JOY RAHAT | BRANDING

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JOY RAHAT | BRANDING

Specializing in humanizing businesses by highlighting the individuals behind the brand, not just the logo. We offer all-inclusive brand positioning services.

Based in D.C., we serve clients nationwide.

01/18/2024

Did you know there are two big categories of images when it comes to Personal Brand image building?

Branded, more editorial, and filler images. The branded images are similar to editorials, featuring significant concepts and conveying deeper messages while remaining timeless. Often, this type of image involves full production with the proper concept and styling to prepare for the camera. The main purpose of these images is often to be used in combination with a strong message that is statement-making and influential, transforming public perceptions or sharing values.
On the other hand, filler images are used for everyday posts to complement the main branded message. They may not be as strong, but they are eye-catching enough to support the author's message to the audience. Filler images can include selfies and snapshots as well.
Featured Kristina Bouweiri; President/CEO at Reston Limousine Inc., DC's Premier Transportation Provider.
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See more examples of Branded images: https://joyrahatbranding.com/.../executive-personal.../

10/05/2023

Attending Digital Equity Summit to learn more about current trends, challenges, and opportunities in doing business in the era of the internet.

09/19/2023

As a woman of color, I’ve had a hard time finding a photographer that understands the lighting and colors that compliment my skin tone. Joy gets it. She does such an excellent job with lighting, colors and posing that even the shots she caught with my eyes closed look great. I highly recommend her and will be using her as my go to photographer.

- Tish T
Real Estate Agent

09/08/2023

Today, I discussed the psychology and perception behind digital presentations with the participants of Capitol Coffee Chat over Zoom.

This presentation was crafted for women who are in career transition or at the beginning stages of building their dream business and who want to build authentic branding digitally.

We also explored how to effectively leverage their image and message to connect with their target audience.

Towards the end, I also shared my top guidelines about camera-friendly styles and what to avoid when presenting ourselves digitally.

08/19/2023

I only get this chance once a year, yes, from him. This is when we embark on our annual mother-and-son portrait experience with my high schooler.

Every year holds its own uniqueness and special moments, but one thing remains clear: I'll soon need to raise my heels a bit higher to gaze at his ever-changing face...

Suits styled by

08/16/2023

Current view from the sunroof…

Beautiful sunset scene after the rain – perfect time and place for retouching portraits for wall art.

07/20/2023

With my experience in photographing non-model clients, I excel at capturing their energy and presenting them in flattering poses. However, when traveling to a client's location, maintaining consistent and flattering lighting can be challenging.
Recently, I attended a prestigious New York workshop to learn from the top industry expert. We focused on achieving the most flattering studio lighting for all subjects, ensuring perfect skin tones with a painterly look and a balanced blend of highlights and shadows.
The attached comparison images showcase the transformation from basic, amateur-level setup with harsh lighting to magazine-style soft light portraits with a refined, textured appearance.
I'm excited to announce two upcoming creative projects. The main goal is to recreate the iconic style of Vanity Fair and Oscar magazine covers. If you're on my VIP list, you'll receive an exclusive invitation to our private beauty party. For others interested, please feel free to reach out via direct message for more details.
Additionally, one of these projects will be solely dedicated to junior and senior high schoolers, offering a chance to capture their vibrant personalities and create artistic portraits.
Thank you for being a part of my beautiful journey and for your continuous support!

06/19/2023

LADY…

The risk of love is loss, and the price of loss is grief.

I never knew losing a pet could hurt this much—confusing and devastating.

Still processing what hurts more, but one thing is certain—she is no longer suffering. The hardest and yet most confusing decision we had to make, and then be responsible for the outcome.

She was with us short three years, but they were the best moments.
It seems she came with a mission—to show us profound power of unconditional love, and for that, I am eternally grateful.

Though she may no longer be physically by my side, her spirit continues to guide me, whispering words of comfort in the stillness of my heart.

Rest in peace, my Lady.

06/01/2023

Greetings from the volcanic island of Kona, Hawaii!

I couldn't ask for a better working setup and trip for a commercial branding project consultation. I'm looking forward to learning about the stories and the people behind the brand.

05/17/2023

Do you influence the world or does the world influence you?

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Featured cover model- Kristina Bouweiri
President & CEO at Reston Limousine Service Inc

The premier luxury transportation service of the metropolitan Washington, D.C. area with a fleet of 220 vehicles – sedans, limousines, vans, and buses – 350 drivers and 60 office employees.

05/13/2023

Make sure your photographer knows about lighting and composition :0)

😉

04/26/2023

Something CEOs and top leaders should ponder about

82% of people are more likely to trust a company when their senior executives are active on social media.

77% of consumers are more likely to buy when the CEO of the business uses social media.

Featuring Jennifer D. Collins, CMP, DES

04/25/2023

Power of Personal Branding

04/24/2023

Simplicity is timeless, especially with images that highlight the eyes as the key element.

Meet Ms. Tamera.
More about Personal Branding Session Experience:
https://joyrahatbranding.com/product/executive-personal-branding/

03/19/2023

Once a year, I intentionally schedule my own photo shoot to celebrate myself and gain a new perspective, just like I do for my clients. This year, I decided to fulfill a long-time dream of having my photos taken in Paris, and it was an unforgettable experience.

When we arrived in the late afternoon, it was bitterly cold, incredibly windy, and the crowds were overwhelming. At that point I wanted to backout and go to our cozy hotel room with just my selfies. I felt vulnerable and unprepared to pose in such a crowded place.

Fortunately, my photographer and his assistant were amazing. They expertly guided me through the process, helping me feel comfortable and relaxed. As the session went on, we all began to laugh and dance, and I even forgot about the biting cold and blustery winds.

To my surprise, many of the tourists around us began snapping photos of us as part of their own Parisian experience. It was a truly joyful and memorable moment that I'll treasure for years to come.

Here’s my

03/13/2023

Professionalism, Quality, Responsiveness, Value

Joy has an expert eye when it comes to lighting, color, and posing. I find it fascinating that she knows what works on camera versus off and quickly and intuitively shifts and changes as needed. This is indeed her calling.

Dr. Brown..
https://joyrahatbranding.com/product/executive-personal-branding/

03/09/2023

I was very impressed by Joy Rahat, and her photography skills. I loved how she was extremely knowledgeable on posing, lighting, and how to get that excellent shot.

I really wanted to get my professional headshots done for some time, but in the past I have had photos not necessarily convey the version of myself I wanted to portray, but Joy and her expertise came to the rescue and she provided gorgeous photos.

I would absolutely recommend her to anyone!
She knows how to make you feel like your best self!

03/07/2023

This morning, I received a phone call from yet another client with the name Matthew. He urgently needed branding images for his upcoming speaking engagement.

What's amusing is that this is my third consecutive client named Matthew, and all of them have coincidentally scheduled business portrait sessions this week.

From yesterday's session: Matthew who recently landed a management position in a tech company.

03/03/2023

If you have a logo, a package design, or a slogan, you may think you have a brand. What you actually have are a set of marketing materials and messages.

© JOY RAHAT | BRANDING

03/02/2023

..Joy has a great talent for capturing various skin tones with minimal editing, which is essential for producing natural-looking and stunning photographs.

It's also helpful to mention that Joy is professional, easy to work with, and has a keen eye for fashion and design, which are essential qualities for any good photographer.

-Tevon H
Nice to get feedback from happy clients.
https://joyrahatbranding.com/starter-kit/

02/24/2023

Corporate headshots…

Few highlights straight out from the camera headshots… and bts

01/15/2023

My on location studio for today- an icon building in Downtown Denver.

The Renaissance hotel — opened in 2014 — was formerly the Colorado National Bank building — which dates to 1915 — when its location was in Denver’s “Wall Street of the Rockies.”

Decorated with 16 original oil-on-canvas murals by famed western artist Allen Tupper True grace the walls. The series is called “Indian Memories,” with each mural depicting a different aspect of Native American life..

The marble found throughout the Greek revival building was from the Colorado Yule Marble Company, the same marble used in the Lincoln Memorial in Washington, D.C.

While this property is stunning, it is very dark and requires a lot of artificial light for today’s branding portraits.

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+12025997162

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https://joyrahatbranding.com/

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If you have worked with me, you know all the behind-the-scenes and preparation steps… if not, you are invited to celebrate you and your achievements. I and my beauty team will take care of everything from A to Z for you, where you will leave not only with stunning images but also feel and look empowered and beautiful. We are now booking for February 2023. Personal Branding for Women In Power!

Cover shooting for a local fashion store specializing in men's women's and kids' clothing. Thank you to all parents, who responded to our recent model call post. We have received over 100 applications and decided to do only kids' cover shoot very soon as a separate/big project. Also will be a model calling for senior boys and girls to showcase the diversity and a fun portrait experience soon. Stay tuned.😌

Bts moments…

Have you ever seen your own portraits straight out camera as perfect? Well, this is how we do every single of our Branding Portraits for clients! What is a secret? It is Joy Rahat Experience, where we take care of everything for you and artfully guide in a joyful experience to show your personality… To look great on camera/photos is not Your job! It is My job. I’m inviting YOU to celebrate YOU! More about personal brand portrait experience: https://joyrahatbranding.com/starter-kit/

H2H ( Human to Human)

People Do Business With People They Know, Like, and Trust! H2H ( Human to Human) Invest in your team and yourself to humanize your brand marketing! Finish 2021 Strong! We have few dates available in December as of now! —— Joyrahatbranding.com

Today we celebrate World Photography Day! World Photo Day originated because of an invention created in 1837. Fast forward to today and cameras are everywhere. For me the photography profession is dear to my heart and soul and I live in those moments. Although my background is actually as a natural life photographer, I noticed every photo that had people in it. Translating their energy, presence and emotions into still images was fascinating yet challenging. That is how I become a portrait photographer. I was attracting business women, and I was helping to create their professional headshots, business portraits even their elegant beauty and family portraits. Filling a void, I started giving free guidelines on how to use their imagery for marketing. Today, together with my team, we are providing much bigger concepts and helping rebranding entire companies. But, visuals and portrait photography stays at the core of communication. This is where the true magic happens, where I deeply connect with a person next to my camera, gain their trust, push their vulnerability, drop the guard and then feel their energy, presence. once you find that moment, this is a pure joy.... I love my industry, my craft and my business. Thank you for your support, friendship and the trust... Thank you everyone! _______ https://joyrahatbranding.com/ https://joyrahat.com/

Corporate and Branding Portraits

Did you know? Eyes can process 36,000 visual messages per hour. The sense of a visual scene can be felt in less than 1/10 of a second. 90% of information transmitted to the brain is visual. Brain process visuals 60,000X faster than any text. How are you using or not using this power? Are you strategically positioning your messages via your visuals? https://joyrahatbranding.com/portfolio/creative-production/

EXECUTIVE PERSONAL BRANDING

EXECUTIVE PERSONAL BRANDING This has become our most requested package for established C-level executives who want to continue to elevate their brand. All inclusive: learn/watch more...

“CONFIDENCE WITH JOY” “...I have never done this before. Thank you so much Joy! You made my headshot experience comfortable and very easy. Jay” ——- More about our headshot session here: https://joyrahatbranding.com/product/headshots-business-essentials/ #businessbrand #personalbrandingtips #headshotphoto

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AFFORDABLE PROFESSIONAL WEBSITES

1 in 3 businesses would be closed without digital tools and online presence during the COVID crisis!

We are here to help small businesses, entrepreneurs to bridge online communication gap through modern and eye-catching websites, digital content creation and brand message positioning so right customers can find your business online.

Do you know any hard working small business owner who has been losing customers during COVID and realize they needed a website yesterday? We decided to support small businesses who don’t yet have websites through a limited offer. We building fast, affordable, and professionally-made websites in 7 days, so they can get their clients back.

WHO IS THIS FOR:

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