We’re food lovers, gin drinkers, wine enthusiasts and snack monsters. We eat because it brings us joy, we drink not to get drunk but because we actually like a good glass of something. The Mouthful was set up so that you could get great, useful guides, tips, tricks and reviews of the things we love that you will love as well. So, how are we different to other “blogs”? Firstly, we’re not a blog. We
’re a community of people that have specialities in lots of different areas. Secondly, our founder, Gino, would slap us if we started pontificating on some pencil blusher or free meal that we would then have to “objectively review.” The point is, you can’t, especially when it is free; and if it is free, then it needs to be clear that it is that way – restaurants, cafe’s, bars, they all want the publicity, PR, SEO benefit but its of no benefit to you if it’s done in a false way. Finally, we spent years crafting our skills in the food industry and in wider fields that then bring about our ideas and opinions on things. Our taste tests are done with the people that love the products, our reviews are done to provide insight, oh and our language is real. We may say, “s**t” and “fu*k” a lot! So we’re like an e-zine, a magazine, a well thought and slightly sweary compendium. The reality is, we are real. A real foodie zone that laughs at the concept of “clean eating” (there is no such thing), aloe vera diets and anything that is just bat s**t mental when it comes to food. We want people to read what food can be about, learn something and then take that into their own lives. It could be a supermarket taste test (like the Guardian does every year on Christmas foods) or it could be a review from someone trekking in Indonesia; it doesn’t matter where because food is food at the end of the day. We’re based in the North West of England but we have writers around the world wanting to give their two cents, their own mouthful about products, places and how to do something. We may have recipes from time to time, we will have long pieces that will make you shift uncomfortably as we manage to stick in metaphors that had no place in there in the first place, but what we are is an honest, real, publication.
