This page is for all LBCI's Lovers and Fans...So if you are a fan of LBCI join us :D / Like the official page of LBCI https://www.facebook.com/pages/LBC/340361192708396?ref=tn_tnmn #!/LBCI LBC - Adma - Lebanon
P.O.Box: 111 – Zouk
Tel: + 961 9 850 850
The Lebanese Broadcasting Corporation (LBC) was launched over the airwaves of Lebanon on August 23, 1985. I- LBC International:
• LBC is the first
private TV station to be launched in Lebanon and a pioneer in the region. LBC International is by far the uncontested leader in the Lebanese market with an aprox 60% MS.
• LBC International is a general entertainment channel with a core target market being the ‘Lebanese Family’. The ‘family’ still resembles the backbone of the Lebanese society. LBC International brand role extends to provide a total experience by informing, entertaining, educating, & engaging all the family members.
• The ‘youth’ stands as a key secondary audience. LBC International wants to capture & embrace the ‘generation next’, the ‘Youth’ i.e. the LBC created generation (whom first opened their eyes with the presence of LBC) 15-19, 20-24.
• LBC International stands as a pioneer in the broadcast industry aiming continuously to set new standards. The brand challenge is how to maintain leadership; this will be achieved by having Innovative Product offering & a well defined brand positioning. II- LBCI Web Portal: (www.lbci.com)
• The LBCI’s main online portal is an active content provider & an efficient advertising & media vehicle.
• The LBCI portal provides interactive, relevant and actionable information (much in the way the LBC Channel does) to site visitors. The portal is designed & positioned to provide a complete online experience with a high stickiness factor & become the most preferred destination for Pan-Arab speaking youth.
• LBCI portal delivers on the “innovation” brand attribute thru providing avant-garde services e.g. Video on demand, Live Streaming & exclusive footage thru smart content
• The LBCI main portal currently commands a continuous stream of traffic as well as a proprietary database of over 225,000 unique members comprising Young Arabs aged between 15-34 from the GCC countries and the Levant.
