Tintero Creative

14/01/2025

After 15+ years in marketing, I've noticed a fascinating shift: the brands that consistently win aren't the ones shouting "LIMITED TIME OFFER!!" - they're the ones who've mastered the art of storytelling.

Here's what the research shows: our brains are literally wired to connect with stories. When a brand shares an authentic narrative, it triggers the same neurological patterns as building a relationship with another person. Pretty wild, right?

The most successful brand stories tap into three psychological triggers:
-Trust through authenticity - We're naturally drawn to genuine experiences and real perspectives, not polished corporate speak
-Emotional resonance - The data is clear: emotional decisions drive 95% of purchasing behavior, even in B2B
-Identity alignment - We naturally gravitate toward brands that reflect our personal values and aspirations

Next time you're crafting your marketing strategy, remember: you're not just selling a product. You're inviting people into a story they want to be part of.

08/01/2025

Ready to Dive Into the Future?
100 Livestreaming & Digital Media Predictions, Volume 5 is now available!

Valerie was a featured author in this book, so check out her section and predictions!

🔥 Launch Special: The Kindle ebook is just 99 cents today only (normally $6.99).

👉 Get your copy now
https://pulse.ly/vnwcmfb9bg

This book is your guide to thriving in an ever-evolving digital world. From the rise of AI to the enduring power of storytelling, you’ll discover actionable strategies to navigate the future of content creation with confidence.

14/08/2024

They're not typos; they're signs of life.

A client said something similar to this a few weeks ago and it really stuck.

Of course, I don't intentionally like a typo to come through (in fact, I beat myself over it more than I probably should), but it happens sometimes because we are REAL HUMANS doing the work.

And I love that about the work we're doing.

We're putting authentic creative energy into the content we produce for clients, not drummed up by generic AI models or trite, outdated tools. It's fun and energizing, and authentic.

22/07/2024

Last week's IT meltdown was a wake-up call for everyone. Just like technology can fail us, putting all your marketing efforts into one basket can leave your brand unknown and left behind.

Here's why diversifying your marketing strategy is crucial:

💪 Resilience: A varied strategy ensures that if one channel fails, others can still carry the load.
🔊Broader Reach: Different platforms attract different audiences; a diverse approach captures them all.
🧘🏼‍♀️ Adaptability: Trends change rapidly. Diversified efforts allow you to pivot quickly and stay relevant.
📈 Data Insights: Multiple channels provide a wealth of data, helping refine and improve overall strategy.
At Tintero, we craft digital strategies that tell your unique story across all the right channels. Learn more and book a call with us!

12/07/2024

You don't have to make it complicated in order to make a BIG impact!

I'm thrilled to share this convo with Jessica Ryals on the Marketing Wins Podcast! This was a fun one because Jessica does NOT come from a marketing background, but she's done the work to educate herself in order to represent the brand well.

She realized the power of content to build her brand with CFO Colleague and has build up a nice content marketing machine.

This is what it's all about and this conversation is so great because it's a real, live business leader doing so many quality things to build up brand recognition in a niche market.

This latest episode is one you will not want to miss! [You can listen to it on your favorite podcast app.]

Listen on Apple Podcasts: https://pulse.ly/6db5hythem
Listen on Spotify: https://pulse.ly/hppt2bzadc
Watch on YouTube:
https://pulse.ly/8hzd1rpzzm

27/03/2024

Have you ever been to a children's easter egg hunt...or should I say free-for-all? There are distinct memories of standing in a giant circle with hundreds of eggs staring me in the face at our local neighborhood park. As soon as the whistle blew, it was a mad dash to go grab as many of the eggs as possible, regardless of what, or whom, got in the way!

You sometimes got a lot of plastic eggs, but they didn't always have what you like in them. You ran blindly to just get whatever you could.

Sometimes it feels that way in marketing, right? It feels like an all-out war to go as fast and frantically as possible to catch the next lead. But, there's nothing worse than wasting your time on a discovery call with someone and realizing that they weren't the right lead for your business.

Instead, if you focused on qualifying them with your marketing strategy, you could save yourself (and them) a ton of time and effort.

One of the things we like to think through is if a digital strategy is helping you reach the right people. For example, TikTok might feel cool and sexy, but if your ideal customer is really over on LinkedIn, you may need to refocus your approach. Qualifying doesn't require a 20-step, full-day seminar to figure things out, but it does take thoughtful steps in how and where you focus your attention.

This springtime season, go look for the right eggs instead of just scooping up a huge quantity of plastic eggs full of Smarties (yuck!).

14/03/2024

What does it take to rebuild your professional reputation? How do you start something new? Listen in on this fun convo about how Viveka Von Rosen is rebuilding her brand as she pivots her business!

Find Marketing Wins wherever you listen to podcasts and make sure to hit "subscribe" to catch all the amazing convos:

https://pulse.ly/zwpxc6anue

07/03/2024

This was a great listen! If you've ever wanted to hear from people who work at LinkedIn about what works on LinkedIn, this is the convo to listen to!

https://open.spotify.com/episode/4y9ZkbWM9KtlEKK7jfYs8m?dlsi=f5fb59e195df451c&nd=1&si=efdc6e7d44064ee7

Listen to this episode from Problem Solvers on Spotify. If you want to gain an edge on LinkedIn, there are two people you need to hear from: LinkedIn editor in chief Dan Roth and senior director of engineering Tim Jurka. In this episode, we discuss the impact of LinkedIn's ongoing algorithm changes,...

29/02/2024

What does it take to build a solid brand? We dive into that today with Jamie Engelhardt of Wild Ampersand. She’s a branding expert who helps guide leaders and companies to develop out their branding. You’ll love this discussion!

Find Marketing Wins wherever you listen to podcasts and make sure to hit "subscribe" to catch all the amazing convos!

https://www.tinterocreative.com/all-things-branding-with-jamie-engelhardt-2/

27/02/2024

Red lines and comments...

Whenever we're working with a new client, we know to look for the red lines and the comments. And we anticipate it. It's literally a point in the kickoff conversation where we talk about the fact that the first few weeks or first few deliverables will probably have a lot of feedback and comments.

In fact, we want that. Why? Because that helps us get to know their voice, tone, and perspective better. The more we know upfront, the better we can create content, social media, and marketing materials for their brand. That's a vital point in the working relationship for us to learn all the ins and outs of who they are and how they prefer to show up in the world.

23/02/2024

Have you ever hiked a mountain before? There's nothing like the thrill of success when you reach your destination, but along the way there are most likely many moments where you wonder why you're doing this. Some parts of the trail are smooth and easy, and then others are literally a test of the elements.

The approach we take to content and social media marketing is like that of a trail guide - we're here to help you along the way and navigate the best way to the goal. That's why we take a comprehensive approach to the work we do. We never want to look at our work in a silo, or vacuum, but in concert with everything else in your marketing and your business goals.

22/02/2024

Whoo hoo! Congrats to our client, Summer Jelinek, whose book hit bestseller AND #1 new release in 5+ categories yesterday!

It's a joy to offer book marketing strategy and bestseller launch strategy to authors! Know an author launching their book in the next 3-6 months? Feel free to point them in our direction. We've got tons of resources from DIY to done-for-you support for book marketing strategy and how to incorporate it into your business' marketing goals.

16/02/2024

It all started 5 years ago...
Five years ago my book came out. Five years ago I became a multi-bestseller and #1 release. Five years ago changed my business in an unexpected way.

I wrote the book largely to put pen to paper all of the things I would tell my digital marketing and social media clients. I love creating content and a book feels like one of the more ultimate types of content you can make.

I worked as hard on the book itself as I did on the LAUNCH of the book. It makes sense. The marketing of a marketing book should be strategic, right?

But then something interesting happened.

People noticed what I did with my book launch. And they started asking me questions. They started asking if I'd help them launch their book. They started asking if I'd help them navigate the self-publishing process and create a marketing strategy around their book.

In the past five years, I've lost count of how many authors I've helped successfully launch bestselling books with stellar reviews and sales. This year we've already managed two multi-bestsellers and have another one coming up next week!

If you are working on a book, or know someone who is, know this: I'm passionate about helping others navigate an often confusing process to launch their book.

I'll drop some resources I have for authors in the comments (as well as my book too b/c ya know, I gotta practice what I preach!)

P.S. Huge thanks to everyone who was part of my initial book launch those five years ago! You all helped in ways I could never express!

15/02/2024

How do you show up authentically online yet still make a big difference for your brand? Hear from our friend, Katie Brinkley, as she shares some of her amazing insights on this, as well as shares some raw perspective on her recent book launch! https://pulse.ly/xwq8scz6pd

24/01/2024

Social Media Management With Tintero Creative –

• We fit your branding and audience – Our approach is tailored to fit your brand & captivate your audience

• We listen to trends in your industry – We stay ahead in your industry by listening to trends

• We give consulting for best practices & platforms – Unlock your brand's potential with strategic consultations, from best practices to selecting the right platform.

Ready to transform your brand's digital presence? Schedule a free consultation.

[email protected]

22/01/2024

"We build bridges ... Well, not literally, just with your brand to your audience. " -Emily Malone

19/01/2024

20+ Bestselling Launches and counting! And the one this week was a doozy... Showcases the importance of why you hire someone to be in your corner helping you navigate the curveballs that can come up and also why it pays to be prepared for your launch day and know exactly what you're focusing on.

We still get a thrill each time a book launch has a happy ending. This one gave us a little more run for our money to start, but ended in a multi-category bestseller and a book that was ranking so well, Amazon started ranking it in other categories we didn't even originally place it in! Honored to be part of this launch this week!

18/01/2024

"If you truly believe your messages can help people out, we want to help you understand how to cut through the noise and provide real value to people in their daily lives" -Valerie Morris.