Asian Administration and Management Review

27/08/2024

ร่วมแสดงความยินดีกับ คุณ Jakkrapan KITTINORARAT (Faculty of Management Science Phranakhon, Rajabhat University, Thailand) ที่บทความ เรื่อง CAUSAL RELATIONSHIP MODEL OF FACTORS INFLUENCING THE SUCCESS OF COMMUNITY ENTERPRISES IN NONTHABURI, THAILAND ได้รับการเผยแพร่แล้วใน Asian Administration and Management Review (TCI 1) Volume 7 Number 2 (July - December 2024)
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https://doi.org/10.14456/aamr.2024.31
https://so01.tci-thaijo.org/index.php/AAMR/article/view/275124

27/08/2024

ร่วมแสดงความยินดีกับ คุณ Nuanluk SANGPERM (Faculty of Management Sciences, Kasetsart University Sriracha Campus, Thailand) ที่บทความ เรื่อง HOW DIFFERENT LEVELS OF ORGANIZATIONAL SUPPORT MODERATE THE RELATIONSHIP BETWEEN WORK-LIFE BALANCE AND TASK PERFORMANCE? ได้รับการเผยแพร่แล้วใน Asian Administration and Management Review (TCI 1) Volume 7 Number 2 (July - December 2024)
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https://doi.org/10.14456/aamr.2024.30
https://so01.tci-thaijo.org/index.php/AAMR/article/view/275218

HOW DIFFERENT LEVELS OF ORGANIZATIONAL SUPPORT MODERATE THE RELATIONSHIP BETWEEN WORK-LIFE BALANCE AND TASK PERFORMANCE? Authors Nuanluk SANGPERM Faculty of Management Sciences, Kasetsart University Sriracha Campus, Thailand Thittarat PIMPAPORN Faculty of Management Sciences, Kasetsart University Sr...

27/08/2024

ร่วมแสดงความยินดีกับ คุณ Weera WEERASOPHON (College of Hospitality Industry Management, Suan Sunandha Rajabhat University, Thailand) ที่บทความ เรื่อง MARKETING MIX FACTORS AFFECTING THAI TOURISTS’ DECISION TO PURCHASE INTERNATIONAL TOUR PACKAGES ได้รับการเผยแพร่แล้วใน Asian Administration and Management Review (TCI 1) Volume 7 Number 2 (July - December 2024)
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https://doi.org/10.14456/aamr.2024.29
https://so01.tci-thaijo.org/index.php/AAMR/article/view/275258

MARKETING MIX FACTORS AFFECTING THAI TOURISTS’ DECISION TO PURCHASE INTERNATIONAL TOUR PACKAGES Authors Weera WEERASOPHON College of Hospitality Industry Management, Suan Sunandha Rajabhat University, Thailand DOI: https://doi.org/10.14456/aamr.2024.29 Keywords: Marketing Mix Factors, Thai Tourist...

27/08/2024

ร่วมแสดงความยินดีกับ คุณ Chanyaphak LALAENG (King Mongkut’s Institute of Technology Ladkrabang, Prince of Chumphon Campus, Thailand) ที่บทความ เรื่อง CREATIVE ECONOMY, DYNAMIC CAPABILITIES, AND COMPETITIVE ADVANTAGE AFFECTING THE BUSINESS PERFORMANCE OF SMES IN THE TEXTILE MANUFACTURING INDUSTRY OF THAILAND ได้รับการเผยแพร่แล้วใน Asian Administration and Management Review (TCI 1) Volume 7 Number 2 (July - December 2024)
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https://doi.org/10.14456/aamr.2024.28
https://so01.tci-thaijo.org/index.php/AAMR/article/view/274605

CREATIVE ECONOMY, DYNAMIC CAPABILITIES, AND COMPETITIVE ADVANTAGE AFFECTING THE BUSINESS PERFORMANCE OF SMES IN THE TEXTILE MANUFACTURING INDUSTRY OF THAILAND Authors Chanyaphak LALAENG King Mongkut’s Institute of Technology Ladkrabang, Prince of Chumphon Campus, Thailand Bharis HONGSAKUL Rangsit ...

27/08/2024

ร่วมแสดงความยินดีกับ คุณ Doungkamol DUCHDARA (School of Accountancy, Sripatum University, Thailand) ที่บทความ เรื่อง GUIDELINES FOR CREATING INCENTIVES FOR PAYING TAXES VIA ELECTRONIC SYSTEMS FOR ENTREPRENEURS ได้รับการเผยแพร่แล้วใน Asian Administration and Management Review (TCI 1) Volume 7 Number 2 (July - December 2024)
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https://doi.org/10.14456/aamr.2024.27
https://so01.tci-thaijo.org/index.php/AAMR/article/view/274892

GUIDELINES FOR CREATING INCENTIVES FOR PAYING TAXES VIA ELECTRONIC SYSTEMS FOR ENTREPRENEURS Authors Doungkamol DUCHDARA School of Accountancy, Sripatum University, Thailand Kalyaporn PANMARERNG School of Accountancy, Sripatum University, Thailand DOI: https://doi.org/10.14456/aamr.2024.27 Keywords:...

27/08/2024

ร่วมแสดงความยินดีกับ คุณ Kanokwan KANCHANATANEE (Faculty of Management Sciences, Yala Rajabhat University, Thailand) ที่บทความ เรื่อง FACTORS AFFECTING THE ACCEPTANCE OF ARTIFICIAL INTELLIGENCE IN ELECTRONIC COMMERCE ได้รับการเผยแพร่แล้วใน Asian Administration and Management Review (TCI 1) Volume 7 Number 2 (July - December 2024)
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https://doi.org/10.14456/aamr.2024.26
https://so01.tci-thaijo.org/index.php/AAMR/article/view/273108

FACTORS AFFECTING THE ACCEPTANCE OF ARTIFICIAL INTELLIGENCE IN ELECTRONIC COMMERCE Authors Kanokwan KANCHANATANEE Faculty of Management Sciences, Yala Rajabhat University, Thailand DOI: https://doi.org/10.14456/aamr.2024.26 Keywords: Artificial Intelligence, Technology Acceptance Model, E-Commerce A...

29/07/2024

ร่วมแสดงความยินดีกับ คุณ Sukrita RAKSUDJARIT(Yala Rajabhat University, Thailand) ที่บทความเรื่อง DEVELOPMENT OF LOCAL HEALTHY FOOD, LINKING THAILAND-CHINA-MALAYSIA TO PROMOTE THE ECONOMY OF THE SOUTHERN BORDER COMMUNITY ได้รับการเผยแพร่แล้วใน Asian Administration and Management Review (TCI 1) Volume 7 Number 2 (July - December 2024)
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https://doi.org/10.14456/aamr.2024.25

https://so01.tci-thaijo.org/index.php/AAMR/article/view/273266ฃ

DEVELOPMENT OF LOCAL HEALTHY FOOD, LINKING THAILAND-CHINA-MALAYSIA TO PROMOTE THE ECONOMY OF THE SOUTHERN BORDER COMMUNITY Authors Sukrita RAKSUDJARIT Yala Rajabhat University, Thailand Nantharat NAMBURI Yala Rajabhat University, Thailand Ganyarat PHINICHCHAN Yala Rajabhat University, Thailand Jenta...

29/07/2024

ร่วมแสดงความยินดีกับ คุณ Chutipond PRABHONG (Faculty of Business Administration, Kasetsart University, Thailand) ที่บทความ เรื่อง STOCK MARKET RESPONSE TO PFIZER AND BIONTECH’S SUCCESSFUL VACCINE DEVELOPMENT ANNOUNCEMENT: AN EVENT STUDY ANALYSIS IN THAILAND ได้รับการเผยแพร่แล้วใน Asian Administration and Management Review (TCI 1) Volume 7 Number 2 (July - December 2024)
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https://doi.org/10.14456/aamr.2024.24

https://so01.tci-thaijo.org/index.php/AAMR/article/view/274934

STOCK MARKET RESPONSE TO PFIZER AND BIONTECH’S SUCCESSFUL VACCINE DEVELOPMENT ANNOUNCEMENT: AN EVENT STUDY ANALYSIS IN THAILAND Authors Chutipond PRABHONG Faculty of Business Administration, Kasetsart University, Thailand Surang HENSAWANG Faculty of Business Administration, Kasetsart University, T...

04/07/2024

AAMR Scopus CiteScore / TCI Impact Factor 2023
Asian Administration and Management Review places importance on measuring the quality of the journal through acknowledging and referencing articles published in the journal to expand knowledge by the academic community. AAMR therefore monitors the number of times its articles are cited by articles published in journals indexed in both national and international databases.

In the period 2020-2023, articles published in AAMR were cited in journals whose index in Scopus totaled 34 times, while AAMR published a total of 72 articles during the same period. Its CiteScore for 2023 is therefore 0.47. As of June 30, 2024, the CiteScore tracker 2024 is likely to increase to 0.52.

In the period 2022-2023, articles published in AAMR were cited in journals whose index in TCI totaled 47 times, while AAMR published a total of 52 articles during the same period. Its impact factor for 2023 is therefore 0.90. As of June 30, 2024, the IF tracker 2024 is likely to decline to 0.52.

26/06/2024

ร่วมแสดงความยินดีกับ คุณSiriyaporn KANHACHON (Faculty of Economics, Chulalongkorn University, Thailand) ที่บทความ เรื่องMARKET STRUCTURE AND COMPETITIVE BEHAVIOR OF THAILAND'S CANNABIS CULTIVATION INDUSTRY ได้รับการเผยแพร่แล้วใน Asian Administration and Management Review (TCI 1) Volume 7 Number 2 (July - December 2024)
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https://doi.org/10.14456/aamr.2024.23
https://so01.tci-thaijo.org/index.php/AAMR/article/view/274057

MARKET STRUCTURE AND COMPETITIVE BEHAVIOR OF THAILAND'S CANNABIS CULTIVATION INDUSTRY Authors Siriyaporn KANHACHON Faculty of Economics, Chulalongkorn University, Thailand Watcharapong RATISUKPIMOL Faculty of Economics, Chulalongkorn University, Thailand DOI: https://doi.org/10.14456/aamr.2024.23 Ke...

26/06/2024

ร่วมแสดงความยินดีกับ คุณKristiya MOONSRI (Faculty of Management Sciences, Phetchabun Rajabhat University, Thailand) ที่บทความ เรื่องAN IN-DEPTH EXPLORATION OF THE NEXUS BETWEEN GREEN MARKETING, PERCEIVED ENVIRONMENTAL RESPONSIBILITY, AND GREEN PURCHASE INTENTIONS ได้รับการเผยแพร่แล้วใน Asian Administration and Management Review (TCI 1) Volume 7 Number 2 (July - December 2024)
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https://doi.org/10.14456/aamr.2024.22
https://so01.tci-thaijo.org/index.php/AAMR/article/view/273551

AN IN-DEPTH EXPLORATION OF THE NEXUS BETWEEN GREEN MARKETING, PERCEIVED ENVIRONMENTAL RESPONSIBILITY, AND GREEN PURCHASE INTENTIONS Authors Kristiya MOONSRI Faculty of Management Sciences, Phetchabun Rajabhat University, Thailand DOI: https://doi.org/10.14456/aamr.2024.22 Keywords: Green Purchase In...

26/06/2024

ร่วมแสดงความยินดีกับ คุณYue HUANG (Graduate School, Stamford International University, Thailand) ที่บทความ เรื่องTHE INFLUENCE OF SOCIAL MEDIA MARKETING ON PURCHASE INTENTIONS THROUGH CONSUMER ENGAGEMENT ได้รับการเผยแพร่แล้วใน Asian Administration and Management Review (TCI 1) Volume 7 Number 2 (July - December 2024)
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https://doi.org/10.14456/aamr.2024.21
https://so01.tci-thaijo.org/index.php/AAMR/article/view/273596

THE INFLUENCE OF SOCIAL MEDIA MARKETING ON PURCHASE INTENTIONS THROUGH CONSUMER ENGAGEMENT Authors Yue HUANG Graduate School, Stamford International University, Thailand Chanchai BUNCHAPATTANASAKDA Graduate School, Stamford International University, Thailand Lu SUO Graduate School, Stamford Internat...

20/06/2024

Call for Papers -- Asian Administration and Management Review, Vol. 7 (2024)

Asian Administration and Management Review is an electronic open access journal published twice a year in English by the Association of Legal & Political Studies (Thailand) and White Tiger Legal Business and Research Consultants Co., Ltd. (Thailand) in cooperation with the Faculty of Management Sciences, Prince of Songkla University (Thailand) and Faculty of Economics and Business Administration, National University of Laos (Lao PDR.). The aim of AAMR is to provide a platform for disseminating strong, current, and interdisciplinary academic proposals and research findings on public administration and business management in Asia, including comparisons between countries in the region and other regions. AAMR accepts both research and review article and has an open review format by at least 3 experts before publication.

More information & Online submission: https://so01.tci-thaijo.org/index.php/AAMR

20/06/2024

AAMR Editor’s Pick Vol. 7 No. 1 (Jan - Jun 2024)

We are pleased to announce that the following paper has been selected as the Editor’s Pick.

Title: IMPACT OF GREEN ENTREPRENEURIAL ORIENTATION ON SUSTAINABLE PERFORMANCE: THE MEDIATING ROLE OF GREEN INTELLECTUAL CAPITAL AND GREEN SUPPLY CHAIN MANAGEMENT

Author(s):​ Wenli HU and Teetut TRESIRICHOD

Available online:​

IMPACT OF GREEN ENTREPRENEURIAL ORIENTATION ON SUSTAINABLE PERFORMANCE: THE MEDIATING ROLE OF GREEN INTELLECTUAL CAPITAL AND GREEN SUPPLY CHAIN MANAGEMENT Authors Wenli HU Rajamangala University of Technology Thanyaburi, Thailand Teetut TRESIRICHOD Rajamangala University of Technology Thanyaburi, Th...

05/06/2024

ร่วมแสดงความยินดีกับ คุณFang LIU (Maejo University International College, Maejo University, Thailand) ที่บทความ เรื่องANALYZING THE INFLUENCE OF LEADERSHIP STYLE ON EMPLOYEE ENGAGEMENT IN DIGITAL ECONOMY
ได้รับการเผยแพร่แล้วใน Asian Administration and Management Review (TCI 1) Volume 7 Number 2 (July - December 2024)
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https://doi.org/10.14456/aamr.2024.20
https://so01.tci-thaijo.org/index.php/AAMR/article/view/272590

ANALYZING THE INFLUENCE OF LEADERSHIP STYLE ON EMPLOYEE ENGAGEMENT IN DIGITAL ECONOMY Authors Fang LIU Maejo University International College, Maejo University, Thailand Sutthikarn KHONG-KHAI Maejo University International College, Maejo University, Thailand Winitra LEELAPATTANA Maejo University Int...

05/06/2024

ร่วมแสดงความยินดีกับ คุณAutthawut KRUTPUKSEE (King Mongkut’s Institute of Technology Ladkrabang Prince of Chumphon Campus, Thailand) ที่บทความ เรื่องCAPITAL POTENTIAL AND ENTREPRENEURIAL POTENTIAL AFFECTING SUSTAINABILITY OF SOCIAL ENTERPRISES BASED ON CULTURAL CAPITAL
ได้รับการเผยแพร่แล้วใน Asian Administration and Management Review (TCI 1) Volume 7 Number 2 (July - December 2024)
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https://doi.org/10.14456/aamr.2024.19
https://so01.tci-thaijo.org/index.php/AAMR/article/view/272739

CAPITAL POTENTIAL AND ENTREPRENEURIAL POTENTIAL AFFECTING SUSTAINABILITY OF SOCIAL ENTERPRISES BASED ON CULTURAL CAPITAL Authors Autthawut KRUTPUKSEE King Mongkut’s Institute of Technology Ladkrabang Prince of Chumphon Campus, Thailand Athip JANSURI King Mongkut’s Institute of Technology Ladkrab...

05/06/2024

ร่วมแสดงความยินดีกับ คุณUmawasee SRIBOONLUE (Rajamangala University of Technology Thanyaburi, Thailand) ที่บทความ เรื่องENHANCING OPERATIONAL EFFICIENCY: INVESTIGATING TECHNOLOGY READINESS, ACCEPTANCE, AND UTILIZATION OF THAILAND NATIONAL SINGLE WINDOW IN IMPORT, EXPORT, AND LOGISTICS BUSINESSES
ได้รับการเผยแพร่แล้วใน Asian Administration and Management Review (TCI 1) Volume 7 Number 2 (July - December 2024)
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https://doi.org/10.14456/aamr.2024.18
https://so01.tci-thaijo.org/index.php/AAMR/article/view/273000

ENHANCING OPERATIONAL EFFICIENCY: INVESTIGATING TECHNOLOGY READINESS, ACCEPTANCE, AND UTILIZATION OF THAILAND NATIONAL SINGLE WINDOW IN IMPORT, EXPORT, AND LOGISTICS BUSINESSES Authors Umawasee SRIBOONLUE Rajamangala University of Technology Thanyaburi, Thailand Kanokporn CHAIPRASIT Rajamangala Univ...

04/06/2024

ร่วมแสดงความยินดีกับ คุณPetcharaporn CHATCHAWANCHANCHANAKIJ (King Mongkut’s Institute of Technology Ladkrabang Prince of Chumphon Campus, Thailand) ที่บทความ เรื่องDIGITAL MARKETING AND SERVICE QUALITY THAT INFLUENCE THE BRAND IMAGE IN THAILAND
ได้รับการเผยแพร่แล้วใน Asian Administration and Management Review (TCI 1) Volume 7 Number 2 (July - December 2024)
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https://doi.org/10.14456/aamr.2024.17
https://so01.tci-thaijo.org/index.php/AAMR/article/view/273393

DIGITAL MARKETING AND SERVICE QUALITY THAT INFLUENCE THE BRAND IMAGE IN THAILAND Authors Petcharaporn CHATCHAWANCHANCHANAKIJ King Mongkut’s Institute of Technology Ladkrabang Prince of Chumphon Campus, Thailand Chanapong ARPORNPISAL Nakhon Pathom Rajabhat University, Thailand DOI: https://doi.org/...

04/06/2024

ร่วมแสดงความยินดีกับ คุณ Piyanat THUNPUTTADOM (Rajamangala University of Technology Tawan-Ok, Bangpra Campus, Thailand) ที่บทความ เรื่องFACTORS AFFECTING THE DECISION TO PURSUE THE ACCOUNTING PROFESSION OF SENIOR HIGH SCHOOL STUDENTS IN THE EASTERN ECONOMIC CORRIDOR OF THAILAND
ได้รับการเผยแพร่แล้วใน Asian Administration and Management Review (TCI 1) Volume 7Number 1(January-June2024)
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https://doi.org/10.14456/aamr.2024.16
https://so01.tci-thaijo.org/index.php/AAMR/article/view/272401

FACTORS AFFECTING THE DECISION TO PURSUE THE ACCOUNTING PROFESSION OF SENIOR HIGH SCHOOL STUDENTS IN THE EASTERN ECONOMIC CORRIDOR OF THAILAND Authors Piyanat THUNPUTTADOM Rajamangala University of Technology Tawan-Ok, Bangpra Campus, Thailand Boosabong SUWANNA Nakhon Pathom Rajabhat University, Tha...

13/05/2024

ร่วมแสดงความยินดีกับ คุณ Wenli HU (Rajamangala University of Technology Thanyaburi, Thailand)
ที่บทความ เรื่องIMPACT OF GREEN ENTREPRENEURIAL ORIENTATION ON SUSTAINABLE PERFORMANCE: THE MEDIATING ROLE OF GREEN INTELLECTUAL CAPITAL AND GREEN SUPPLY CHAIN MANAGEMENT
ได้รับการเผยแพร่แล้วใน Asian Administration and Management Review (TCI 1) Volume 7Number 1(January-June2024)
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https://doi.org/10.14456/aamr.2024.15
https://so01.tci-thaijo.org/index.php/AAMR/article/view/272653

IMPACT OF GREEN ENTREPRENEURIAL ORIENTATION ON SUSTAINABLE PERFORMANCE: THE MEDIATING ROLE OF GREEN INTELLECTUAL CAPITAL AND GREEN SUPPLY CHAIN MANAGEMENT Authors Wenli HU Rajamangala University of Technology Thanyaburi, Thailand Teetut TRESIRICHOD Rajamangala University of Technology Thanyaburi, Th...

13/05/2024

ร่วมแสดงความยินดีกับ คุณ Orawee SRIBOONLUE (Kasetsart University, Thailand)
ที่บทความ เรื่องTHE IMPACT OF STRATEGIC AGILITY ON OPERATIONAL RESPONSIVENESS AND FIRM PERFORMANCE OF IMPORT, EXPORT, AND LOGISTICS ENTERPRISES
ได้รับการเผยแพร่แล้วใน Asian Administration and Management Review (TCI 1) Volume 7Number 1(January-June2024)
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https://doi.org/10.14456/aamr.2024.14
https://so01.tci-thaijo.org/index.php/AAMR/article/view/272274

THE IMPACT OF STRATEGIC AGILITY ON OPERATIONAL RESPONSIVENESS AND FIRM PERFORMANCE OF IMPORT, EXPORT, AND LOGISTICS ENTERPRISES Authors Orawee SRIBOONLUE Kasetsart University, Thailand Umawasee SRIBOONLUE Rajamangala University of Technology Thanyaburi, Thailand Suraporn ONPUTTHA Rajamangala Univers...

10/05/2024

ร่วมแสดงความยินดีกับ คุณ Niwet THAMMA(Faculty of Business Administration, Ramkhamhaeng University, Thailand)
ที่บทความ เรื่องTRANSFORMING E-COMMERCE: ARTIFICIAL INTELLIGENCE EFFECT ON PURCHASE DECISION AND HAPPINESS
ได้รับการเผยแพร่แล้วใน Asian Administration and Management Review (TCI 1) Volume 7Number 1(January-June2024)
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https://doi.org/10.14456/aamr.2024.13
https://so01.tci-thaijo.org/index.php/AAMR/article/view/271962

TRANSFORMING E-COMMERCE: ARTIFICIAL INTELLIGENCE EFFECT ON PURCHASE DECISION AND HAPPINESS Authors Niwet THAMMA Faculty of Business Administration, Ramkhamhaeng University, Thailand Wanpen ANYWATNAPONG Faculty of Business Administration, Ramkhamhaeng University, Thailand Watcharapong TUNPORNCHAI Fac...

10/05/2024

ร่วมแสดงความยินดีกับ คุณBhorntiwa WIJITGOMEN (Faculty of Management Sciences, Kasetsart University Sriracha Campus, Thailand)
ที่บทความ เรื่อง EXPLORING THE EXCELLENCE: UNRAVELING THE SERVICE QUALITY OF TOUR BUS OPERATORS IN THAILAND
ได้รับการเผยแพร่แล้วใน Asian Administration and Management Review (TCI 1) Volume 7Number 1(January-June2024)
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https://doi.org/10.14456/aamr.2024.12
https://so01.tci-thaijo.org/index.php/AAMR/article/view/267277

EXPLORING THE EXCELLENCE: UNRAVELING THE SERVICE QUALITY OF TOUR BUS OPERATORS IN THAILAND Authors Bhorntiwa WIJITGOMEN Faculty of Management Sciences, Kasetsart University Sriracha Campus, Thailand Sinittra SUKSAWAT Faculty of Business Administration, Rajamangala University of Technology Thanyaburi...

09/05/2024

ร่วมแสดงความยินดีกับ คุณ Wang QILIN (Faculty of Management Science, Chiang Rai Rajabhat University, Thailand)
ที่บทความ เรื่อง THE STRUCTURAL EQUATION MODEL OF CAUSAL FACTORS AFFECTING PURCHASING DECISIONS IN E-COMMERCE LIVE-STREAMING OF CHINESE GEN Z CONSUMERS
ได้รับการเผยแพร่แล้วใน Asian Administration and Management Review (TCI 1) Volume 7Number 1(January-June2024)
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https://doi.org/10.14456/aamr.2024.11
https://so01.tci-thaijo.org/index.php/AAMR/article/view/271912

THE STRUCTURAL EQUATION MODEL OF CAUSAL FACTORS AFFECTING PURCHASING DECISIONS IN E-COMMERCE LIVE-STREAMING OF CHINESE GEN Z CONSUMERS Authors Wang QILIN Faculty of Management Science, Chiang Rai Rajabhat University, Thailand Sermsiri NINDUM Faculty of Management Science, Chiang Rai Rajabhat Univers...

09/05/2024

ร่วมแสดงความยินดีกับ คุณ Watcharapong TUNPORNCHAI (Graduate School, Ramkhamheang University, Thailand)
ที่บทความ เรื่อง EFFECT OF DIGITAL MARKETING MIX AND BRAND TO BUYING INTENTION ON THE MOTORCYCLE MARKET
ได้รับการเผยแพร่แล้วใน Asian Administration and Management Review (TCI 1) Volume 7Number 1(January-June2024)
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https://doi.org/10.14456/aamr.2024.10
https://so01.tci-thaijo.org/index.php/AAMR/article/view/271961

EFFECT OF DIGITAL MARKETING MIX AND BRAND TO BUYING INTENTION ON THE MOTORCYCLE MARKET Authors Watcharapong TUNPORNCHAI Graduate School, Ramkhamheang University, Thailand Niwet THAMMA Graduate School, Ramkhamheang University, Thailand Boonchan THONGPRAYOON Graduate School, Ramkhamheang University, T...

09/05/2024

ร่วมแสดงความยินดีกับ คุณ Sukrita RAKSUDJARIT (Yala Rajabhat University, Thailand)
ที่บทความ เรื่อง THE POWER OF STRATEGIC MANAGEMENT ACCOUNTING FOR ENHANCING PERFORMANCE EFFICIENCY OF THE FOOD INDUSTRY
ได้รับการเผยแพร่แล้วใน Asian Administration and Management Review (TCI 1) Volume 7Number 1(January-June2024)
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https://doi.org/10.14456/aamr.2024.9
https://so01.tci-thaijo.org/index.php/AAMR/article/view/270106

THE POWER OF STRATEGIC MANAGEMENT ACCOUNTING FOR ENHANCING PERFORMANCE EFFICIENCY OF THE FOOD INDUSTRY Authors Sukrita RAKSUDJARIT Yala Rajabhat University, Thailand Nantharat NAMBURI Yala Rajabhat University, Thailand Phayom TOBPRAKHON Yala Rajabhat University, Thailand Jenta KAEWFAI Yala Rajabhat....

09/05/2024

ร่วมแสดงความยินดีกับ คุณ Chotipong SANSERN (Faculty of Hospitality Industry, Kasetsart University, Thailand)
ที่บทความ เรื่อง GAME CHANGER TO BECOME A MARKET LEADER IN AGRICULTURAL PRODUCT TRADING WITH MARTECH
ได้รับการเผยแพร่แล้วใน Asian Administration and Management Review (TCI 1) Volume 7Number 1(January-June2024)
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https://doi.org/10.14456/aamr.2024.8
https://so01.tci-thaijo.org/index.php/AAMR/article/view/271137

GAME CHANGER TO BECOME A MARKET LEADER IN AGRICULTURAL PRODUCT TRADING WITH MARTECH Authors Chotipong SANSERN Faculty of Hospitality Industry, Kasetsart University, Thailand Anamai DAMNET Faculty of Hospitality Industry, Kasetsart University, Thailand DOI: https://doi.org/10.14456/aamr.2024.8 Keywor...

08/05/2024

ร่วมแสดงความยินดีกับ คุณ Phanompatt SMITANANDA(Sukhothai Thammathirat Open University, Thailand )
ที่บทความ เรื่อง DIGITAL TECHNOLOGY POLICY INITIATION OF LOCAL ADMINISTRATIVE ORGANIZATIONS: THE LESSONS OF SMART CITY DEVELOPMENT IN THAILAND
ได้รับการเผยแพร่แล้วใน Asian Administration and Management Review (TCI 1) Volume 7Number 1(January-June2024)
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https://doi.org/10.14456/aamr.2024.7
https://so01.tci-thaijo.org/index.php/AAMR/article/view/271664

DIGITAL TECHNOLOGY POLICY INITIATION OF LOCAL ADMINISTRATIVE ORGANIZATIONS: THE LESSONS OF SMART CITY DEVELOPMENT IN THAILAND Authors Phanompatt SMITANANDA Sukhothai Thammathirat Open University, Thailand Noppon AKAHAT Sukhothai Thammathirat Open University, Thailand DOI: https://doi.org/10.14456/aa...

08/05/2024

ร่วมแสดงความยินดีกับ คุณ Nattharawee PHONGKRAPHAN( Faculty of Management Science, Yala Rajabhat University, Thailand)
ที่บทความ เรื่อง INNOVATION IN CONSERVATION TOURISM MANAGEMENT, COMMUNITY GROUPS TALO MAKON DAM AT BAN BIKE, YALA, THAILAND
ได้รับการเผยแพร่แล้วใน Asian Administration and Management Review (TCI 1) Volume 7Number 1(January-June2024)
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https://doi.org/10.14456/aamr.2024.6
https://so01.tci-thaijo.org/index.php/AAMR/article/view/270083

INNOVATION IN CONSERVATION TOURISM MANAGEMENT, COMMUNITY GROUPS TALO MAKON DAM AT BAN BIKE, YALA, THAILAND Authors Nattharawee PHONGKRAPHAN Faculty of Management Science, Yala Rajabhat University, Thailand Siriwan JIANCHATCHAWANWONG Faculty of Management Science, Yala Rajabhat University, Thailand M...

08/05/2024

ร่วมแสดงความยินดีกับ คุณ Chompunuch SRIPHONG( Faculty of Management Sciences, Yala Rajabhat University, Thailand)
ที่บทความ เรื่อง DEVELOPING VALUE CHAIN MANAGEMENT OF COMMUNITY BUSINESS PROCESSING MULBERRY PRODUCTS IN YALA, THAILAND
ได้รับการเผยแพร่แล้วใน Asian Administration and Management Review (TCI 1) Volume 7Number 1(January-June2024)
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https://doi.org/10.14456/aamr.2024.5
https://so01.tci-thaijo.org/index.php/AAMR/article/view/270073

DEVELOPING VALUE CHAIN MANAGEMENT OF COMMUNITY BUSINESS PROCESSING MULBERRY PRODUCTS IN YALA, THAILAND Authors Chompunuch SRIPHONG Faculty of Management Sciences, Yala Rajabhat University, Thailand Piyada MANEENIN Faculty of Management Sciences, Yala Rajabhat University, Thailand Sasadee KAMPHANGDEE...