Swell Media Solutions

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Swell Media Solutions

Specializing in mass media marketing, targeted digital marketing, brand development, copywriting & ad placement.

Expand your brand’s awareness, elevate your image with Swell Media Solutions.

01/02/2025

Getting to work with Mari and Will at Chuckanut Brewery is such a fun and rewarding experience! If you don’t know, they are literally the Grandparents of craft beer! Their beers are laden with awards and they’ve traveled all over the world helping other craft brewers build their breweries. We're grateful to work with such amazing people and are excited to see their beer coming to local grocery stores near you! 🍻🏆

28/01/2025

Here are three strategies that help set businesses apart:

✨ Customer Focus: Your audience is at the heart of everything. Solve their problems, listen to their feedback, and create experiences that prioritize their needs. A great user experience builds loyalty and keeps them coming back.

📊 Data: Analytics give you insights into what’s working and what’s not. It’s also important to keep in mind that metrics are always changing, which is why it’s important to have a holistic marketing strategy to achieve your growth goals.

🤝 Trust & Innovation: Transparency isn’t just a buzzword—it’s what builds lasting relationships with your audience. Combine that with a willingness to adapt and embrace trends, and you’ll stay ahead of the curve while keeping your audience engaged.

Growing your online presence is about creating connections, solving real problems, and staying adaptable. 🌟

20/01/2025

As we reflect on Dr. King's legacy and the current state of our nation, we remain focused on using our voice and platform to advocate for justice, equality, and human dignity. Dr. King dedicated his life to addressing issues like racial injustice, economic inequality, and the pursuit of peace—values that are still relevant today. His message reminds us that remaining silent in the face of injustice is not an option.

16/01/2025

😱💻 Insert existential crisis here.

11/01/2025

Did you know that research shows visualization can actually help your brain lay out the path to success? 🧠⚡

Studies show that when you vividly imagine a goal, it activates the same brain pathways as physically working toward it. Whether it’s through a vision board full of images that signify goals you’re working towards, mentally rehearsing a big presentation, or visualizing crossing the finish line of a race, the process helps clarify the path ahead.

While visualizing is powerful, it’s not a shortcut to success. The real magic happens when you take action and are committed to seeing the process through to the finish line.

Do you use a vision board to help realize your goals? ✨

10/01/2025

It’s impossible to ignore the devastation caused by the LA fires — experts are saying they could be the costliest wildfire disaster in American history. Thousands of homes have been destroyed, over 130,000 residents are under evacuation orders, and there's still a long battle ahead to contain these fires. The destruction, heartbreak, and challenging conditions are overwhelming. Our hearts are with everyone affected, from those who have lost homes to the firefighters risking their lives to contain the blazes. 💔

Many of us know someone who has lost their home and/or business and it's likely they're in shock and still trying to process the situation. The link to the article by the LA Times, shared this morning by our friend, Civil Rights Attorney Areva Martin, provides important information and possible next steps. If you're a close friend or family member from outside of the area, this info can potentially help you help them. There is also a list of vetted organizations who can use our support helping those on the ground:

California Wild Fire Relief found on Charity Navigator
California Fire Foundation
California Community Foundation
Los Angeles Fire Department Foundation
Los Angeles Regional Food Bank

If you know of additional reputable organizations, please drop their name in the comments. The most important things that we, who are watching from the outside, can do is have compassion and empathy (putting ourselves in their shoes), get our news from reputable sources, and contribute in ways that are meaningful and helpful.

🔗 Here is the article: https://www.latimes.com/business/story/2025-01-08/insurance-explainer?fbclid=IwZXh0bgNhZW0CMTEAAR07sxfSZ55-S9Il6AWlXfEsr2oAQodZExWJkLK1SWnpC_wzyw908vSULsM_aem_t-NbSNqhZjL3bGcZxcXHJg

09/01/2025

Brand storytelling is more than just highlighting products or services. It's about creating a deeper connection with your audience by sharing experiences and building a narrative that goes beyond the basics. Think bigger and see how your story evolves. 📖🌟

06/01/2025

Every business needs an active and engaged social media presence. Customers expect to be able to communicate with you and learn about your offerings via these platforms.

To stay relevant and grow, you have to go beyond the baseline, educating and entertaining potential customers so they learn about your brand. Even the most well-known global brands like Coca-Cola, Nike, and McDonald’s consistently advertise to stay top of mind and maintain the perceptions that people have about their brands.

Here are a few tried and true platforms we always recommend:

Facebook: With tools like Business Suite and Ads Manager, and features like local targeting and personalized recommendations, Facebook is making it easier for small businesses to connect with audiences and grow.

Instagram: Instagram has become a hub for users to connect with brands in meaningful ways. Studies show that over 90% of Instagram users follow at least one brand, and the platform is highly effective for fostering brand loyalty. Features like Stories, Reels, and interactive polls encourage engagement, making Instagram a go-to platform for brands looking to build authentic connections with their audience.

Meta Ads: A daily budget of at least $20 helps reach new audiences, keeps your page active, and reminds customers about your services.

Google Business: An optimized and regularly updated page is crucial for providing accurate information that appears in searches on the world’s top search platform.

YouTube: As the second-largest search engine, YouTube is essential for educating and engaging users. With billions searching for how-to videos and product reviews, it’s a powerful platform for showcasing expertise and building trust.

Google Ads: While not every business needs them, we see YouTube, Performance Max, and Search campaigns consistently deliver excellent results.

If your business has a solid digital strategy and you have the consistent capital to get louder and reach people beyond what you believe your target audience to be, then consider traditional media platforms like radio, television, magazines or billboards.

These are still highly trusted platforms that can help elevate your brand depending on your market. That said, they're also more expensive and require high-quality ad production and repetition to work effectively.

Have questions? Reach out, we're always here to help!

03/01/2025

New year, new trends! 🎉 Here’s what we’re watching as we head into 2025:

🧠 Platforms will continue to integrate AI for campaign optimization, idea generation, and enhancing the online shopping experience. We’ll be testing, learning, and staying agile to stay ahead.

🎬 Short-form video will remain a staple, but long-form video is making a comeback, offering greater depth, storytelling opportunities, and value for audiences.

🎙️ With over 1 billion voice searches performed each month (via Alexa, Siri, Google Assistant, Cortana etc.), content must reflect how people naturally speak. Prioritizing conversational language and concise answers will be key to connecting effectively.

31/12/2024

What a year it’s been! 🌟

From campaign strategy to ex*****on to results, we’ve had so much fun learning, conceptualizing and creating in 2024! The continual changes in the digital marketing space fuel our creativity and keep us nimble but no matter the platform the purpose remains the same: to build community and create authentic connections.

As we look back, we’re grateful for the relationships we’ve developed and the opportunities to support a wide range of marketing initiatives. We have assembled an amazing team of creators and are honored to have been voted Best Creative Company for the third year in a row!

We’re shouting out a huge THANK YOU from the rooftops to our amazing clients for making 2024 one to remember as we gear up to make 2025 even better! 💙

30/12/2024

📣

Hey y’all, Emmalie here! 👋 As a chronic reader, I’m usually juggling at least 3 books at a time. I picked up Unreasonable Hospitality in the fall, and I’m still reflecting on Will Guidara’s insights. While it’s rooted in the restaurant world, the lessons in it are incredibly relevant to everyday interactions—especially how we approach engaging online.

In marketing, our goal isn’t to push products or services; it’s about genuinely connecting. Whether it’s a thoughtfully crafted message, a personalized response, or content designed to add real value, we can create experiences that center on making people feel seen and heard—moving beyond the status quo and practicing unreasonable hospitality in digital spaces.

~Emm

PS if you have book recommendations I am shamelessly asking for recs to add to my 2025 list! 😉

27/12/2024

As a small business owner, you’re wearing a lot of hats! At Swell, we partner with business owners across a wide range of industries, helping them to define their target markets, refine their messaging, and develop strong on-brand creatives to help tell their stories. 🤝

From website design and development to social media management to paid ad placement, we offer a full list of services to develop comprehensive marketing solutions that will help your business achieve its growth goals– so you have one less thing on your plate! 🙌

https://www.swellmediasolutions.com/services/

25/12/2024

Happy Holidays from Swell Media Solutions! 🎄✨

We hope your Christmas is full of joy, love, and special moments with the people you care about most.

17/12/2024

With 75% of small businesses relying on holiday sales to hit their annual goals, this time of year is make or break for so many.

If you're still shopping for those last few gifts on your list, consider supporting a local business—your purchase helps strengthen the local economy AND when you’re shopping locally, you don’t have to worry about shipping delays! 🎁🙌

To all the small business owners out there hustling to fulfill orders, complete projects, and meet deadlines—you've got this! 💪

14/12/2024

We're all striving for something — be it growth, connection, or change. Great marketing isn’t just about selling—it’s about understanding those journeys, connecting with people where they're at, and providing support. 🤝

12/12/2024

We're seeing in real-time why having a strategy beyond just one platform matters. We’ve never recommended TikTok as a primary strategy to our clients because it has been steeped in controversy since it launched in the US in 2018, and now with its uncertain future, we feel for all of the creators and small businesses who have poured so much heart into building up their online communities and are now facing the impossible decision of what to do in the face of a potential ban. (We are big fans of the platform and hope they come to a resolution soon!)

Despite occasional hiccups—like today’s outage—Meta (Facebook and Instagram) have proven their staying power and continue to be among the world's most popular (and powerful) social platforms that have created more accessible and effective ways for businesses to share information and target relevant communities with affordable monthly advertising budgets.

Since the beginning we've stood by the fact that businesses need a well-rounded marketing and communication strategy that at minimum includes:

🌐 A user-friendly website
✉️ Monthly email marketing (regular communication with your subscribers)
💬 Active organic social media platforms where you can engage with your community
💲 And consistent paid digital ads (ideally on Google and Meta) to experience effective business growth.

Diversifying your digital presence helps you stay connected with your audience through the ever-changing landscape of digital media.

09/12/2024

Naughty or Nice? 😉

Give your marketing strategy a quick check to make sure you’re on the nice list this holiday season!

📱 Naughty: Ignoring mobile optimization Most holiday shoppers are on their phones. If your website or emails aren’t mobile-friendly, you might miss out on those last-minute visitors.

🤑 Naughty: Over-selling Too many sales pitches can overwhelm customers, turning excitement into annoyance.

🌟 Nice: Offer value through creative content Stand out with fun, useful holiday content like gift guides, DIYs, or heartwarming stories. It’ll keep you top of mind and help you build real connections.

❤️ Nice: Show gratitude and appreciate your customers A simple thank-you goes a long way. Want to go the extra mile? Consider sending a note or offering loyalty discounts! We know we didn’t cover it all—what would you add to the list? Naughty or Nice?

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Videos

While influencer marketing (a type of endorsement marketing) can help you reach new fans on certain platforms, it’s only one part of your larger marketing strategy. At the end of the day your brand should be its own influencer. ⭐️ It’s your job to continually influence your audience by educating them about your culture, values, and why you do what you do to really build brand loyalty. #InfluencerMarketing #BrandTrust #AuthenticityMatters #Sustainability #2025Trends #SwellMediaSolutions

We’ve got plenty of plants to brighten up our workspaces, but we also have pets. When unwanted visitors like spider mites and aphids show up, many common pesticides do NOT mix well with pets—or people! That’s why we love GrowSafe. It’s a non-toxic, 100% food-grade plant care solution that kills and prevents aphids, mites, powdery mildew, and other pests, all while keeping toxic chemicals out of our homes and gardens. It’s a simple change that’s made a big difference for our houseplants (Torey’s Monstera can vouch for that!) and it gives us peace of mind knowing it’s safe for our pets and the environment too. 🌿🐾 #HouseplantAppreciation #HouseplantCare #PlantSafety #GrowSafe #EcoFriendlyGardening #NonToxicGardening #OrganicPlantCare #PlantHealth #SustainableLiving AgroMagen

2024 Recap

What a year it’s been! 🌟 From campaign strategy to execution to results, we’ve had so much fun learning, conceptualizing and creating in 2024! The continual changes in the digital marketing space fuel our creativity and keep us nimble but no matter the platform the purpose remains the same: to build community and create authentic connections. As we look back, we’re grateful for the relationships we’ve developed and the opportunities to support a wide range of marketing initiatives. We have assembled an amazing team of creators and are honored to have been voted Best Creative Company for the third year in a row! We’re shouting out a huge THANK YOU from the rooftops to our amazing clients for making 2024 one to remember as we gear up to make 2025 even better! 💙 . . . #BestCreativeCompany #2024Recap #TeamworkAndGrowth #ClientSuccess #CreativeCampaigns #BrandEssence #DigitalMarketing #MarketingJourney #AwardWinningAgency #Grateful #SwellMediaSolutions

Naughty or Nice?

Naughty or Nice? 😉 Give your marketing strategy a quick check to make sure you’re on the nice list this holiday season! 📱 Naughty: Ignoring mobile optimization Most holiday shoppers are on their phones. If your website or emails aren’t mobile-friendly, you might miss out on those last-minute visitors. 🤑 Naughty: Over-selling Too many sales pitches can overwhelm customers, turning excitement into annoyance. 🌟 Nice: Offer value through creative content Stand out with fun, useful holiday content like gift guides, DIYs, or heartwarming stories. It’ll keep you top of mind and help you build real connections. ❤️ Nice: Show gratitude and appreciate your customers A simple thank-you goes a long way. Want to go the extra mile? Consider sending a note or offering loyalty discounts! We know we didn’t cover it all—what would you add to the list? Naughty or Nice? . . . #NaughtyOrNice #MarketingTips #MobileOptimization #ContentCreation #HolidayGuide #SmallBusinessLove #SmallBusinessSupport #SwellMediaSolutions

'Tis the season

Who else can relate? 😅 💨 🍂 . . . #FallThings #Relatable #FallLeaves #LeafCleanup #TooReal #ItsWindy

We did it again! Thank you for voting Swell Media Solutions Best of the Northwest Gold for the 3rd year in a row. 🩵Creative development, marketing and brand positioning are what we do. Swell’s team of copywriters, creators, and innovators are committed to meeting the needs of our partners to elevate brand awareness, increase reach, generate engagement, and strengthen brand loyalty. From environmental services to social justice and impact marketing to healthcare, legal analysts, realtors, regional retailers, craft breweries, and more, Swell Media Solutions supports with a wide range of businesses and professionals here in Western Washington and around the globe. 🌎Thank you for trusting us to elevate your brand! 🙌 #mediaagency #digitalmarketing #socialmediamanagement #swellmediasolutions #marketingagency #advertisingagency

Cheers to 4 years! Emm joined the Swell agency in 2020, hitting the ground running. She brings energy and creativity to our organization, and has become an integral part of our team. 💙Emm genuinely cares for our clients and their success, keeping their wellbeing front and center in her decision making. I couldn’t be more proud and grateful to have her as my right-hand woman. 🙌 Cheers to many more years of raising the bar to help our partners shine!✨ #mediaagency #agencylife #marketingmanager #SocialMediaManager #socialmediadirector #SwellMediaSolutions

Some BTS from our shoot with AJ, Jim, Diego and Alyssa from @handcrankfilms to capture polished b-roll for RejuvenationMD’s social media and website. 🎬For over a decade Jennifer Lauren has been working alongside our business partners offering creative solutions to help them share their stories. From video to audio to copywriting, when you’re ready to connect more deeply with your audience, increase brand awareness and generate growth, reach out and connect with our team to help you develop a strategy. #BTS #BehindTheScenes #VideoShoot #RejuvenationMD #SwellMediaSolutions #SocialMediaMarketing #BrandBuilding #MediaManagement

Our new website is about to get even better! Thank you to Chester & Friends for a fun and wildly productive shoot! Having fresh content to work with always feels like Christmas😍 Stay tuned for more sneak peeks😉#SwellMediaSolutions #MarketingAgency #PhotoShoot #VideoShoot #NewWebsite #BellinghamBusiness #BellinghamWA

DO NOT CLICK THE LINKS

🚨 Meta Business Suite phishing scams have been happening for years, but since the new year we've seen a marked increased in the number of phishing scams hitting our clients' inboxes. When you see a message like this, often threatening to suspend your account, DO NOT CLICK THE LINK. First, mark it as spam, block the sender and report it to [email protected]. 👉 If you accidentally clicked one of the links, change your Meta accounts passwords ASAP. 👉 If you're running ads, keep a close watch on your credit card activity. You may need to put a hold on your credit card and replace the card if the scammers have hacked into your ad account. We recommend using an extra layer of security like Google Authenticator to log into your Facebook account. The Authenticator app is a great tool for all of your social media platforms. #SocialMediaManagement #SwellMediaSolutions #MetaBusinessSuite

Happy New Year from Swell

We're in the final countdown to 2024 🎆 2023 has been an amazing year full of growth, transition, exciting projects, and of course incredible clients. We were honored to be voted Best Creative Company in the Best of the Northwest 2023 for doing what we love - helping our clients succeed and stand out in their industries. We’re so grateful for our community and everyone we get to work with heading into 2024. Happy New Year! . . . #HappyNewYear #Goodbye2023 #BestOfNW #BellinghamBusiness #SwellMediaSolutions #SwellMedia #MediaAgency #MediaManagement #SmallBusinessGrowth #SmallBusinessLove

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Every business has a story. Are you sharing the story that’s true to your brand?

Our goal is to get to know you and your business so we can communicate your story in a way that best represents your brand. We’re blessed with amazing clients who have given our new business an opportunity to help them shine.

Swell Media Solutions specializes in mass media marketing, content development, audio/visual communications and social media marketing. If you’re looking for a personal approach to marketing and communications, DM us!