those analytics. And double down on what is working.

If you don't know how to make your analytics work for you, DM me to start a conversation.

26/06/2024

🧘‍♀️ I love yoga. Sure, I'm all about the peace and love. But I'm also a tad competitive. I want to be stronger and more flexible than the Gen Z yogini beside me.

🧘‍♀️ It's a great reminder to slow down. Breathe. Try to appreciate what's around me.

🧘‍♀️ It got me thinking about how I would start a social media strategy for a yoga studio.

We all know what demographics entail (age, gender, religion, income, education, and more). Think of this as hard data. But that information will only get you so far when considering a yoga audience. Yoga attracts people of all ages, genders, religions, income levels, and educational backgrounds.

✅ What's more helpful is psychographics.

Psychographics is a dive into what your buyers' personality is like. (values, attitudes, interests, desires, lifestyle, morals, beliefs, etc.)

1. So if I were working on a strategy for a yoga studio, I would start with something like this:

~Values: family, community, improving others' lives
~Attitudes: kindness, inclusivity, humor, open-mindedness
~Interests: plants, animals, healthy food
~Desires: peace seekers, authenticity, anti-stress, honesty

And so on.

2. I would map out a persona based on character and personality.

3. Then I'd develop content on what I know will speak to them. Maybe I'd test some of these tactics.

~Give tips on growing plants, including my catastrophic failures.
~My sweet pugs would often be in the background when I give breathing or alignment tips.
~Schedule community events in the studio.

💡You get the idea.

But whatever I post, it has to come from an authentic place. I'd focus on giving to my yoga community, not taking.

16/05/2024

🧐 What's working on organic social media right now?

💥 Try these 5 things!

📖 Plus, if there's an educational component to your brand, try some slides like the ones I used.

Start by stating a problem and then offer your solution and its benefits OR ask a question and then answer it.

✅ As always, test, test, test your content. Find what works for you.

11/03/2024

Did you survive the Super Tuesday Great Facebook and Instagram Outage?

After the Great Outage, I couldn't log back into Facebook on my desktop. (My phone app was unaffected.) Facebook wouldn't send me a login code. Frustrating!

So I went into a chat and they sent me a code via email that I had to HANDWRITE on a piece of paper and then RECORD myself holding the paper in front of my unobstructed face. I also had to move the paper and my face during the video.

Basically, it was a proof-of-life video ... and I was the hostage. Fortunately, the negotiations went well and Facebook sent another code to my phone within an hour.

Voilà! I was back in.

What would you have done if this had happened to you? Fortunately, my account is locked down properly and I know what to do if Facebook is glitchy.

Takeaway: Turn on 2-factor ID, download your recovery codes, and always work with an experienced social media manager.

We can save you time and money while we grow your online visibility, engage with your potential customers, and foster activity that leads to conversions.

04/03/2024

📸 Have you seen the AI-generated headshots? You upload a photo and AI glams you up with perfect skin, hair, and clothes.

When I see these, I get an eerie feeling. Something is not quite right. The person doesn't look like a real person. It's close, but also just off enough that I feel like I've entered the uncanny valley.

🤖 If you're into animation or gaming, you may be familiar with this term. The uncanny valley is when an image (say, a robot) is too close to appearing human and makes you feel unsettled.

I get that same feeling from AI headshots.

What do you think?

18/12/2023

More and more people are losing their Facebook profiles. It can be a HUGE struggle to get it back. So I've compiled this list of things to help you keep your account safe!

🙅🏼‍♀️ No doppelgängers! Facebook has some strict rules on having duplicate accounts, except for those "4 additional accounts" allowed through your main profile. Having multiple profiles with the same name? That's a NO.

✅ Use your REAL name, especially if you want to reclaim your account if the worst happens. With your real name, you'll have an easier time getting your account back.

📧 When you get those sketchy emails or messages, don't click on the links. Facebook WON'T send you a love note before they ban, restrict, or disable your account. No warning, nada!

👩‍💻 Do not let your VA or anyone else log in as you! Full stop. Impersonating someone, which includes logging in as someone else, is against Facebook's terms and conditions, and they are cracking down.

💯 Turn on 2-Factor ID.

📱Make sure your email address and phone number are current. If you used an email address from a job you no longer have or an email account you deleted, update your Facebook information now. If someone tries to access your account, you'll get an email and can easily get your account back.

24/11/2023

🚪 How many times have you pushed a door only to find you should have pulled? Or vice versa?

For me, the answer is A LOT.

💡 Design handle genius to the rescue.

Smart, beautiful design matters. It tells a story at a glance. And pulls (or pushes) your customer to you.

15/08/2023

😱 DID YOU GET A MESSAGE LIKE THE ONE BELOW?

❌ DO NOT CLICK on it. It's phishing, and you could lose access to your Page.

Usually, scammers' messages are a little janky. The message to the left makes these errors:

🧐 The logo is upside down.
🧐 The verb tense is incorrect for both points on the list.
🧐 There are numerous grammar errors.
🧐 The link is sketchy.

But the #1 way to know for sure if a message is from Meta is to check your Page's Support Inbox.

🎥 If you're not sure where that is, I've included a super short video in the comments to help you find it.

06/07/2023

Got a sec?

🚀 A quick note to let you know that Threads, a new social media app powered by Instagram launched Wednesday night. And so far, it has drawn 23 million sign-ups.

I know, I know, ANOTHER social media app.

But stay with me.

If you're suffering from Twitter fatigue and confusion, Threads is Instagram's answer to that.

In other words, it's about conversation. If your photos and videos support a conversation you're starting or joining, then share them. If not, stick with using your 500 characters or less.

Note that it will pull your profile name directly from Instagram, so be sure you're signed into the correct account.

Carry on.

26/06/2023

🐶 Recent client feedback: "I don't know what you did to get all the dog videos in my Instagram search feed, but I thank you."

You know what? It's the little things.

Like when your social media manager makes your search feature a delight.

But also, did you know that when your social media manager gets access to your accounts, they can see what the algorithm thinks you might want to see more of? 👀

💫 The more you know! 💫

31/05/2023

🤣 The force was not with me.

A couple of weeks ago, I sprained two toes on my left foot. I’m just now coming clean on how it happened.

Yoda fell on my foot when I opened the fridge.

There I said it.

I had to slow down, move a little less energetically, and wear incredibly sensible shoes. And I liked it! More reading. Slower walks with the dogs. Lots of deep-stretch yoga.

So the message from Yoda was clear: Slow down you will.

Yoda is an excellent illustration of the storytelling I do every day. In Star Wars, Yoda is the GUIDE; he offers his wisdom, experience, knowledge, and advice. Luke needs his help so that he can become the HERO of the story.

Marketing copy should position you as the GUIDE who helps your clients become the HERO by achieving their goals.

❌ So not this: "I closed another home in Charlotte!"

✅ But try this with a photo of the client's dog:

"Look who now has a big yard to run and play. This guy! Samson! His humans—Bill and Marie—just closed on 123 Maple Drive in Huntersville, and now they can enjoy this gorgeous backyard with a picturesque footbridge as they watch Samson bound across the yard in joy."

(Notice the shift from "I" to "they." Make your clients the hero of the story!)

❌ Instead of this: "I got this beautiful home under contract in a multiple-offer situation!"

✅ Use this with photos of the backyard, porch, and high-end finishes:

"My buyer-partners, who are moving from out-of-state, fell in love with this home’s rocking chair front porch, screened-in back porch, and beautiful finishes throughout. In a competitive multiple-offer situation, we got it under contract because we prepared a thoughtfully structured offer that STOOD OUT. Next up … inspections!"

(Notice the shift from "I" to "we." Show how you partnered with them, working together to get the best result.)

💫 Again, you are Yoda (the guide) and your clients are Luke (the hero).

💫 Show how you helped and guided them on their quest to get whatever product or service you offer--perhaps to buy their dream home, get their perfect smile, or achieve landscape nirvana.

How do your clients benefit from working with you? That's what they care about.

15/05/2023

🥇 Employee of the month! What an honor! Plus, premium parking in my garage!

I narrowly edged out Baxter and Cooper, mostly because they take outrageous naps during the workday. 🐾 Baxter will even snore loudly when he can see I’m on a Zoom call. Totally disruptive. Nevertheless, they will share honorable mention, which comes with peanut butter dog treats and extra snuggles.

14/04/2023

🤔 Ever wonder how people create beautiful videos so easily?

🪴 Not professionally produced. Just organic content that's been edited and polished up.

🪴 For day-to-day social media posts, most people don't need a professional videographer. They can use their phones to take clear videos and then upload them to one of these easy-to-use apps:

🪴 Captions creates captions quickly and lets you customize the colors. It will identify "dead spaces" in your video and let you easily delete them so that your video is tighter and feels more immediate. Ever notice on TikTok that a lot of creators have very tightly clipped videos? That's how they do it.

🪴 Mojo is my go-to video editor. I love all the choices and it's easy to browse through them and quickly see how many photos/videos you'll need to fully utilize their templates.

🪴 CapCut is another good video editor and seems to load trending music and styles fast. It has amazing templates for before-and-after posts.

❓ What apps are you using that create ease in your social media?

26/02/2023

😳Super.

This is the kind of announcement that strikes fear into the hearts of even the most savvy social media marketers.

I mean, the 👀 alone can make my heart race.

~Receive 2,989 platform/algorithm update from

~Start sweating

~Test new features

~Adjust strategy

~Analyze data

~Hold breath until next wave of features and algorithm changes wash over me

~Rinse and repeat

12/02/2023

🤣 Made me look.

I spent the weekend in Myrtle Beach and witnessed multiple helicopters flying along the shore looking 👀 for debris.

Everyone was talking about the spy balloon.

And conspiracy theories.

But Burger King saw a marketing opportunity.

Now I’m craving French fries.

28/01/2023

A reminder that this is social media. You don't see all the moments in someone's day, just a highlight reel.

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Messaging that works

Cut through the social media clutter

If your messaging is unclear and confusing, potential customers will scroll on by until they find information they can connect to. Connection. That’s my specialty. I create messaging that connects you to others in a meaningful way so that they engage with your posts and ultimately with your business. In other words, I’m focused on conversion.

Create blogs that work

Maybe you’ve tried to blog but just can’t find the time to do it consistently. Or maybe you just don’t like writing. Well, I do. And I can create custom blogs for your brand that you can post on your website and across social media to show your knowledge leadership.