Francesco Celli

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Francesco Celli

Content Marketing - Copywriting -Creator Economy. I share my online journey while traveling the world

21/06/2024

📍Hanoi’s Old Quarter, Vietnam 🇻🇳

I’m sitting in a cozy café with my laptop, watching the bustling stream of scooters and people below. Inside, there’s some piano music playing, totally clashing with the city’s noisy traffic. It’s blazing hot outside and I’ve just ordered my usual Vietnamese coffee.

Today’s my birthday. 🎈

Who would’ve guessed this would be my life?

When I look back at that 10-years old kid (3rd picture), I see someone with big dreams and a genuine love for life. Some of those dreams came true, some got lost, and some I just let go.

The years in between were crazy. For most of my teenage years, I felt totally lost and misunderstood, like an outsider. Day by day, I lost touch with my true self and started wearing a bunch of masks just to fit in. I didn’t know who I was anymore or where I was going. I couldn’t accept myself and had no clue what the hell I was even doing on planet earth. I spent most of my days alone, doing sport, reading books or doing stupid s**t with random “friends”.

Growing up, that kid’s smile was gone for good. Those pesky “I should have” and “I wish” thoughts started lurking around more frequently. As time went on, I felt like I changed a million times. I started traveling, thinking I could outrun my ghosts, but they just caught up with me wherever I went. I made some serious efforts to understand myself better. Slowly, I started peeling off those masks, one by one. I grew up, learned a ton, and got to know myself better. It’s been an emotional rollercoaster—a painful, necessary journey.

However difficult, I was always exactly where I needed to be, at the right time. Only now do I understand it’s been this way all along. Every single year has been nothing but a precious gift, a piece of my story, a piece of my life.

Last year was wild…

I’ve wandered through the most beautiful islands of Thailand 🇹🇭. Lived and traveled for months around Malaysia 🇲🇾 and Cyprus 🇨🇾. Hiked the stunning Dolomites in Italy 🇮🇹. And I just wrapped up one of the most incredible journeys of my life - an epic road trip that took me across Cambodia 🇰🇭, Laos 🇱🇦, and Vietnam 🇻🇳 for 4 long months.

[continue in the comments]

25/01/2024

Me, mom, and a lot of snow ❄️ Happy birthday to my favorite human being ❤️

22/01/2024

Decided it’s time for a travel diary update.

And to start sharing some of my favorite random moments from the past few years traveling around that I miserably missed to document.

Looking back, I’m not surprised to realize that my favorite memories are often in those simple, genuine moments that I struggle to even put into words.

Take this one, for example.

I was in a tiny mountain village in 🇲🇪, Zabljak, far away from everything.

Taking a break from all the hikes, chilling in a cozy hut, working on my projects, sipping on warm tea, vibing to soft music and laughs.

Simple. Memorable.

21/01/2024

Climb the greatest mountain.

Achieve all the accolades in the world.

Become the greatest in your field. Achieve fame. Earn millions.

And you will enjoy every bit of the journey, if and only if you understand that none of it means anything.

When something has meaning, it becomes work. When something is meaningless, it becomes play.

The joy that you experience in honing your craft is the greatest reward.

Spending your life exactly the way you wish to spend it is a wonderful liberation. This is what sinks into the heart.

This is the true experience.

From “Atmamun: The path to achieving the bliss of the Himalayan Swamis. And the freedom of a living God” by Kapil Gupta.
____________

09/01/2024

You can start with a killer hook.

- Exaggerate numbers
- Promise me the world
- Follow intricate frameworks
- Toss in urgency and scarcity adds-on

But...

- If your idea stinks
- My emotions fall flat
- Your problem? Not mine
- And your story can't hit home

Then it's just background noise lost in the wind.

23/12/2023

I treat my life as if it’s the best piece of copy I’m writing.

I edit it frequently and ruthlessly.

I’ll make sure to add vibrant colors.

Cut the unnecessary.

Find the perfect rhythm.

Harmonize its components.

I pour my heart and soul into it.

After all, it’s my masterpiece in the making.
—————

📍Zabljak, 🇲🇪 ‘22

.montenegro

07/09/2023

7 reasons why I started creating content online (and why you should too):

1. Whatever it is that you’re currently learning, by sharing it with others you’re going to:

• Learn it faster
• Learn it better
• Retain more information

2. You’re training your curiosity and communication skills which will always be useful in your life and career.

3. You get to understand the mechanics of a social media platform, where most people spend more of their life time nowadays.

What are the content that work, what are the ones that don’t? Why?

4. By sharing stuff with others you’ll be prompted to better formulate and organize your thoughts in your brain, which eventually leads to a better understanding of yourself.

5. The lessons you’ve learned and the challenges you’ve already overcome may be useful to learn for other people too. Even though you think they wouldn’t. Let them decide.

6. You’ll find people who share similar interests and passions, and little by little build your own tribe.

The connections I made across all social media platforms in the last few years have been invaluable.

Here’s where I met my girlfriend, where I met people from all around the world, and where I talked to people whom I would have never had the chance to talk to otherwise.

7. As a non-native English speaker, the practice of writing something every day kept me accountable for years.

Sharing your content online is literally free skills stacking.

It’s a 7X win-win situation. And probably more.

That’s why I started, even if I was clueless, even if I didn’t know where to start, even if I could have waited for a better moment:

I’m not interested in vanity metrics.

But I do enjoy a lot learning new things and exploring my curiosity.

That’s why I’ll keep on sharing the lessons I learn on the way with you.

There’s literally no reason why I shouldn’t. And you too.

——

Follow me on X where I write daily:

Follow me here .blog and on my travel profile
—

21/06/2023

Today I turn 31.

And I feel like I’m just getting started.

Here’s a 15-sec story for you:

A fifty-year-old man approached a musician and asked:

"Can you teach me to play the trombone so I can play in the town civic band and in parades and other things?"

"Sure," the musician said.

"How long will it take?" the aspiring trombonist asked.

"Well," the musician said....

"I could teach almost anybody to play anything he wanted to play in five years' time."

"Five years!" the would-be student said.

"I'll be fifty-five years old by then!"

"Yes, you will," the musician returned.

"And how old will you be in five years if you don't learn how to play the trombone?"

——————————————————————

- From ‘Parenting with Love and Logic’

12/03/2023

1. Farming seasons

2. Building a business

3. Hitting the gym

What do these seemingly unrelated things have in common?

Rest.

Growth ALWAYS happens during periods of rest.

Next time you feel guilty for taking a break, remember that rest is crucial for growth.

Rest ⇒ Progress.

11/03/2023

Our value lies not in our ability to imitate a machine, but in our capacity to think and create.

10/03/2023

Reading novels is an underrated way to become a better copywriter.

As a child, I frequently turned to fiction books as a means of escaping the ordinary reality around me.

Little did I know, those books would later teach me more about copy than any copy book ever could:

Before I ever picked up a copywriting book, it was the books I read for fun that taught me the most about writing effective copy.

I couldn't help but feel inspired by those adventurous stories in imaginary realities.

Here are some invaluable lessons that fiction can teach you:

1. Learn powerful storytelling

2. Understand narrative structures

3. Experience unexpected plot twists

4. Expand your creativity and imagination

5. Develop empathy and understanding of human behavior

�6. Get exposure to different writing styles and techniques

A tip for you:

Expanding your horizons beyond just copy, is how you get better at copy.

So where do you start?

Simple: choose the book you enjoy the most.

At that time, Harry Potter was my go-to choice.

Francesco Celli 🖊️

07/03/2023

Take 3 long deep breaths. Be fully present.

Laser focus on the process. Forget about the outcome.

“I’ll do my best”.

0 expectations.

Trust your instincts and passion to deliver your best work.

Do so, and you'll naturally tap into a state of flow.

05/03/2023

“If I were you…”

“Why don’t you…”

“You should…”

“Do this instead…”

Isn’t that helpful.

“This is what I did. Here is my result. Here’s how I got from from A to B.”

Is.

05/03/2023

Simple life hack that made me instantly less stressed and way more productive:

Turn notifications off.

05/03/2023

Daily mini-copywriting lesson:

Your copy should be as real and natural as a conversation with a friend.

• Ubiquitous
• Disintermediation
• Floccinaucinihilipilification

(apparently that’s a word haha)

Ditch trying to impress with big words or jargon.

You know… ⬇️

People could not care less about you sounding like Shakespeare.

I get the temptation, but seriously…

You won’t capture people’s attention with fancy words and technical terms.

That’s not a strategy.

Focus on this instead:

Speak in a way that your target audience understands and uses in their everyday life.

Study their language and communication style.

Use a terminology that they're familiar with and comfortable using.

A language that resonates with their everyday experiences and concerns.

Take the time to learn their vocabulary and use it to build a connection on a personal level that's genuine and authentic.

That’s the work.

The goal of copywriting is to effectively communicate your message, not to show off your vocabulary.

So remember:

✔️ Keep it real

✔️ Keep it simple

✔️ Keep it natural

✔️ Keep it relevant

By doing so, you’ll set yourself apart from the crowd of boring copywriters who keep shooting into the void with their empty words.

04/03/2023

Aggressive marketing is over. Or soon to be.

03/03/2023

“writing about a writer's block is better than not writing at all”

― Charles Bukowski, The Last Night of the Earth Poems

02/03/2023

Daily mini-copywriting lesson:

Want to be a damn good copywriter?

Then stop trying to sell a product or a service.

Stop sounding like a scammy adv from the 60s.

Instead…

Sell a transformation.

Show your audience how their lives will be better after using your product.

Focus on selling a transformation that resonates with your audience's desires, and you'll create a powerful emotional connection that's hard to resist.

Emotional connection + clear, authentic copy:

—> credibility —> action

Remember:

It's harder to say no to something people care about than to something they never wanted in the first place.

02/03/2023

Chaos undermines self-control. Keep order and structure in your life.

Simplify as much as you can by doing stuff like wearing the same thing every day, decluttering your spaces, and focusing on a few key tasks.

Reduce the mental load and find peace in simplicity.

02/03/2023

You don’t need to constantly worrying about being "original.”

Share what you’re learning instead.

Release the tension.

01/03/2023

The presence of a smartphone on the desk has killed more winning business ideas than a mere lack of ideas has.

01/03/2023

“You can’t get much done in life if you only work on the days when you feel good.”

-Jerry West

27/02/2023

Mini-copywriting lesson:

Stop relying on vague superlatives like "best."

Instead, focus on what makes your product "different."

Highlight its UNIQUE features and benefits.

Showcase how it solves your audience's problems in a way other products don't.

27/02/2023

English classes in school would have been 10x more effective if they focused on teaching the language through writing, engaging, and building on social media.

27/02/2023

Most people’s problems could be solved by writing a daily journal.

Proofs:

1. It’s a safe and private space for self-expression

2. It can help reduce stress and improve overall mental health

3. It helps clarifying and organizing thoughts and emotions

4. It encourages self-reflection and introspection

5. It helps identifying limiting patterns and behaviors

6. It helps generating new insights and ideas

7. Helpful to setting and tracking personal goals

8. It helps you improve writing skills and creativity

27/02/2023

If you continue to focus on what others are doing, you risk losing sight of what you may be capable of doing.

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1. Get 20 minutes of direct sunlight exposure. It can save you from mood swings and anxiety by keeping your mind calm. 2. Exercise increases brain function. Anything simple that gets your heart rate up 3-4 times a week is best. 3. Stop meaningless activities. Find better ways to relax than scrolling through Instagram and watching TV shows for hours. 4. Self-control your emotions. Don’t force them out, instead be more aware of which situation gets which reaction and why. 5. Meditation. If practiced regularly it builds gray matter in your brain, which is linked to better decision-making, self-control, and focus. 6. 7/8 hours of sleep keeps you alert. There are negative consequences to sleeping too much and too little – find your balance. 7. Learn something new. Anything from a language to a musical instrument will rewire the brain to be faster. - I have noted this study a while ago in my notebook and thought it was interesting enough to share. While I always strive to implement all the above, sometimes I’m having a hard time finding the right balance, especially when I’m traveling. Going back to this note from time to time is definitely a helpful reminder. Overall I’ve found all the points mentioned to be highly beneficial and to keep my mind sharp and more productive. What about you? . . #neuroscience #brainstudy #phsycology #productivity #productivityhacks #habits #healthyhabits #brainpower #viralreels

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