ET Prime is a members-only business storytelling platform from the house of The Economic Times, India’s most trusted business news brand.
I. Fast, insight-rich analysis of news that matters to you
We know you are flooded with ‘breaking news’. What you lack is fast, reliable, insight-rich analysis that fills the gaps in the news flow.
Every day, ET Prime’s domain experts handpick the news that matters to you and wrestle critical, often invisible meaning out of them.
The result: crisp, data-driven pieces that save your time.
Catch up with them during your morning commute, lunch break, or evening coffee. Repeat daily.
II. Long-reads that outlive the news cycle
Not every story worth telling makes it to the news.
From finance to climate change and from economic policy to health care, ET Prime will bring you long-reads that unravel the hidden trends, people, and things shaping our world.
Savour these stories at your own pace. Bookmark to revisit later.
ET Prime is a team of hard-core reporters and editors, business analysts (and even a dentist!) who have collectively spent thousands of hours grappling with every major industry.
Each ET Prime story passes through rigorous checks for three qualities:
deep research that clearly establishes the context
critical analysis that tells you why you should care (or not)
and simple, concise articulation that doesn't waste your time.
1. We respect your time.
We are biased towards depth, not necessarily length, in our storytelling.
Enough said.
2. We will be an anchor amidst disruption.
The world is changing, and it can be an unsettling feeling. The spectre of artificial intelligence, the threat to jobs, the lengthening shadow of climate change, gung-ho digital lifestyles, and rapidly evolving government policies – it can all be a bit breathless, daunting even.
At ET Prime, we believe that responsible business journalism that brings clarity amid all this confusion can be a powerful force for good.
3. We take pride in domain knowledge you won’t find anywhere else.
Our members trust us to deliver the most credible – and usable – answers to the business questions that impact their lives. Justifying this trust day after day calls for nothing less than the most authoritative domain knowledge – the hallmark of ET.
ET Prime will take ET’s legacy further by building the deepest repository of business knowledge on the Internet.
4. We learn by listening.
We will put our ears to the ground and listen to every interest group our stories touch – our audiences, voices loud and quiet in the businesses we cover, and the larger communities of which they are a part. After all, no newsroom in the world can match the collective wisdom of the community.
As we grow, we will also help intersecting communities to talk and listen to each other and build networks in the real world.
5. We are easy to reach and responsive.
ET Prime will create robust communication channels so that you can reach us easily, keep us honest when we make mistakes (or share the occasional word of encouragement!), or collaborate with us on stories you want told.
We understand that merely creating communication channels is window dressing. That's why our team is mandated with regularly connecting with our members and responding to their thoughts and questions - after doing the homework it merits. In other words, we will inform ourselves before we seek to inform you.
