19/09/2023
Arr Me Hearties! It's International Talk Like a Pirate Day today (and I guess Drink Rum Like a Pirate Day). Have a great one or you will walk the plank!
Pirate Media and Marketing Company Limited
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Welcome to Pirate Media and Marketing Barbados!
Firstly, the needs and expectations of the most important source of income to the island, its tourists! Sadly without tourists Barbados would be just a little outcrop in the Caribbean, but due to all of the tourists who flock to our shores each year, Barbados is the vibrant, busy, most desirable place to come to, and spend your much needed vacation time. The choice of the rich and famous, some of whom have also made it their home. In Barbados you will find Hollywood Superstars, Sporting Icons and even Rihanna, sitting in our little rum shops drinking and mingling with the locals like long lost friends! Barbados is the most friendly place on the face of the planet. We realised back in 2008 that so many things happened on the island every day that our tourists had no way of knowing what they were missing out on, and our primary mission was to be able to publicise these events and invite our guests to come out and enjoy all Barbados has to offer. But how could we achieve that?
Our founder and CEO had been doing it back the previous year on one of the local radio stations Love FM, and the popularity of his morning show took off, he was advising of daily events around the island and even telling the many tourists who listened how to get there. The station was getting listeners entering daily competitions to win meals, tickets for events etc from places where the station had previously never had listeners, and even the locals were amazed by the number of events even they had no idea was taking place. Sadly the station management decided that the show did not really fit their demographics, Love FM was aimed at a younger, female crowd who wanted music and content more in keeping with its name Love! The much loved show was no more and tourists went back to having no idea on what they were missing out upon each day!
Secondly, the show also boasted a Saturday afternoon sports show, much loved by any one with the vaugest interest in sport, which was aimed at bringing all of the sporting news from around the globe, be you from the UK, USA, Canada or even Outer Mongolia, if it was happening we were covering it! Bajans tuned in by the thousands because they follow world sports too and this was THE show in Barbados for sport every Saturday, no matter where you were from, and that was lost too.
So our solution was a radio station aimed at two core areas, our tourists and anyone who loves sport!
