The Frome technical News letter is to
• Disseminate information
• Motivate performance
• Promote unity
• Improve morale
• Supplement school records
As a means of spreading information among students, members of the Frome technical, these items are combined within a single newsletter to address a variety of issues. It can educate, inform, advocate, promote, influence, or simply connect. It is to p
rovide value to the reader while delivering its message. Too often, more attention is paid to font style and clip art than to function. The newsletter is built on the foundation of its purpose.
• Purpose: To Inform, Educate and Encourage
The newsletter is designed to build and reinforce purpose, community, loyalty, and morale. It is focused on the people who will read it and the issues that affect them. Regular features may include: staff or member profiles; school safety practices; policy change information; awards and recognition; football team standings; plans for the school’s future; a poetry contest; event announcements and reports. A friendly, informal style is typical.
• Purpose: transmit Ideas
Whether it’s promoting or influencing persons, this newsletter focuses on benefits and action. It may include testimonials, new product or service announcements, insider tips or advice. There are also the inclusion staff and student profiles and achievements. Once the benefits are explained, the action is requested: call now, tell your friends, buy this, sign-up today. The style can range from subtle sophistication to BLAMMO! Important aspects of the news letter is to—surveys, contests, calendars, Question and Answer sections and checklists. These features add value for the reader, help foster a participatory connection between the reader and the school, and create anticipation for each issue. The more involved the readers are with the content of your newsletter, the more receptive they will be to your message.
