Established in 2005 BlackBallot.com is a unique content based website that features issues of importance to the African-American community. By focusing on topics ranging from the politics of the Obama Presidency to current trends in Hip Hop the site appeals to the breath of the African-American experience. The site produces three streams of content:
-thought provoking editorial style articles
-con
scious rap and reggae music
-original videos on various political, economic, and
cultural topics
BlackBallot.com will evolve into a consumer research portal enabling corporate and political clients to research and market their products and ideas to the African American community. The African-American population is, today, the largest racial minority group in America, with a population of close to 43 million. The collective buying power of the African-American population is projected to be at 1.1 trillion by 2015. Collectively the group over-indexs in several key categories (television viewing, mobile phone usage and trips to grocery channels) and exerts a large influence on popular culture trends, indicative of the highest growth industries of the future. (Neilsen, "The State Of The African-American Consumer : Sept 2011”)
The collective spending power of African-Americans would rank 15th in the world, ahead of Turkey, Switzerland and Argentina.
