40 Volume Marketing (2025)

24/05/2023

Hey there, salon owners! Let's talk about something super important today because, guess what? Your business was meant to provide you a life. 🌟💖 Not take it away! 💪

👉 You started this amazing journey to follow your passion, unleash your creativity, and enjoy the freedom of being your own boss. But somewhere along the way, things might have gotten a little overwhelming, right? 😅

Well, fear not, my fabulous friends! It's time to reclaim that life you envisioned when you first opened those salon doors. 💇♀️🚪

⭐️ Step one: Define your brand message! ✍️🌈 Discover what sets you apart and why your clients love you. Embrace your uniqueness and let it shine through your social media presence!

⭐️ Step two: Use that knowledge wisely! 🧠💡 Direct your energy into social media strategies that will actually grow your business. Engage with your audience, share valuable content, and showcase your incredible work!

⭐️ Step three: Say goodbye to time-wasting tasks! ⏰✂️ Delegate, automate, or outsource anything that's keeping you from focusing on what truly matters—serving your clients and enjoying your life!

Remember, my lovely salon owners, life is meant to be lived, not sacrificed for the sake of your business. 💖🌟 So let's redefine success, balance, and joy in our entrepreneurial journey! Are you with me? 💪🎉

23/05/2023

🌟 Hey there, fabulous salon owners! 💇♀️✨ Are you ready to take your salon's social media game to the next level? 🚀📱 Let's talk about setting up an internal marketing department, even if it's just you! 💪🎉

Here are three amazing benefits of having a well-structured department with systems and processes that will make your salon shine brighter than ever before:

1️⃣ Consistency: By establishing a dedicated marketing department, you ensure consistent messaging across all your social media platforms. This helps to strengthen your brand identity and makes you instantly recognizable to your audience. Consistency breeds trust and loyalty!

2️⃣ Efficiency: With a streamlined department in place, you can save precious time⏰ and avoid wasting it on tasks that won't grow your business. By following well-defined processes, you'll be able to plan, create, and schedule your social media content effortlessly, leaving more room for you to focus on what you do best: making your clients look and feel amazing!

3️⃣ Growth Opportunities: Having an internal marketing department opens up doors for growth and expansion. It allows you to experiment with different strategies, track your performance, and make data-driven decisions. You'll discover what works best for your salon, attract new clients, and ultimately boost your business's bottom line!

Now, I'm curious: Why haven't you set up your internal marketing department yet? Share your thoughts below! Let's dive into the exciting world of social media marketing together! 💫💖

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19/05/2023

Hey there, Salon Owners! Macy here, and I've got to spill the beans: ChatGPT is your secret sauce for creating eye-catching captions that truly captivate. But here's the thing – you gotta go beyond the basics, my friend! 🌟

🎯 Give It Guidance: Get specific with ChatGPT about your desired tone, style, and the audience you're targeting. Paint a vivid picture of your brand's personality and let ChatGPT work its magic accordingly!

📚 Provide Background Insights: Sharing in-depth details about your salon's unique selling points, services, and values is key. The more ChatGPT knows about your brand, the better it can craft captions that resonate deeply with your audience.

⏳ Save Time, Grow Business: Invest a little extra time upfront to provide clear directions, and you'll save tons of precious time in the long run. No more wasting hours on captions that don't yield results!

💡 Unleash the mind-blowing power of knowing your brand and fine-tuning your salon message and you will witness the transformation of your salon's social media presence!

Curious about how to get started? Drop me a DM ✨

16/05/2023

The foundation of great social media for your salon starts with knowing your business - inside and out.

You have to know what YOU are all about, you have to define it and commit to it.

Great social media isn't about having the perfect logo, or the perfect backdrop to take pictures, or even posting every day of the week.

It's about your message.
It's about curating the right image for your salon.
It's about showing up authentically, so you can attract the PERFECT clients for your salon.

It's kind of all about you, which is pretty awesome because you're kind of a big deal😘

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09/05/2023

Time is your most valuable resource - because you can NEVER make more or get it back, so let's say Buh-Bye to wasting it!

Now listen, I'm as guilty as everyone else (in fact I think I spent about 5 minutes trying to decide on the text color for this post), but we can all do better.

So much of what we do in our business is just busy work. Maybe it matters a teensy bit, but these things are not moving the needle in your business.

-Getting the perfect selfie won't get more clients.
-Having the perfect shade of beige won't increase your average ticket price.
-Getting your Reel timed perfectly won't increase your client's frequency of visit.
-Spending 6+ hours ever week on your social media (probably) isn't creating the results in your business you want.

Your time is valuable, and I promise, I can help you get some of it back!

The Salon Marketing Formula is for salon owners and beauty bosses who want to spend a few hours EVERY COUPLE OF MONTHS creating their social media, and then take a break for another 6-8 weeks before they re-do the process.

It's for salon owners and beauty bosses who are tired of posting and not getting results.

It's for people who don't have time to waste on 💩

If this is you - comment below and I will reach out to you, or you can always hit me up in my DM's!

06/05/2023

👋 Hey salon owners! 👩🦱👨🦲 Are you tired of constantly trying to acquire new customers, only to see them leave after one or two visits? 🤔 It's time to shift your focus from the traditional transactional approach of a marketing funnel to the Relationship-based Flywheel effect. 💪

Unlike the funnel, the flywheel effect doesn't end with acquiring a customer. Instead, you work on nurturing your relationships with the customer even after the sale. This is where content marketing comes in. ✍️

Your content strategy should not only cater to customers who are looking for a new salon, but also to clients who have been in a few times and all the way to your clients who have been with you for a decade!.💆💆

Build a sense of belongingness among existing customers. 🎁

When you treat your customers as more than just transactions, they're more likely to become your best salon promoters🤩

So, what are you waiting for? Ditch the funnel my friend!

Not sure how? I'm teaching a FREE class on Monday at 1pm that will show you exactly how to set up your own Marketing Flywheel that moves clients through the process of 1st-time client to raving fan!

Head to my bio and register in the link!

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03/05/2023

If you're ready to FINALLY jump off the social media hamster wheel you've been stuck on for the last three years - don't wait and sign up now for my FREE (and I promise no sales pitch at the end) class where I walk you through step-by-step how to craft a marketing flywheel for your salon.

What is a marketing flywheel? In a nutshell, The flywheel model focuses on building strong, lasting relationships with clients through exceptional service and personalized communication 🤗💅.

This approach creates a cycle of repeat business and referrals 🔄 that fuels growth and sustainability 📈.

If this sounds awesome (and it totally should!) join me on Monday at 1 pm.

Registration link is in my bio!

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01/05/2023

Hey there, salon owners! 👋🏼 Are you guilty of making these common social media mistakes? 😬

Don't worry, you're not alone! But if you want to take your social media game to the next level and start attracting more clients, it's time to take action and avoid these mistakes for good. 💪🏼

Scroll through for the top 5 social media mistakes salons make and how to avoid them. Your followers will thank you, and you'll see the impact on your business! 🤩

26/04/2023

👋 Hey there, salon owners! 👋

📣 Are you struggling to promote your business on social media? I get it, it can be overwhelming and time-consuming. But let me tell you, it's probably a lot more doable and easy than you think! 🙌

💪 With a few simple strategies, you can attract new clients, showcase your work, and build a loyal community online. Here are my top tips:

👉 Consistency is key. You don't need to post every day, but you do need to show up consistently and deliver value to your audience. Share your expertise, offer tips and tricks, and highlight your unique style and services.

👉 Visuals matter! People love to see beautiful, eye-catching photos and videos of your salon, your staff, and your clients. 📷 Make sure your images are high-quality and well-lit, and don't be afraid to get creative with your content.

👉 Engage with your followers! Social media is a two-way street, so make sure you're responding to comments, answering questions, and showing your followers some love. This builds trust, loyalty, and a sense of community around your brand. ❤️

💪 So, don't be intimidated by social media. With a little bit of effort and some strategic planning, you can use it to grow your salon and connect with your ideal clients. You've got this! 🙌

******

25/04/2023

👋 Hey salon owners! Are you tired of creating content that feels like it's falling on deaf ears? 🙉

Well, here's a little secret: Only 3% of people on social media are actively looking to buy something! 😱

So, instead of constantly pushing your products or services, focus on building relationships with your followers. 💪

Show off your personality and expertise, provide value, and engage in meaningful conversations.

Remember, your loyal followers are the ones who will eventually turn into paying customers! 🤑

So, take a deep breath and relax. You don't have to constantly push your products or services on social media. Just be yourself, have fun, and enjoy the journey🎉

24/04/2023

👋 Feeling overwhelmed by social media for your salon?

🤔 Want to simplify your approach, save time, and grow your business?

🚀 Join our FREE (absolutely no sales pitch) class on May 8th and learn how to create a marketing flywheel for your salon!

🎯 A proven system that focuses on attracting, engaging, and delighting your clients to help your salon thrive.

👩💼 Led by yours truly, this class will give you a jump start on the tools you need to streamline your social media efforts and transform your business.

⏰ Don't miss out – head to the link in my bio and sign up now!

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14/04/2023

Attention salon owners! 📣 Are you tired of constantly chasing new clients and struggling to keep your business afloat? 🤔 It's time to implement a marketing flywheel that will help you attract, engage, and retain customers on autopilot! 🚀

Join me on May 8th for a FREE workshop where I'll teach you how to create a marketing flywheel that will take your salon business to the next level! 💇♀️💅

Check out these slides for a sneak peek at what we'll cover and don't forget to mark your calendars for May 8th at 1pm eastern time! I can't wait to see you there! 🎉

40 Volume Marketing