SON

SON LOCK UP YOUR DAUGHTERS

http://cargocollective.com/sontv
http://sontelevision.tumblr.com/

SON tv was founded by the artist, Charlotte Freeston and Wieden + Kennedy creative, Katie Harrison. They studied together at Central Saint Martins where they then went off to pursue their different practices. Based in Oxford’s Blessing Force community, they decided to combine their skills in filmmaking and storytelling to create music promos. Building a strong identity as DIY filmmakers, SON often

experiment with technology to create provocative and culturally relevant content. Their video for Rhosyn was the first to make use of the Vine app, exploring the pornographic content associated with the platform. SON also faked a UFO sighting on their mobile phones for the band Limbo Kids, releasing a teaser video which obtained over a thousand views in 24 hours.

‘They make conceptual videos for musicians which tend to stray from the norms laid down by the VEVO generation. There’s not much twerkin’ in them, put it that way.’ Jim Pilling, Art Wednesday

Their work has been widely featured by industry tastemakers such as SHOTS, Promo News and Art Wednesday. Rhosyn - Birds featured at this years OMFV festival, ‘to prove that minimalism goes hand in hand with technical development.‘ With their keen skill for executing innovative ideas with a lo-fi sensibility and the industry eagerly awaiting their next move, SON promises to be an exciting presence in 2014.

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