Small Business Marketing Made Easy (2024)

08/01/2018

Most small business owners struggle to fit marketing into their schedules, and either pay others to do it or hire an intern who need supervision (so that's not really saving you that much time, is it?). Here's how you can create a super effective marketing strategy that fits into your schedule.

I often am asked for a specific day-by-day marketing plan that will help a small business double or triple their revenue. Well, if I had that plan I would be a millionaire, because the very nature of small business – … Continued

04/01/2018

Not sure which marketing events you should attend to grow your small business? Here's a list of some of my favorite events.

If you’re feeling stuck as to what kind of event you should attend, here is a list to get you started. Small Business Organizations Network with groups of likeminded people while also honing your skills as a business owner. Special … Continued

01/01/2018

One of the side effects of expanding your network is that you'll run into people who want you to support their cause without supporting yours. Here's how to deal with these people without hurting the relationship.

Once you start building your reputation you’ll find that this world is full of moochers: people who want your products or your expertise but aren’t willing to give you anything in return. I can’t count the number of times I’ve … Continued

28/12/2017

So now you've met a ton of people, but as a busy small business owner you may not have the time to stay in touch. Wrong! Staying in touch is both easy and can grow your business. Here's how to do it.

One great way to follow up is to share something, but what should you share? Here are some suggestions: Share an Article Add a quick note saying that you think they will find this useful or interesting, and that you … Continued

26/12/2017

The saying goes: the fortune is in the follow up. The saying is right. Here's how to follow up with business leads in a friendly and productive way, and use the connection to build long-term connections.

They say the fortune is in the follow-up. They – whoever they are – are correct, especially after a networking meeting. Unlike your other promotional efforts, networking is about creating a profit network that extends to places you haven’t reached … Continued

25/12/2017

Networking is a powerful tool for small business owners, but not if you're too shy to connect with people. Here's how to make a great impression even if you think you're too shy.

This is a really common question, and there are a couple of different ways to think about it. If you’re an introvert then these events can be really overwhelming. If you’re insecure, they are terrifying. And if you are a … Continued

21/12/2017

Networking events are not just for fun and learning, they are a strategic way to grow your brand and your business. By attending these events, you can share your brand with a group of very well connected people, who in turn will help share your products and services with others in their networks. Talk about exponential growth! Here's how to prepare for these events. Part 2.

A lot of this book will have prepared you for coming to a networking meeting. You know your elevator pitch, you have business cards, and you have great material to follow up with. You see! There was a method to … Continued

19/12/2017

Networking events are not just for fun and learning, they are a strategic way to grow your brand and your business. By attending these events, you can share your brand with a group of very well connected people, who in turn will help share your products and services with others in their networks. Talk about exponential growth! Here's how to prepare for these events. Part 1.

You attend a meeting of the Small Business Association, Toastmasters, or other professional networking group, armed with your elevator pitch, your sound bytes, and your business card. At this event, you meet 50 people, and have meaningful conversations with 10 … Continued

18/12/2017

Connecting with other businesses can be a great asset to any small business, no matter what you sell. Here's how to make the introduction and seal the deal.

For some of you, B2B (business to business) may be your primary source of sales, but if your sales are primarily B2C (business to consumer) there are some great opportunities to cater to bigger clients, locking in large-volume sales. To … Continued

14/12/2017

Networking is another great way to increase your small business revenue, as it allows you to connect with other gregarious business owners who love to serve, and who will help share your brand with the people in their network. Here's how to connect with others and prepare for those meetings.

Networking with other business owners, professional organizations and groups of customers creates a steady stream of income, word of mouth buzz, and ongoing opportunities to promote your business. In…

12/12/2017

Not sure if your marketing is working? Here's a simple way to keep track of your efforts, make improvements, and optimize your marketing ROI. media

Now, the thing about marketing is that it’s hard to tell what the results are from a campaign were, especially if you’re running more than one at a time. On social media and with newsletters, you can…

11/12/2017

A newsletter is a great way to connect with your audience, but I can also be a real time suck and source of frustration. Here's how to evaluate whether or not you need a newsletter, and how best to set one up. media

Do a search for “list building” and you’ll find dozens of companies, courses and coaches telling you that you must create a mailing list for your business. While I don’t think it’s a complete...

07/12/2017

Facebook, Twitter, Snapchat, Instagram, Pinterest… Are these a waste of time or a wise investment? Only one way to find out? Read this post. :) media

Facebook This universal platform is good for building a strong following no matter what business you’re in, since it allows you to share content in a number of ways. Start by asking your friends and…

05/12/2017

One like. Two likes… The first few weeks on social media can be painfully slow. Here's how you can jumpstart your social media following and start getting immediate ROI on your social media marketing. media

There is nothing more depressing than setting up a social media account and not getting good results. Much like web traffic and foot traffic, a social media following takes time to build, but fortunately...

04/12/2017

Stuck on how to write your social media posts? Here's a foolproof formula that works every time. media

How you style your social media content is as important as the actual content itself. That’s why in recent years SMO, or Social Media Optimization, has become a must-have skill for all social media…

30/11/2017

Not sure what to post on social media Here are some ideas to get you started. media

Moving Images Things that move immediately draw the eye and create intrigue. If done well, videos, gifs and vines will help draw the customer in because our inner monkey cannot resist movement. Make sure...

28/11/2017

Social media isn't just about showing off your amazing product, but about connecting with customers in a meaningful way. Here's how to build relationships with your customers on social media. media

Social Media allows you to share your brand story with people around the world, but more importantly, with your customers. By building a great relationship and offering value, you can stand out in a…

27/11/2017

Hosting an event is a great way to tap into your customer base, connect with influencers, and promote your business online. Here's part of 2 hosting a great event.

Our competition had a monthly “Lucky Dinner” where a dozen people were invited to dine with her, but she only announced it on her website, so it never really took off as a big event. We decided to go…

23/11/2017

Hosting an event is a great way to tap into your customer base, connect with influencers, and promote your business online. Here's part of 1 hosting a great event.

When you’re getting ready to join an event, you want to make sure that you have some product for your new customers to experience, your sound bytes down pat, and your printed collateral so that they...

21/11/2017

Offering a discount to neighboring businesses became one of our strongest marketing campaigns: not only did we get a small, loyal following, we also got several brand advocates who recommended our restaurant to nearby diners.

As said, doing a neighborhood discount is a great way to connect with people who live and work in your neighborhood. Get 30% off your copy of Small Business Marketing Made Easy: 8 Proven Strategies…

20/11/2017

Want more customers? Why not be proactive and go out and find them. Here are some great tips that will help you connect with new customers outside of your business.

Fairs and Farmers Markets Local fairs, farmer’s markets and similar events are a great place to meet people who are prepared to experience new things and spend their money on them. This is more useful...

16/11/2017

Taking part in farmer's markets, local fairs and other events is a great way to connect with new customers. Here's how to prepare for the big day, and how to make a big impression.

Face-to-face interactions with your customers are an amazing way to form lasting impressions and strong bonds and to get honest feedback on your brand. Studies have shown that physical interaction creates...

14/11/2017

There is nothing sweeter than press coverage. Here are some creative ways to get more press coverage and media exposure for your small business.

HARO Help a Reporter Out is a free website where daily blasts are sent from reporters requesting expert interviews. They also have a paid service that helps you advertise your products, and the…

13/11/2017

They say there's no such thing as bad press, but that doesn’t mean it can't hurt your business. Here's how to deal with bad press and less the impact on your business.

Bad press happens, whether it’s a negative review or you saying the wrong thing on air. This is the downside to press. While it can be incredibly beneficial, it can also put a ding into your…

Small Business Marketing Made Easy