XP Marketing

What an incredible collaboration between @lego and @camillewalala - creating the House of Dots! Watch behind the scenes of how Camille gets her inspiration from the LEGO dots and creates one-of-a-kind rooms that are both artistic and practical (the favourite being the kitchen ‘tiles’ that are blank and would be fully decorated by kids!) . . . . . #brandactivations #lego #camillewalala #marketing #marketingnews #xpmarketingnews #brandactivation #eventmarketing #design #creative #art #legoxcamillewalala #houseofdots #socialmarketing #experiential #experientialmarketing #branding #brand #brandmarketing #marketer #marketingtips #events

You’re never too old for a water slide 💦 @lipton created a water slide in Kings Cross to help guests ‘refresh their commute to work’ ☀️ As a brand it’s always a win when you’re able to intercept consumers during their daily routines. With a large branded water slide and free refreshing Lipton drinks, ready to go at 730am, it became a memorable morning commute for many! 🍋 . . . . . #experientialmarketing #experiential #marketing #marketingnews #marketingtips #marketingcampaign #creative #lipton #beadaybreaker #branding #guerillamarketing #riseandslide #xpmarketingnews #advertising #kingscross #eventmarketing #socialmarketing

With colder weather around the corner, we’re throwing it back to @evianwater’s live young campaign ❄️ ——————————————————— Wanting to encourage consumers to live young again and enjoy the simple pleasures that come with seeing life through the eyes of the young ✨ ——————————————————— @evianwater created an interactive campaign in London that allowed consumers to create snow by participating in youthful activities like swings and teeter totters ——————————————————— Giving consumers a real moment that a majority can emotionally connect to creates for a strong experience and lasting brand image in the consumers mind💫 ——————————————————— Simplicity with a twist 💧❄️ . . . . #experientialmarketing #xpmarketingnews #marketingnews #experiential #marketingcampaigns #eventmarketing #guerillamarketing #marketing #experientialmarketingnews #evianwater #evianliveyoung #marketingtips #experientialinspo

GO Transit in Toronto is making a dramatic entrance at the Canadian international auto show 🚍 In a line up with the LEGO Bugatti, Drakes new Devel Sixteen HyperCar and many other luxury cars, the Go Bus actually feels sort of.. small? 🤪 Since it’s their first year in the car show, they wanted to make a sexy entrance just like their luxury car counterparts So they ended up producing this hilarious ad that somehow actually makes the Go Bus look cool? 😎 What a great way to produce buzz about public transportation in a space of high end luxury cars You hoppin’ in the Bugatti or Go Bus? 👋🏼 . . . #marketingnews #marketing #branding #advertising #socialmarketing #gobus #torontotransit #millennialmarketing #canadaautoshow

Bumble servin’ female empowerment with @serenawilliams in this super bowl ad🎾 Even directed by an all female team, Bumble wants to empower females to make the first move Whether that be in relationships, work or simply life, it’s a great message with a perfectly matched ambassador ✊🏼 A great way to reach the large female audience that participates in the typically male-dominated event! Women, the ball’s in your court 💪🏼 #marketingnews #marketing #advertising #superbowlads #superbowlad #bumble #superbowl #branding #serenawilliams #socialmarketing #brandmarketing #digitalmarketing

Google brings a heartfelt message with Google Translate to the Super Bowl ads 💞 ———————————————————— With more than 100 billion words being translated everyday, Google showcases how these words bring people together ———————————————————— With Google Translate’s platform growing in complexity through AR - this was a great way to show the simple uses of their tech, like the built-in camera translation feature 📷 ———————————————————— With the most commonly translated words being thank you, I love you, and how are you - Google sends a meaningful message whilst also showcasing utility and functionality 👏🏼 ———————————————————— Bien fait Google! . . . #marketing #marketingnews #superbowlads #superbowlad #advertising #ads #branding #google #googletranslate #superbowl2019 #brandmarketing #socialmarketing #brandmarketing #digitalmarketing

Doritos is coming in flamin’ hot for the Super Bowl 🔥 ——————————————————— In honour of the Super Bowl, we’ll be showcasing a series of super bowl ads ✨ ——————————————————— In 2018, flaming hot cheetos exploded in popularity - especially in the US ——————————————————— Both owned by Pepsi Co, it makes you wonder about cannibalization of the flaming hot cheetos - or do they have significant differing audiences? 🧐 ——————————————————— Either way, they bring a fresh take on a ‘classic’ aka @chancetherapper coming in with the @backstreetboys 😎——————————————————— Can you handle the heat? 🔥🔥 . . . #marketingnews #marketing #advertising #chance #backstreetboys #branding #superbowlad #superbowlads #superbowl #doritos #socialmarketing

@ninja putting the ‘e’ in e-SPORTS 🏈 ——————————————————— With the SuperBowl this weekend, we’ll be showcasing a series of different campaigns 👏🏼 ——————————————————— A clip from the #NFL100 superbowl ad brings in famous Fortnite & e-sports player, @ninja ——————————————————— With e-sports booming this past year, I think it’s a great way to showcase the two industries coming together ‼️ ——————————————————— @ninja has been so successful in branding himself; think about it... when has a gamer ever been ‘cool’ enough to participate in something like a Super Bowl ad? ——————————————————— Prepare to see a whole new wave of e-sports in mass media in the coming years 🌊 ——————————————————— Whoever said gamers were lazy? 😎 . . . #marketingnews #marketing #branding #advertising #superbowlads #superbowlad #ninja #nfl100

It’s the moooost wonderful time of the year! 🏈 ————————————————— Every marketers favourite yearly event, the SuperBowl, is highly anticipated every year for its big ticket ad campaigns. ————————————————— Yesterday, Pepsi dropped this phenomenal ad, playing on the classic question, “is Pepsi ok?” ————————————————— What a fantastic way to take a seemingly negative comment towards your brand and turn it into something brilliant! ————————————————— That, combined with a perfectly chosen set of celebrity endorsers, Pepsi created a hilarious and relatable ad 🙌🏼 ————————————————— I guess Pepsi is more than okay 🤷🏼‍♀️ . . . #marketingnews #marketing #advertising #branding #superbowlads #superbowlad #pepsi #pepsimorethanok