06/12/2017
Good news for the industry, but is this a smart play by Facebook? The uninterrupted stream of content is what keeps us mindlessly scrolling our feeds for minutes (hours...) at a time. A pre-roll or two could break the illusion...
, -genius advertising minds: With an ocean of un-branded entertainment just a swipe away, how do you stop viewers from jumping ship at the first sign of a pre-roll countdown?
Facebook is trying out pre-roll video ads for the first time, but only in the Watch section, where viewers might be more open to commercials before shows.