Venus Media

11/07/2024

Our expertise is in... well, us. All of us. ✨

We are Venus Media, a women and Latina-owned media agency with an emphasis on multigenerational, multicultural, LGBTQ, and Latinx consumers, just like our team itself.

At the agency, we see individuals as a fusion of ages, identities, races, genders, religions, and ethnicities - for whom we’ve developed campaigns in up to 19 languages, reaching even the most elusive.

So, if you want to extend and resonate with your unique and disparate targets, send us a DM: We know the target because we are the target.

09/07/2024

She is the (wo)man! Meet Sylvia Herrera, Venus Media Partner & Chief Operating Officer. 💪🏼

Sylvia earned her sales stripes at CBS Radio where she worked with major brands such as AT&T Wireless, Lincoln, and New York Presbyterian Hospital.

But as media started its digital transformation, and the more she embraced her Latin heritage, she decided it was time to switch to Spanish language TV at Telemundo and help brands understand the importance of the growing Hispanic market. It was during this time that she reconnected with Cathy and it was the beginning of what would ultimately lead to the creation of Venus Media.

With her experience, cultural fluency, and passion for media and consumer behavior, she empowers brands to think differently when reaching their target audiences - often womxn, LGBTQ+, and multicultural communities.

Fun fact: Sylvia loves interior design, hence her home is always a work in progress. Her latest renovation is worth a cooking show broadcast. Can you guess where it is? Leave your answer in the comment section. ⬇️

04/07/2024

We'll see you after taking some time off for the Holiday. ⭐️

In the meantime enjoy the fireworks, the food, and most importantly celebrate being part of this beautiful and free nation. Happy Independence Day!

02/07/2024

There's a new Social Media Manager in town: meet Fernanda Álvarez. 🤠

Fernanda studied Communication intending to work for magazines, but life had other plans. Right after graduating in 2018, she started getting involved in education and social development.

It wasn't until 2020 that she became interested in social media and digital communication, leading her to work for clients in health & wellness, apparel, and the arts. Her expertise includes content and strategy creation, blog writing, customer service, and community growth.

Fernanda is passionate about music, food, and animation. In fact, not a single day goes by for her without watching some cartoons. Can you guess her favorite one? Here's a clue: it's about a hero boy and his dog. Leave your answer in the comments. ⬇️

28/06/2024

New York City’s first-ever Pride March was held on Sunday, June 28, 1970: exactly 54 years ago.

Originally it was a protest for the first anniversary of the Stonewall uprising a year prior. Still, it quickly became a safe place for the community: a unitarian feeling that held hope.

And even though a lot has been accomplished, we still have a long journey ahead. That's why today we celebrate diversity and freedom to love whomever we want, with the belief that we can build a world where marching and parading will be just an act of pride and not a cry for justice.

27/06/2024

Meet Amy Burrows, the newest member to join the Venus Media team!

As a loving mom of two energetic kids, devoted wife, and caretaker of a bustling household with two dogs and two cats, she’s always on her toes.

Amy’s professional path started after she earned a bachelor’s degree in mass communications and public relations from Westfield State College. She has worked with clients like Bertucci’s and Mystic Aquarium from Connecticut and even joined the Walt Disney World Company marketing team, where magic became her everyday work.

Since 2015, Amy has specialized in programmatic advertising, collaborating with clients such as Shark Ninja, the New York Jets, and Raising Cane’s. With her unique blend of professional savvy and personal passions, Amy brings intellect, fun, and a touch of magic to everything she does. We couldn't be happier to have her on board!

When she's not creating marketing magic, Amy enjoys solving puzzles with Wordle and Sudoku. Do you have any hobbies? Let us know in the comments. ⬇️

25/06/2024

Still thinking about the incredible experience from last month alongside NYC Small Business Services, where we were chosen as the media agency in charge of promoting this first-time event.

The results were HUGE!

If you are wondering how your brand/business can reach broader audiences, click the link below, we are happy to guide you. 🫱🏽‍🫲🏾

https://venusmedia.com/

24/06/2024

Today we'd like to introduce you to our Client Success Manager, Esabel Magpantay. 🤓

In the Media world, she is the glue. As a CSM and digital native, she is the crucial connection between the client and account team, ensuring every campaign runs properly and delivers in full.

Esabel graduated as a Corazon Aquino Scholar with Magna Cum Laude Honors and was awarded the Dale Gordon Boyd Medal from the College of Mount Saint Vincent. She brings a wealth of experience from the SaaS world (Software as a service) and her strong organizational skills, sunny personality, and give a sh*t gene make her a joy to work with for both clients and our team.

Fun fact: her favorite thing to drink in the mornings is either a matcha latte or an oat milk latte shaken espresso. 🍵 What's your go-to morning cocktail? Let us know in the comments.

21/06/2024

"If this trend continues, they (Latinas) will not be able to catch up to other groups of women—let alone men—in leadership roles and will remain the most underrepresented group at the highest levels of corporate America." is what the report shows in its data.

But we believe there is a way to start changing these statistics: by calling on companies to help Latinas build connections and continuing the hard work of inclusion. As a Latina and woman-owned business, it's our job to keep shining a spotlight on all the work that still needs to be done.

If you want to read the full report, go visithttps://media.sgff.io/sgff_r1eHetbDYb/2024-06-14/1718390235592/The_State_of_Latinas_of_in_Corporate_America_2024_1.pdf

19/06/2024

Emancipation Day or Juneteenth is a reminder that freedom can never be taken for granted.

June 19th marks the end of slavery in America. After years of it being proclaimed in the Thirteenth Amendment, it was on this day that it finally became fully acknowledged all over the country.

As part of a family trip, our Account Director Kourtney Edwards visited the International African American Museum in Charleston, (the port where slavery started) and to say she was overwhelmed is an understatement.

What she found there is a story that is rarely told; one that contains hundreds of dreams, and unfortunately, most of them never had a chance to be realized. But at the same time, it was a message of hope.

The part that impacted her the most was the Tide Tribute (2nd pic), a representation of the Transatlantic Slave Trade’s profoundly inhumane transport conditions. A thing we should not forget.

If you want to explore and learn more about the topic, we encourage you to visit the National Museum of African American History and Culture in Washington D.C. Let's never forget the true promise of this great country we call home....liberty for all.

19/06/2024

Meet Haley Scott: our Media Buyer and Venus veteran 😅

Yes, it sounds ironic but it’s true. Haley has been with us since the early days of Venus Media. She started as an intern in 2020 and in that same year, she was promoted to Marketing Coordinator and finally to Media Buyer thanks to her outstanding work!

In Haley’s words: “Social media is like a second language to me—and nothing gives me more pleasure than passing on that knowledge to our clients.” Her expertise includes bringing a fresh perspective to media strategy understanding the unique behaviors, preferences, and trends that define GenZ, the dynamic, tech-savvy generation.

Outside social media, you can find Haley raving at music festivals and creating incredible outfits for them. Her goal is to attend EDC soon. 🦋

Have you ever been to an electronic music festival? Let us know in the comments. ⬇️

18/06/2024

Say hello to the charismatic Kourtney Edwards, our Account Director and Government Specialist.

Her 15+ years of experience teaching brands how to navigate the multicultural space has been invaluable in working with NYC Government.

She is a natural relationship builder with multiple roles in sales and business development, marketing, and account management, owning multimillion-dollar relationships with global brands. Since 2021, she has played a key role in Venus Media, crafting targeted strategies to engage consumers and navigate the evolving media market.

Fun fact: Kourt is passionate about Broadway musicals. Can you guess her favorite one? Leave your answer in the comments section!

18/06/2024

Welcome, friends! We thought we’d take a moment to (re)introduce ourselves.

First up – it’s Cathy Murphy, Venus Media CEO who runs the business like no other.

With 20-plus-year expertise in sales, business development, and management for big companies such as CBS, Pandora, and Facebook; she manages a team of media strategists who are game changers for forward-thinking brands looking to connect with target audiences—often womxn, LGBTQ+, and multicultural communities.

“I’m doing this for my daughter” is what Cathy says when asked about her motto. A motivation that is transmitted to everyone on the team and expands the desire for change and inclusion.

Do you want to know more about what we do? Check our website or drop us a DM!

04/04/2024

Breaking Records and Breaking Barriers! In a historic moment for women's college basketball, Iowa's recent victory over LSU shattered records and sent a powerful message about the growing prominence of women's sports!! With an average of 12.3 million viewers and a peak of 16 million, this game marked the most-watched women's college basketball game in history, surpassing all previous records.

The significance of this achievement cannot be overstated. It reflects not only the exceptional talent and dedication of the players but also the changing landscape of sports viewership. For too long, women's sports have been undervalued and underrepresented in the media. But with each record-breaking game, we are witnessing a seismic shift in how women's sports are viewed and appreciated.

One of the driving forces behind this change is the incredible performance of athletes like Clark, whose skill and determination have captivated audiences around the world, they are challenging outdated stereotypes and proving that women's sports deserve to be celebrated on the same level as men's.
But this is more than just a story of individual achievement. It's a testament to the progress that has been made in women's sports and a reminder of the work that still needs to be done. While milestones like this one are cause for celebration, they also serve as a call to action to continue pushing for equality and recognition in all aspects of sports.

As we look ahead to the upcoming semifinals and beyond, there is no doubt that we will continue to see women's college basketball reach new heights. With powerhouse teams like UConn and South Carolina leading the charge, and talented athletes like Clark leading the way, the future of women's sports has never looked brighter.

22/03/2024

We are proud to be one of the partners working on this incredible project. Let’s continue to innovate and achieve great things together! -bikes

https://www.linkedin.com/posts/venusmedia-agency_after-months-of-planning-and-coordination-activity-7177033246713462785-Mmu2?utm_source=share&utm_medium=member_ios

08/03/2024

At Venus Media, we take immense pride in being a women-owned and women-staffed media agency. Breaking barriers in the industry isn't just a milestone for us; it's our daily mission.

By recognizing women leaders, we not only drive change within our field but also pave the way for a more inclusive and equitable world. Join us as we continue to champion diversity, empower women, and shape the future of our industry together.

29/06/2023

Talk about full-circle moments! Last week, Cathy and Sylvia were invited to the NYC Department of Small Business Services first Latino American Small Business Task Force. The task force engages Latino business and community leaders to provide feedback on working with the city and helping to improve the process and bring more Latino businesses into the mix.

We are so excited to have a seat at the table and be part of this movement! 🤝

30/05/2023

Only halfway through the year and already so grateful for everything 2023 has brought us. We celebrated 5 years of Venus Media with the best clients, vendors and friends a company could ever ask for. Thank you to everyone for your continued support of this brand. See you all at the 10 year mark! 💜

18/04/2023

Happy Tax Tuesday! 💸We are so proud to have partnered with the Mayor’s Office on the Earned Income Tax Credit Campaign which ends today. Here are some photos of our ads out in the wild!

It’s not too late to take advantage of FREE money! To learn if you qualify visit

https://www.nyc.gov/office-of-the-mayor/earned-income-tax-credit.page

07/03/2023

Pinch us we must be dreaming! Last Friday, Venus Media Group was acknowledged by Mayor Adams during a press conference at City Hall for our involvement in the Earned Income Tax Credit (EITC) Campaign. Adams announced a significant increase in the EITC he helped secure for New Yorkers and now it’s time to help residents apply. We are thrilled to have been chosen to promote this important initiative and we cannot wait to continue our work with the city. 🏙 🍎

10/01/2023

New to our business? No worries because you can listen to our fabulous CEO, Cathy Murphy, talk about what makes Venus Media Group a unique company on the Agency Hacker Podcast! Everything from navigating the media landscape to learning how to break down audience stereotypes, she covers it all. Listen to her episode below 🎙🫶

https://lnkd.in/e2P_enCJ

04/01/2023

Another year of Venus and we are so excited to kick it off ✨

#2023

08/12/2022

Another year, another post about the embarrassment that is the pay gap in the U.S. We are officially outraged. It’s time for us as a society to start speaking up to employers and for employers to start listening. This gap is inexcusable.

21/11/2022

A reminder to FOLLOW UP with your customers after offering holiday sales. Price is important but customer experience will always reign supreme. Use this opportunity to build relationships and brand loyalty! 🛍✨

15/11/2022

Of all the things we learned at Adweek, this stat really stuck. This is why we do what we do. We NEED more women!!💜

07/11/2022

Tomorrow, November 8th, is Election Day!! There is still time to vote early depending on your state if you haven’t already so get out there and exercise your right. Our votes are more vital now than ever🗳🇺🇸

03/11/2022

It was so important for our team to take time out of our crazy schedules to be present at Adweek! In an evolving industry, we all must stay on top of the media trends and continue to educate and guide our followers and clients 👩‍🏫 📈

28/10/2022

21/10/2022

Fangirling over our CEO, Cathy Murphy, who received the opportunity to speak at Hey Mama’s “Mothers in Business” Summit next week! Tune in on Tuesday the 25th to hear her talk about leadership✨🎙

Link here to register!
https://lnkd.in/eYx42YYb

20/10/2022

Get in loser, we’re going to ADWEEK!

What an incredible experience this was for our team. We pride ourselves in being educators and that’s why we are so eager to share everything we learned here 📝🏙🍎