MITP Agency

15/11/2024

It might be the protein talking, but we’re feeling especially pumped to see our new work with CHILL +Protein go up around Perth!💪

This campaign with marks our agency’s second big outdoor campaign in as many months, with this latest campaign bringing a brand new product to their CHILL line to introduce the brand to an untapped market segment.

This campaign caps off an incredible year of close-knit cooperation between our agency and the dairy. Thanks to everyone involved!

Check out the campaign details and ex*****on through the article linked in bio!

16/10/2024

Incredibly proud to see our recent work with .cloudgg lighting up Melbourne’s CBD during PAX Aus 🌩 👾

With so many gamers flocking to Melbourne for Australia’s biggest gaming convention, it was the perfect moment to create an immersive and engaging OOH experience for the nation’s most passionate gamers (the ones outside of the MITP office, that is) 

Special thanks to everyone who helped create, cover or share this campaign!

19/09/2024

Feeling inspired after spending this morning digging deep into Strategy at the WAMA - WA Marketing Association Inc. Breakfast! 🧠🍳

It was especially rewarding to hear such an experienced panel of speakers reaffirming many of our findings while imparting valuable new insights into strategic thinking. Many of the key takeaways from today's chat focused on the strong relationship between creativity and strategic planning, with speaker Hannah Muirhead putting it best - “if it's interesting, then it's right”. As an agency that lives by the mantra ‘We Don’t Believe in Boring’, we couldn’t agree more.

Special thanks to WAMA, host Matt Oakley (303 MullenLowe), and speakers Bradley Scott (Moonsail), Hannah Muirhead (Chapter Brand Leadership) and Taryn Hare (Bankwest) for another fantastic breakfast!

10/09/2024

It’s been a minute since we’ve shown some love to this 2022 identity, but we’re still stoked with what we’ve cooked up in this branding project for Frank Bare Oil 🍟✨

Alba Edible Oils asked MITP to develop the identity for their new natural oil brand, one that confidently stands out against the competing brands in both look and personality.

Incorporating vibrant hues, playful typography and eye-catching illustrations, the brand's visual elements combine to create a friendly and approachable identity that wears its confidence on its colourful sleeve.

For more on Frank, check out the full project on our Behance
https://www.behance.net/gallery/158188155/Frank-Bare-Oil-Brand-Identity

28/08/2024

Our team had such a fun and insightful time learning from WA’s brightest marketing minds on Day 1 of State of Social ‘24 🗣️🎤

We especially loved seeing Sea to Summit CMO Rebecca Smith looking at the creativity and performance of work we did with Brownes Dairy for the Dirt Dessert campaign. We always appreciate seeing the discussion around leveraging communities, platforms and trends to create cost-effective content that rivals big-budget campaigns in performance!

Special thanks to all the keynote speakers and attendees for creating a great atmosphere. Bring on Day 2 👏👏

13/08/2024

We’re in this Together 🤝

We recently teamed up with Together Group to bring their Embrace Festival to life digitally.

MITP handled Event Campaign Strategy, Paid and Organic Management, Event Page Management, and Event Content to bring home some epic results, with nearly 5,000 attendees for a night to behold with the biggest local and international names in DnB, House, Techno, and UKG at Centenary Warehouse 👏🏼

📸: bwallmedia & 3deadpixels

07/08/2024

Some touching moments from our recent short film, A Portrait of Hair 🎥💈

It’s been a privilege to collaborate with the team behind Short Back & Sidewalks, a not-for-profit providing haircuts free of charge and free of judgment to people facing homelessness.

We’ve been incredibly moved by their kindness and impact on our most vulnerable community members. The service is about much more than a haircut - it’s a safe place to help our most vulnerable community members feel connected and visible.

Our sincerest thanks to Theo and Perri for sharing their story, the amazing volunteers, Melle Branson (Till Death), and the production team donating their time to collaborate on our film project.

The film was released on August 5 to coincide with the start of National Homelessness Week. We encourage everyone to watch the short film and support Short Back & Sidewalks on their mission to bring happiness and confidence to those who need it most 🪮

https://www.shortbackandsidewalks.com/stories/homelessness-week-2024

CREDITS
Creative & Production: MITP Agency
Producer & Creative: Courtney Dagasso
Writer & Director: Melle Branson (Till Death)
Co Producer: Melle Branson (Till Death)
DP: Tim Fitzgerald
AC: Jesse Lee
Editor & Grade: Denzil Heeger
Sound: Alexander Blocher
Stills Photography: Kaleb Woodward
Production Assistant: Dante Antonelli
Equipment Hire: Raz Rentals
Design: Patrick Ball
Audio Post Facility: Cue Sound
Audio Post Producer: Anika Fourie
Dialogue Editor: Shaun Sandosham
SFX Editor: Mike Fragomenti
Mixer: Nick Gallagher
Project Manager & Creative: Anais Randall
Strategy: Alex Paioff

FEATURING
Theo & Perri
Eri & Minh (Short Back & Sidewalks Volunteers)

SPECIAL THANKS
Perth Inner City Youth Services
Little Fort Productions (Shane Van Listenbourgh)
The Backlot Perth (Ian Hale)

01/08/2024

Stoked to have our bossman Alex Paioff return after his vacation! 🛩

With MITP Managers Courtney Dagasso, Kylie de Vos and Patrick Ball filling his shoes for a month, it felt right to complete the look by welcoming back our fashion-forward Founder in these Alex-inspired caps & turtlenecks too 🧢🧥

Safe to say we nailed the look 👏👏

30/05/2024

The final result vs the storyboard for MITP’s new TVC for Ashley & Martin 📡 now live across Australia and NZ!

It’s been such a fun campaign to conceive, produce and deliver for A&M. We can't wait to do more campaigns that bring TVC and Digital together 📺🤳

07/05/2024

Seen our TV commercial with Ashley and Martin Medical Hair Clinics on the airwaves yet? 📺

This national TVC marks a huge moment for us at MITP Agency, and we truly appreciate the trust and enthusiasm shown by our partners at Ashley & Martin throughout this campaign.

As always, thanks to Campaign Brief for sharing our work. Click the article below to find out more about our latest work with Ashley & Martin 🔗

Australia's premier medical hair loss centre, Ashley & Martin has partnered with MITP Agency to create this new campaign for Australia + New Zealand. The spots take a comedic look at some of the situations in life that bring our stress levels up, while reminding Ashley & Martin’s audiences t

02/05/2024

We can’t contain our excitement about seeing our TVC and Digital campaign with Ashley and Martin Medical Hair Clinics going live this weekend! 🎥 🎬

It’s been an incredible agency-wide effort to create both TVC and Digital ex*****ons, with a special shoutout to our production team for bringing the vision to life.

Check out the BTS shots from MITP’s production of Keep Your Hair On before it hits Australian TV 👀

07/12/2023

The visual update for Oktoberfest in the Gardens honours its decade-long legacy with a bold and distinctive identity to bring the festival into a new era.

Rolling out the project necessitated a multi-phased ex*****on, requiring both digital and physical stages to deliver the best version of Oktoberfest's new visual identity

Digital included website design, digital marketing, social media strategy and a tailored approach for different cities across Australia. The physical campaign oversaw the creation of numerous festival assets, from tickets and lanyards to the giant Oktoberfest arches that welcomed each punter.

The cohesive and measured way of tackling the visual update led to an incredibly successful festival run that retained its original appeal while reinventing itself for the next-gen of Oktoberfesters 🍻🇩🇪

Check out the full case study on MITP’s Behance 👀
https://www.behance.net/gallery/182668095/Oktoberfest-In-The-Gardens-Identity-2023

05/12/2023

A sneak peak 👀 at MITP’s Visual Identity Case Study from our work with Oktoberfest in the Gardens.

To learn more about this project - including the art, website design, marketing and more - stay tuned for the full case study this Wednesday!

14/11/2023

Adding a touch of Reflections style to your favourite ☕️

To celebrate the launch of Reflections, the first apparel release by HAB Projects, we created these stylised assets for Hunt and Brew connecting the look and feel to the coffee that drives the initiative.

Followers already love their products, but with old assets not quite fitting the theme, new art-direction was required to introduce HAB Projects to their core audience while engaging new audiences - leading to a 100% increase in average engagement vs other Campaign Product assets 📈

Scroll 👉 to check it out!

09/11/2023

Celebrating 3 years of our partnership with FOMO FREO 🙌

When a fresh-faced FOMO arrived in 2021, we made it our mission to share the many wonders of this revolutionary new shopping and entertainment precinct with the masses whilst working closely with our friends at KINN & Co. to promote a wide range of events and activations 🧥💕

We’d like to thank FOMO FREO and KINN & Co. for being our dream partners, we appreciate you 🫶

08/11/2023

PUMP UP THE JAM 🍩🕺🏻 After taking a big bite of nostalgia from our archives, we’re hungry to create more content like this!

Who'd love to see more sweet content filling their feed? Let us know in the comments!

06/11/2023

After seeing the viral response to the AR photobooth at a Dallas Cowboys game, MITP developed Starsnaps for Perth Glory in 2021 as a simple and cost-effective method to enhance the game day experience for the biggest fans 📸 ⚽️

Thanks to ongoing AR development, video production, UX/UI design, unit manufacturing, software development and more, the final product is now a permanent fixture of Perth Glory, West Coast Eagles and West Coast Fever home games.

Awesome to see something that started as an experimental AR project blossom into an experience that is exclusive for some of the biggest WA teams! 👏

01/11/2023

Who could have thought partnering with Hunt and Brew would lead to HAB Projects!

It’s been a pleasure to guide the campaign, plan strategy and create content for a company that not only shares our love and admiration for the arts, but is also putting their own money on the line to foster creative futures.

This passion project by Hunt and Brew is turning every dollar from HAB-inspired designer apparel into Artist Grants for up-and-coming creatives. Round 1 will see up to $35,000 in grants being made available, with recipients receiving between $1-5k to help take their art further.

This initiative has incredible potential for positive impact and we’re beyond excited to see the creativity that comes from this endeavour. HAB Projects apparel is selling quick, so if you want to look as good as MITP does, visit HABProjects.com to grab your own!