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🖐 Why Short-Form Videos Are Undervalued?
In a marketing conference, where industry giants were discussing the future of content creation. During the discussions, a young content creator took the stage, with nothing but a smartphone and an idea.
She started by sharing a short, 15-second video she had created. The video, simple yet captivating, had gone viral, amassing millions of views and interactions. She then revealed her total production cost: less than $100. The audience was stunned.
Despite the evident success and impact of her video, many in the room dismissed short-form videos as fleeting trends, lacking the seriousness of long-form content or traditional advertising. It got me thinking: Why are short-form videos so undervalued nowadays?
Here are a few insights:
1️⃣ Perceived Simplicity: Many see short-form videos as too simple, forgetting the creativity and precision needed to convey a message in just a few seconds.
2️⃣ Metrics Misinterpretation: The engagement metrics for short-form content are often misunderstood. High views and quick interactions are sometimes seen as less valuable compared to longer engagement on other forms of content.
3️⃣ Traditional Mindset: There is still a strong preference for traditional media and longer content forms within many industries, often seen as more prestigious and trustworthy.
Short-form videos are where the audience is. They are bite-sized, easily consumable, and highly shareable. They capture attention in a world where the average human attention span is just 3 to 8 seconds.
Think about it. That 15-second video not only went viral but also drove substantial traffic, increased her follower count exponentially, and landed her several brand deals. The ROI was undeniable.
The lesson?
Don't underestimate the power of short-form content. It's not just a trend; it's a powerful tool that, when used effectively, can yield remarkable results. Embrace it, innovate with it, and watch your engagement soar.
A client who's very supportive. 💪🫡
#FreelanceVideoeditor #motiondesigner
Sharing a glimpse of my work as a freelance motion designer/video editor.
Open for work — DM me or just say Hi!
#freelancer #videoediting #motiongraphics
Sharing a glimpse of my work as a freelance motion designer/video editor.
Open for work — DM me or just say Hi!
