16/10/2020
Want people to actually READ and ENGAGE on your content? Use these 3 hacks [SAVE THIS FOR LATER] ⬇️
I get you my friend…
You spend hours trying to craft the perfect post and hear crickets…
You don’t know exactly what to create and it gives you anxiety so you end up not posting… 😬
You feel like you are scattered. One day you are talking about your business, the next about your smoothie, and then BAM you want someone to buy your offer (and they don’t bite).
Don’t worry, I’ve been there too. Until I figured out these three things.
So how can we actually get people to read and engage on our content? Here’s 3 hacks:
1️⃣Visuals NEED to stop the scroll. If you don’t stop the scroll, they don’t read your posts. You can study your posts on Instagram by looking at your analytics for what grows your account and what converts by looking at reach + website clicks… OR😎
2️⃣Speak to ONE PERSON and ONE PERSON only. Your content should feel like a conversation with your ideal client. If you don’t know what to say, you don’t know your ideal client well enough. Time to RESEARCH. Use market research calls, book reviews, interviews, online forums, answer the public etc. to find out EXACTLY what your customer wants to hear.
3️⃣ Use writing structures... I’m tellin ya they will change your life! There is actually a science when it comes to writing content… that’s why I LOVE to teach direct response copyrighting to my clients... Plug into writing structures that hook them on your headline, drive engagement and get your reader to take an ACTION.
❗️Above all, know that the only way you get better at content creation is by practicing and creating (posts, insta stories, DM’s; etc) Show up for your audience of 100 the same way as you would if you had 10,000. ❗️
You are meant to create and I don’t want you to get stuck in the weeds my friend… now I wanna know, what one do you need to work on?