OMD Ireland

25/06/2024

Instagram is said to be working on an additional feature that enables users to cross-post your Instagram Stories directly to WhatsApp.The potential expansion comes at a time when WhatsApp is now up to 450 million daily active users, and the app is seeing significant growth in Western markets.

This could be a new opportunity to reach a wider audience with the same amount of content.

25/06/2024

This week, Reddit reintroduced their Conversation Ads offering, which
will include larger media and improved ad placement in the discussion element of Reddit posts. They are also testing placements between individual comments and are looking to improve the carousel display, with updated CTA buttons.

New options for your Reddit campaigns. 

25/06/2024

Snap teased its image diffusion model that can generate AR experiences on smartphones in real-time, guided by a text prompt. They've also introduced their latest set of Gen AI tools for creators that will reduce the time required to create new 'Lenses' from scratch.

Snap teased an early version of its real-time, on-device image diffusion model that can generate vivid AR experiences.

25/06/2024

The next stage of digital marketing is coming to TikTok, with its new “Symphony” marketing management platform to include an option for brands to deploy virtual influencers – via Stock or Custom Avatars – to sell their products for them.

Virtual influencers are coming to TikTok. 

25/06/2024

Meta's plans to use public posts on Facebook and Instagram to feed its AI Llama model are being delayed due to potential violation of EU data usage regulations. Meta states that they are restricting the use of audience-restricted updates and private messages to ensure their data usage complies with the terms of their user privacy agreement.

Meta's been forced to put its AI plans on hold in Europe due to a regulatory challenge.

19/06/2024

What an incredible Pride Celebration! 🌈 A huge thank you to everyone who made it so special, especially Martin “Beanz”” Warde for performing his play “The Dead House” in our offices 🎉. Martins powerful storytelling and captivating performance left us all deeply moved & inspired!

17/06/2024

As of Monday, June 10, all major video game consoles – Nintendo Switch, Sony Playstation, and Microsoft Xbox – have officially removed X (formerly Twitter) integrations from their products, which once allowed users to post in-game screenshots directly to the social media platform.

Console gaming and X have broken up.

17/06/2024

LinkedIn’s adding a new ad placement option, in order to tap into rising video consumption in the app, while it’s also integrating more AI capabilities for putting together your ad creative.

Some new ad options coming to LinkedIn.

17/06/2024

In a recent interview, Instagram chief Adam Mosseri provided insight into creator monetization, how the algorithm currently ranks content, and what the most important factors are that define post reach.

The in-depth discussion with Adam Mosseri about the state of Instagram includes insights into the most important factors that define post reach.

17/06/2024

Despite opposition, Meta notified Facebook and Instagram users in Europe that public posts will be used to train its AI models beginning June 26 with the option to opt-out. The company recently introduced new terms, which states that its data collection is permissible under current privacy legislation, with public posts already being used to train the services in the United States.

Social media users voiced worries about a move by Meta to use information from public Instagram and Facebook posts to train its A.I. But the scraping has already begun. Here’s what to know.

17/06/2024

With the upcoming UK General Election date on July 4, TikTok has announced the launch of a dedicated, in-app General Election center that provides users with reliable and authoritative information ahead of the poll.

TikTok’s putting more measures in place to provide official info in the lead up to the UK polls.

10/06/2024

Facebook recently announced its key focus is regaining its youth appeal for the next generation of young adults, and leaning into new product capabilities enabled by AI.

Facebook says that it’s a cool place to hang out once again.

10/06/2024

What was initially a strategy to protect UK soccer players from online abuse on the app after England's loss in the Euro 2020 championship final, has since expanded to teens. In a bid to combat harassment, Instagram is expanding the scope of its ‘Limits’ tool specifically for young adults that would allow them to restrict unwanted interactions with people.

Instagram is expanding the scope of its "Limits" tool specifically for teenagers that would let them restrict unwanted interactions with people.

10/06/2024

Pinterest published a new study this week underlining the value of “passive” and “active” attention within promotions, which can help to drive more interest – and action – in response to ads.

The data suggests that Pinterest drives more active and passive attention 

10/06/2024

The Olympics will commence in Paris in just a few short months and TikTok’s latest 19-page “Summer of Sports” guide outlines key insights and guardrails for Olympic tie-in campaign opportunities for brands.

Some handy tips from the TikTok team.

10/06/2024

Instagram is currently testing an “Ad Breaks” feature that interrupts the scrolling experience by forcing users to watch adverts for three to five seconds before being able to return to their feed.

The change would see Instagram becoming more like the free version of YouTube, which requires users to view ads before and in the middle of watching videos.

06/06/2024

Instagram Chief Adam Mosseri shares that 'sends per reach' correlates more with overall reach than any other measurement. Post share rates show users discover content they want to connect with friends over, which is a key driver of the platform.

Prompting more shares is key to reaching a broader audience with your IG content. 

06/06/2024

Snap held a webinar with two of its key product leaders to showcase how it re-focused its ad system and improved results for all ad partners in the app.

Over the past two years, Snap has been on a journey to transform our ads business. In that time, we’ve almost completely rebuilt significant areas of our ad ...

06/06/2024

Meta is rolling out a new, automated video ad option, with Catalog Product ads now available to utilize video assets. As Meta explained, “Once [product videos are] uploaded, advertisers can leverage the AI in Advantage+ solutions to pinpoint ideal users, deliver impactful content, and ultimately drive conversions.”

This catalog solution allows advertisers to seamlessly integrate video creative into their campaigns, enabling automatic delivery of tailored product recommendations based on user interests, intent and actions.

06/06/2024

TikTok has launched a new dashboard where creators can manage all aspects of their TikTok activity, including video uploads, editing, performance analytics, and more.

06/06/2024

On X, users' likes are set to be removed from the platform. X confirmed the test, "Public likes are incentivizing the wrong behavior. Many people feel discouraged from liking content that might be “edgy” in fear of retaliation from trolls or to protect public image. Soon you’ll be able to like without worrying who might see it."

X believes that this will help users feel more free to engage with whatever they want.

27/05/2024

LinkedIn has partnered with the Coalition for Content Provenance and Authenticity (C2PA) to introduce labels for AI-generated content within its streams. This collaboration utilizes data tagging to identify and flag AI images.

Most social platforms now have an AI labeling system in place.

27/05/2024

Microsoft Edge will soon offer real-time video translation on sites like YouTube, LinkedIn, Coursera, and more. As part of this year’s Microsoft Build conference, the company announced that the new AI-powered feature will be able to translate spoken content through both dubbing and subtitles live as you’re watching it.

Translate spoken content in real time.

27/05/2024

Snapchat has partnered with Datahash to simplify the implementation of its Conversions API (CAPI) for ad partners, enhancing direct campaign performance insights. This update aligns with industry shifts toward privacy-friendly data usage, aiming to boost overall campaign success and ease API integration for more partners.

More assistance to help you better track your Snap campaign performance.

27/05/2024

Meta, along with Amazon, will join Anthropic, Google, Microsoft, and OpenAI as members of the Frontier Model Forum (FMF) mission, which will ideally lead to the establishment of high-quality AI safety regulations.

The group will look to establish key best practices and guidelines to ensure safer AI development. 

27/05/2024

TikTok has introduced a new certification program for digital marketers alongside their 'TikTok University' initiative for creators. Marketing professionals can now receive an official qualification in media buying, showcasing their expertise on the platform.

A new way to showcase your TikTok ads expertise.

21/05/2024

Last month, several major technology companies introduced measures to combat AI misinformation and deepfakes. Snap revealed plans to watermark AI-generated images, while OpenAI announced that images produced by DALL-E 3 will now include metadata watermarks. Google introduced SynthID, a tool designed to watermark AI images. Additionally, YouTube has started imposing penalties on users who fail to label digitally altered content.

TikTok joins industry-wide labeling initiatives to combat harmful content.

21/05/2024

The platform is expanding access to its creator marketplace in ten more regions, where brands will now have access to their creator collaboration database. Countries in the expansion include: South Korea, Germany, Netherlands, France, Spain, Israel, Turkey, Mexico, Argentina, Indonesia.

Ten more regions, including several EU countries, will now be able to access IG's creator collaboration database.

21/05/2024

In partnership with Scope3, Snap has launched a program aimed at improving its environmental impact by helping advertisers understand carbon footprints of their Snap ads.

Snap is partnering with environmental impact measurement platform Scope3 for the initiative.

21/05/2024

Google demoed their aspirational AI agent, or artificial intelligence-powered assistant, Project Astra, at their annual developer conference this week. Additionally, they unveiled how AI Overviews will power Google Search to pull the best answers to complex questions, and their text-to-video generator, Veo, will compete against OpenAI's Sora.

Google I/O 2024 saw the company announce an impressive Project Astra AI agent, updates to Gemini AI, Pixel, and Android.