Contented Brothers

10/07/2023

In our weekly 'Reflections' chat, we take a deep dive into our triumphs and trials of the week. We then nominate a standout team member for a well-deserved pat on the back, and cap it off with an inspiring quote. This week, we stumbled upon a gem from the legendary John Wanamaker, a trailblazing merchant and political figure. His words struck a chord as we pondered the delicate dance between effective marketing and excessive spending. We realized the importance of treading carefully, making strategic investments in advertising without going overboard. It's all about finding ingenious ways to connect with our audience while keeping our financial boundaries intact. After all, innovation and fiscal responsibility can go hand in hand.

21/06/2022

We're hiring at the moment and this has made us think a lot about how much we want people in the office. We are all about flexible working and making work work for our employees. We need them in the office sometimes to organise events, but the rest of their time is open. This means we need to make online meetings really effective, and this article from Harvard Business Review shines a spotlight on virtual communication and how to do it well - from the point of view of deaf people. Everyone can learn from these 6 techniques to enhance communication.

https://buff.ly/2De9jdn

Virtual meetings are filled with challenges. It’s difficult to maintain continuity, connection, and coherence. We are prone to speak too little or too much, repeating things unnecessarily. Our attention wanders, and we tune out. Most of all, we’re losing nonverbal data that can make our conversa...

08/06/2022

Can marketing change the world? We think so.

Learn three ways marketers can help lead a sustainable transformation in the quest for net zero, plus a metric for gauging advertising’s ‘ecoffectiveness’.

15/03/2022

Change can come from anywhere, and even a small change can make a big difference. With all the uncertainty in the world at the moment, one thing we can do to feel better is to control something we can control.
Here is an article from Think With Google on how CMOs can drive sustainable decisions instead of being reactive to the aims of the business.

Hear from five marketing leaders on how the CMO can be an agent of positive change for driving eco-friendly marketing and championing sustainability.

14/02/2022

Our team is a huge part of why we love working at Contented Brothers, and you can't have a great team without a decent leader. Tom had the idea to have a team social where we all went shopping, and the brief was to buy something frivolous and fun. This was such a treat, the shopping trip was like a dream, the champagne flowed and decisions were made. Then unmade. Then made again.

This was Tom's choice: a lighter jacket for warmer climes, which he had to go back to the first shop to buy. The only question left is, is it salmon or beige?

20/12/2021

In a pleasing example of nominative determinism, also known as "aptronyms", Richard Leafe, the chief executive of the Lake District national park, has spoken about the increasing popularity of the area.
Leaf said the health benefits of being outside were becoming more widely known and talked about. “I think that hiking, walking and being outside … for younger people it has become quite fashionable and trendy again. We’ve seen a lot of that led by influencers on social media, whether that is on Instagram or TikTok.”

The change was important, he said. “We need people to love these places. If they don’t love them, they won’t support the ongoing efforts to conserve them."

16/12/2021

According to The Guardian, the average age of visitors to the Lake District is coming down, indicating that a younger audience is realising the delights of the National Parks

13/12/2021

This is heartening to hear, that being outside in nature is becoming a trend among younger and more diverse audiences. We like to think that we have contributed just a tiny bit with our campaign for National Parks UK.

People from younger and more diverse demographics are exploring area amid boom in nature trips

26/11/2021

Oh what a night! We are so proud to have collected a silver award in the International Content Marketing Awards 2021 for our campaign with Earthware. Let the celebrations commence 🎉

26/11/2021

Next level sales by
Next level editing by us

SAP Sales Cloud (http://sap.to/6057JihmV) and SAP CPQ (http://sap.to/6058Jihmn) significantly improved kakaoenterprise’s sales processes. SAP Named a Leader...

14/10/2021

Is there a better word than excited for when this happens?

If so, let us know!

29/09/2021

Everyone is talking about 'going green' and as part of our sustainability journey we are looking into what this really means. Empty claims are as useless as an empty fuel tank.

Is a clamp down on green claims good for business? Will it raise a new industry standard, or just mean more red tape for companies to bulldoze?

This week, the Competition and Markets Authority (CMA) – a UK government regulatory body – and Advertising Standards Authority (ASA) announced they were cracking down on environmental and sustainability claims. Marketers may think they are already compliant, but how can they ensure they are abid...

22/09/2021

Not many people like networking. It can be awkward, boring or even business-y.

This is counter-productive, so we decided to fix it. We do networking - but with wine.

We learn a bit, taste a bit, chat a bit, but most of all we build relationships.

This makes doing business easier, more creative, and more fun.

Join us next time!

09/09/2021

Job sharing and flexibility are key to a successful hiring and working process. For example, it was fortuitous for us when Charlotte was happy - and able - to accept our flexible working offer, nearly two years ago.

Things have changed a bit since then but here is an article on making it work:

https://buff.ly/2X0UNzL

08/06/2021

Following the announcement of the government's roadmap to ease lockdown restrictions, we have decided to postpone the festival and championships by a few days. Hopefully this will mean more people are able to travel for the event. This is still conditional on government guidelines enabling the event to take place.

Registration for the Gibsons British Jigsaw Championships is open from 1st March! Sign up here: https://britishjigsawchampions2021.eventbrite.co.uk

19/05/2021

Improved sales efficiency AND beer?
Yes please.
Watch the video to find out about using data to support your sales decisions and making sales fly. Even in these challenging times.

https://buff.ly/2Rn9b2s

The Secret to Growth in Challenging Times? Align Sales and Service: https://url.sap/hfxgs0 Learn more about SAP Sales Cloud: https://url.sap/dwchueLearn more...

13/05/2021

🕵️Follow viewers where they watch.
A TV ad is one-to-many, so the content needs to appeal across the board, but with YouTube you can create specific content to answer your audience's every query.

👨‍👩‍👧‍👦Drive sales by expanding reach.
Reaching your core audience is one thing, reaching a new audience is another. Video can cut through the noise and speak to the people you want to speak to, but only if they see it. Creating updated customer profiles means that you can try new markets and speak to more people.

🖥️Let data drive your creative.
Knowing what content moves your customers and how your audience wants to consume that content means that creativity can flourish within these new boundaries. Get personal, and make beautiful, helpful videos to be where your customers are.

Read more here: https://buff.ly/3nUiSRF

11/05/2021

3 video ad strategies from Google:
🕵️Follow viewers where they watch.
👨‍👩‍👧‍👦Drive sales by expanding reach.
🖥️Let data drive your creative.

Read more here:

Google’s Official Digital Marketing Publication. Discover how three brands transformed their video advertising strategy during the streaming boom.