Mostly Marketing with Matt Wilson

30/10/2024

🎙️ New Episode Alert!

In this week’s episode of Mostly Marketing with Matt Wilson, Matt teams up with John Constanza, Director of Programmatic at SilverBack Advertising, to dive into a unique topic—charitable giving. 💸💙

They talk about how they decide where to donate their personal money and how the companies they've worked for choose their causes. From tales in the car dealership world to balancing personal passions with business goals, this episode’s packed with insights!
Oh, and things take a fun twist toward the end with a little rendition of "The Wheels on the Bus." 🎶

In this episode of Mostly Marketing with Matt Wilson, Matt teams up with John Constanza, Director of Programmatic at SilverBack Advertising, to chat about how they decide where to donate their personal money—and how the businesses they've worked for choose their charitable causes. They share stori...

05/09/2024

Check out the latest episode of Mostly Marketing with Matt Wilson! Matt and special guest John Costanza dive into how reducing friction in business interactions can boost customer retention and satisfaction. They discuss the importance of smooth, seamless experiences and how simple conveniences like easy ordering and quick customer service are key to keeping loyal customers. Tune in to learn why investing in low-friction solutions is a game-changer for building lasting relationships.

In the latest episode of Mostly Marketing with Matt Wilson, Matt is joined by special guest John Costanza to explore the critical role of friction in business interactions. The duo delves into how friction—any obstacle or hassle a customer encounters—can significantly impact customer retention a...

17/07/2024

🎙️ New Episode Alert! 🎙️ Dive into the latest episode of Mostly Marketing with Matt Wilson: "The Importance of Patience (and Coffee)" with John and Melissa sharing insights on setting long-term goals and the need for consistent efforts. We discuss how audience behavior, market trends, and platform algorithms can impact the timeline for seeing results. Tune in now for a caffeine-fueled journey to mastering patience in marketing! 🚀☕

Dive into the latest episode of Mostly Marketing with Matt Wilson: "The Importance of Patience (and Coffee)" with John and Melissa sharing insights on setting long-term goals and the need for consistent efforts. We discuss how audience behavior, market trends, and platform algorithms can impact the....

20/06/2024

Problem Solved - Inventory Transparency

SilverBack Advertising Digital Guys, Matt and John, discuss the solving of a long time programmatic issue.

17/05/2024

🚀 New Podcast Episode: DSP’s, Dos and Don’ts of Customer Service, and Donut Tires 🚀

We’re excited to announce the latest episode of Mostly Marketing with Matt Wilson is now live! In this episode, we dive deep into YouTube’s DSP DV360 and their new inventory initiative.

Customer service experiences can make or break a business, and we’ve all had our fair share of both amazing and terrible encounters. In this episode, we share real-life stories that highlight what to do and what to avoid in customer service. From nightmarish calls with support centers to unexpectedly pleasant experiences at car dealerships, these anecdotes offer valuable lessons and a touch of humor that will resonate with everyone.

And for a bit of fun, Matt shares a personal story about his struggle to change a tire, proving that even marketing experts can fumble with everyday tasks. This lighthearted segment is sure to bring a smile to your face and remind you that it's okay to laugh at ourselves every once in a while. Don’t miss out on this engaging and informative episode – listen to the full episode of “Mostly Marketing” on Spotify now! 🚗 🍩✨

In the latest episode of Mostly Marketing with Matt Wilson, we start off by exploring the new Google DV360 announcement before pivoting to some stories about terrible customer service. After Matt and his co-host John get through complaining about bad customer service, they share some stories about g...

24/04/2024

What do voicemail, garbage cans and cardboard boxes all have in common? They are all important considerations when running a car dealership. Seriously.

I had a great chat with David Hetzel, General Manager at Fred Beans Ford Of Boyertown about a customer interaction he had that I thought was worth sharing with you all. Then we got into how the "little things" all contribute to the perception of your dealership.

Click to listen!

In the latest episode of Mostly Marketing with Matt Wilson "Gift Cards, Voicemail and Garbage Cans," Matt chats with David Hetzel, the General Manager of Fred Beans Ford of Boyertown, PA. This episode delves into customer interactions and first hand experiences shared by David, emphasizing the cruci...

08/04/2024

Friday Morning Live! - 203.665.8305 to get on LIVE

Listen LIVE to Mostly Automotive Marketing with Matt Wilson. Friday Morning LIVE!

03/04/2024

Ever had someone schedule a meeting and then not show up?
In the latest episode of "Mostly Marketing with Matt Wilson," our host Matt shares his firsthand experience with this.

Matt dives into why this isn't just about flaky scheduling. It's about respecting each other's time.⏰ We've all been there, right? Someone pops into your day expecting you to drop everything for them. But is that really asking too much? 🤔

Let's respect each other's time like it's our own. After all, time is something we can never get back, so let's make every second count! ⏳

🎧 Tune in to the podcast for more laughs and insights on navigating the wild world of marketing and beyond! Stay respectful!

Ever had someone schedule a meeting and then not show up? In the latest episode of

26/03/2024

🎙️ Don't miss out on the latest episode of "Mostly Marketing with Matt Wilson"! Tune in as Dave Stalvey, a long-time friend of Matt's and E-Commerce Director at Bozard Ford, dives deep into the world of automotive e-commerce. He shares valuable insights, from defining e-commerce to discussing consumer frustrations. Dave emphasizes the significance of seamless online-to-in-store transitions and offers tips on maximizing third-party leads efficiently. 🚗 Plus, he stresses the importance of adapting to industry changes for effective results. Remember, it's all about prioritizing effectiveness over busyness! Tune in now for expert advice! 💻

In this episode of Mostly Marketing with Matt Wilson, Dave Stalvey, a long-time friend of Matt's and E-Commerce Director at Bozard Ford, shares valuable insights on automotive e-commerce. From defining e-commerce to discussing consumer frustrations, he emphasizes the importance of seamless online-to...

12/03/2024

🎙️ Dive into "Responsible AI" on Mostly Marketing with Matt Wilson! 🌐 Geoff Schaefer, Head of Responsible AI at Booz Allen Hamilton, joins us to explore AI ethics through the lens of Greek philosophy, especially Aristotle's principles. 🧠💡 We unravel the responsible use of AI across industries, aiming to enhance human flourishing while navigating risks and rewards. 🚀 Our chat stresses the significance of actively engaging with AI systems to understand and manage potential risks.

🤔 What future impacts might AI bring to the marketing industry? Don't miss our insightful conversation, sparking reflections on the broader implications of AI and the importance of advocating for responsible AI practices.

In this episode of Mostly Marketing with Matt Wilson titled, "Responsible AI" we talk with and get to know, Geoff Schaefer, Head of Responsible AI at Booz Allen Hamilton. Together, we explore the ethical implications of AI through the lens of Greek philosophy, particularly Aristotle's principles. We...

11/03/2024

🎙 Exciting News! 🎙

🌟 Are you passionate about marketing and ready to share your expertise with our audience? We want YOU to be a guest on our podcast, Mostly Marketing with Matt Wilson! 🚀

👉 What's in it for you?

- Reach our engaged audience 🎧

- Share your insights and experiences 🧠

- Network with fellow industry professionals 💼

Interested? Send us a DM or tag someone who you think would be an awesome guest! Let's connect and create some amazing content together! 🌟

Listen HERE ➡ https://podcasters.spotify.com/pod/show/matt-wilson50

04/03/2024

🎙 Tune into the latest episode of Mostly Marketing With Matt Wilson! 🎙

Join us as we discuss Practical AI with Harrison Andrews, Video Marketing Manager at AFL.

Can AI replace people? We'll chat about the close collaboration between marketers and AI.

We'll explore how understanding the brand, audience, and goals fuels hyper-personalized AI results, and how AI technologies like data analysis and personalization can tackle marketing challenges. Plus, we'll share examples of how AI enhances human creativity and storytelling.

Don't miss out on this insightful conversation!

Tune into the newest episode of Mostly Marketing With Matt Wilson as we explore Practical AI with Harrison Andrews, Video Marketing Manager at AFL. We'll chat about the close collaboration between marketers and AI. Can AI replace people? We'll explore how understanding the brand, audience, and goals...

22/02/2024

Tune in to the latest episode of Mostly Marketing with Matt Wilson! 🚗 This time, we're diving into the world of EV Adoption with our special guest, Jim Johnson, Vice President of Account Planning & Lead of Automotive Industry Solutions at VDX.tv.

Is the dealer where the rubber meets the road for further adaptation of EVs?

Exploring how individuals and communities adapt to the EV lifestyle, we ponder the demographics of EV buyers and how it integrates into their everyday lives. ⚡

Does owning an EV fit into your lifestyle?

Don't miss out on this insightful discussion! Listen to the episode now and share your thoughts below.

In the latest episode of Mostly Marketing with Matt Wilson, titled “EV Adoption” we get to know, Jim Johnson, Vice President, Account Planning & Lead of Automotive Industry Solutions at VDX.tv. We talk about how marketing EVs is different from marketing gas powered vehicles. Is the dealer where ...

16/02/2024

🎙Tune in to the latest episode of Mostly Marketing with Matt Wilson! In this episode we welcome our special guest and Programmatic Specialist,✨John Costanza.

Tune in to Mostly Marketing as we unravel the importance of choosing OTT providers who truly know the landscape and discover why expertise matters.

In this episode of 'Mostly Marketing with Matt Wilson,' join former radio veteran turned digital operations manager, Matt Wilson, as he delves into the intriguing landscape of iHeart Radio's venture into the OTT market. The question? Would you buy OTT advertising from a radio company? John Costanza,...

07/02/2024

🎧 Don't miss the latest episode of Mostly Marketing with Matt Wilson! Join us as Matt, our Marketing Director, shares humorous insights into missed dealership opportunities, unpredictable marketing shifts, and the enigma of ZZ Top fandom. Tune in for a witty and insightful episode!

Tune in to the latest episode of Mostly Marketing with Matt Wilson, titled "Recalls, Cost of Business, and ZZ Top," where Matt shares humorous insights into missed dealership opportunities, unpredictable marketing shifts, and the enigma of ZZ Top fandom. Tune in for laughs and insights! Mostly Marke...

11/01/2024

In the latest episode of his podcast, Matt Wilson, our Digital Operations Manager, discusses how a sales pitch can go wrong and how to learn from it.

Read his blog post and listen to the episode at the link below:
https://silverbackadvertising.com/blog/sales-pitch-turn-off

Mostly Marketing with Matt Wilson