40 Volume Marketing

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40 Volume Marketing

40 Volume marketing is a boutique marketing agency, for small businesses looking to expand their bus

24/05/2023

Hey there, salon owners! Let's talk about something super important today because, guess what? Your business was meant to provide you a life. 🌟💖 Not take it away! 💪

👉 You started this amazing journey to follow your passion, unleash your creativity, and enjoy the freedom of being your own boss. But somewhere along the way, things might have gotten a little overwhelming, right? 😅

Well, fear not, my fabulous friends! It's time to reclaim that life you envisioned when you first opened those salon doors. 💇♀️🚪

⭐️ Step one: Define your brand message! ✍️🌈 Discover what sets you apart and why your clients love you. Embrace your uniqueness and let it shine through your social media presence!

⭐️ Step two: Use that knowledge wisely! 🧠💡 Direct your energy into social media strategies that will actually grow your business. Engage with your audience, share valuable content, and showcase your incredible work!

⭐️ Step three: Say goodbye to time-wasting tasks! ⏰✂️ Delegate, automate, or outsource anything that's keeping you from focusing on what truly matters—serving your clients and enjoying your life!

Remember, my lovely salon owners, life is meant to be lived, not sacrificed for the sake of your business. 💖🌟 So let's redefine success, balance, and joy in our entrepreneurial journey! Are you with me? 💪🎉

23/05/2023

🌟 Hey there, fabulous salon owners! 💇♀️✨ Are you ready to take your salon's social media game to the next level? 🚀📱 Let's talk about setting up an internal marketing department, even if it's just you! 💪🎉

Here are three amazing benefits of having a well-structured department with systems and processes that will make your salon shine brighter than ever before:

1️⃣ Consistency: By establishing a dedicated marketing department, you ensure consistent messaging across all your social media platforms. This helps to strengthen your brand identity and makes you instantly recognizable to your audience. Consistency breeds trust and loyalty!

2️⃣ Efficiency: With a streamlined department in place, you can save precious time⏰ and avoid wasting it on tasks that won't grow your business. By following well-defined processes, you'll be able to plan, create, and schedule your social media content effortlessly, leaving more room for you to focus on what you do best: making your clients look and feel amazing!

3️⃣ Growth Opportunities: Having an internal marketing department opens up doors for growth and expansion. It allows you to experiment with different strategies, track your performance, and make data-driven decisions. You'll discover what works best for your salon, attract new clients, and ultimately boost your business's bottom line!

Now, I'm curious: Why haven't you set up your internal marketing department yet? Share your thoughts below! Let's dive into the exciting world of social media marketing together! 💫💖

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19/05/2023

Hey there, Salon Owners! Macy here, and I've got to spill the beans: ChatGPT is your secret sauce for creating eye-catching captions that truly captivate. But here's the thing – you gotta go beyond the basics, my friend! 🌟

🎯 Give It Guidance: Get specific with ChatGPT about your desired tone, style, and the audience you're targeting. Paint a vivid picture of your brand's personality and let ChatGPT work its magic accordingly!

📚 Provide Background Insights: Sharing in-depth details about your salon's unique selling points, services, and values is key. The more ChatGPT knows about your brand, the better it can craft captions that resonate deeply with your audience.

⏳ Save Time, Grow Business: Invest a little extra time upfront to provide clear directions, and you'll save tons of precious time in the long run. No more wasting hours on captions that don't yield results!

💡 Unleash the mind-blowing power of knowing your brand and fine-tuning your salon message and you will witness the transformation of your salon's social media presence!

Curious about how to get started? Drop me a DM ✨

16/05/2023

The foundation of great social media for your salon starts with knowing your business - inside and out.

You have to know what YOU are all about, you have to define it and commit to it.

Great social media isn't about having the perfect logo, or the perfect backdrop to take pictures, or even posting every day of the week.

It's about your message.
It's about curating the right image for your salon.
It's about showing up authentically, so you can attract the PERFECT clients for your salon.

It's kind of all about you, which is pretty awesome because you're kind of a big deal😘

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09/05/2023

Time is your most valuable resource - because you can NEVER make more or get it back, so let's say Buh-Bye to wasting it!

Now listen, I'm as guilty as everyone else (in fact I think I spent about 5 minutes trying to decide on the text color for this post), but we can all do better.

So much of what we do in our business is just busy work. Maybe it matters a teensy bit, but these things are not moving the needle in your business.

-Getting the perfect selfie won't get more clients.
-Having the perfect shade of beige won't increase your average ticket price.
-Getting your Reel timed perfectly won't increase your client's frequency of visit.
-Spending 6+ hours ever week on your social media (probably) isn't creating the results in your business you want.

Your time is valuable, and I promise, I can help you get some of it back!

The Salon Marketing Formula is for salon owners and beauty bosses who want to spend a few hours EVERY COUPLE OF MONTHS creating their social media, and then take a break for another 6-8 weeks before they re-do the process.

It's for salon owners and beauty bosses who are tired of posting and not getting results.

It's for people who don't have time to waste on 💩

If this is you - comment below and I will reach out to you, or you can always hit me up in my DM's!

06/05/2023

👋 Hey salon owners! 👩🦱👨🦲 Are you tired of constantly trying to acquire new customers, only to see them leave after one or two visits? 🤔 It's time to shift your focus from the traditional transactional approach of a marketing funnel to the Relationship-based Flywheel effect. 💪

Unlike the funnel, the flywheel effect doesn't end with acquiring a customer. Instead, you work on nurturing your relationships with the customer even after the sale. This is where content marketing comes in. ✍️

Your content strategy should not only cater to customers who are looking for a new salon, but also to clients who have been in a few times and all the way to your clients who have been with you for a decade!.💆💆

Build a sense of belongingness among existing customers. 🎁

When you treat your customers as more than just transactions, they're more likely to become your best salon promoters🤩

So, what are you waiting for? Ditch the funnel my friend!

Not sure how? I'm teaching a FREE class on Monday at 1pm that will show you exactly how to set up your own Marketing Flywheel that moves clients through the process of 1st-time client to raving fan!

Head to my bio and register in the link!

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03/05/2023

If you're ready to FINALLY jump off the social media hamster wheel you've been stuck on for the last three years - don't wait and sign up now for my FREE (and I promise no sales pitch at the end) class where I walk you through step-by-step how to craft a marketing flywheel for your salon.

What is a marketing flywheel? In a nutshell, The flywheel model focuses on building strong, lasting relationships with clients through exceptional service and personalized communication 🤗💅.

This approach creates a cycle of repeat business and referrals 🔄 that fuels growth and sustainability 📈.

If this sounds awesome (and it totally should!) join me on Monday at 1 pm.

Registration link is in my bio!

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01/05/2023

Hey there, salon owners! 👋🏼 Are you guilty of making these common social media mistakes? 😬

Don't worry, you're not alone! But if you want to take your social media game to the next level and start attracting more clients, it's time to take action and avoid these mistakes for good. 💪🏼

Scroll through for the top 5 social media mistakes salons make and how to avoid them. Your followers will thank you, and you'll see the impact on your business! 🤩

26/04/2023

👋 Hey there, salon owners! 👋

📣 Are you struggling to promote your business on social media? I get it, it can be overwhelming and time-consuming. But let me tell you, it's probably a lot more doable and easy than you think! 🙌

💪 With a few simple strategies, you can attract new clients, showcase your work, and build a loyal community online. Here are my top tips:

👉 Consistency is key. You don't need to post every day, but you do need to show up consistently and deliver value to your audience. Share your expertise, offer tips and tricks, and highlight your unique style and services.

👉 Visuals matter! People love to see beautiful, eye-catching photos and videos of your salon, your staff, and your clients. 📷 Make sure your images are high-quality and well-lit, and don't be afraid to get creative with your content.

👉 Engage with your followers! Social media is a two-way street, so make sure you're responding to comments, answering questions, and showing your followers some love. This builds trust, loyalty, and a sense of community around your brand. ❤️

💪 So, don't be intimidated by social media. With a little bit of effort and some strategic planning, you can use it to grow your salon and connect with your ideal clients. You've got this! 🙌

******

25/04/2023

👋 Hey salon owners! Are you tired of creating content that feels like it's falling on deaf ears? 🙉

Well, here's a little secret: Only 3% of people on social media are actively looking to buy something! 😱

So, instead of constantly pushing your products or services, focus on building relationships with your followers. 💪

Show off your personality and expertise, provide value, and engage in meaningful conversations.

Remember, your loyal followers are the ones who will eventually turn into paying customers! 🤑

So, take a deep breath and relax. You don't have to constantly push your products or services on social media. Just be yourself, have fun, and enjoy the journey🎉

24/04/2023

👋 Feeling overwhelmed by social media for your salon?

🤔 Want to simplify your approach, save time, and grow your business?

🚀 Join our FREE (absolutely no sales pitch) class on May 8th and learn how to create a marketing flywheel for your salon!

🎯 A proven system that focuses on attracting, engaging, and delighting your clients to help your salon thrive.

👩💼 Led by yours truly, this class will give you a jump start on the tools you need to streamline your social media efforts and transform your business.

⏰ Don't miss out – head to the link in my bio and sign up now!

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14/04/2023

Attention salon owners! 📣 Are you tired of constantly chasing new clients and struggling to keep your business afloat? 🤔 It's time to implement a marketing flywheel that will help you attract, engage, and retain customers on autopilot! 🚀

Join me on May 8th for a FREE workshop where I'll teach you how to create a marketing flywheel that will take your salon business to the next level! 💇♀️💅

Check out these slides for a sneak peek at what we'll cover and don't forget to mark your calendars for May 8th at 1pm eastern time! I can't wait to see you there! 🎉

11/04/2023

It's that time of year! A lot of us will be seeing first-time clients in the next couple of months, so how can you convert these clients into repeat customers?

Here are a few ideas for your marketing and social media to get you started!

-If you have a loyalty/rewards plan, now is the time to talk it up. It plants a seed in a potential client's mind that yours is a salon that people return to often.

-Think of what services typically require a small touchup (like a toner refresh 4 weeks after a highlight) and bundle those into one service with the touchup being complimentary (price accordingly!) and advertise that service on your social media now.

-Talk to EVERY client in your chair right now, email every client, and post on social media about your referral programs. Remind them of the perks they'll enjoy when they share your salon with their friends!

This is all part of your salon's Marketing Flywheel. When you put a little "pressure" on each of the client's touchpoints with your business, it will create massive momentum and growth for your salon!

If you put in the work in Spring '23, then Summer/Fall '23 can be one for the record books!

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03/04/2023

As a social media manager for salons, I've learned that 80% of your marketing is done by your clients through word of mouth.

Client referrals will always be the lifeblood of the salon, and that's why it's so important for you to help them spread the word even further by giving them a shorthand version of what to say when they're talking about you.

Not convinced? Check out the top 2 reasons you should be working to make sure your clients know exactly how they should be talking about your salon:

➡️Consistency: When your clients are out in the world talking about your salon, you want to make sure that they're conveying the right message and presenting a consistent message about your salon. For example, you might give them a simple tagline like "Experience the ultimate in luxury at our salon" to use when talking about your business. Taglines stick!

➡️Clarity: It's important to make sure that your marketing message is clear and easy to understand. By giving your clients a shorthand version of your message, you can simplify it and make it more accessible to everyone. For example, instead of giving them a long description of all the services your salon offers, you might just tell them to say "Get pampered from head to toe at our salon."

Your clients are busy people, and you shouldn't expect them to come up with their own marketing message for your salon!But, when you provide a shorthand version for them to use, you're making it easy for them to spread the word about your salon - in the way you want - without having to put in a lot of effort..........

31/03/2023

Are you confused too? I can't tell you how many salon owners I've talked with recently who've said "Every salon coach/industry guru keeps saying 'Increase the perceived value', but they never actually say what to do!"

No worries, I will not leave you hanging! These are three simple things you can do to help your clients (and potential salon clients) view your services as having a HIGH perceived value.

And, at the heart of it, you just have to exceed some expectations and be vocal about how you're doing it. Here are a few of my favorites:

-Talk about what you're doing differently in the shampoo. This can be as simple as "I really like to make sure all of my clients feel relaxed" or "I'm very careful not to get your shirt soaked", etc.
-Talk about your pre-appointment routine. What do you/your team do to prepare for clients? Do you arrive early, and have a specific setup at each station? Prep certain amenities? Give them a glimpse of how the magic is made!
-Share your salon values and what's important to you as a business owner.

Here's the good news, you can start this TODAY. You should be upping your perceived value while clients are in your chair and on social media.

It's not complicated, and yeah it might feel a little awkward for some at first, but trust me - this is how you win them over!

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29/03/2023

👉Attention Salon Pros!👀 Don't just settle for a one-time fling with your hard-earned clients 💔 when you could have a long-term relationship filled with love and loyalty ❤️!

The flywheel model focuses on building strong, lasting relationships with clients through exceptional service and personalized communication 🤗💅.

This approach creates a cycle of repeat business and referrals 🔄 that fuels growth and sustainability 📈.

Say goodbye to the old-school funnel model and hello to a new era of salon ownership where clients are treated like royalty - and they in turn treat you like royalty 👑🌟
.......

27/03/2023

Hey there salon pro friends🎉 Ready to take your social media game to the next level?

First, analyze your data to better understand your audience and optimize your content. Track those engagement metrics like it's hot - comments, reach, saves, and shares - to see what's working and what's not. If you need help locating this data, let me know!

But I really want to talk about the "data" that no program will track for you, and that's the information your clients are giving you when they're in the chair! Don't let it go to waste, pay attention, and track (occasionally) what your clients tell you about your social media presence.

If you really want to dive in, take advantage of the first week of each quarter to gather and analyze your social media data.

Then use that information to make adjustments to your marketing and social media strategy, so that you're only putting time and effort into things that work for your business!

With a little data-driven magic, you can level up your salon's social media, gain and keep more clients, and make more money!
......

23/03/2023

Are you worried about your salon's survival during tough economic times? 💇💰

Don't fret! By boosting the perceived value of your services, you can attract more customers and ensure your business thrives.

So, what exactly does increasing perceived value mean?

It's all about emphasizing the unique benefits of your salon, providing top-notch customer service, and making your clients feel valued and appreciated.

From personalized consultations to special promotions, there are so many ways to enhance the customer experience and showcase the exceptional services your salon has to offer.

The catch here is that you have to DO these things, and then make sure you're communicating it effectively to your guests and potential guests! (aka - do your social media and email marketing!!!)

Remember, a recession doesn't have to mean the end of your business! By focusing on perceived value and providing exceptional service, you can stand out in a crowded market and ensure your salon not only survives but thrives. 💪

20/03/2023

You know how it works: "Hey guys, make sure you send me some pictures or videos of your work so I can put them on social media!"
Then, you sit down to do the work, and 🥴SHOCKER. Nobody sent you anything, frustration and overwhelm set in, and you end up putting out something you're not exactly proud of.
The solution? Give your people specifics!
▶"Macy, I see you have a balayage today, you need to send me video of you applying"
▶"Kara, I need a pic of you using a texture spray"
▶"Kathy is coming in today, please get a picture of her haircut"
When you're the social media manager for your salon, systems for acquiring and managing creative (pics + video) are critical to your sanity!
One of the biggest benefits of the Salon Marketing Formula is the ability to plan and delegate in advance so that when you've blocked off time in your schedule to take care of all your salon business's social media needs, you can get a whole month taken care of in just a few hours.
Your time as a business owner is PRECIOUS. Do not let that go to waste chasing down pictures and videos for your socials.
How do you manage your stuff? I'm a Google Drive girl myself, but I've loved using Dropbox as well.

__________

17/03/2023

Do YOU feel like creating a social media post every day?

Yeah, me either 🤷

So, I work when I feel inspired, but that's only possible if I have the mental and creative energy available!

And having systems + processes for my social media creates a lot of freedom in my days to refuel my mental and creative energy reserves!

It also gives me the TIME to get my creative juices flowing.

For me, there is no there way! I could never rely on having the time+enery+creativity to produce good social media posts every day.

What about you? Are you a planner too?

16/03/2023

If there were ONE word most salon owners would never want associated with their salon or brand - it's "cheap". But you might be giving off that vibe if you're doing the following things:

❌When you only post pictures of hair, you don't give clients any information other than "they do good hair". Unfortunately, that's now how salon services are valued by clients. They need more information (visually) to help them determine the value of the work your salon does.

❌"Love this color!" and other captions like this create not sense of value - let alone a high value service. Think about writing captions in a way that they would be SHOCKED at the price of your servies - in a good way!

❌Blurry, fuzzy photos with cluttered backgrounds are a major turn-off for a lot of clients and cheapen the work you're presenting. Clean your lens, shoot against a plain backdrop or blur the background for better pics!

What am I missing on this list?

__________

15/03/2023

Do you feel lonely sometimes too? Even with a team supporting you - being the owner and the ONE person responsible for everything gets really lonely.

You need community.
You need time with your peers.
You need other people who "get it"

That's why I'm SO EXCITED (insert awkward dance moves here) to let you all know that The Salon Marketing Formula is finally ready for small groups!

I've been working 1:1 with owners (and independent stylists) for a while now, and now we're ready to work with small teams of owners!

It's the perfect time to team up with a salon owner bestie- or two - and FINALLY get your social media under control.

You'll spend less time on social media, and get better results.
You'll get 1:1 feedback and support from me, PLUS the opportunity to network and collaborate with other owners.
You'll finally get out of social media, what your unique business needs.

Let's get started today! Leave a comment below or head to the link in my bio to learn more!

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14/03/2023

I'm a DIY Queen too and let me get very transparent for a moment.

Learning to DIY everything is a great way to save money and a terrible use of time.

And there will be times in your life when you just can't/won't spend the money. I don't want you to feel bad about that either.

Heck, I'm headed over to paint the trim on a house we're remodeling later today instead of paying a pro!

But, there are other seasons in life when your time becomes more valuable than money.

In fact, it becomes priceless.

And if you're in that season of life, you don't have time to spend consuming hours of free content.

You don't have another evening to spend in a free masterclass (where you'll be sold something bigger at the end).

Another week to waste in a free challenge.

You just need someone to come in and show you EXACTLY what to do - for your business.

That's what The Salon Marketing Formula does, and it's for salon owners and beauty pros who don't have time to waste.

If you want to spend just a few hours to make two months' worth of content and then take a break for 6 weeks, this is for you.

If you feel overwhelmed and confused by all the conflicting information, this is for you.

If you know social media is important for your salon, but you can't justify spending 6+ hours every week on it, the Salon Marketing Formula is for you!

Leave a comment below or DM me for more details!

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13/03/2023

Hi, it’s me, Macy! If you’re new around here, I just wanted to say a big welcome and thank you for following the 40 Volume Marketing journey!

It’s been such a wild ride, from the day I decided to stop working behind the chair to work full-time as a social media manager, and now when I've moved into teaching other beauty pros how to promote their own business on social media.

WILD! It’s enough to make me think I need to pinch myself!

Keep swiping to learn about me (and 40 Volume Marketing)!

And, one of the things that I want you to know MOST?

My unique approach to creating a killer social media plan and strategy!⤵️

➡️And that is creating systems and processes for your salon business, so that you're creating and posting content for the entire month in less time than it takes to do a basic root touch-up and blow dry!

❤️I truly and wholeheartedly believe in this and let it drive me to go above and beyond for my clients – YOU – every day!

If there’s something you’re dying to know about me or my biz, drop your question below!
.........

07/03/2023

🙋‍♀️Raise your hand if you can relate . . .

I'm SO tired of recycled information being put into a cute PDF with a $2,000 price tag.

I'm over being WOWED by a creator or educator, only to find out that their free stuff is so much better than what I paid for.

So, who has legitimately wowed you? What course have you taken and thought "there's no way I could have googled that!" Who's offering truly unique and useful tools?

__________

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Are you confused too? I can't tell you how many salon owners I've talked with recently who've said "Every salon coach/industry guru keeps saying 'Increase the perceived value', but they never actually say what to do!" No worries, I will not leave you hanging! These are three simple things you can do to help your clients (and potential salon clients) view your services as having a HIGH perceived value. And, at the heart of it, you just have to exceed some expectations and be vocal about how you're doing it. Here are a few of my favorites: -Talk about what you're doing differently in the shampoo. This can be as simple as "I really like to make sure all of my clients feel relaxed" or "I'm very careful not to get your shirt soaked", etc. -Talk about your pre-appointment routine. What do you/your team do to prepare for clients? Do you arrive early, and have a specific setup at each station? Prep certain amenities? Give them a glimpse of how the magic is made! -Share your salon values and what's important to you as a business owner. Here's the good news, you can start this TODAY. You should be upping your perceived value while clients are in your chair and on social media. It's not complicated, and yeah it might feel a little awkward for some at first, but trust me - this is how you win them over! __________ #hairdressinglife #freelancehairdresser #hairdressersofinstagram #haireducation #haireducator #salonowners #salonassistants #theunstoppablestylist #soulfulsales #salonlife #beautycoach #businesscoach #beautybusiness #beautybiz #beautybusinesstips #haireducator #haireducation #haircoach #salonbusiness #beautyentrepreneur #hairclass #cosmoprofbeauty #americansalon #modernsalon #behindthechair

You know how it works: "Hey guys, make sure you send me some pictures or videos of your work so I can put them on social media!" . Then, you sit down to do the work, and 🥴SHOCKER. Nobody sent you anything, frustration and overwhelm set in, and you end up putting out something you're not exactly proud of. . The solution? Give your people specifics! ▶"Macy, I see you have a balayage today, you need to send me video of you applying" ▶"Kara, I need a pic of you using a texture spray" ▶"Kathy is coming in today, please get a picture of her haircut" . When you're the social media manager for your salon, systems for acquiring and managing creative (pics + video) are critical to your sanity! . One of the biggest benefits of the Salon Marketing Formula is the ability to plan and delegate in advance so that when you've blocked off time in your schedule to take care of all your salon business's social media needs, you can get a whole month taken care of in just a few hours. . Your time as a business owner is PRECIOUS. Do not let that go to waste chasing down pictures and videos for your socials. . How do you manage your stuff? I'm a Google Drive girl myself, but I've loved using Dropbox as well. __________ #hairstylist #beautypro #beautybusiness #socialmediatips #businesscoachforhairstylists #marketingforbeautyprofessionals#instagrammarketingtips #hairstylistcommunity #contentcreator #socialmediamanager #socialmediastrategy #socialmediacoach #socialmediamarketing #salonowner #salonlife #socialmediaforhairstylists #socialmediaforbeautybusiness #instagrammarketing #socialmediatips #womeninbusiness #smallbusinesssupport #smallbusinesssocialmedia #socialmediamarketingtips #femaleentrepreneurs #smallbusinessownersclub

Are you guilty (like I am so often) of having only small dreams? Small goals? As someone who's not a natural risk-taker, I fall into this trap a lot. My "dreams" are usually pretty tame . . . like retirement savings and seeing the Northern Lights, but I do have a couple of "Jet Fuel Engine" dreams. The kind that need just the tiniest spark and they could blast off into the sky! Without giving too many details (because I don't have them ironed out yet) my BIG dream right now is to make YOUR life as a salon owner, stylist or salon marketer a bajillion times easier. So, stay tuned for details. So, what about you? What are your Jet Fuel Engine dreams? Let's cheer eachother on! __________ #ctsalon #masalon #mastersofbalayage #independentbeautypro #salonsuiteowner #indysalon #grandrapidssalon #nashvillesalon #houstonsalon #salonmarketing #salonsocialmedia #salonownerlife #salonowners #beautysalonowners #salonsuitelife #mysalonsuite

Here's the truth: you don't have to choose. And 3 hours is a conservative number. Really conservative. When you have the right systems, tools, and strategies in place, you can spend less than half the time of the average business owner, and get better results. Do Less. Do it better. It's a whole vibe around here. Are you in? __________ #seattlesalon #seattlehairstylist #portlandsalon #portlandhairstylist #everetthairstylist #everettsalon #vancouverhairstylist #vancouversalon #salemhairstylist #salemsalon #tacomasalon #tacomahairstylist #eugenehairstylist #eugenesalon #bellevuesalon #bellevuehairstylist #kentsalon #kenthairstylist #rentonhairstylist #auburnhair #auburnhairstylist #kennewickhairstylist #kennewicksalon #yakimasalon #yakimahairst #federalwayhairstylist #bellinghamhairstylist #bellinghamhair #medfordhair #medfordhairstylist

Poor Kevin - all that delicious chili on the floor because he didn't have any help. Does it ever feel like that for you as a beauty pro? You're making and doing amazing, beautiful, praiseworthy stuff, but nobody knows about it? ~Because you're too busy putting out fires ~You're too wrapped up in the current must-do tasks at the salon ~It takes you so long to complete some things that by the time they're finished, it's no longer relevant. Slow down and get some help. You've got chili to serve up my friend! __________ #salonsuccess #salonsocialmedia #salonownerlife #salonlife #salonownersolutions #saloncoach #salonbusiness #americansalon #framarbrushes #oribeobsessed #thriverssupportingthrivers #hairstylistproblems #saloncoach

It's probably the serial plant-killer in me, but whenever I hear low-maintenance, my mind immediately jumps to fake plants. Because you buy them and you never have to do anything, except dust them, and they look good forever! No water, no sunlight, no extra food - it's a total win for me! Because plants just aren't my thing, and if it requires more than me looking at it . . .it's probably going to die. Here's the thing - your clients (and potential clients) might be getting the same idea when they hear you talking about low-maintenance balayage or other hair color services. They could be walking into your salon thinking they're getting a budget-friendly service, without the need to invest in it long-term. But here's what you and I know about balayage - ✔️It's not cheap ✔️It requires regular glaze and toner maintenance ✔️Most clients will want their face-frame touched up every 6-8 weeks ✔️Professional at-home hair products are a must Creating a clear, accurate message from the very beginning sets YOU up for suceess and ensures you get the right clients walking into your salon. So, are you guilty of low-maintenance or have you upgraded that part of your salon language? __________ #balayageeducation #salonmarketing #salonownerlife #salonmarketingtips #saloncoach #salonbusiness #stylistssupportingstylists #hairstylistproblems #indysalon #chicagosalon #detroitsalon #midwestsalon #ohiosalon #indianasalon #fisherssalon #fortwaynesalon #lexingtonsalon

PSA: Posting cute pictures worked when competition was low and when we weren't in a recession. 🟢And if you want to stay relevant, you need to put out content that's full of Yellow Flag Content 👉The stuff that makes your ideal customer's ears perk up and say "Oh my gosh! She's reading my mind!" When you use the right words, the right images, and you deliver it at the right time⤵️ ✔️You automatically create demand ✔️You build trust before they're even in your chair. 👉That's what you need to stand out in a sea of talented stylists and successful salons who are just cranking out pictures of pretty hair. Wanna learn how to do this for yourself inside your salon business? Then register for your VIP Social Media Day now! __________ #salonmarketing #hairstylistlife #salonsocialmedia #hairbiz #hairlove #hairdressermagic #framarbrushes #glossgenius #solasalons #salonsuites #hairbrained #hairstylistlife #oligopro #redkenshadeseq #affinagepro #redkenready #joicoblondelife #citiesbestartists #salonowner #spaowner #saloncoach #salonmarketing #socialmediatraining #businessofbeauty

What did I miss? __________ #salonboss #beautyboss #hairstylistmemes #salonownermemes #behindthechairmemes #hairstylistproblems #salonownerproblems #salonownerlife #salonowners #btcfunnies #stylistssupportingstylists #salonlife #megix10 #framarbrushes

Are Instagram shadow bands real?

I remember when I reached this point in life. Sure, the other things were important, but I knew I needed more time. Maybe it was the fact that my oldest was preparing for high school, or that 40 was quickly approaching and my knees didn't have the same "bounce" they used to, but I was really feeling the effects of time. So, while those other things on the list are important and getting them right WILL change how you get to spend your free time . . . I'm always focused on how those things can be done faster. ⭐Because I want more time to hear my teenagers tell me about their friends ⭐More time for my (no so little anymore) baby can tell me all about recess ⭐More time for lazy evenings binging Netflix and Ben & Jerry's ⭐More time serving in my community ⭐More time connecting with people who FILL my cup What do you want more time for? __________ #salonowner #salonboss #cosmetologist #hairstylist #ittakesapro #stylistlife #balayage #saloncentric #salonsocialmedia #hairartist #hairsaloninspo #beautybusiness #haireducation #insaloneducation #beautyboss #salonmarketing #hairstylistproblems #stylistssupportingstylists #hairstylistgoals #hairstylisteducation #beautybusiness #beautyexperts #beautyindustry #colorspecialist #haireducator #hairdresserproblems #hairstylisttribe #hairstylistmemes #salonteam #stylistconnect

I'm sure it's no surprise to you that you clients REALLY care about their hair, but that doesn't mean they care about hair. At least not the way you do! You see, clients don't care about hair UNLESS you figure out a way to make it about them. But how can you make Keri's coppery bob relatable to Sara's dark curls, or Hayden's long blonde balayage? You have to know what feelings, struggles, values, and identities Keri, Sara, and Hayden all share. You have to make it personal. This is where I see most stylists and salon owners get off track, and honestly because it's not easy! I remember the first time I did a Messaging Elements Guide (the VIP Day doc that has all your client connection vocabulary and messaging) for myself . . .it took me roughly 40 hours over the course of a few weeks, and even then, it wasn't right. I had to re-do and re-do again. It took figuring out the right questions to ask myself and then the willingness to push past the "easy" answers and dig a little deeper to find that connective voice. And it made the biggest difference! Suddenly, my caption writing (and website/email copy) went from a hot mess of frustration and lots of time staring at a blinking cursor to efficient and RELIABLE flow. Yep, having the right messaging elements got me in the zone, and it can get you there too! Just remember, this is personal, for everyone! And, if you need help zeroing in on your messaging, please reach out. I would love to help you have an easier and more productive experience every time you sit down to work on your social media! __________ #beautyindustry #hairartistry #cthairstylist #lahairstylist #njhairstylist #stylistssupportingstylists #solasalons #salonsuites #saloneducation #haireducator #hairlovers #hairpodcast #hairstylistpodcast #beautyindustrypodcast #stylistssupportingstylists #stylistseducatingstylists #stylistempowerment #stylistempoweringeachother #mastersofbalayage #undiscoveredhairstylist #theunicorntribe #btcquickie #elevate

There is a cure! And it's called "WAKE UP! It's 2022, not 2012!" Okay . . .let me explain I give credit to any business owner who's not ready to jump ship and give up their entire business plan to follow a new trend. But social media is no longer a new trend. It's a way of life, and it's here to stay for the foreseeable future. If you want people to take your business seriously, you should be on social media. You need to be there for the people actively looking for you. And if you're wondering if people use Insta/FB to find a new salon or hair stylist, the answer is YES, they absolutely do. This is all of your "portfolio" work. You know, hair pics/videos. You also need to be there for the people who didn't know they were looking for you! There are literally thousands of people in your area right now who are content with a service/experience/salon/stylist that's not the BEST fit for them, simply because they don't know anything else is available. So,, how are those people supposed to find you? CONNECTION content. The stuff that seems to jump off the screen, grabs their face, look them in the eyes and says: THIS. This is what you've been looking for. This is the experience you didn't even know you wanted or needed, because you didn't know it existed. Friend, I can assure you. Social media W.O.R.K.S. so it's time to stop being a doubter and start being a doer! Seriously, what's holding you back? __________ #smallbsuinessbigdreams #smallbusinessmarketing #salonownerstylist #salonlife✂️ #salonowner #salonownerlife #mombosslife #girlboss #salonmarketing #hairstylistproblems #hairartist #hairstylistbelike #hairstylistmemes #beautybusiness #solasalonstudios #thriverssupportingthrivers #hairapy #hairapist #beautybusinesscoach #salonbuisness #saloneducation #stylistsupportingstylists #behindthechair #womenover40 #womenowned #indysalon

I'm all about simplifying, and when you work with me, that's a big part of your VIP day, but today I'm going to share the number one thing you can do to make your social media system easier: A custom content calendar. But before I get into that, first, here's what most people do: -Try to create a post in the middle of your work day, or at the end when you're run down and exhausted -Scroll through your pics to find the right one -Scroll Insta for some inspiration -Try to think of ANOTHER cute/clever way to say what you *think* people want to hear about -Add a few hashtags off the top of their head at the end 👉And if you're doing it this way you're probably spending way too much time or not getting the results you want. Possibly both. But, when you use the 40 Volume Method, I teach you systems for not only gathering your content, so you're never searching again, but also a systemized approach to WHAT to say, so that on any given day, you can create a post that is right for you audience AND your lifestyle. Now, this is basically a custom-made content calendar, and you might be thinking you should just go make a content calendar and that will fix everything, but without a systemized workflow and a business needs analysis and messaging elements guide, it's not enough to get you the right results in your business. Sure, you'll save time, but that's only part of the equation, because the goal is not to just create posts fast, but to get clients, but to have your message so dialed in, that you are the obvious choice for them. Trust me. Social media doesn't have to take a lot of time, and it doesn't have to be complicated to get the results your business needs IF you have the right systems in place! Who here has a content calendar? __________ #salonowner #salonowners #hairstylistssupportinghairstylists #thriverssupportingthrivers #thrivingstylisttribe #megix10 #innersenseorganics #hairstylistproblems #salonownerlife #saloneducation #salonmarketing #salonlife #

You know that little voice in your head? The one that tells you it's the wrong time to take a vacation? That your business won't survive without you? That life is just too busy and everyone needs you and the world will fall apart if you're not there to pick up all the pieces? Just tell it to shut the hell up! I know, it's easier said than done, but it's important. That picture above is from a Girl's Trip last summer with my mom and sisters. The timing was *all wrong* for me, and I had a lot of stress and anxiety about going. But you know what? It was worth it for the memories, and that's what a vacation is all about. And, if you need a pep talk to convince you to take your time away - I'd love to be your hype girl! __________ #beautyindustry #hairartistry #cthairstylist #lahairstylist #njhairstylist #stylistssupportingstylists #solasalons #salonsuites #saloneducation #haireducator #hairlovers #hairpodcast #hairstylistpodcast #beautyindustrypodcast #stylistssupportingstylists #stylistseducatingstylists #stylistempowerment #stylistempoweringeachother #mastersofbalayage #undiscoveredhairstylist #theunicorntribe #btcquickie #elevatehair #hairdresserworld #lifeofahairstylist #indysalon #chicagosalon #indyhairstylist #chicagohairstylist

How many ideal clients have you missed out on because your social media wasn't up to par? Referrals, which are still a phenomenal way to build business, work a lot differently than they did 10-15 years ago. Back then, your client Jeni would tell her friend Shannon to get her hair done at your place, Shannon would call to set up the appointment, and BOOM - Shannon is now your client. Now? Jeni tells Shannon how amazing you are, so Shannon goes to check out your Insta + website . . and if she's not impressed? Well Shannon finds someone else. Your social media + website is how potential guests start to form their OWN opinion. Don't believe me? When was the last time you asked for a referral for anything (restaurant, vacation spot, home repairs, etc) and didn't check out the place online too? Yes, referrals carry weight, but they don't carry it all. ..... #salonowner #salonowners #oribesalon #avedasalon #davinessalon #euforanation #framarbrushes #saloneducation #salonbusiness #salonmarketing #salonownerswanted #ittakesapro #hairdressermemes #hairstylistsofinstagram #salonsuite #oligopro #solasalonsuites #behindthechairstylist #socialmediamarketing #beautylaunchpad #phorestsalonsoftware #salonstudio #saltsociety #hairstylistssupportinghairstylists #hairstylistmemes #beautyindustry #elevatethebeautyindustry

Am I mean if I say it doesn't matter, and I don't care you need to do it anyway?⤵ Well, I DO CARE, but yeah do it anyway. Why? Because everyone who follows you wants to see you. They took the time to follow you, trust me. People love your face. Get used to it 🤷 ..... #destroythehairdresser #thrivingstylisttribe #hairdressersrock #saloneducation #salonowner #salonbusiness #saltsociety #beautycoach #thriverssupportingthrivers #americansalon #hairdressersthatslay #myscconnection #imallaboutthehair #socialsavvystylist #elevatethebeautyindustry #stylistssupportingstylists #stylistsupportingstylists #hairstylistmemes #euforasalon #oribeobsessed

I know you're reading this today, but I wrote this a while back because I knew I would be unplugged today. So, rather than take time out of precious family time to keep up on my social media, I'm enjoying sunshine🌤️ (I hope!) on the lake. 🗣️Listen, I'm not trying to get you more money (although that happens), I'm not trying to get you better clients (also happens) and I'm not even trying to make your work day easier (that definitely happens!) 💪I'm here so that my knowledge and passion for solid social media plans & systems can BLESS YOUR LIFE WITH MORE TIME FOR THE THINGS THAT MATTER MOST TO YOU. It's all about time. It's the 1️⃣ thing you can't get more of, so I want us all to invest ours wisely and where it matters most. __________ #stylistsupportingstylists #hairbusinesscoach #imallaboutthehair #destroythehairdresser #salonsuccess #hairbusiness #salonmarketing #smallbusinessmarketing #salonlife #independenthairstylist #behindthechair #saloncoach #salonbusinesscoach #modernsalon #salonowners #stylistssupportingstylists #salonbusiness #ittakesapro #Daymakers #hairstylisteducation #thrivingstylist #hairhustler #hairboss #apassionforhair #hairstylisthumor #hairapist #thriverssupportingthrivers #thrivingstylisttribe #salonmemes #hairstylistprobs

Let's be honest, when it's time to pay the bills, it doesn't always feel this way, but it's really true. Never forget, they're in your business, spending their time and money because you do something for them they cannot do for themselves. I hope you feel good about that. I know I do! I feel honored, humbled and honestly downright giddy whenever one of you lovely people reach out to me for help. So, try not to get discouraged and remember how awesome you are! __________ #beautyindustry #hairartistry #cthairstylist #lahairstylist #njhairstylist #stylistssupportingstylists #solasalons #salonsuites #saloneducation #haireducator #hairlovers #hairpodcast #hairstylistpodcast #beautyindustrypodcast #stylistssupportingstylists #stylistseducatingstylists #stylistempowerment #stylistempoweringeachother #mastersofbalayage #undiscoveredhairstylist #theunicorntribe #btcquickie #elevatehair #hairdresserworld #lifeofahairstylist #indysalon #chicagosalon #indyhairstylist #chicagohairstylist

Wanna GROW your Instagram! 🌱 Here are a few tips to help you see ORGANIC growth on Instagram 🙌🏻 🌟Don't look like everyone else 🌟Be consistent. Use your strategy 🌟Saveable and Shareable content 🌟Give expert-level, targeted advice Stick to this list and you'll speed up the time it takes to turn followers into customers. Drop a💥 If you’re ready to GROW! __________ #hairstylisttribe #glossgenius #solasalons #salonsuites #hairbrained #hairstylistlife #keratherapy #ittakesapro #affinagepro #lovehair #citiesbestartists #avedaartists #hairstylisthumor #bioionic #oligoblacklight #stylistssupportingstylists #behindthechairstylist #haircamp #saloneducation #hairstylistproblems #hairreels #hairstylistmemes #undiscoveredhairstylists #phoenixhairstylist #hairdressersjournal #hairdressersthatslay

The events of the last couple of years have drastically changed the way clients perceive brands and expect to interact with them online. And I wish I could tell you they're lowering their expectations, but they're not. In fact, many consumers are holding small, local businesses to the same (if not higher) standards than large corporations with millions of dollars to put towards marketing. The good news, these won't actually cost you any money, but they will require you to put some more thought in to your content and consider the ENTIRE experience of your clients online. So, here it is! 🎥VIDEO: If you can make it move, do it! Get a slow-mo hair flip, a smiling client, even some moving text. Never forget, a big part of the reason your clients even turn on their phone is to be entertained. 👌Hyper-Personalized Experience: Nobody wants to feel generic. Make it clear in your messaging just how much you personalize your client experiences 🔂Seamless Checkout: You have to make this easy! Clickable links, a LinkTree or LinkInBio page, easy booking and affiliate links for product purchases so they can do as much from their mobile devices as they want to. 💞Value-Led Consumers: Clients increasingly want to spend their money with value-aligned businesses. Don't be afraid to share what your business really values and what is important for you and your team. Was this helpful? Share in your stories and tag a Business Bestie below! >>>>>>>>>> Credit: Smart Insights Consumer Branded Goods Marketing Trends #saloninspo #hairstylistsupportinghairstylist #solasalonstudios #cosmotologyschool #hairofinstagram #stylistseducatingstylists #stylistempoweringeachother #salonlife #joicoblondelife #chicagohairstylist #smallbusinesswoman #momboss #podcast #hairstylistsofig #salonmarketing #stylistbelike #hairmentor #wellaeducation #beautybusinesscoach #salonmentor #hairdressermemes #salonownerbelike #stylistsupportingstylists #salonservices #socialmediaforhairstylis

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