The owner of the business, Ms Phophi Mudau, has a BCom in Marketing Management Degree (majoring in Marketing, Business and Logistics Management) from the University of Johannesburg. She saw a gap in the market for a magazine of its kind and even in such a saturated business she realized that the calibre of magazines on the south African shelves do not cater to the needs that Truth caters to, mainl
y:
• Job hunting skills
• Interview resources
• Career path choices
• Examination tips
• Truth finding journalism
• Relationship discussions
• Most Romantic Getaways in SA
The magazine is a tribute to the youth. Targeting readers from stage one (Grade 12), consisting of past exam papers and tips on choosing the right career path. Stage two is exam study tips during varsity and stage three incorporates job hunting- skills advice and preparation for an interview. The final stage four, focuses on helping the youth stay relevant in their career path. Relationship advice is offered in all four stages to assist the youth of today in building sustainable relationships with those around them while also succeeding in their respective careers. Truth magazine is the modern young adult’s handbook/ guide to modern living, different from any other consumer publication in South Africa due to it’s upscale appeal, quality look, exclusive interviews with those who are going through happy or sad times in their relationship, motivational pieces, entertaining and provocative update on the latest current affairs.
