Francesco Celli

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Francesco Celli

Content Marketing - Copywriting -Creator Economy. I share my online journey while traveling the world

18/11/2024

The best I know have all lived fascinating lives.

18/11/2024

I used to dodge calls, meetings and conversations like the plague.

Shy, introverted, convinced my voice wasn’t worth hearing.

I let countless opportunities slip by because of it.

But recently, things changed.

Over the past few years, I forced myself to show up—one call at a time—pushing past the discomfort.

Whether it was a lead, a girl at the café, or someone interesting at the gym, I promised myself I’d always take the first step.

It was uncomfortable. It felt harsh.

Like I was constantly being watched and judged.

But then, I noticed something unexpected:

People actually listened.

I had meaningful conversations.

Nobody laughed at what I had to say.

And when things went wrong?
I learned. I grew.

“Maybe,” I thought, “I’m not ‘less’ than anyone else, like my mind tried to convince me.”

Slowly but surely, my confidence grew...

This morning, I wrapped up a call that went far beyond business.
We talked passions, dreams, goals, exciting opportunities.
And I genuinely enjoyed it.

Looking back at the scared, awkward guy who would postpone meetings, hide behind emails, and run from real conversations, I’m amazed at how much I’ve changed.

Note to self:

Don’t shy away from real people. Real stories. Real conversations.

Online or offline, there's great power in showing up, especially when it’s uncomfortable.

Vulnerability is a superpower.
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Ad Maiora,
Francesco

12/11/2024

"Will this line keep the reader going...Or make them stop?"

This is a timeless lesson from advertising & legend Joe Sugarman.

Use it. No matter what you're writing.

Would I keep reading your next line?

If the answer is 'yes,' you're likely on the right track.

07/11/2024

Blue pill:

My ego can’t handle failure, so I’ll keep avoiding the hard stuff, and feel miserable for the rest of my days.

Red pill:

F*k it, let’s find out. Worst case I go back to where I started.

07/11/2024

+0.1% copywriting tip:

Avoid emphatic language like the plague.

“Super important,” “absolutely incredible,” “unmissable,” “amazing”, etc...

When you overhype, you lose trust.

Just say what matters.

Clear, direct language builds credibility.

And credibility sells.

07/11/2024

The only real question: can you write like you mean it?

04/11/2024

Monday 💻🎧🏔️

28/10/2024

You can’t say: “I’m gonna get 3 fish today."

But you can say: “I’m gonna fish until I get 3 fish.”

-Rick Rubin

28/10/2024

I don’t need you to tell me what to do.

I need you to tell me how you solved it and how I can too.

27/10/2024

Most will ignore you.
Some won’t get you.
A bunch might even hate you.

Only a scrappy few will actually care about whatever you've got to say.

Write for them.

26/10/2024

When I started on Social Media, I was all about replying to anyone and following everyone—just chasing that attention.

I felt stressed and uninspired. Then I’ve grown wiser:

I’ve unfollowed most copycat accounts and muted a bunch more.

I've made it a rule to only engage with the few folks I genuinely vibe with.

The kind of people I’d connect with in real life.

These days, engagement feels easier and, most importantly, way more enjoyable.

26/10/2024

You don’t want to be rich.

You want to be so free that every ‘what if’ turns into ‘why not?'

18/10/2024

When I sit down to write, the first thing I do is picture a friend.

Depending on the target, could be an old buddy in finance, that startup guy I met in Vietnam, my sister, or even me from 5 years ago.

I’ll jot their name at the top of the doc and start writing.

Why?

Because I’m never writing for some generic, formal audience.

When the person I’m speaking to is clear in my mind, the tone shifts instantly.

It becomes more natural, like I’m just having a conversation.

Zero magic tricks.

Pro tip:

Pin a picture next to their name if you can.

16/10/2024

First, they ignore you.

Then they wonder, “wtf is he even doing?”

Then they think you’re hilarious with your 3 followers.

Then they become pro lurkers.

Then they start questioning how the hell you can afford to travel full-time all year.

Then they'll think you’re an as***le (for no reason at all).

Finally, they timidly like one of your posts.

Defeated, they slide into your DMs: “Hey pal, remember when we were kids?”

Did I miss anything?

16/10/2024

You don’t build a personal brand to become popular.

You build it because you understand that people don’t buy:

• products
• services
• ideas

They buy the person behind them.

Popularity is a shallow metric.

Focus on what truly matters: building trust.

13/10/2024

One major reason I desire a significant amount of money is to afford total isolation, stock up on real food supplies for my family, and spend the rest of my days reading and writing.

11/10/2024

I don’t care how cool you think your product is.
I care about how it makes my life better.
Talk to me about that.

28/09/2024

We often feel like impostors, not due to our unique flaws, but because we underestimate how deeply flawed everyone else is beneath their polished surfaces.

Avoiding to show your work and ideas online is like saying…

“I’d rather stay stuck in my head than find out that everyone else is just as imperfect.”

The truth? Most people are too caught up in their own doubts to care about yours. Post it. Keep going.

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https://t.me/francescocelli

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