夜高雄 ; Kaohsiung Night

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夜高雄 ; Kaohsiung Night 樂活遊玩夜高雄 The map included famous tourist spots, stores, restaurants, shopping, transportations and the related souvenirs.

以攝影結合手繪童趣表現為主要視覺,結合複合媒材與光柵效果,將旅遊導覽記事本的設計,引領夜遊高雄的觀光文化特色。內容包含高雄市著名景點、店家、飲 食、購物、交通之導覽地圖繪製,及相關文創記念品的設計。尤以光柵之概念呈現所規劃策略導向,強調越夜越美麗的港都文化特色。設計重點藉街角、餐館、意 識、空間等隱藏生活美學的挖掘,喚起夜遊高雄的興趣,發現高雄生生不息的活力。再透過商品體驗活動,進入文化消費的循環,達到促進產業再生,活絡地方經濟的效益。

The photography combined with the hand-made art design and accompanied by the multimedia and grating to highlight the distinctive features of nightlife in Kaohsiung. The grating

perfected the fascinating nightlife of Kaohsiung. The design put emphasis on the numerous street corners and the restaurants, hoping to arouse people’s life aesthetics and the philosophy toward the life. The product aims to discover the energetic spirits of Kaohsiung with a view to stimulate shopping so the local business can be prosperous and steady.

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