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30/05/2024

Attention Small Businesses

A bit ago a major announcement revealed that the algorithm will now prioritize smaller, more niche creators in finding new audiences. This change is fantastic news for most of you small business owners. However, if you're an influencer with 100K+ followers, this update might be a bit of a setback.

Adam Mosseri, the creator of the ranking system, explained, "Historically, due to our content ranking methods, creators with large followings and repost aggregators have had greater reach in recommendations than smaller, original content creators. We believe it’s crucial to correct this to give all creators a fairer opportunity to reach new audiences."

So, What Does This Mean for the Rest of Us?

FOUR KEY CHANGES:

1. Improved Ranking for Smaller Creators:
- The new input to the ranking system will give smaller creators more distribution.

2. Original Content Over Reposts:
- Reposted content will be replaced with original content in recommendations.

3. Repost Labels:
- Reposted content will now include labels linking to the original creator.

4. Emphasis on Niche Content:
- Content aggregators will be less prominent in recommendations.

I seen recently a lot of larger accounts mentioning their reach is low, this may be a reason why.

06/05/2024

Here are some tips to help you embrace authenticity:

1️⃣
Share Behind-the-Scenes​
Take your audience behind the scenes of your work or life. Show the process, the challenges, and the victories. Authenticity shines through transparency.

2️⃣
Engage​
Make it a priority to engage with your audience genuinely. Respond to comments, answer questions, and acknowledge feedback. Show that you value their presence.

3️⃣
Be Vulnerable​
Don't be afraid to share your personal stories, struggles, and lessons. Vulnerability creates a deep connection with your audience, building trust and empathy.

4️⃣
Show Personality​
Infuse your brand with your unique personality. Let your values, sense of humor, and quirks shine through. Authenticity attracts like-minded individuals.

5️⃣
Stay True to Your Brand​
Stay consistent with your brand voice, style, and values. Authenticity comes from staying true to who you are and what your brand represents.

06/05/2024

Success in business doesn't happen overnight. It requires dedication, resilience, and a willingness to embrace failure as part of the journey. Don't fall for the allure of overnight success promised by social media influencers. True success comes from hard work, perseverance, and a commitment to continuous improvement.

06/05/2024

In today's fast-paced business environment, maintaining internal peace while ensuring profitability can be a challenging balancing act for CEOs. However, by following a few key pieces of advice, you can navigate the pressures of growth and achieve long-term success.

Avoid Debt Like the Plague: The pressure of debt can be suffocating for any business. Make it a priority to stay out of debt, and if you find yourself in debt, take swift action to eliminate it. Debt can cloud your judgment and hinder your company's growth potential, so run from it as fast as you can!
Strive for Excellence: Mediocrity has no place in today's competitive landscape. Commit to being the best at what you do, and you'll find that you have few real competitors. When you deliver exceptional results for your clients, you'll sleep easier knowing that you're leading the pack.
Charge Premium Prices and Overdeliver: Building margins into your pricing strategy is essential for reducing stress and maintaining profitability. By charging premium prices and overdelivering for your clients, you'll increase customer satisfaction, generate more referrals, and operate your business with confidence and peace of mind.
Build a Dream Team: Your team is the backbone of your business, so it's crucial to cultivate a dream team that shares your vision and values. Provide them with the support and training they need to succeed, and don't hesitate to part ways with individuals who aren't a good culture fit. Knowing that your team is committed to driving results will give you the confidence to tackle any challenge.
Achieve Financial Independence: Owe no one anything and make it on your own merit. While it may take longer to achieve financial independence, the freedom it brings is well worth the effort. Choose freedom over dependency, and you'll have greater control over your business's destiny.

In conclusion, maintaining internal peace and profitability as a CEO requires a proactive approach and a commitment to excellence. By following these five key pieces of advice, you can navigate the challenges of growth with confidence and emerge stronger than ever.

06/05/2024

Ignoring micro-expressions during job interviews can be a costly mistake that many of us have made at some point in our careers. These subtle signs, often overlooked in the heat of the moment, can provide valuable insights into a candidate's true thoughts and feelings. While it's easy to get caught up in the candidate's qualifications and experience, it's equally important to pay attention to their non-verbal cues.

So, what exactly are micro-expressions? They're those fleeting facial expressions that reveal our true emotions, often lasting just a fraction of a second. A smirk, a furrowed brow, or a fleeting grimace – these subtle signals can speak volumes about a candidate's attitude and personality.

Ignoring these micro-expressions can lead to hiring disasters. It's like trying to navigate a maze blindfolded – you might stumble upon the right path by sheer luck, but more often than not, you'll end up lost and confused. Similarly, hiring based solely on a candidate's resume and qualifications without considering their non-verbal cues can result in a poor cultural fit, low morale, and ultimately, employee turnover.

So, how can you avoid falling into this trap? First and foremost, trust your gut. If something feels off during the interview, don't ignore it. Take note of any subtle signs that don't align with what the candidate is saying. Pay attention to their body language, facial expressions, and tone of voice – they can provide valuable clues about their true feelings and intentions.

Additionally, consider conducting in-depth reference checks to gain a better understanding of the candidate's past performance and behavior. Don't just rely on the references provided by the candidate – reach out to their former employers and colleagues to get a more comprehensive picture.

In conclusion, ignoring micro-expressions during job interviews can be a costly mistake. By paying attention to these subtle signs and trusting your gut, you can avoid hiring disasters and find the right fit for your team. Remember, it's not just about what candidates say – it's also about how they say it.

06/05/2024

Life throws curveballs, but every challenge is just an opportunity in disguise. Success isn't just about winning; it's about how you bounce back from setbacks. Turning challenges into opportunities isn't just a skill; it's a mindset.

26/04/2024

Lets Talk about Failing

Fail stands for First. Attempt. In Learning. It's not a setback—it's a stepping stone to growth and learning.

Stop waiting for the perfect moment to pursue your dreams. Spoiler alert: It doesn't exist! ✨

I can assure you that self-doubt is a natural part of the process. But it's the moments of uncertainty that lead to growth and transformation. 🌱

Don't let fear hold you back. Stop asking "What if it doesn't work
" And just keep going!

26/04/2024

🌟 Attention all aspiring entrepreneurs and business owners! 🌟

Are you feeling stuck in your business growth journey? Let's break down some barriers together! 💥

Here's the scoop: Hosting virtual events could be the game-changer you've been waiting for.

Hosting virtual events isn't just about growing your business—it's about establishing your authority, boosting brand awareness, and building trust with your audience. And let's be real, when people know, like, and trust you, they're more likely to become loyal customers. 💪

But guess what? You don't need to have everything figured out before diving into the world of virtual events. Yup, you heard me right! Even if you're still fine-tuning your ideal client or polishing up your offers, you can still make waves in the virtual event scene. 🌊

Here's the secret sauce: Focus on growing your audience and nurturing those relationships first. Trust me, it's all about creating connections and understanding your audience's needs before hitting them with your pitch. 🎯 Chances are, you already have the tools you need to kickstart your virtual event journey.

So why wait? Seize the opportunity to shine in the online space without breaking the bank. 💸

26/04/2024

Ready to Level Up Your Social Media Strategy?

Let's ditch the term "market research" for a minute and talk about something way more exciting: **listening to your audience!** Yup, it's all about making them feel heard, understanding their pain points, and delivering solutions that make them go, "Yes, please!"

So, how do we work this magic?

Here's the scoop:

👂 Step 1: Connect: Reach out to 3 potential clients in your niche (or the niche you're eyeing).

💬 Step 2: Dive Deep: Schedule Zoom chats with them and ask those juicy questions about their business struggles, social media headaches, and what they dream of achieving. This isn't just about gathering data; it's about building real connections.

🎥 Step 3: Record & Transcribe: Record those enlightening conversations and then transcribe.

🔍 Step 4: Highlight & Act: Pick out the golden nuggets from your transcriptions and turn them into actionable insights for your marketing strategy. Trust me, these gems will be pure gold!

So, what are you waiting for? Dive in, start those conversations, and watch your social media game soar! And hey, if you need a hand along the way, you know where to find me! 🌟

26/04/2024

Hai Friends, Ill be using this Page as a way to post things i learn. I get over 1000 Emails a day, have more then 10 courses from creators and way more places I learn new things. A good amount of my email list is on how to be a content creator but there is so much more Valuable information can provide to you without your inbox exploding! Follow for random tips and facts. Feel free to invite people as well.

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