Why we exist?
We have great stories to tell.
If you are reading this, you are probably keenly aware: media is in crisis. Traditional media lost its revenues and is finding itself on an unsustainable path to irrelevance. Local media are dying at an alarming rate, with an already visible toll on our democracies: local authorities face less scrutiny in daily dealings, people are less engaged but more partisan, corruption goes undetected and unpunished. National outlets can’t avoid this trend either.
The media crisis in the US is widely publicized, analyzed and reasonably well understood. Yet a similar crisis taking place in Europe is often overlooked - extremely fragmented media markets don’t attract the same attention. The reasons are many: language barriers, the many unique characteristics of all the large and small markets, the players and the speed of change are all wildly different. Moreover, Europe is going through its own story.
The Fix humbly comes forward to try to bridge these barriers and offer an understanding of European media: the crisis we’re facing and the sources of our problems. But instead of just describing the current state of affairs, we’re trying something different: we’re looking for solutions. Expect The Fix to present you with successes large and small, industry developments as well as the trends media professionals are watching to adapt in our constantly evolving trade.