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MarketVote amplifies the power of your wallet. The informed consumer has the capacity to push busine However, a lot of information remains unknown.

When buying a car, the typical shopper only usually considers two factors: price and product features. Were the production materials ethically sourced? Did the car manufacturer contribute to your local political election to avoid taxes? Is the firm investing in green technology, or actively fighting against it? Are there policies in place to encourage diversity in employment or women on the board?

Because of the sheer number of purchases we make each day, it is impossible for the average person to remain informed across all relevant social and political metrics of the companies he or she does business with. These information asymmetries prevent us from shifting our purchase behavior to competitors whose products may be slightly more expensive at face value but are much more aligned with our personal values, making up for the price or quality difference. MarketVote will solve this issue by being the Glassdoor, Instagram Explore, and Groupon of consumer-facing corporate social responsibility.

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marketvote.co

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