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20/02/2024

A 15-year hospitality industry veteran who manages the group tour market for Visit Savannah, Anjuli King was drawn to the travel and tourism industry for a number of reasons. ✈️

For King, group travel holds a unique allure, stemming from its remarkable ability to benefit both travelers and communities alike. 🌆 Keep reading to get to know more about King, one of our 2024 Next Gens: https://groupstoday.com/profiles/2024-next-gen-anjuli-king

19/02/2024

Each year on the third Monday in February, Americans throughout the country celebrate Presidents' Day, a holiday widely observed as an opportunity to celebrate all U.S. presidents, past and present. 🇺🇸

In honor of Presidents' Day, take a look at some of the many presidential museums and libraries across the country that can offer groups an inside look at this history of the country—and those who have led it along the way. Read more: https://groupstoday.com/blog/explore-american-history-at-these-presidential-libraries-and-museums

Photo courtesy of Experience Grand Rapids.

16/02/2024

The PGA TOUR and Barbados Tourism Marketing Inc have announced a multi-year official marketing partnership that designates the country’s tourism arm as an official tourism sponsor of the PGA TOUR and PGA TOUR Champions. ⛳️🏌️

With sports tourism growing rapidly around the world, this partnership is one sure to attract a number of travelers. Learn more about the partnership: https://groupstoday.com/destinations/barbados-tourism-marketing-inc-signs-multi-year-partnership-with-pga-tour

Photo courtesy of Barbados Tourism Marketing Inc.

15/02/2024

The Dr. Phillips Center for the Performing Arts recently celebrated the grand opening of its fifth venue—the Joyce & Judson Green Room, to be known as “Judson’s Live.” 🎶

The opening of the intimate music space kicked off a month of diverse programming that creates another stunning space for live entertainment in Central Florida. Learn more about what's to come: https://groupstoday.com/destinations/dr-phillips-center-for-the-performing-arts-celebrates-new-venue-judson-s-live

Photos courtesy of Dr. Phillips Center for the Performing Arts.

14/02/2024

In under two years as Tourism Program Manager for Discover Douglasville, Rylee Govoreau has made it a priority to get involved in both the travel industry and local community. 🪴

Though Govoreau has several passions leading her to be interested in a variety of industries, she always knew she wanted to be in a role that allows her to interact with people and make a positive impact.

Learn more about Govoreau and what makes her a 2024 Next Gen! https://groupstoday.com/profiles/2024-next-gen-rylee-govoreau

13/02/2024

Visit Myrtle Beach, South Carolina’s Chief Marketing Officer Stuart Butler has earned recognition from two organizations within the travel accessibility industry for his visionary leadership in launching several initiatives catering to travelers with special needs and their families.

Keep reading to learn more: https://bit.ly/3wgAFuw

Photo courtesy of Visit Myrtle Beach.

12/02/2024

Every February, around 250 million flowers are grown for Valentine’s Day globally. This year, Tourism Fiji is teaming up with Coral Gardeners to offer a sustainable alternative in the form of a coral bouquet planting for Valentine’s Day. 💌🪸

This digital gift—which allows you to adopt a fledgeling coral bouquet that will be planted in The Great Sea Reef—can be purchased on The Coral Gardeners website and customized with an eCard message for your Valentine. 🫧 Recipients will also receive updates from The Coral Gardeners on how the coral is growing over the course of time.

Learn more about how you can adopt a coral bouquet: https://bit.ly/49dQWyC

Photos courtesy of Killian Domingo for Coral Gardeners.

09/02/2024

Universal Orlando Resort has revealed the first official look and details about its highly anticipated new theme park, Universal Epic Universe, opening in 2025. 🎟️🌟

Among the first details shared are those surrounding Celestial Park, one of the new theme park’s five immersive worlds featuring exciting attractions, dining, shopping and more—all set within breathtaking gardens in the heart of Epic Universe. Learn more about what the new theme park will entail: https://bit.ly/42v4m6Y

Photos courtesy of © 2021 Universal Orlando. All Rights Reserved.

08/02/2024

The energy of NYC is unlike any other, offering groups a bounty of ways to explore and enjoy all the experiences only the Big Apple could bring. 🍎🏙️

Each opportunity provides a different perspective on the destination’s diverse population, vibrant attractions and bustling streets. 🗽🛣️

So whether your groups are traversing their way through the city’s five boroughs or venturing farther, come along as we take a look (literally) at a variety of different views your groups could appreciate during their visit: https://bit.ly/3UssRA0

Photo courtesy of SUMMIT One Vanderbilt, Evan Joseph/Matt Richie.

07/02/2024

Did you know? Sharing your opinions on the group travel industry could pay off. 👀✨

Give us your thoughts, your opinions, the ins and the outs—we trust your perspective! Each opinion you share enters you to win a $25 Amazon gift card.

Share your feedback: https://bit.ly/3SLAG2o

06/02/2024

In the five years Calley Geigle has been part of the Travel South Dakota team, her focus has been on the group travel market. 🚐🏜️

Having recognized a demand for authentic and educational Indigenous tours, Geigle and her partners have worked to bring more Indigenous offerings to the area. Get to know more about Geigle, one of our 2024 Next Gens! https://bit.ly/4bmUjoP

05/02/2024

What is it about cruises that’s attracting more family groups, multigenerational and otherwise? 🛳️ 🌊

These days, more and more families are opting for cruises as a way to escape the norm, see the sights and have an unforgettable family vacation any time of year. 🌤️ Explore some of the amenities that are making this type of trip appeal to more families: https://groupstoday.com/blog/family-friendly-cruising-is-easier-than-ever

05/02/2024

Ice skating on The Rink at Rockefeller Center is one of New York’s quintessential winter activities. The Rink sets the perfect scene for every occasion. It’s a tradition that has never failed to delight and you’re always invited to join in on the fun!

https://bit.ly/42IqNGh

02/02/2024

Top group destination features; business, leadership and education articles; planner profiles and industry news—there's something for everyone with Groups Today! 🧳✈️

Subscribers get first access to Groups Today content and a copy of each magazine mailed straight to you (at no charge!), so you'll never miss out on the latest updates in the group travel industry.

Learn more and subscribe today: https://groupstoday.com/subscribe

02/02/2024

Millions of people have made their way to Plimoth Patuxet Museums in Massachusetts over the last 75 plus years to engage with the living history museum’s exhibits, activities, demonstrations and performances. 📍🏛️

To learn more about why the destination continues to attract groups of all kinds, Groups Today sat down with Janet Young, Group Sales Manager for Plimoth Patuxet Museums: https://groupstoday.com/destinations/plimoth-patuxet-museums-the-quintessential-new-england-experience

Photos Courtesy of Plimoth Patuxet Museums.

01/02/2024

February is Black History Month, an annual celebration of achievements by Black Americans and a time for recognizing their central role in U.S. history.

In honor of the successes and advancements Black Americans have achieved and contributed to society, check out these ways to celebrate and learn: https://groupstoday.com/blog/ways-to-celebrate-black-history-month

31/01/2024

According to 2023 research from booking.com, 78% of LGBTQ+ travelers feel more comfortable traveling due to the increased inclusivity of the travel industry.

Despite this, LGBTQ+ travelers continue to face many challenges, with 80% of LGBTQ+ travelers reporting that they must consider their safety and wellbeing as an LGBTQ+ person when choosing a destination.

Join us as we chat with John Tanzella, President and CEO of the International LGBTQ+ Travel Association to learn more about considerations group travel professionals should make when it comes to prioritizing the comfortability, inclusion and safety of LGBTQ+ travelers: https://bit.ly/3vWvDmM

31/01/2024

Son of a science teacher, Carlos I. Garcia Martinez has been involved in student travel since 1995 as a student himself, establishing his passion for educational tours. 🚌✨

Today, as a tour director for A Plus Viajes, Garcia Martinez enjoys being the bridge between students and experiences in the educational tour world. 🌎 Keep reading to learn more about Garcia Martinez, who is among our 2024 Next Gens: https://bit.ly/4bjpQYQ

30/01/2024

Today is National Plan for Vacation Day, celebrated on the last Tuesday of January, a day to encourage Americans to plan their time off for the whole year at the start of the year—and inspire them to use those days to explore the USA. 🗺️🥾

This year, National Plan for Vacation Day is focusing on how travel can remedy burnout by bringing rejuvenation and joy back to the forefront.

Learn more about destination ideas and find trip ideas: https://planforvacation.com/

30/01/2024

If you’ve ever missed a flight or cut it too close for comfort, you know all too well the feeling of time standing still while waiting in the security line before rushing to your gate like $1 million was on the line. 🏃💨

In order to avoid that dreaded anxiety, check out our top five ways to ensure you're never late for a flight again: https://groupstoday.com/news/five-ways-to-ensure-you-re-never-late-for-a-flight-again

26/01/2024

There are countless benefits to being and having a mentor, and you'd be hard-pressed to find someone in the travel industry who hasn't been impacted by mentorship in some way! 💼

By building this relationship, both mentor and mentee benefit from lifelong learning, an expansion of their professional networks and the development of more fulfilling careers. 🗃️📌

In honor of January being National Mentorship Month, learn more about how mentorship makes a difference and how to become a mentor yourself: https://bit.ly/3vHZYp0

25/01/2024

Mardi Gras: for different people, it's different things—an event, an idea, a day, a way of life, a piece of history, a state holiday, or a million parades and countless memories. 🎊

Think you know Mardi Gras? That it's all about booze and beads? Think again! Check out this countdown of 10 things you should know about Mardi Gras to make your Carnival the best: https://bit.ly/3vHHS6F

Photo courtesy of Travis Gauthier.

24/01/2024

When you hear the term "immersive travel," you might think you understand what that implies. Isn't all travel immersive in some way, after all?

Not necessarily! There's a notable distinction between travel in its most basic form and what elevates it to an immersive experience your groups not only crave, but will want to experience over and over again.

Join us as we speak with Samantha Hardcastle, founder of The Storied Experience and Reverie, on what makes immersive travel stand out: https://bit.ly/3Sr4RMi

23/01/2024

Five minutes of your morning is all it takes to stay informed on the latest group travel news, destination features, business tips and more! ⏰

Our weekday newsletters each contain bite-sized content tailored specifically for the group travel market, so you can easily keep in touch with the content that matters most to you.

Learn more and subscribe today: https://bit.ly/3ObUKZ8

23/01/2024

With a career focused on sustainable travel, Jessica Flores has worked with Tourism Cares for more than 15 years, helping to successfully lead initiatives to create positive impacts in the industry, with an emphasis on community tourism development, destination stewardship and natural resource conservation. 🌳🤝

Flores is one of the 2024 Next Gens, as nominated by Groups Today readers for making a difference in the industry with her fresh, progressive perspective. Get to know more about Flores: https://bit.ly/3vHZgbk

22/01/2024

You may have heard the term “SEO” being thrown around in relation to marketing, but perhaps you’re unsure on exactly what it is or how important it is for your business. 🧑‍💻💬

Explore the basics and what you need to know to get started in the world of SEO: https://bit.ly/3Sq28T6

19/01/2024

Communication seems simple—until you realize it sometimes isn't. 🗯️😵‍💫

Perhaps you feel like your messaging is coming across in an engaging and concise way ... but do your potential clients feel the same way? 🖇️ Getting the conversation going is the first step, but being intentional in your follow up is what can really elevate your messaging and close the sale.

Learn more about our top tips to improve your follow-up messaging: https://bit.ly/3vsTavg

18/01/2024

With a Bachelor of Arts and Master of Science degree in accounting from Michigan State University, Brittany Dykla is a second-generation owner of Brilliant Edventures. 🎓🧳

Dykla is one of the 2024 Next Gens, as nominated by Groups Today readers for making a difference in the industry with her fresh, progressive perspective.

Keep reading to get to know her better! https://bit.ly/3TRrjPI

18/01/2024

As part of a program honoring the contributions of local towns, cities, counties and their citizens who stepped into the workforce to support America's war effort during World War II, the National Park Service recently announced the designation of 11 communities across the United States as American World War II Heritage Cities.

Keep reading to learn more: https://bit.ly/423D9Za

Photo Courtesy of the National D-Day Memorial Foundation.

17/01/2024

No games off, just endless vibes. The College Football Hall of Fame has plenty of fun and excitement for the whole team and is a must do for 2024!

https://bit.ly/3HyhD5r

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Experience the Black Hills and Badlands, where monuments, geological wonders and national parks await! Find everything you need to plan your next group trip at https://bit.ly/3QT5EDu. #DiscoverBlackHills

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With Groups Today, you can skip the search bar. Important happenings, fresh destination ideas and smart planning tips are delivered straight to your inbox every day! 📲🔍 We take pride in being the ultimate resource for everything group travel, and we ensure that all of our content is relevant and made just for travel industry professionals like you. Plus, did we mention it's free to sign up? 🙌 Subscribe or learn more: https://bit.ly/47lzfwu #GroupsToday #TravelPlanner #GroupTravel #TravelIndustry

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There's a little bit of magic when we come together in a place like Traverse City! Where meetings have a purpose, people have connections and business has direction. Traverse City Tourism can help put it all together. https://bit.ly/3QBCnNL

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1,034+ attractions, one WOW after another! Learn more: https://bit.ly/49q9oVG #YesNJ Visit New Jersey

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@risenyofficial is a first-of-its-kind attraction in the heart of New York City, combining a spectacular, soaring ride with museum-style galleries to celebrate the history of the Big Apple and the joy of the New York experience. 🍎🚕🗽 This interactive, educational & thrilling journey will get visitors out of their seats and into the sky all while learning how NYC rose to prominence globally from past to present! Get your tickets at https://bit.ly/44phiLR! #RiseNY

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Travel is more fun with friends! Try these group experiences, found only in SoIN. Located just north of Louisville, SoIN is in the sweet spot between city and country. Southern Indiana is Go SoIN !

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Ottawa, Canada's capital, sits at the crossroads of culture and adventure. https://bit.ly/3If5jaJ

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There's a little bit of magic when we come together in a place like Traverse City. Where meetings have a purpose, people have connections, and business has direction. We can help put it all together! https://bit.ly/42eEf3v

Download our free eBooks to help grow your group travel business! Whether you're completely new to the industry or looking for great supplemental information, we have it all: https://bit.ly/42ZTmhZ

Download our free eBooks to help grow your group travel business! Whether you're completely new to the industry or just looking for great supplemental information, we have it all: https://bit.ly/3UjtNVk

Download our free eBooks to help grow your group travel business! Whether you're completely new to the industry or looking for great supplemental information, we have it all: https://bit.ly/42ZTmhZ

Subscribe to Groups Today and make 2023 a successful year for group travel! ✈️

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Help your clients discover their next great vacation by bringing them to the Black Hills and Badlands of South Dakota. The region is full of accessible options to hit all the iconic spots with hidden gems along the way. https://bit.ly/3kjL5DT #DiscoverBlackHills

From the Groups Today family to yours, Happy Holidays!

Garnering negative reviews of any kind are never desired, but how you respond to them could steer you in a more positive direction. Check out these tips on how you should respond.

Check out these considerations to keep in mind if you're thinking about adding student travel to your portfolio in the future.

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The UK is open for business. For exclusive tour operator rates and a personal account handler, book your group tour with The Group Company today. https://bit.ly/3gbMVos

It's not easy to think about having your valuable team members leave the company, whether that's through retirement or otherwise. Yet to remain successful, it's important to take a look at your company's plan—or create one—for when they do go. Tune in to learn more about succession planning and its benefits.

Having a social media presence is beneficial for your business. Tune in as the Groups Today team reviews some social media do's and don'ts.

How do you know when it's time to rebrand? Tune in to learn more about the rebranding process and when you should start considering it.

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