Black Pyramid Media

28/05/2024

Storytelling 📚 reels are absolutely taking over social media, but this trend has some serious supporting data 📈 that indicates storytelling will continue for a LONG time.

Why? Because storytelling helps to involve your customer with your brand while promoting trust, transparency, and authenticity 🤝🏼. Three IMPORTANT factors that customers seek in any business that they want to support (, take a hint🥶)

SO, we know that getting started with telling your story can be a little nervewracking 😰- but we have a few tips that will help you out:

1) Shot Composition📸: The way you frame your storytelling video shows your audience the elements of your business that they should be thinking about. If you need more help- check our our last reel for a more in-depth explanation about shot composition.
2) Lighting 💡: The lighting you choose sets the vibe for your business. Think about what emotions you want your audience to feel- do you want them to feel joyful? Choose brighter lighting! Somber? Choose a dimmer light to film in.
3) Sound Design 🎧: Music and sound effects can evoke specific emotions and set the tone for a scene, enhancing the emotional impact of the narrative. Effective sound design also makes the story more believable by adding realistic audio elements like ambient sounds and effects that match the on-screen actions.
4) Color-Grading 🎨: Color grading can dramatically influence the tone and mood of a reel. Warm colors can evoke feelings of happiness and nostalgia, while cool colors can convey sadness or tension.
5) Character Development 🤩: Similar to how people can get attached to storybook characters, this logic also applies to you and your audience when you start posting yourself (or your employees) more! Well-developed characters allow the audience to form emotional connections and invest in their journeys, making the story more compelling and relatable.

Did these tips help you out? Let us know which piece of advice you’re going to use next!

24/05/2024

Consumers want to feel a sense of connectedness🫶🏽 with your brand.

This means your audience is looking for something they can relate to. Talk to your audience like a new friend! In the same way that you want to become friends with someone with a great personality 🤩 your audience wants to follow a BRAND with a great personality!

If you’re in need of some tips to help you get started with showing your personality - WE GOT YOU🤞🏽!

Let us explain:
1) Storytelling Reels📚: Share your brand’s story! Your story may resonate with more people than you think! Sharing engaging stories that showcase your brand values and identity will guide customer’s with similar values straight to you.
2) Consistent Tone of Voice 🗣️: Develop a unique tone of voice that is consistent across all media and captions that you create. Being consistent with your voice will help increase brand recognition while differentiating you from your competitors.
3) Behind-the-Scenes Content 🎥: Show your the inner workings of your brand! Highlight your brand processes, employees, or teammates! This type of content will help humanize your brand while building trust and transparency.
4) Show Yourself 😎: While this one may be a “no-brainer” for some- it’s essential to show who created your brand. Let your audience know who makes it all happen! Content like this will inspire and engage your audience (who knows- you may be introducing them to their next dream job!)

Did these tips help? Which type of personality content will you try next🔥?

19/05/2024

Summertime and warmer weather is just around the corner☀️

and for those who are running social media accounts for their business- that means social media engagement📲 will be taking a dip because people are spending time outside!

But, this doesn’t mean people aren’t engaging at all! 😎

This is where podcasting comes in- when the sun is brighter and we’re spending time outside, it’s much easier to throw on a Podcast rather than scroll through Instagram 🎧

Are you ready to take advantage of summertime engagement☀️? Comment “PODCAST” and we’ll help you get started!

16/05/2024

Now we know user-generated content (UGC) isn’t what you typically think of when creating your brand identity🧐

When other creators display how your product or service is used in everyday life, your audience is pushed to think about how it may help their own lives. So- when creating UGC plans, keep in mind how your product or service can help make everyday life easier!

The idea behind incorporating UGC in with your brand identity is that the visual representation of how your product or service is used should correlate with your brand identity!

AND user-generated content allows for your product to reach 👀the eyes of a larger audience

It’s a win-win situation 🏆

14/05/2024

The platform that most business owner’s don’t typically think about when it comes to boosting engagement is podcasting🎙️

Podcast listeners are seekers of knowledge. By offering them valuable content through your podcast, you’re not just building an audience; you’re creating a community.

In today’s digital landscape, credibility is everything. That’s where podcasts shine✨.

As a small business owner, hosting your own show not only establishes you as an authority in your niche but also opens doors to new opportunities and collaborations.

Let’s transform your passion into influence, comment “PODCAST” and we can get started today!

11/05/2024

Having a consistent brand identity is a proven technique to help increase brand recognition🧐

Did you know most individuals are able to recognize more brands than types of plants? That just shows the POWER that having a strong brand identity will bring 💪🏽

When creating your brand identity make sure to include the following features:

✅ Color Palette
✅ Typography
✅ Logos (Primary & Secondary)
✅ Imagery
✅ Tone & Voice

and remember, brand recognition doesn’t happen over night- give the process time to work!

09/05/2024

If your reach isn’t increasing on Instagram, I hate to be the one to tell you but...

It’s not Instagram... it’s you. 🫣

And no, you didn’t post at the wrong time (instagram doesn’t really care about that anymore)! It’s because you desperatelyyyyy😫 need to create better content🔥.

Basically, the Instagram algorithm needs you to work WITH it not against it. That means you need to make your content easy to understand. We recommend using an easy-to-read font and focusing on clear audio, so that Instagram knows which topics to place your content under.

And when it comes to your audience, you want to give them something nice to look at🫶🏻! You’re going to want to present yourself in an elevated light, which means having a clean background.

Did this information help?!

Make sure to SAVE this post for later and FOLLOW for more content like this!

07/05/2024

The main reason why people listen to podcasts is because they want to LEARN SOMETHING! 🤓👆🏼

It’s different from mindlessly scrolling on Instagram because the user is actively seeking out information.

That’s why keeping your audience engaged on a podcast is so much easier- because they are in the right mindset to consume knowledge. 📝

Are you considering starting your own podcast?

Comment “PODCAST” and we can help you get started today!

02/05/2024

Calling all creatives against gatekeeping!

Comment your best audio🔊tricks down below

Let’s help each other out👇🏽

30/04/2024

We’ve said it once and we’ll say it again:
treat 👏🏻 your 👏🏻 followers👏🏻 like 👏🏻 a 👏🏻 friend

People want to support people, not brands! This is your chance to use your personality to attract your target audience.

Make your brand something people can relate to. People become friends because they have things in common with each other- this ideology can be directly applied to your marketing strategy.

How are you making your brand relatable?

30/04/2024

26/04/2024

What is your biggest STRESSOR😰 right now as an entrepreneur?

22/04/2024

Someone had to say it! 🤭

You’re literally missing out on customers because your brand doesn’t have a social media presence. Here’s what you’re missing out on:

1) 100% Reach GUARANTEED: The only limitation is yourself! Posting consistently and with purpose ensures your content will be pushed to potential customers.

2) Building Connections🤝: Treat your target audience like you would someone who you want to be friends with. Social media allows you to foster these connections on an individual basis.

3) A Brand Community🏘️: On social media, your loyal brand followers can connect you and each other. Social media becomes the space where people can bond over things they enjoy: in this case, your business!

Comment “GROWTH” if you’re ready to learn how to reach new potential customers! 📈

20/04/2024

Finding your people is hard! Especially as an entrepreneur.

There are FOUR easy ways to find likeminded people (one not pictured, you’re welcome to those who read captions)

1) Local Entrepreneurship Centers: you can typically find collaborative workspaces and access to mentorship. As well as workshops, resources, and networking events, specifically tailored for your niche.
2) Business Incubators: Here you can find people who share your passion for entrepreneurship. You can bounce ideas off of likeminded people in your area!
3) Local Chamber of Commerce: Engage with your business community through networking events and educational initiatives hosted by your local chamber of commerce.
4) The Creator’s Pyramid: if you’re from the Knoxville area, this is just for you! We host interactive networking meet-ups for local creative entrepreneurs.

Does this sound like your thing? Comment “NETWORK” and we’ll DM you more information.

17/08/2023

Voted Knoxville's #1 CBD store!

This bar is a MUST for any Knox resident who really likes to chill out 😌

not only provides top-tier CBD & smoke accessories💨, but also the most unique Delta-9 or CBD infused Cocktails, Iced Coffee, and so much more!

📍NW Knoxville

14/08/2023

Interested in working with Black Pyramid Media? We have a simple & easy client onboarding process! 👇🏽
1. Sign your contract ✍🏽
2. Finalize concepts 🤝
3. Scheduling & Logistics 📆
4. Shoot your video 🎥

12/08/2023

Creating a GREAT brand video requires a GREAT strategy. Our videographer applies these three tips on every brand video.
Let us know which tip you are going to apply next! 👇🏽

09/08/2023

Black Pyramid Media doesn't offer just one service. Our team is made up of motivated (and extremely talented👀) experts in their field who know how to create intentional content that looks as great as it sounds! Comment below if you want to learn more about what our team can do!
📸 Are you updating your headshots? Maybe a website? Or in need of some content for social media? Our Photography team will always capture your best angle.
🎥 Interested in having your podcast show become a YouTube page? We got that covered too.
⌨️ Everything you need to create a stunning podcast all in one place.
🎙️It's just like we said, we make content that looks as good as it SOUNDS 😉!
💻Our Marketing & Promotion services make sure that your show gets the exposure it needs to find your target audience.

30/07/2023

🎙️🎥 Lights, camera, podcast! 🎧📣📽️

Welcome to your new one-stop-shop for high-quality podcasts and captivating videos. Get ready to be transported into a world of entertaining stories, thought-provoking interviews, and breathtaking visuals. Ready to be blown away? Follow, subscribe and stay tuned for unparalleled content that'll leave you craving more!