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Hustleshare

Welcome to Hustleshare, a Filipino podcast that features the journeys of startup founders.

28/07/2025

Jessica Ouano of Kinabuhi and Nikki Sevilla of EcoNest Philippines sit down for a real, no-frills conversation on building businesses that put people and the planet first. From crafting handwoven fashion with artisan weavers to producing cassava-based bioplastics for everyday packaging, they share how personal values—and frustrations—turned into sustainable ventures. With support from Villgro Philippines, they talk about the highs and lows of bootstrapping, what it really takes to get quality and pricing right, and why staying mission-driven matters when things get tough. It’s a story about making room for impact, one challenge at a time.

This episode is brought to you by Villgro Philippines, PayMongo, GoTyme Bank & Shoppable Business

Hustleshare is powered by Podmachine

https://open.spotify.com/show/6fPsNbi8m8mCIyGZH1YGm1
Apple Podcast: https://podcasts.apple.com/ph/podcast/purpose-in-every-thread-and-package-with-jessica/id1453894361?i=1000719429407
YouTube: https://www.youtube.com/watch?v=wSlCh81wiZA
Web: https://wolf-triceratops-l4zp.squarespace.com/founders-only/2025/07/28/purpose-in-every-thread-and-package-with-jessica-ouano-and-nikki-sevilla

21/07/2025

In this episode of Hustleshare, we chat with Alex de Leon, Group VP of Marketing at PropertyGuru, to unpack the wild journey that took him from tinkering with computers in Manila to working at Google in Silicon Valley—and eventually marketing for one of Southeast Asia's biggest proptech companies. Alex shares how growing up between cultures shaped his hustle, what working three jobs in college taught him about grit, and why it took 26 tries before he finally landed at Google. He also gets real about what it’s like starting from customer support, how being a generalist became his edge in tech, and why building from scratch in the Philippines was the most career-defining move he made.

This episode is brought to you by Onecfo PH
Hustleshare is powered by Podmachine

Spotify: https://open.spotify.com/episode/6v3deYsuFAi6U6QUrpPuJY
Apple Podcast: https://podcasts.apple.com/ph/podcast/alex-de-leon-the-hustle-of-growing-propertyguru/id1453894361?i=1000718187931
YouTube: https://www.youtube.com/watch?v=ofhgQlZNFhI
Web: https://wolf-triceratops-l4zp.squarespace.com/episodes/interview-alex-de-leon-of-propertyguru

14/07/2025

Juvien Galano of Dewaste Solutions and Pamela Mejia of PAMMÉ join the show for a heartfelt, funny, and no-holds-barred conversation on building businesses with real purpose. From growing up beside rivers filled with garbage and surviving private school on a tight budget, to turning plastic waste into fashion pieces that sell in Rockwell and building waste systems from the ground up—they share how their personal stories shaped their paths. With support from Villgro Philippines, they talk about winning grants, bouncing back from big setbacks, and why relationships matter. It’s a story of grit, growth, and going back to your roots to create real change.

This episode is brought to you by Villgro Philippines, PayMongo, GoTyme Bank & Shoppable Business
Hustleshare is powered by Podmachine

Spotify: https://open.spotify.com/episode/29dN54ASaQCAzGwmamsJ9S
Apple Podcast: https://podcasts.apple.com/ph/podcast/turning-waste-into-worth-building-purpose-driven-startups/id1453894361?i=1000717083790
YouTube: https://www.youtube.com/watch?v=_St6iyrvDEE
Web: https://wolf-triceratops-l4zp.squarespace.com/founders-only/2025/07/14/turning-waste-into-worth-building-purpose-driven-startups-with-juvien-galano-and-pamela-mejia

07/07/2025

In this episode of Hustleshare, we sit down with Gerard John Deriada and Kareen Grace Lacorte of Agri Exim to talk about how they helped grow an organic agriculture company from a small 10-person team in Davao to over 1,000 employees across the country. Kareen shares how she stumbled into HR and built a career on empathy, grit, and a willingness to figure things out on her own, while Gerard looks back on the scrappy early days of wearing multiple hats and helping build systems from scratch. They get real about the challenges of hiring and retention, scaling with purpose, and staying aligned with a bigger mission. We also dive into how PLDT Enterprise helped power their digital transformation and kept them connected through the toughest moments of the pandemic. If you’re in the thick of building something meaningful, this episode is full of hard-earned lessons you’ll want to hear.

This episode is brought to you by Onecfo PH and PLDT Enterprise
Hustleshare is powered by Podmachine

Spotify: https://open.spotify.com/episode/18V6aH97sAC0JGy71X1aH9
Apple Podcast: https://podcasts.apple.com/ph/podcast/gerard-john-deriada-and-kareen-grace-lacorte-the/id1453894361?i=1000716011181
YouTube: https://www.youtube.com/watch?v=LEVAozYZjKE
Web: https://wolf-triceratops-l4zp.squarespace.com/episodes/interview-gerard-john-deriada-and-kareen-grace-lacorte-of-agri-exim-global-philippines

03/07/2025

Jovy Ebuen Gill of Altilium Green Energy and Cecilia Miranda of Isla-Tek sit down for a raw, inspiring conversation on building businesses that stay rooted in purpose. From turning pineapple waste into fabric to powering off-grid communities with smart batteries, they share how their paths—shaped by family, failure, and full-circle moments—led to ventures that serve both people and planet. They also talk about the slow, quiet grind before markets catch up and what it takes to juggle leadership. With backing from Villgro Philippines, they’re proving that you don’t have to leave to make a difference—and that the best solutions are built with community from day one.

This episode is brought to you by Villgro Philippines, PayMongo, GoTyme Bank & Shoppable Business
Hustleshare is powered by Podmachine

Spotify: https://open.spotify.com/episode/1Ir0SNntvlmCPTVXDquNh6
Apple Podcast: https://podcasts.apple.com/ph/podcast/rooted-in-purpose-powering-local-sustainable-innovation/id1453894361?i=1000715505466
YouTube: https://www.youtube.com/watch?v=gKZYQj8RdIo
Web: https://wolf-triceratops-l4zp.squarespace.com/founders-only/2025/07/03/rooted-in-purpose-powering-local-sustainable-innovation-with-jovy-gill-and-cecilia-miranda

30/06/2025

In this episode of Hustleshare – Emil Eriksen is the founder of andyou.ph a digital health platform built to meet the everyday needs of Filipinos through online consultations, expert care, and discreet nationwide delivery. With a vision to build a fully localized, end-to-end healthcare system tailored for Southeast Asia, Emil shares how &you is redefining access to care—starting in the Philippines. From early startup wins in Europe to costly missteps with a legacy brand, Emil reflects on the highs and lows that shaped his journey. Discover why he walked away from partnerships, how he scaled fast as a solo founder, and what it takes to build a high-growth company designed for emerging markets.

This episode is brought to you by Onecfo PH
Hustleshare is powered by Podmachine

Spotify: https://open.spotify.com/episode/2XUXfdHyV5yGU4iYe0xIix
Apple Podcast: https://podcasts.apple.com/ph/podcast/emil-eriksen-the-hustle-behind-you/id1453894361?i=1000715068373
YouTube: https://www.youtube.com/watch?v=mzdGumBDyMk
Web: https://wolf-triceratops-l4zp.squarespace.com/episodes/interview-emil-eriksen-and-you

23/06/2025

In this episode of Hustleshare, we chat with Carlyn Gabon, founder and CEO of GetYourVisa, about how her personal struggles with immigration led her to build a startup tackling the visa process. From hustling barbecues as a kid in Quezon City to leading regional ops at Grab, Carlyn shares how her drive and clarity of purpose shaped her journey. She talks about losing her job during the pandemic, lining up at 5 a.m. outside immigration offices, and why she took the leap into entrepreneurship through the Antler program. If you’ve ever dealt with visa stress—or thought about building something global—this one’s for you.

This episode is brought to you by Onecfo PH
Hustleshare is powered by Podmachine

Spotify: https://open.spotify.com/episode/6GszIfWXigm63YAvvaSOkM
Apple Podcast: https://podcasts.apple.com/ph/podcast/carlyn-gabon-the-hustle-behind-getyourvisa/id1453894361?i=1000714082438
YouTube: https://www.youtube.com/watch?v=HCA5mo2Esr8
Web: https://wolf-triceratops-l4zp.squarespace.com/episodes/interview-carlyn-gabon-of-get-your-visa

19/06/2025

Gillian Santos, co-founder and CEO of AniTech, and Neil Kho, co-founder of Arka, join the Founders Only podcast to share how they turned research backgrounds and last-minute grant wins into real, working agri-tech startups. They talk about the hustle of building in a close-knit industry, earning trust from the ground up, and why working in agriculture isn’t just about deploying tech—it’s about solving real-world problems with people, persistence, and a whole lot of heart. With support from Villgro Philippines, they’re proving that collaboration—not competition—is what will move the industry forward

This episode is brought to you by Villgro Philippines, PayMongo, GoTyme Bank & SeekCap
Hustleshare is powered by Podmachine

Spotify: https://open.spotify.com/episode/4yvTQiAZoJtcWSzbyJ1SUY
Apple Podcast: https://podcasts.apple.com/ph/podcast/from-grants-to-grit-building-agri-tech-startups-with/id1453894361?i=1000713532509
YouTube: https://www.youtube.com/watch?v=FUQgpF6NCUg
Web: https://wolf-triceratops-l4zp.squarespace.com/founders-only/2025/06/19/from-grants-to-grit-building-agri-tech-startups-with-gillian-santos-neil-kho

16/06/2025

In this episode of Hustleshare, we sit down with Michael Sta. Maria, the dynamic President and CEO of Northeast Business Solutions — a company at the forefront of digital transformation and business optimization in the Philippines.

Michael shares the inspiring story behind Northeast Business Solutions how it grew from a promising concept into a trusted provider of software solutions for companies across various industries. With a strong focus on innovation, client service, and operational excellence, he walks us through the company’s evolution, its key milestones, and the challenges he faced as a leader navigating today’s fast-changing digital landscape.

This episode also explores how Northeast Business Solutions, Inc. has harnessed the power of technology — including strategic partnerships with digital providers like PLDT Enterprise — to deliver smarter, scalable, and future-ready solutions to clients. A must-listen for forward-thinking entrepreneurs and executives looking to lead with vision, agility, and purpose in the digital era.

This episode is brought to you by Onecfo PH and PLDT Enterprise
Hustleshare is powered by Podmachine

Spotify: https://open.spotify.com/episode/1iuQxwBa3lLnRZIAvbrvGF
Apple Podcast: https://podcasts.apple.com/ph/podcast/michael-sta-maria-the-hustle-behind-northeast/id1453894361?i=1000712995994
YouTube: https://www.youtube.com/watch?v=QJIqzrSsYv4
Web: https://wolf-triceratops-l4zp.squarespace.com/episodes/interview-michael-sta-maria-northeast-buisness-solution-inc

09/06/2025

In this episode of Hustleshare, we sit down with Dan Gonzales and Earl Valencia, co-authors of Startup Mindsets, to unpack the emotional and mental journey of building startups—especially through the lens of the Filipino experience. Dan, a Filipino-American writer with a tech background, reflects on his path from tech skeptic to ecosystem builder, while Earl, a pioneer of the Philippine startup ecosystem and co-founder of IdeaSpace, shares how a billion-peso fund came to life after a bold pitch to MVP. They dive into the irrational realities of entrepreneurship, the truth about failure and regret, and why mindset—not just execution—is what defines success. Packed with grit, vulnerability, and decades of hard-won wisdom, this episode is a must-listen for anyone standing at the edge of starting something meaningful.

This episode is brought to you by Onecfo PH
Hustleshare is powered by Podmachine

Spotify: https: open.spotify.com/episode/7daxHfKaZQNWrq1RPnUUlP
Apple Podcast: https://podcasts.apple.com/ph/podcast/dan-gonzales-and-earl-valencia-the-hustle-behind/id1453894361?i=1000712016202
YouTube: https://www.youtube.com/watch?v=AGnFN3UqCkk
Web: https://wolf-triceratops-l4zp.squarespace.com/episodes/interview-dan-gonzales-and-earl-valencia-of-startup-mindsets

02/06/2025

In this episode of Hustleshare, we sit down with Luis Mesina and Marilen Yap, the visionary founders and owners of Cake2Go Cake Store. A homegrown cake brand that redefined convenience and taste in the Philippines long before online delivery was mainstream. From humble beginnings in a side porch with a borrowed oven, to running 18 stores and pioneering the takeout cake model, Luis and Marilen share their incredible 20-year journey filled with grit, innovation, and heart. This episode also talks about thriving during the pandemic, passing the torch to the next generation, and how tech—especially digital solutions from PLDT Enterprise—has helped them grow in the digital era.

This episode is brought to you by Onecfo PH and PLDT Enterprise
Hustleshare is powered by Podmachine

Spotify: https://open.spotify.com/episode/79IaWpmK5N9NpG3hHagoqu
Apple Podcast: https://podcasts.apple.com/ph/podcast/luis-mesina-and-marilen-yap-the-hustle-behind-cake2go/id1453894361?i=1000710839580
YouTube: https://www.youtube.com/watch?v=MLQp7GTuOFE
Web: https://www.hustleshare.com/episodes/interview-luis-mesina-and-marilen-yap-of-cake-2-go

26/05/2025

In this episode of Hustleshare, we talk with Ben Alderson—startup mentor, angel investor, and founder of BA Mentor, a platform supporting early-stage founders with practical, no-fluff guidance. With a career spanning engineering, management consulting, startup founding, and venture capital, Ben unpacks the uncommon path that gave him a uniquely grounded lens for helping founders succeed. He shares hard truths about fundraising in the Philippines, the difference between real traction and noise, and why execution—not theory—separates the winners. Candid, deeply tactical, and full of firsthand insights, this is a must-listen for any founder serious about making better decisions, faster.

This episode is brought to you by Onecfo PH
Hustleshare is powered by Podmachine

Spotify: https://open.spotify.com/episode/4KYJdquY5Q6VmoXOAOGgTG
Apple Podcast: https://podcasts.apple.com/ph/podcast/ben-alderson-the-hustle-behind-ba-mentor/id1453894361?i=1000709819393
YouTube: https://www.youtube.com/watch?v=YiW_ibXzqDw
Web: https://www.hustleshare.com/episodes/interview-ben-alderson-ba-mentor

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Hustle Is Universal

There are only a few words in the English dictionary that can spark a positive response through most of us. Words like love, hope and of course - hustle. The sad thing about hustle now is that we now use it to one-up each other.

However, the reality is that though we might have stark differences on how we do our hustle, we also have profound similarities with our hustles as well. We just rarely talk about it because we don’t want to feel or look vulnerable.

This podcast was made to remove that stigma.

Hustleshare exists to provide us empathy in this new age where comparing our differences is the norm. It does not matter what your hustle is and what you do, this podcast will dissect and share valuable lessons that we can all learn from so we can also implement it on our own hustle as well.