Wordplay is a copywriting and marketing consultancy firm founded by former polytechnic and university course mates Ronald Lye and Adeline Chow. Wordplay aims to help our clients achieve significant breakthroughs in sales and radically shortened sales processes. Many of our clients have more than doubled their leads and sales after engaging our services. Using our secret copywriting techniques, we
can help you:
-See a sudden and massive influx of leads, sales and profits… no matter which industry you’re in, if you’re “big or small”, if you’re B2B or B2C.
-Position your brand as an expert in the industry and gain authority status among your target audience.
-Get your prospects and customers to do what you want, and do so happily and willingly.
-Turn casual prospects into raving and paying customers, and customers into brand champions who’ll buy from you repeatedly, and refer you to their networks.
-Dominate your niche by creating a strong unique differentiation that sets you purposefully apart from your competitors. If you want to get soaring profits from your writing, contact us at [email protected]. About The Directors
Ronald specializes in persuasive/direct response copywriting that helps SMEs get an exponential amount of leads, sales and profits within a short time. Combining an in-depth knowledge of human psychology with a conversational style that resonates strongly with readers, Ronald’s copywriting is a “sales pitch in text” that generates high conversions for his clients. He believes that all marketing activities should lead to bottom-line business results, and has helped many SMEs from various industries run wildly profitable marketing/copywriting campaigns. In his free time, Ronald plays guitar in a variety of rock bands. He also composes and records his own original music. Connect with Ronald here: https://www.facebook.com/ronald.lye
Adeline honed her conversational writing skills during a productive stint with MediaCorp Pte Ltd’s Style Magazine, having interviewed and written articles about renowned local and international celebrities such as Aaron Kwok and Mark Lee. She also served as the editor of Singapore Polytechnic’s SPicy Magazine, helping them to oversee the editorial, photography and writing process. She specialises in helping clients entertain and educate their target audience with her conversational style. Adeline is well-versed in a remarkable 4 languages, English, Mandarin, Bahasa Melayu and Bahasa Indonesia, thanks to 5 years as a Singapore Armed Forces Regular. She uses her superior language skills to help clients translate articles, documents, brochures, legal contracts, education certificates and many more. In her free time, she enjoys baking (she makes a mean triple chocolate brownie) and doing charity work. Most recently, she was one of the participating bakers for the BakeOFF for Charity, an annual event which helps raise funds for organisations such as the Cat Welfare Society and Three Legs Good.
