09/10/2015
why a new logo?
the logo might not seem something very important, but it actually communicates a lot of things. color, typography, spacing, complexity... those are all aspects that define the real soul of the company.
the first vinkvisuals’ logo (monochromed version after a few redesigns) gets his inspiration from twitter and the new social networks revolution. it’s differnet, it’s fresh, it’s friendly. why should we change that?
well, we’re willing to evolve. we want to bring the company to the next level, and we also want to show different values, even tought we don’t want to forget were it all started. this is a long adventure and everyhting counts.
the new logo makes more sense with the name. visual-ink, where it all started, makes emphasys on the word ink, an artistic technique that encourages creativity. we feel in the first logo that part wasn’t expressed clearly enough. as well, the word vink, is punchy and with strong pronunciation. the old logo, made out of a curvy font, wasn’t delivering the punchiness we felt it should. another important point was about relevance. we had to take out our logo form the wip images, as it was to catchy. that might be a good thing, but we want our clients to remeber us for our images, not for the logo on our image. simplicity is an important thing: KISS, keep it stupid simple.
but the most important thing. we want vink to mean reliabilty, and the current logo was not transmitting that value. the new logo is simple and direct. one font. all straight lines. well balanced.
color? we though color was key to a good logo, otherwise it might only be just a beautiful font. we tried to use orange on the previous logo, but it felt wrong. too saturated and out of it’s place.
blue is a calmed color. blue is mediterranean. blue reminds us of the freshness we want our company to encourage. blue has to be our color.