Europa Star

Europa Star The world of watches since 1927. www.europastar.com

WHEN JAPANESE INSPIRES SWISS WATCHESUrushi combination techniques, enamel miniaturisations of heritage artworks, archite...
27/08/2024

WHEN JAPANESE INSPIRES SWISS WATCHES
Urushi combination techniques, enamel miniaturisations of heritage artworks, architectural theory, comic influences, origami, engraving and motifs from nature - this mix of current and vintage timepieces shows how Japanese influences enhance Swiss horology.

Discover the full in-depth article about those timepieces in the last edition of Europa Star. Link in bio.

YOU NEVER REALLY OWN A PATEK PHILIPPE. YOU MERELY LOOK AFTER IT FOR THE NEXT GENERATION.One of the most iconic and ingen...
23/08/2024

YOU NEVER REALLY OWN A PATEK PHILIPPE. YOU MERELY LOOK AFTER IT FOR THE NEXT GENERATION.

One of the most iconic and ingenious advertising campaigns by . This message, though seemingly simple, carries a profound power, perfectly embodying the timeless beauty of traditional watchmaking, from its origins to the present day.

Dive deep into the rich history of horology with Europastar Club. Discover hidden treasures within our archives and get lost in the world of vintage watch advertisements.

GALLERIES, MOONS CALENDARS, ASTRONOMY AND METEORITES!The connection between humanity and the mysteries of time is an end...
19/08/2024

GALLERIES, MOONS CALENDARS, ASTRONOMY AND METEORITES!
The connection between humanity and the mysteries of time is an endless journey. In our issue titled “Mysteries of Time,” we explore some of the most fascinating horological creations from esteemed brands like , , and many others. These watches reflect the intricate relationship between timekeeping, astronomy, and the cosmos, offering a glimpse into the wonders that lie beyond our world.

Discover the full story behind the cover of the last issue of Europa Star by clicking on the link in bio.

100 YEARS OF THE SEIKO WRISTWATCHA century ago saw the first wristwatch bearing the Seiko name on the dial - the start o...
16/08/2024

100 YEARS OF THE SEIKO WRISTWATCH
A century ago saw the first wristwatch bearing the Seiko name on the dial - the start of a new endeavour that would change the global horological landscape. Europa Star interviewed Akio Naito, President of Seiko Watch Corporation, about an incredibly rich catalogue of historical, horological and business achievements.

Read the entire file about the 100 YEARS OF THE SEIKO WRISTWATCH in the last edition of Europa Star. Link in bio.

OMEGA PERFORMANCE IN THE FIELD OF TIMEKEEPINGWith the conclusion of the 33rd edition of the Olympic Games in Paris yeste...
12/08/2024

OMEGA PERFORMANCE IN THE FIELD OF TIMEKEEPING
With the conclusion of the 33rd edition of the Olympic Games in Paris yesterday, we took a deep dive into our archives to unearth a vintage watch advertisement connected to the Olympic Games. Naturally, was our top pick. With 92 years as the official timekeeper of the Olympics, no other brand could command the spotlight like Omega. This particular ad commemorates Omega’s 20th participation in the Olympics, marking their role in the 1988 Seoul Games. It was during this time that they launched their iconic chronograph, the Seamaster.

As we bid farewell to the Olympic Games, our attention shifts to the upcoming Paralympic Games, set to begin in just over two weeks.

Explore the rich history of horology with Europastar Club: uncover hidden gems in our archives and dive deep into the world of vintage watch advertisements.

HOW Al IS REVOLUTIONISING SPORTS TIMING TOOAs the Official Timekeeper of the Paris 2024 Olympic and Paralympic Games, Om...
09/08/2024

HOW Al IS REVOLUTIONISING SPORTS TIMING TOO
As the Official Timekeeper of the Paris 2024 Olympic and Paralympic Games, Omega partners with Swiss Timing, a Swatch Group subsidiary. This specialist company goes beyond mere timekeeping, leveraging artificial intelligence to analyze performance data and deliver cutting-edge sports analytics.

Dive into our latest article in Europa Star for an in-depth look at AI’s role in the Olympics. Link in bio.

GPHG SERIES - AUDREY RAFFY, GENERATIONAL CHANGEGrowing up surrounded by magnificent timepieces in a family whose name is...
05/08/2024

GPHG SERIES - AUDREY RAFFY, GENERATIONAL CHANGE
Growing up surrounded by magnificent timepieces in a family whose name is synonymous with contemporary watchmaking doesn’t automatically equate to a love of these mechanical wonders. Sometimes you need to find your own way to what was there all along. GPHG Academy member Audrey Raffy talks about her journey.

Read the entire insightful portrait on Europa star (link in bio).

We’ve extended an invitation to , the creative director of , to explore the Europa Star archives. Here’s what she uncove...
02/08/2024

We’ve extended an invitation to , the creative director of , to explore the Europa Star archives. Here’s what she uncovered and her reflections on the experience :

« My knowledge of watches was previously limited to my father’s “About Time” collection for Omega in 1969 and Pulsar in 1976. Yet, over the last year, I’ve had the privilege of spending time with a group of men and women whose infectious passion for timepieces has broadened my horological horizons. 

During my time working with my father, I was encouraged to look “outside the box” for inspiration and I discovered the work of Dieter Rams, the genius behind many of Braun’s most iconic designs. While Rams is known for his work in product design, his principles have encouraged me to approach my designs with a more minimalist mindset, allowing the gemstone to be the protagonist. These principles can be seen in clean, linear designs of watches from the 1970s which resonate with me for their simplicity and lack of unnecessary decorative fuss. Here, the uncluttered watch face takes centre stage.  I value a watch’s aesthetic appeal over its intricate mechanics - while some watch enthusiasts may consider it sacrilege, given the option, I would choose a simple digital watch over one with “grandes complications. »

By joining the Club and Europa Star archives you get access to over 250,000 pages on the watch, jewellery and microtechnology industries published since the 1930s, as well as our latest issues in print and digital format.

MEN WHO GUIDE THE DESTINIES OF THE WORLD WEAR ROLEX WATCHES A nostalgic throwback to the early 1960s reveals vintage adv...
29/07/2024

MEN WHO GUIDE THE DESTINIES OF THE WORLD WEAR ROLEX WATCHES

A nostalgic throwback to the early 1960s reveals vintage advertisements promoting the Oyster Perpetual Collection. At that time, the world was predominantly governed by men. Featured in the first slide is Dwight Eisenhower, the 34th President of the United States. Although he was assured this photograph would not be used for marketing purposes, Rolex’s decision to do so led to one of the most memorable and influential marketing campaigns in history.

Explore the depths of horological history with Europastar Club: uncover hidden gems in our archives and immerse yourself in vintage watch advertisements.

KARI AND GEORGES THE WATCHMAKER AND THE ENGINE-TURNERExactly 20 years ago, Kari Voutilainen launched his eponymous brand...
26/07/2024

KARI AND GEORGES THE WATCHMAKER AND THE ENGINE-TURNER
Exactly 20 years ago, Kari Voutilainen launched his eponymous brand. And 20 years ago too, Georges Brodbeck founded Brodbeck Guillochage. Thanks to their shared passion for the dying art of guillochage, these two men were destined to meet. Their paths have now converged and Kari Voutilainen has welcomed Georges, his machines and his encyclopedic knowledge into a new « Centre of Excellence in the Art of Guillochage ».
To celebrate this event, Voutilainen is releasing a tourbillon wristwatch directly inspired by the very first watch, a pocket tourbillon with a guilloché dial, from 30 years ago.

Discover the full story behind the cover of the last issue of Europa Star by clicking on the link in bio.

We’ve extended an invitation to to explore the Europa Star archives. Here’s what he uncovered and his reflections on th...
22/07/2024

We’ve extended an invitation to to explore the Europa Star archives. Here’s what he uncovered and his reflections on the experience:

(1) Above is where it all starts for me. I literally grew up surrounded by pictures like this on the walls of my dad’s office in the center of Milan in the 1980s. 
My last name Gohari means jeweler in Farsi (we are of Persian origin) and the gemstone business is a trade running in my family since the 1950s and a path I took at the age of 19 right after high school. 
Fine Rubies, Sapphires and Emeralds are part of my family history and seeing that ad literally evoked so many memories!

(2-3) These pages from the magazine truly evoke the essence of the watches I love to deal with:
Part style accessory, part work of art, a precious item and a time teller all at once. 
The dress watch and the so called “form watch” (not the typical rounded case) are the cornerstone of my vision. Montres et bijoux is spot on as a slogan for me !

(4) The above ad combines my vision of metal work, shaped watches and more form than function to enjoy within the context of a timepiece and representing our individual style.

(5) When I saw this ad I was filled with memories of my arrival in New York over 24 years ago starting in the important precious gemstone business with my relatives. I personally know Jack Abraham and he is the “Ralph Lauren” of the gemstone business, something that really resonates with me as I am a big Ralph Lauren fan myself. 
I love color and the watches I pursue today are typically colorful inspired by those old days! 
I often compare my watches to gemstones as both don’t have a fixed price but instead a value set by beauty and emotion rather than retail lists… today the watches I deal with are the collectible gems of tomorrow.

(6-7-8) Color, color and more color… We need color in our lives: wether with gems and jewelry or stone dials on watches it represents our taste, mood and can brighten up any day.

(9) The article about the most important Kashmir sapphire sale at the time brings me back down memory lane.. today it would be 20 times the price. The price will be forgotten but beauty remains forever.

DRIVING FOR PERFECTIONLet’s take a little throwback to the mid-1980s with this advertisement. Back then, and had a par...
19/07/2024

DRIVING FOR PERFECTION
Let’s take a little throwback to the mid-1980s with this advertisement. Back then, and had a partnership. Eterna was a sponsor of a fabulous racing car, the BMW M1. For this advertisement, they chose to showcase their Royal Quartz watch collection.

Explore the depths of horological history with Europastar Club: uncover hidden gems in our archives and immerse yourself in vintage watch advertisements.

10 ICONIC JAPANESE WATCHESJapan is probably the only country in the world where the most skilled craftsmen and women are...
15/07/2024

10 ICONIC JAPANESE WATCHES
Japan is probably the only country in the world where the most skilled craftsmen and women are officially called « living gods ». After more than a century in which the country’s homegrown mechanical watchmaking expertise has developed rapidly, with a focus on manufacturing excellence, and after revolutionising the international watch industry with its quartz movements - causing considerable upheaval in Switzerland - Japan is now going back to its roots. The country is asserting its artisanal and artistic excellence, proudly drawing inspiration from time-honoured aesthetic codes and creating a seductive weapon to wield in the international arena. These aesthetic signatures are repeated and reflected everywhere from decorative wrapping paper to watch dials, speaking the same symbolic language.

Read the entire file about watchmaking in Japan in the last edition of Europa Star. Link in bio.

THE REDACTION PICKThe Europa Star team have each selected one watch that particularly caught their attention at since th...
12/07/2024

THE REDACTION PICK
The Europa Star team have each selected one watch that particularly caught their attention at since the beginning of 2024, providing their own highly personal and subjective perspective on watchmaking.
Here’s what came out !

Get to know more about those watches in the Issue #379 of Europe Star. Link in Bio.

GÉRALD GENTA - L’ESPRIT DE GENEVEAs the LVMH Brand announce their last timepiece collection, we thought that a little t...
08/07/2024

GÉRALD GENTA - L’ESPRIT DE GENEVE
As the LVMH Brand announce their last timepiece collection, we thought that a little throwback in the history of the iconic brand would be interesting. Meet the « L’Esprit de Genève » advertisement. Coming straight from the late 70’s it’s a stunning picture showcasing 3 funky looking watches.
Two of them are skeletons watches paved with diamonds and the last one on the right is a beautiful Gérald Genta Triple Calendar Moonphase.

Explore the depths of horological history with Europastar Club: uncover hidden gems in our archives and immerse yourself in vintage watch advertisements.

GPHG - A REFLECTION OF TRANSFORMATIONS IN THE WATCH INDUSTRYFor almost 25 years, the Grand Prix d’Horlogerie de Genève h...
05/07/2024

GPHG - A REFLECTION OF TRANSFORMATIONS IN THE WATCH INDUSTRY
For almost 25 years, the Grand Prix d’Horlogerie de Genève has been an ambassador for some of the watch industry’s outstanding achievements through its awards, which bring the winning watches to international attention. This organisation also reflects changes taking place within the industry, such as opening up to younger generations and environmental concerns.
 
Read the full article in the last edition of Europa Star. Link in Bio.


FRENCH WATCHMAKINGIn France, as in Switzerland, the heart of the watchmaking industry lies along the Jura mountains, whe...
24/06/2024

FRENCH WATCHMAKING
In France, as in Switzerland, the heart of the watchmaking industry lies along the Jura mountains, where many of the most long established companies are located. The region is now experiencing something of a renaissance after a challenging period of
deindustrialisation. At the same time, new players are emerging, many of them from Paris, with the skills to leverage the networks created by watch industry globalisation, and create worldwide demand for their
products. These are just some of the many facets we cover in this extensive report, undoubtedly one of the most ambitious
ever produced on French watchmaking !

Discover all the articles about the french watchmaking in the Europa Star Global Issue #379. Link in Bio.

We’ve extended an invitation to to explore the Europa Star archives. Here’s what he uncovered and his reflections on th...
29/04/2024

We’ve extended an invitation to to explore the Europa Star archives. Here’s what he uncovered and his reflections on the experience:

« I’m highly influenced by the 60s/70s era; it was a tremendously creative time when people experimented with all sorts of cool designs. Watches from that period were very ‘free’ in their design, featuring organic shapes and lines that made them seem alive. I especially love the idea of a watch being a piece of jewelry, and nothing beats the feeling of having shiny gold or sparkling gemstones on your wrist. It adds a truly unique touch to a design, making it something truly special. What I love most in a watch is when you can see that a manufacturer has really taken the time to offer something special. Every curve, every detail, speaks to the meticulous work that has been put into a watch.
Having access to archives of this quality is essential for any enthusiast. It’s a direct testimony of an era, allowing us to immerse ourselves in designs and stories that have shaped watchmaking. To innovate or simply be consistent, one must know their past! »

By joining the Club and Europa Star archives you get access to over 250,000 pages on the watch, jewellery and microtechnology industries published since the 1930s, as well as our latest issues in print and digital format.

WATCH DIALS Get ready to flip over the dial as we explore the fascinating world of watch dials in our next issue of Euro...
01/03/2024

WATCH DIALS
Get ready to flip over the dial as we explore the fascinating world of watch dials in our next issue of Europa star! From manufacturing techniques to intricate craftsmanship and innovative designs, we’ll delve into what lies behind this crucial part of your favorite timepieces.
 
Read this in-depth and fascinating file in the upcoming Europa star issue.
 

While the remarkable tale of Omega’s involvement in the moon landing is widely known, the contribution of Bulova during ...
28/02/2024

While the remarkable tale of Omega’s involvement in the moon landing is widely known, the contribution of Bulova during this historic human achievement is often overlooked. Delve into an exclusive and extraordinary article published in our Europa Star issue from 1969 for an enlightening read on Bulova’s role in this momentous event.

By joining the Club and Europa Star archives you get access to over 250,000 pages on the watch, jewellery and microtechnology industries published since the 1930s.

This advertisement, retrieved from our archives dating back to 1974, showcases the now-vanished brand, La Montre Royale....
23/02/2024

This advertisement, retrieved from our archives dating back to 1974, showcases the now-vanished brand, La Montre Royale. Despite its disappearance, this prestigious watchmaker, hailing from Geneva, once rivaled renowned brands like Piaget, Patek Philippe, and Vacheron Constantin. La Montre Royale specialized in crafting exquisite timepieces with gold and utilizing natural stone dials—a captivating niche deserving greater acknowledgment from collectors.

By joining the Club and Europa Star archives you get access to over 250,000 pages on the watch, jewellery and microtechnology industries published since the 1930s.

ABOUT Isabelle Cerboneschi navigates the worlds of art, fashion, watchmaking, jewelry, architecture, perfumes, and beaut...
20/02/2024

ABOUT

Isabelle Cerboneschi navigates the worlds of art, fashion, watchmaking, jewelry, architecture, perfumes, and beauty. As former editor-in-chief of Hors-Séries at Le Temps for 15 years, she engaged with luminaries like Azzedine Alaïa, Karl Lagerfeld, and Frank Gehry. Alongside Serge Maillard, she spearheads the new Europa Star Jewellery edition. Aligned with Watches and Wonders, our flagship magazine dedicates an issue to jewelry, distributed at GemGenève and Couture shows, curated by .


In 1977, promoting your jewelry skills often involved staging a photoshoot featuring coffee and ci******es. Today, such ...
14/02/2024

In 1977, promoting your jewelry skills often involved staging a photoshoot featuring coffee and ci******es. Today, such advertising approaches seem unimaginable.

Embark on a journey through horological history with Europastar Club: delve into archives and discover vintage watch advertisements.


LOUIS MOINET COSMOPOLIS: THE WATCH THAT FELL TO EARTHJean-Marie Schaller, owner and creative director of , has presente...
12/02/2024

LOUIS MOINET COSMOPOLIS: THE WATCH THAT FELL TO EARTH

Jean-Marie Schaller, owner and creative director of , has presented a highly symbolic timepiece. Hours are shown not by markers but by fragments of meteorite, earning a Guinness World Records™ title. Our solar system’s history is captured in a watch that invites us to look skyward and remember just how tiny we are.

Read our entire article to know more (link in bio).

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The latest release of Europa Star is here ! An interesting development, perhaps even a major shift, is taking place in Japanese watchmaking. The Japanese watch industry has long set itself up to be everything that Swiss watchmaking is not, focusing on volume and accessibility while the Swiss produced fewer pieces at higher prices. However, the “Swiss model” of heading upmarket seems to be gaining traction in Japan as well. Although synonymous with its heavy industry, Japan can also boast an age-old artisanal heritage and an extremely refined culture. Follow the link in bio to browse digitally this new edition of Europa Star. #europastar #watchmagazine #watchmovement #watchdesign #swisswatches #watchpress #watchlover

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Europa Star

Europa Star dates back to 1927 when Hugo Buchser, its founder, was a young and enthusiastic entrepreneur with a passion for watches. He launched a guide for watch buyers which soon became an essential tool for the entire watch industry. A seasoned traveller and globetrotter, he voyaged around the world, creating a network of magazines which would promote the watch industry worldwide. The first series of magazines was created in Brazil and Argentina, and by the 1950s a variety of magazines had sprouted up in English, French, German, Spanish, Chinese, Japanese, Arabic, Hindi, Urdu, Thai and Cyrillic, progressively covering most of the world’s continents.

Under the leadership of Gilbert Maillard-Buchser, who became President of Hugo Buchser SA in 1962, all the magazines were grouped under the Europa Star brand name to cover all the international watch markets, transforming Europa Star into a truly worldwide publishing company. Europa Star became the leader of the watch industry’s specialised press and the magazine’s worldwide expansion was extraordinary, making it a phenomenon in the Swiss watch industry press.

In 1995, the third generation of the family, brothers Philippe and Pierre Maillard, took over the helm of the company. In 2014, the fourth generation came on board with Serge Maillard, Publisher & CEO of Europa Star, bringing a youthful spirit and a fresh impetus with new developments in all products, in print and in the digital field. Today Europa Star reaches 170 countries through its portfolio of websites and newly redesigned magazine publications.

www.europastar.com